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425: Make Your Shadows Your Superpowers: How Human Design ACTUALLY Helps you Sell · Unshakeable with Human Design - A Human Design For Business Podcast

0:11
Nicole Laino: Come here to become an unshakable human and build an unshakable business according to your human design.
0:17
Nicole Laino: I'm your host, Nicole Laino.
0:21
Nicole Laino: Hello, and welcome to Unshakable with Human Design.
0:25
Nicole Laino: I'm your host, Nicole Laino.
0:27
Nicole Laino: And it's just the two of us today.
0:29
Nicole Laino: We are diving into a little topic about.
0:33
Nicole Laino: Kind of want to get into it here a little bit.
0:36
Nicole Laino: I need to talk about.
0:37
Nicole Laino: It might be a little uncomfortable.
0:39
Nicole Laino: This will be one of my tough love type of episodes where I'm really going to cut into the nitty gritty of how this stuff works and really speaking to those particularly spiritual entrepreneurs.
0:49
Nicole Laino: But entrepreneurs, you know, understanding why drive without alignment actually is going to keep you stuck.
0:56
Nicole Laino: It's not enough.
0:57
Nicole Laino: This is why so many people stay stuck.
0:59
Nicole Laino: And then when they come to human design, they'll come to me, and they're like, they're looking for human design to, like, answer finite questions about their business.
1:07
Nicole Laino: And it's far more of an organic process like that.
1:11
Nicole Laino: So I want to break all of this down for you.
1:14
Nicole Laino: I'm going to share some of my story a little bit about this stuff.
1:17
Nicole Laino: I'm going to share some of the things that I've seen with some clients, and I just want to break this down of, like, what this really looks like.
1:24
Nicole Laino: And what I really want to bridge here is there's usually a disconnect between what we think we need in our business in particular, because there's so much wrapped up in it that we think we need all of these strategies, we think that we need all of these things, and it's actually so much more than that.
1:40
Nicole Laino: And I really want to break that down for you today.
1:42
Nicole Laino: I did also want to mention that Business by Design, my signature mentorship.
1:47
Nicole Laino: If growing a business with human design and growing a profitable business with human design is something that interests you, I highly recommend that you put in an application for Business by Design.
1:57
Nicole Laino: All you have to do it is to go to nicolelaino.com enroll and you can fill out the application there, or you can DM me the word mentorship on Instagram and we will send it to you there.
2:08
Nicole Laino: Okay, so into the episode, first of all, I want to kind of break this down and tell you that you have everything that you need to be successful.
2:16
Nicole Laino: If you're here listening to this, if you have been in the game for a little while, or even if you're just starting out, you have the drive, you've got the ambition, you have the skills.
2:25
Nicole Laino: You probably have more skills and more certifications and you've consumed a lot and you know what you're supposed to do.
2:32
Nicole Laino: But every time you go to take like a leap, every time you go to jump in, you go to launch the thing, whether you want to raise your prices or put yourself out there in a bigger way, something stops you from moving in the direction that you truly want to go in.
2:46
Nicole Laino: Okay.
2:47
Nicole Laino: Then that causes you to freeze, you procrastinate, you sabotage yourself.
2:52
Nicole Laino: Then you end up feeling like what usually happens there is, you think usually that it's a strategy problem.
2:59
Nicole Laino: When we get into these pickles, when we get into these moments where we start to self sabotage.
3:04
Nicole Laino: One of the biggest forms of self sabotage I see is people grasping at a new strategy.
3:10
Nicole Laino: And I'll say this, I've done it a lot, so I know it and I know it when I see it.
3:15
Nicole Laino: You think you need the right funnel, you think you need the perfect message, you think you need another certification, but it's not that.
3:21
Nicole Laino: And deep down you already know that.
3:23
Nicole Laino: You already know that this is not really a strategy problem.
3:27
Nicole Laino: But it's so much easier for us to look at the outside world and say, I bet it's just the thing that I'm doing that's the problem, not who I'm being.
3:37
Nicole Laino: Isn't that interesting?
3:39
Nicole Laino: And then people come to me and they want to know how to use their human design in their business.
3:43
Nicole Laino: And here's how the two worlds start to collide.
3:45
Nicole Laino: Because we want to use human design in our business, alignment is necessary.
3:50
Nicole Laino: The being part is what human design is about.
3:52
Nicole Laino: It isn't about the words in the Gene Keys book when you read it.
