Latest / Futureproof Founder Podcast
023 Michael Redd - Reaching the Right Audience Through Data, Product-Market Fit, & Creating An Irresistible Offer
Michael Redd is the Chief Marketing Officer at Quala, a customer success platform for SaaS businesses that is powered by intelligence mined from interactions between customers and frontline teams. Prior to his time at Quala, Mike led the Marketing team at Constant Contact.
Today, Mike joins the show to discuss Marketing strategy and how SaaS companies can uplevel their market presence. He touches on the evolution of Marketing, product-market fit, and the value of community for SaaS founders.
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