Latest / Wellness by Designs - Practitioner Podcast / Why AI has made practitioner compliance harder, not easier with Chris Sarandis

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Why AI has made practitioner compliance harder, not easier with Chris Sarandis · Wellness by Designs - Practitioner Podcast

• 0:11
  SPEAKER_00: This is Wellness by Designs, and I'm your host, Amy Skilton.
• 0:16
  SPEAKER_00: And joining us today is Chris Serandis.
• 0:20
  SPEAKER_00: And we are going to be talking all things on how to leverage AI the right way and the right platform to support you in your marketing endeavours so you do not attract unwanted attention from regulatory bodies.
• 0:36
  SPEAKER_00: Chris is actually the founder of CompliGuard, which we will be talking about today, which is an AI-enabled compliance infrastructure platform for TGA, APRA, for SANS and ACLC regulated health marketing.
• 0:49
  SPEAKER_00: He's actually spent seven years working inside Australian health businesses as both marketing and brand managers, responsible for campaigns across over 200 list products and accumulating a noteworthy volume of regulatory training as a marketer who has really had, you know, a front row seat to the consequences of when things go wrong.
• 1:12
  SPEAKER_00: And lucky for us, he saw a gap in the market where there wasn't any infrastructure available to us to rely upon.
• 1:20
  SPEAKER_00: So he built it himself and that we are going to benefit from that.
• 1:25
  SPEAKER_00: So, Chris, welcome so much to the podcast.
• 1:28
  SPEAKER_01: Thank you so much for having me.
• 1:29
  SPEAKER_01: I mean, I really appreciate being here.
• 1:32
  SPEAKER_00: Oh gosh, it's it's an honor to have you on the show because this couldn't be a more timely conversation.
• 1:38
  SPEAKER_00: We have landed at a point in history where time constraints and you know finding information on the internet to prepare blog posts, social media posts, marketing, website copy has never been more efficient, but inaccurate aside, actually also quite dangerous as far as regulatory compliance goes.
• 2:02
  SPEAKER_00: And having also worked inside a business that deals with the TGA, it is particularly cumbersome.
• 2:09
  SPEAKER_00: Things are changing frequently, and it's really a landscape that, unless you have had inside industry experience, you don't know what you don't know until the TGA come knocking with something to say about what you've done.
• 2:23
  SPEAKER_00: And nobody wants that.
• 2:25
  SPEAKER_00: So thank goodness you're here.
• 2:27
  SPEAKER_00: And if you are listening to this episode, this is for any health practitioner, naturopath nutritionists, integrative GPs, anyone running their own practice with a clinic who've got marketing across any channels, even your website, even actually hard copy flyers are subject to regulatory advertising legislation.
• 2:49
  SPEAKER_00: And I'm sure every practitioner can probably relate to producing a social media post thinking, oh, I wonder if I'm allowed to say this.
• 2:57
  SPEAKER_00: I don't know.
• 2:58
  SPEAKER_00: And either not posting, which isn't great for business, or posting it and maybe running into trouble.
• 3:05
  SPEAKER_00: So, Chris, this is going to be such a great conversation.
• 3:09
  SPEAKER_00: And I'm already nervous about how long it's going to go.
• 3:12
  SPEAKER_00: So I will keep a close eye on the time.
• 3:15
  SPEAKER_00: But I would love you to start our chat today with really understanding why this gap even exists and why it's widening at an alarming rate.
• 3:28
  SPEAKER_01: Yeah, absolutely.
• 3:29
  SPEAKER_01: And um I guess I'll sort of start how I bridged uh this gap between, you know, compliance in the in the supplement space and as it goes into the practitioner compliance space.
• 3:39
  SPEAKER_01: Because over my years I was managing, you know, the content workflows and and um of of a lot of product launches and and so many different regulated uh health products.
• 3:48
  SPEAKER_01: And a big part of my job once the content was published was monitoring the social media channels about how people were picking it up and sharing the content and and and uh even to their own followers.