3:56
Nicole Laino: It isn't about the keynotes in your design.
3:58
Nicole Laino: It isn't about what some reader told you.
4:00
Nicole Laino: It is about what you are living.
4:03
Nicole Laino: It is about who you are being.
4:05
Nicole Laino: Have you ever heard that saying, be, do, have.
4:08
Nicole Laino: We always think it's do, then have, then be.
4:12
Nicole Laino: I will do the thing, then I will have the money, the freedom, the whatever, and then I will be happy.
4:21
Nicole Laino: No, it's be first, Then you are able to do the things in a different way.
4:27
Nicole Laino: And then you get to have the things that you want, probably more than you thought was possible.
4:32
Nicole Laino: It's the being that comes first.
4:33
Nicole Laino: And with human design, we put the being first.
4:36
Nicole Laino: That's why this work is so powerful and that's why it actually can Be turned into.
4:41
Nicole Laino: You know, I always say your shadows can be your superpowers, but not until you've overcome them.
4:46
Nicole Laino: If it's still a shadow, it ain't a superpower, babe, so you can't sell it.
4:51
Nicole Laino: And I understand this like we have to overcome ourselves first.
4:55
Nicole Laino: So you know, when I left Wall street and I went into entrepreneurship, my entire plan was basically like, I worked 12 hour days on Wall street and I sacrificed and I did all this for a company.
5:07
Nicole Laino: Think about all I will make and do when I do this for myself.
5:10
Nicole Laino: Well, what it turned out was like, that's pure drive, right?
5:13
Nicole Laino: That was drive without necessarily having alignment.
5:16
Nicole Laino: I didn't have like a core foundation of who I was.
5:20
Nicole Laino: I was purely going on how much I wanted to make.
5:23
Nicole Laino: I was not looking at what I had going on underneath because I didn't think it was important.
5:28
Nicole Laino: Truthfully, I didn't think.
5:29
Nicole Laino: I always thought emotions and human behavior were important and cool, but I did not think that they played in my business.
5:35
Nicole Laino: It never even occurred to me.
5:37
Nicole Laino: But drive without alignment, what you end up doing is you run in circles.
5:41
Nicole Laino: You run and you run and you exhaust yourself, but you're not actually going anywhere.
5:46
Nicole Laino: And then you find like a tool like human design or something, and you think that, oh, that's the thing that'll fix it.
5:53
Nicole Laino: But we always have to go deeper because if you end up on that treadmill, what you end up with, you get stuck at like the 5 to $7,000 mark or less.
6:01
Nicole Laino: You get stuck there because that's the first hurdle you have to overcome, this treadmill kind of way of operating.
6:08
Nicole Laino: This is why you keep attracting clients that don't have money.
6:11
Nicole Laino: This is the reason why our launches fail.
6:13
Nicole Laino: This is why the things that we don't have the results that we're looking for.
6:19
Nicole Laino: Because we're not really taking the correct action in the correct energy.
6:23
Nicole Laino: Here's what I have to say to people.
6:24
Nicole Laino: A lot of times when they're having trouble in their business, they'll start to blame the outside stuff.
6:28
Nicole Laino: They'll blame the algorithm, they'll blame the economy, they'll blame all sorts of things.
6:33
Nicole Laino: But the truth is that they're actually battling the conditioning that's been running in the background their entire life.
6:40
Nicole Laino: And entrepreneurship brings that up to the surface very quickly.
6:45
Nicole Laino: But when we go to fix an internal, energetic, emotional problem with a strategic tool, we don't get the result.
6:54
Nicole Laino: What we usually get is that tool not working at all or not working to the level that it could.
7:00
Nicole Laino: This is where self sabotage is born, is in these unhealthy patterns grabbing the wrong tool to fix the problem at hand.
7:08
Nicole Laino: It's so much easier if we think that it's just the launch method, it's just this thing, and we don't look at ourselves.
7:15
Nicole Laino: And until you do that work, until you really face that you are operating as a ineffective entrepreneur, and we think that the results are due to the things that we're doing, the results that we're getting or the lack of them are due to who we are being.
7:31
Nicole Laino: And it isn't until you make that shift and start to recognize your patterns and start to recognize what's happening under the surface, what you are actually attracting with.
7:39
Nicole Laino: And everybody wants to be magnetic.
7:40
Nicole Laino: Everybody talks to me.
7:41
Nicole Laino: I want to be magnetic.
7:42
Nicole Laino: I want to have people coming to me.
7:44
Nicole Laino: That is an energetic thing that you're talking about.
7:47
Nicole Laino: And there's energetic work that needs to be done in order to activate that, in order for you to be in the energy of what you want versus being in the energy of what you don't want.
7:55
Nicole Laino: Here's how energy works.
7:57
Nicole Laino: Your thoughts lie, your words lie, but your energy never does.
8:01
Nicole Laino: So when I say your shadows can be your superpowers, they can be, but.
8:06
Nicole Laino: But not until you make them a gift, then it can be a superpower.
8:09
Nicole Laino: Then it can be something that you sell, then it can be something that people are actually attracted to you for.
8:14
Nicole Laino: But a lot of people want to skip that step.
8:17
Nicole Laino: They want to say the words which can lie.
8:19
Nicole Laino: And I don't mean that you're meaning to lie.
8:21
Nicole Laino: I just mean you are not embodying the gift of that.
8:24
Nicole Laino: And you're trying to sell something you haven't embodied, and you're wondering why it's not working.
8:29
Nicole Laino: So then you go and you attach yourself to some new strategy to try to bring the same energy to that new strategy, and you still don't get the result.
8:37
Nicole Laino: It's because you're fixing the wrong thing.
8:40
Nicole Laino: That's not where the pool is leaking from.
8:44
Nicole Laino: Stop patching that strategic spot.
8:47
Nicole Laino: It is an energetic hole.
8:48
Nicole Laino: That is the leak.
8:49
Nicole Laino: And until you address that, nothing changes.
8:52
Nicole Laino: And it's your patterns that show you this.
8:54
Nicole Laino: It is your patterns.
8:55
Nicole Laino: And human design.
8:57
Nicole Laino: Why it works is it actually shows you what your patterns are.
9:01
Nicole Laino: Because sometimes we can be blind to them.
9:02
Nicole Laino: We can see them in behavior.
9:03
Nicole Laino: Sure.
9:04
Nicole Laino: And we can ask ourselves questions.
9:06
Nicole Laino: But I think probably everybody listening to this has had some experience with being able to intellectually explain a problem or a block or a trauma or Something that they've gone through, but they haven't actually been able to overcome it.
9:19
Nicole Laino: I could tell you what it is, but that pattern still shows up.
9:23
Nicole Laino: That's an intellectual knowing and understanding, but it is an energetic.
9:28
Nicole Laino: There's nothing shifting in the energy.
9:30
Nicole Laino: That's where thoughts lie, words lie.
9:33
Nicole Laino: Energy never does.
9:34
Nicole Laino: We have to get to.
9:35
Nicole Laino: When I get to energy, when I'm saying energy, what we're really talking about is emotional.
9:39
Nicole Laino: We're talking about emotionally.
9:41
Nicole Laino: We have to shift.
9:42
Nicole Laino: This is why I don't just teach business.
9:46
Nicole Laino: It isn't just about business.
9:47
Nicole Laino: It's about.
9:48
Nicole Laino: We have to overcome ourselves so that the strategies work.
9:52
Nicole Laino: Because here's what happened for me.
9:53
Nicole Laino: I was purely strategic.
9:55
Nicole Laino: Running like a chicken without a head on trip, trying to make everything work, really, like fully hustling my way to every dollar that I earned and getting better at things.
10:04
Nicole Laino: But really, the amount of effort that I was putting in was not equaling the results that I was getting.
10:10
Nicole Laino: Or truthfully, what I felt were like, what I should be getting.
10:13
Nicole Laino: Meaning, like, people weren't paying attention to me the way that I thought that they should, or the way that I deserved or the way that I felt I was showing up.
10:20
Nicole Laino: They weren't feeling it from me.
10:22
Nicole Laino: They.
10:23
Nicole Laino: They heard the word.
10:24
Nicole Laino: There was something off.
10:25
Nicole Laino: They weren't feeling it.
10:27
Nicole Laino: This is where human design plays a role.
10:29
Nicole Laino: This is where deconditioning, more importantly, plays a role.
10:33
Nicole Laino: Deconditioning is truthfully the secret to success.
10:37
Nicole Laino: Because what happens when I deconditioned, when I learned about human design, and I got my EFT certification, These two things came into my life at the same time.
10:45
Nicole Laino: And I was never the same.