• 3:59
  SPEAKER_01: So it was about monitoring what practitioners were saying about our products online.
• 4:03
  SPEAKER_01: And I can't tell you how many times I had to reach out to a practitioner who loved our brand and say, you know, thank you so much for the support.
• 4:10
  SPEAKER_01: Um, but you just have to change this one little line here.
• 4:13
  SPEAKER_01: It's just going a little bit outside um the approved indications of the product.
• 4:17
  SPEAKER_01: Um, or even sometimes it was the whole thing was non-compliant.
• 4:20
  SPEAKER_01: So we had to politely ask them to take it down.
• 4:23
  SPEAKER_01: And and so um this is sort of where a lot of the frustration for a lot of practitioners, as you mentioned, does stem from, you know, because if they can't talk about, you know, what they're passionate about, they end up just talking about their cats and dogs because they're just not sure, you know.
• 4:37
  SPEAKER_01: And so um I think every practitioner understands and knows that compliance matters.
• 4:43
  SPEAKER_01: Um, but you know, most of attended webinars put on by your associations and they've read the guidelines, maybe in university or or just a little snippet here and there.
• 4:53
  SPEAKER_01: They've sat down through training.
• 4:55
  SPEAKER_01: Um, and most of them, I believe, walk away with more questions and answers.
• 4:59
  SPEAKER_01: And it's not because the education is poor, you know, most of the time it's put on by regulatory experts and lawyers, but it's because I believe there's no bridge between what the rules say and what a busy clinic's content workflow actually looks like.
• 5:12
  SPEAKER_01: You know, it's not built into that.
• 5:14
  SPEAKER_01: And um, in 2026, uh the gap has widened dramatically.
• 5:19
  SPEAKER_01: Um, you know, with that advent of AI and the way it's rapidly expanding out now, there are just so many different tools that practitioners can use.
• 5:28
  SPEAKER_01: And so, you know, um a practitioner can open an AI tool and create a week's worth of content in one sitting.
• 5:34
  SPEAKER_01: And so, from my perspective, the creative ceiling is skyrocketed, but the compliance ceiling hasn't moved for years.
• 5:41
  SPEAKER_01: And so um what I guess I really want to stress at this point as well is that, you know, the regulating bodies, especially ARPA and the TGA, are now using the exact same AI technology to scan, you know, practitioner content.
• 5:55
  SPEAKER_01: So it's the same tech enabling faster content creation.
• 5:59
  SPEAKER_01: Um, it's now enabling faster enforcement.
• 6:02
  SPEAKER_01: So it's no longer a knowledge problem, I believe.
• 6:05
  SPEAKER_01: It's a velocity trap.
• 6:07
  SPEAKER_01: So the more content you're producing, you have to be more diligent in that workflow just to make sure, you know, that A, you're checking, does the content even sound like me or is it human?
• 6:17
  SPEAKER_01: But also is it compliant?
• 6:20
  SPEAKER_00: That's such a good point.
• 6:22
  SPEAKER_00: And I think it's a real risk now for practitioners because the access to AI has meant that people who were perhaps time poor, struggling for inspiration, you know, wanted some material to kind of polish up rather than generating it from scratch, can now do so much more easily, which also means if someone hasn't been in the habit of operating in that space for a while, probably at least a little rusty on the legislation.
• 6:52
  SPEAKER_00: And I really think you'd be hard pressed to find practitioners that are, you know, well acquainted with the TGA guidelines and also how to apply them.
• 7:02
  SPEAKER_00: I mean, I've I've read them myself and the application of them that's like any legislation, it's not that straightforward either, which then can then put practitioners in a precarious position, especially because, as you said, those same tools are being used by all kinds of organizations for all kinds of things, including regulatory compliance.
• 7:24
  SPEAKER_00: I have absolutely seen practitioners and non-practitioners, but content creators who've maybe, do you remember like 15, 20 years ago when people blogging first came out and they would just like Google a picture and then they'd just copy and paste any old picture off the internet.
• 7:43
  SPEAKER_00: And, you know, there's been stories even this year of people receiving a letter from Getty Images because they, you know, or was it shutter stock because they've taken an image that they never had a license for and been fined, you know, tens of thousands of dollars.
• 7:58
  SPEAKER_01: So and there's also an image on uh even last week, I think it was a makeup brand.
• 8:03
  SPEAKER_01: It was a founder that had done a post of her in her old office, you know, as a celebratory thing.
• 8:08
  SPEAKER_01: Look how many you know parcels I'm getting sent out.
• 8:11
  SPEAKER_01: And then another uh similar brand to her literally copy that image, sub them out, put themselves in there as well.
• 8:17
  SPEAKER_01: And you know, it's rife everywhere.
• 8:19
  SPEAKER_01: Like there's so many uh AI can literally um create this whole new reality that if you're not careful, um, can be really uh damaging to many brands out there.
• 8:29
  SPEAKER_01: Absolutely.
• 8:30
  SPEAKER_01: And you know, AI doesn't know what it doesn't know.
• 8:33
  SPEAKER_01: It's it's it's all about context.
• 8:35
  SPEAKER_01: And so you can't just open up a chat window and say, yeah, um, yeah, yeah, develop this content for uh my platform.
• 8:42
  SPEAKER_01: If it doesn't know you're an atropath or a chiro or or whatever, um, and and who you're advertising to in what country and and whatever, it's not gonna give you that accurate result that you're actually needing.
• 8:54
  SPEAKER_01: Um you're just looking at it from the perspective that does the content sound engaging enough, you know.
• 9:00
  SPEAKER_01: And now there's this pressure, it's like I've got to keep creating so much content to appease the algorithm gods.
• 9:06
  SPEAKER_01: I just don't even have time for that next step.
• 9:09
  SPEAKER_01: Um, and so when I and and also AI is now just so addictive.
• 9:13
  SPEAKER_01: You know, it's like social media, it's like being on your phone.
• 9:16
  SPEAKER_01: Next thing you know, it's 11:30 on a Sunday night, and I'm still chatting with Chat GPT about what content I'm producing for this week.
• 9:24
  SPEAKER_01: So yeah, it's it's only going to get more crazy for sure.
• 9:28
  SPEAKER_00: Yes, absolutely.
• 9:29
  SPEAKER_00: And I think there are, you know, a number of risks when it comes to using AI, many of which I think practitioners are very quickly coming up to speed, things like privacy and data security.
• 9:42
  SPEAKER_00: But we know that you know these models are not faultless.
• 9:46
  SPEAKER_00: In fact, some of them have pretty evident issues.
• 9:50
  SPEAKER_01: Yeah, that's confidently wrong for sure.
• 9:52
  SPEAKER_00: Confidently wrong.
• 9:53
  SPEAKER_00: Like the Dunning-Kruger effect is just full volume for sure.
• 9:58
  SPEAKER_00: And I think from like an ethical point of view and being informed about regs, that that piece is absolutely missing.
• 10:05
  SPEAKER_00: And as you said, it's a global LLM.
• 10:10
  SPEAKER_00: So, you know, at this point in time, it doesn't have all of the different countries' legislation there.
• 10:17
  SPEAKER_00: We have enough of our own, but also how you apply it depends whether you're an ARPA registered practitioner or not.
• 10:24
  SPEAKER_00: Are you talking about conditions or not?
• 10:26
  SPEAKER_00: Are you talking about ingredients or products?
• 10:28
  SPEAKER_00: There are so many nuanced elements to how you can share information, how you can share your business, how you can share the results you get, how you do your work, that it feels like a bit of a minefield if you think about it for too long.
• 10:44
  SPEAKER_00: And unfortunately, that does one of two things.