10:46
Nicole Laino: Never ever the same.
10:48
Nicole Laino: Because what that did for me, by going into that, by going through the process of understanding myself through human design, starting to operate in alignment with my design and with my nature, understanding myself.
10:59
Nicole Laino: Stop shaming myself and blaming myself for being the way that I was.
11:02
Nicole Laino: Start seeing the shortcomings that I was actually feeding, the shadows I was feeding, and shift them into the gifts.
11:10
Nicole Laino: See them differently.
11:11
Nicole Laino: Ooh.
11:12
Nicole Laino: Wow.
11:12
Nicole Laino: I didn't realize that could be a gift.
11:14
Nicole Laino: Interesting.
11:15
Nicole Laino: How much better of a person can I be now that I know that, and not just that I know it, that I'm actually shifting into it?
11:21
Nicole Laino: And when I couldn't shift into my gifts, when I couldn't overcome myself, I dove into that EFT deconditioning work.
11:28
Nicole Laino: That's how I decondition people, by the way.
11:30
Nicole Laino: I don't just go through awareness, because that's wonderful.
11:33
Nicole Laino: But Usually, you know, we need to get beyond the mind.
11:36
Nicole Laino: We have to get to the emotion, energy.
11:38
Nicole Laino: Your energy is dictated by your emotional state.
11:42
Nicole Laino: So think about it this way.
11:43
Nicole Laino: Like you might say, I'm a millionaire.
11:45
Nicole Laino: I'm a millionaire.
11:45
Nicole Laino: I'm a millionaire.
11:46
Nicole Laino: Money comes to me.
11:47
Nicole Laino: I am abundant.
11:48
Nicole Laino: I love money.
11:49
Nicole Laino: Money loves me.
11:51
Nicole Laino: All of those wonderful money affirmations that we are told to say, and they're fantastic.
11:56
Nicole Laino: I am all about affirming and feeding yourself with good stuff.
12:01
Nicole Laino: Absolutely.
12:01
Nicole Laino: But it's not enough.
12:02
Nicole Laino: If you have a fundamental belief that's not true, that money is scary, that there isn't enough, that there'll never be enough, that there never was enough, that money doesn't support you.
12:11
Nicole Laino: And you can test this.
12:13
Nicole Laino: If you are saying things like, you are a millionaire.
12:16
Nicole Laino: If you are saying things like, I love money and money loves me, money always comes to me.
12:21
Nicole Laino: Money comes to me in expansive and unexpected ways.
12:25
Nicole Laino: Money comes to me every single day.
12:27
Nicole Laino: Money comes to me, and I never know where it's coming from, and it's always the most delightful surprise.
12:32
Nicole Laino: Money comes to me more and more every single day.
12:34
Nicole Laino: You could be saying all of that, but if deep down, you know, there's a pile of bills on the counter, and underneath it all, you are scared.
12:41
Nicole Laino: You have to deal with that fear, or you bring the fear into.
12:45
Nicole Laino: Into everything that you do.
12:46
Nicole Laino: This is why that deeper work is so transformative.
12:50
Nicole Laino: You have to go to the depths if you want to experience the highs.
12:54
Nicole Laino: And most entrepreneurs will not do that.
12:56
Nicole Laino: They won't do it.
12:58
Nicole Laino: So instead of trying to master all of these strategies, my shift was I started to master myself.
13:03
Nicole Laino: I started to master myself.
13:05
Nicole Laino: My shadows started to become my superpowers.
13:07
Nicole Laino: Suddenly, people were coming to me and saying, you're my person, without me really having to work that hard at it.
13:12
Nicole Laino: This is why something like this podcast can work so well for me.
13:15
Nicole Laino: Because I show up and I'm me, and I put my gifts out here and I put them on display.
13:21
Nicole Laino: And I do it in a way where people then see a clear path from my content to my offers.
13:28
Nicole Laino: I build demand for it, and people buy.
13:30
Nicole Laino: People get a sense of who I am, and I'm on a frequency with them.
13:34
Nicole Laino: The people who match, they're the ones that are saying, I need that work.
13:38
Nicole Laino: I'm on that frequency with you.
13:40
Nicole Laino: I'm sensing that you are at a higher level with this, that you can help me.
13:44
Nicole Laino: And that's how I get not just clients, but I get aligned clients, people that I actually can help.
13:49
Nicole Laino: Because they're coming to me for my gifts, not just for my message.