• 10:46
  SPEAKER_00: I think there are many practitioners who are in the camp of I'm just not going to do anything.
• 10:51
  SPEAKER_00: I'm not just gonna stay away from it.
• 10:53
  SPEAKER_00: As you said, cats and dogs, very cute content.
• 10:56
  SPEAKER_00: I'm here for it.
• 10:57
  SPEAKER_00: But also it leaves, you know, potentially new clients landing on your social media page saying, well, what does she even really do?
• 11:05
  SPEAKER_00: You know, and how does she do it?
• 11:06
  SPEAKER_00: Do I want to work with her?
• 11:07
  SPEAKER_00: I'm not sure.
• 11:09
  SPEAKER_00: Um, or alternatively, you've got the the spray and prey crowd who are just hoping that their stuff is okay-ish and will get lost in the sea of every other practitioner.
• 11:20
  SPEAKER_00: I remember thinking, I'm, you know, I'm such a small fry, like who's no one's gonna worry about me until I'm, you know, big.
• 11:28
  SPEAKER_00: Um, but with the advent of AI for regulatory purposes, it's actually just a matter of when, not if that's something will get picked up.
• 11:38
  SPEAKER_01: Yeah, absolutely.
• 11:39
  SPEAKER_01: And and as I mentioned, um uh I guess it's it could be a good time to start talking about the enforcement environment because um it's sort of it's a good segue into that.
• 11:48
  SPEAKER_01: But I I guess um I can give you a bit of a sense of what the current landscape uh looks like because I think the numbers do tell an important story.
• 11:57
  SPEAKER_01: Um and, you know, from a TGA perspective, um, in this current financial year to date, they've already received over 13,000 reports um of alleged uh unlawful advertising and supply of prohibited goods.
• 12:11
  SPEAKER_01: So they've also completed a um a second uh targeted enforcement campaign where they this time they specifically focused on online influencers and social media marketers.
• 12:21
  SPEAKER_01: And and sometimes you know, practitioners would say, well, that that's not me, you know.
• 12:25
  SPEAKER_01: But if you're creating content online about health products and uh practitioners are exactly who they're looking at.
• 12:32
  SPEAKER_01: And historically, um, this is probably the really important part to pay attention to, but historically enforcement was slow because regulators waited for a competitor or a consumer to complain about it, right?
• 12:44
  SPEAKER_01: Yes, um, but not anymore.
• 12:45
  SPEAKER_01: So, as I mentioned before, ARPRA and the TGA, um, they have openly stated now that they are using AI-driven digital tools to proactively scan social media and monitor AI-generated health content.
• 12:57
  SPEAKER_01: So the important thing is they're not waiting for the phone to ring anymore.
• 13:01
  SPEAKER_01: They are actively hunting, they're being proactive.
• 13:03
  SPEAKER_01: And so even though the numbers I just mentioned just before, they're still based on that manual uh process, they're going to get more widespread uh as time goes on and as they continue to adopt these tools.
• 13:17
  SPEAKER_01: Um, and so while the fines are serious, you know, particularly from an ARPRA perspective, it could be up to$60,000 for individuals.
• 13:24
  SPEAKER_01: I think that the real danger is actually for a busy clinic, uh, it's not just the financial penalty, um, it's also the flow-on consequences of that.
• 13:33
  SPEAKER_01: And so sometimes that that can actually look at uh look like, you know, the brand that you're promoting is can also be fined by the TGA.
• 13:42
  SPEAKER_01: You know, if you're posting uh product content and you make non-compliant claims, um, they're liable too.
• 13:48
  SPEAKER_01: And this is why in my previous job I had to monitor social media to make sure that's what a practitioner is saying about our products.
• 13:56
  SPEAKER_01: And yes, we can't control what consumers say, but from a uh practitioner perspective, um, it's important that there's a collaboration that's happening there.
• 14:04
  SPEAKER_01: Um and even more recently, too, about health funds, you know, um practitioners have spent uh uh well the industry has waited so long for these uh rebates to be reinstated.
• 14:15
  SPEAKER_01: And um, you know, advertising compliance um under the Australian consumer law is being positioned now as an essential component to provider recognition.
• 14:25
  SPEAKER_01: So alongside qualifications, association membership, CPD and insurance, you know, that that matters.
• 14:32
  SPEAKER_01: And so it doesn't mean that a single breach um, I guess at this point removes rebate eligibility, but it does mean that how you advertise your clinic and your services is increasingly being considered within the broader provider recognition and compliance frameworks.
• 14:49
  SPEAKER_01: So it kind of introduces a different risk.
• 14:52
  SPEAKER_01: And um, you know, for years advertising and compliance has sort of been framed around avoiding penalties and oh, it's never gonna happen to me.
• 15:00
  SPEAKER_01: Um, but rebate eligibility is different, you know, it's commercial for the practitioner, it's fun specific, and it sits a lot closer to the patient experience.
• 15:09
  SPEAKER_01: And so after these these years of pushing for reinstatement, the last thing any practitioner wants is for something preventable to be become a point of friction, you know.
• 15:19
  SPEAKER_01: And so um I'll also just make this point about, you know, if you're going to receive an infringement notice, you know, God forbid, um, being publicly named by a regulator is also reputational damage that no fine can capture, you know.
• 15:34
  SPEAKER_01: And recently I came across a really good um resource um by the ATMS.
• 15:40
  SPEAKER_01: They actually released a white paper recently on understanding TGA compliance for health practitioners.
• 15:46
  SPEAKER_01: Um, and it just covers all the basic things, what you can and can't say and stuff.
• 15:50
  SPEAKER_01: And so our associations are trying really hard to, you know, lift or raise that regulatory bar for practitioners.
• 15:57
  SPEAKER_01: And so when they release something like this, it's really good to get on top of that and have a bit of a read.
• 16:02
  SPEAKER_01: But you know, the goal isn't perfection here.
• 16:05
  SPEAKER_01: Um, I think the goal is better habits, better checks, and lower risk publishing.
• 16:10
  SPEAKER_01: Um because uh that that that's basically why I sort of built CompliGuard.
• 16:15
  SPEAKER_01: You know, it's just to um get those habits in place for practitioners.
• 16:19
  SPEAKER_00: Um, I'm I'm sure everyone listening is like, just tell us about CompliCard because I'm about to shut my Facebook page down and delete my website.
• 16:29
  SPEAKER_00: Look, I think um we will definitely talk about it and how you've created this phenomenal tool for practitioners, um, how you can use it, what you can use it for.
• 16:39
  SPEAKER_00: But before we dive into that, I do I'd love to run through some common scenarios where practitioners are making mistakes with regards to how they share information.
• 16:52
  SPEAKER_00: And I know we've got a few examples to go through, but I would love to actually ask you to start with gifted product because as a practitioner who does receive samples from time to time or things to try and you know potentially share.
• 17:09
  SPEAKER_00: Um, it's not, I mean, actually, I'd be interested to know if there's a difference between a paid, like sponsored posts where you're actually being paid to advertise, or whether it's just, I was given this to try and I love it and it did X, Y, and Z, if there is a distinction there.
• 17:22
  SPEAKER_00: But can we start there?
• 17:24
  SPEAKER_00: Because I think that is also quite common within our space where people might be gifted samples from a sales rep or it might be an adjacent um industry.
• 17:37
  SPEAKER_00: I'm just thinking out loud here, like a cacao powder or you know, or a herbal tea or anything like that.
• 17:43
  SPEAKER_00: Can you share what the risks are with gifted products and how you share them?
• 17:48
  SPEAKER_01: Yeah.
• 17:48
  SPEAKER_01: Um, and I think uh primarily, you know, you have to um disclose, you know, if you're if you're um sure promoting something online and and it's been gifted, you have to sort of disclose that yes, this was this was gifted.