13:52
Nicole Laino: So, you know, I guess with this episode where I really wanted to show you was how you actually do sell with human design, how this does work, but what that process looks like.
14:01
Nicole Laino: Often we look at the human design process like a strategic process.
14:04
Nicole Laino: And while human design does have a lot of strategy to it has like kind of a masculine structure of like your strategy and authority can tell you if you feel this, then do that.
14:15
Nicole Laino: If you're like this, then that's not your way.
14:18
Nicole Laino: So now you want to do this.
14:19
Nicole Laino: If you're a projector and you are feeling bitter and like no one sees you, then you need to recognize yourself.
14:25
Nicole Laino: It gives you some like a framework for living in alignment for you specifically.
14:29
Nicole Laino: It's amazing for that.
14:29
Nicole Laino: But when it comes to the human design for business stuff, people can get really strategic about that where they're like, okay, I'm the gate of progress and that's my conscious son, so how do I sell progress?
14:41
Nicole Laino: You're going to have to embody what the gifts of this are and you're going to have to ask yourself what it means to you.
14:47
Nicole Laino: It's a theme, It's a broad theme.
14:49
Nicole Laino: Progress can mean a lot of things to a lot of different people.
14:52
Nicole Laino: So it's about applying it in a way where you're just like, oh, I get what that is for me and I get how I can show up being like a beacon of light for that.
15:00
Nicole Laino: That's what I want you guys to see, is that those shadows that you maybe think are holding you back.
15:05
Nicole Laino: Human design can show you how they can really become a superpower, which ones that you can market and some that just make your life a whole lot better and bring lots of wonderful people into your life and opportunities that may or may not have to do with your business.
15:18
Nicole Laino: Human design is not a business tool by design.
15:21
Nicole Laino: It's not what it was necessarily meant for.
15:24
Nicole Laino: It's meant for we just happen to live in a world where you can make a business out of anything.
15:29
Nicole Laino: And if you want to make a business out of you, understanding what makes you special, when what makes you an authority, what's going to draw people to you in a really natural and aligned way, integrity, then human design can absolutely help you with that.
15:44
Nicole Laino: But it is a self mastery tool is how I look at it and not self mastery through being overly skilled or overly disciplined or you know, habit stacking to some silly degree.
15:55
Nicole Laino: It's about understanding yourself so deeply that you know how you work and you can see there's a term out there in the energetic world called, you know, be the observer.
16:07
Nicole Laino: Can you become the observer of your thoughts?
16:10
Nicole Laino: Can you become the observer of yourself?
16:13
Nicole Laino: Human design, I think, is so unique because it does allow you to really observe yourself in a new way, which is why it is so transformative for so many people.
16:24
Nicole Laino: If you're willing to do the work, and if you are, I highly recommend you filling out an application for Business by Design where we take you through not just the energetics of business growth, but the strategic side of business growth, because you do need both.
16:39
Nicole Laino: You cannot just have one.
16:41
Nicole Laino: You will either burn out being totally strategic, or you will not make any money being totally energetic.
16:47
Nicole Laino: So we bridge this gap so that you can have the impact that you're meant to make on this world, and you can also be paid for that.
16:54
Nicole Laino: So you continue to do that beautiful work and continue to make that impact, because everybody needs money to survive, at least at this point in time.
17:01
Nicole Laino: Okay?
17:02
Nicole Laino: So I would love to see you in Business by Design if you are at all thinking about it.
17:06
Nicole Laino: I highly recommend filling out the application, and we will let you know if it feels like a right fit or not.
17:11
Nicole Laino: Thank you so much for being here.
17:12
Nicole Laino: I appreciate you.
17:13
Nicole Laino: And remember, in order to have an unshakable business, you must first become an unshakable human.
17:18
Nicole Laino: So thanks for letting us help you become unshakable with human design.
17:21
Nicole Laino: We'll see you next time.
17:22
Nicole Laino: If you love this episode and you're a fan of the show, please show us the love on itunes, Spotify, or wherever you're listening to the show and leave us a review.
17:29
Nicole Laino: And if you'd like to connect with other entrepreneurs on their human design journey, join our free Facebook community, Human Design for Entrepreneurs.
17:36
Nicole Laino: Go to nicolelaino Me podcastlinks to join the group.
17:41
Nicole Laino: Book a human design reading with me or access our free human design resources.
17:45
Nicole Laino: We'll see you there.