• 18:00
  SPEAKER_01: But um it then comes down to the the claims that you make about it.
• 18:05
  SPEAKER_01: This is where the real um uh I guess gray area lies and stuff.
• 18:10
  SPEAKER_01: And so one of the most common sort of things I see online is those uh practitioner sort of unboxing videos and and they say, look, I've just received this today or whatever from my um you know preferred brand or or distributor or or whatever it is, and they might say, you know, look, look what it arrived today, you know, and I love all these different herbs for sleep anxiety and stress and stuff.
• 18:30
  SPEAKER_01: But maybe what practitioners don't realize is it's it's fun it's functioning as a testimonial and a and a product endorsement.
• 18:36
  SPEAKER_01: So then now we're triggering a different, you know, TGA jurisdiction here.
• 18:40
  SPEAKER_01: And so, you know, it feels natural and it feels generous and stuff.
• 18:44
  SPEAKER_01: But you know, if you want to talk about a product itself, you just have to be really clear on what can you say about the product and and what you can't and what disclaimers are required uh within the post and stuff.
• 18:57
  SPEAKER_01: And so a really useful tool is um, you know, when you're uh receiving a product or or um you're promoting one, um, there's a uh a place called the ARTG register um that practitioners can go to and you can easily search by the product name or there's a little number on the um product itself.
• 19:17
  SPEAKER_00: And this is I'm assuming this is only for listed products, yes, because if it's non-listed, it'll be another different set of results.
• 19:24
  SPEAKER_01: Yeah, correct.
• 19:25
  SPEAKER_01: And um, but within that, when you search it, you can download the summary of it.
• 19:29
  SPEAKER_01: And it's a really good resource because in that it shows all the approved indications about that product, and it also shows the disclaimers required and some of the um warnings that might be in the product about a certain ingredient that it might be, you know, St.
• 19:43
  SPEAKER_01: John's War, for example.
• 19:45
  SPEAKER_01: Um, and so, you know, uh the compliant version might be that um, you know, this particular product, you have to use the indications verbatim, uh, exactly what's on the ARTG listing.
• 19:57
  SPEAKER_01: And this might go, well, all the statements are quite boring and they don't say exactly what the product is capable of and things like that.
• 20:04
  SPEAKER_01: But unfortunately, that's just where the guardrails are set at.
• 20:08
  SPEAKER_01: You know, you need to make sure that if you are talking about a product, you're using those uh verbatim indications.
• 20:13
  SPEAKER_01: And so um an alternate version might just be that, you know, um you're unboxing the video and you're just sort of saying, look, um, I'm restocking the dispensary this week, you know, and um there's no claims being made, there's no endorsement, and there's no problem, you know, particularly if you're an ARPA registered or or a non-registered one, just try to avoid um uh linking that particular content to um then now booked with me because of these particular um indications or or or blanket statements that I'm making about uh these products, you know.
• 20:46
  SPEAKER_01: Um and consider it like it's a day in the life post.
• 20:50
  SPEAKER_01: This is what happens.
• 20:50
  SPEAKER_01: I'm unboxing something can look at my dispensary, it looks all nice and pretty and and things like that, you know.
• 20:56
  SPEAKER_01: Um, so yeah, uh from a from a gifting perspective, I would just make sure that um you're you're checking out um what you can and can't say about the product specifically.
• 21:06
  SPEAKER_01: And look, when in doubt, ask the brand themselves.
• 21:08
  SPEAKER_01: You know, they're more than happy um to have a chat about look, I want to um talk about this product, but what is is it okay to say this, this, this about this particular product?
• 21:19
  SPEAKER_00: Am I right in thinking then it doesn't matter if it's just let's just hypothetically I've ordered products for myself and I'm saying so it's not gifted, but it's kind of a testimonial.
• 21:31
  SPEAKER_00: So there shouldn't really be distinction between that versus if it's gifted versus if I've ordered it for my dispensary and said, I love this product for patients who suffer with X, Y, Z.
• 21:41
  SPEAKER_00: Yeah.
• 21:42
  SPEAKER_00: It all has to run through the same exactly, yeah.
• 21:45
  SPEAKER_01: Cause then we're getting into condition specific language territory, you know.
• 21:49
  SPEAKER_01: So it's just um the indications are on the product for a reason.
• 21:53
  SPEAKER_01: Like they've chosen like the best indications they sort of want to lead with based on the positioning that they want the product to have and stuff.
• 21:59
  SPEAKER_01: And so Um that that's the gray territory.
• 22:01
  SPEAKER_01: It's like um, you know, uh saying another word that then sort of tips it into another category, you know, of of um benefit, basically.
• 22:12
  SPEAKER_01: So um it's it's just easy, easier to just go, what is what is the indications of the product as per the ARTG summary?
• 22:20
  SPEAKER_01: I'm going with that, you know.
• 22:21
  SPEAKER_01: Or if you want to talk about a condition uh completely separate to product, then just talk about it on its own.
• 22:27
  SPEAKER_01: It's an educational post.
• 22:29
  SPEAKER_01: It's about the condition itself, but there's no product mentioned, there's no benefit given that your um clinic or or practice can then have this benefit for that condition.
• 22:41
  SPEAKER_01: You know, just talk about it as an isolated thing and you'll be okay.
• 22:44
  SPEAKER_01: Yeah.
• 22:45
  SPEAKER_00: What about um we talked about this off-air PCOS as as a as one you know, potential example?
• 22:54
  SPEAKER_00: Can we talk about the condition and individual herbs or ingredients as opposed to product?
• 23:03
  SPEAKER_00: Because that's distinct from a listed product, it's distinct from a formulation or you know, an entity that's purchasable by a brand, and we're referencing research.
• 23:14
  SPEAKER_00: I mean, it goes without saying that we're telling the truth and that we're we have evidence to support what we're saying, but we're talking about ingredients rather than a product.
• 23:22
  SPEAKER_00: How does that differ if it does at all?
• 23:25
  SPEAKER_01: I think it then just comes down to what's the outcome of the content that you're then producing about PCOS, you know, or um the condition, whatever it might be.
• 23:34
  SPEAKER_01: If you're just dealing with it as an educational piece, you're talking about a condition and the evidence-based uh ingredients that could support that, you're not then leading with now booking a consult with me and this is what protocol we're going to focus on, you know.
• 23:47
  SPEAKER_01: Um it all just has to be isolated away from uh linking it to a health service that you're providing or or then a product that you're recommending, uh recommending as well.
• 23:58
  SPEAKER_01: Um, a really good, uh maybe simplistic version of it is uh comes down to like when you're promoting uh a tea as a product, you know, and that tea may only have one ingredient, dandelion root, for example.
• 24:11
  SPEAKER_01: Um, but the moment you sort of say dandelion root is good for digestive health and hormonal balance, and here's the tea that I drink every single day, you're now linking that product to the claim that you're making.
• 24:24
  SPEAKER_01: So um to be safer, just talk about dandelion root, the ingredient, in an isolated way.
• 24:30
  SPEAKER_01: Um and then there's no ray, basically.
• 24:35
  SPEAKER_01: Um, you know, I know countless practitioners who have their own tea brands and um they've got these different formulations because they're they're all mixing in, you know, they've got a digestive tonic or a um uh a sleep tonic or whatever it might be.
• 24:50
  SPEAKER_01: Um keep the ingredients separate from the product, and tea is a product, you know, it's regulated by phasants, and um, unless you've got specific claims that have been approved by phasans, then um you can't say it.
• 25:02
  SPEAKER_01: So it it can sometimes with the regulations, it can be quite black and white sometimes, but it is for a reason.
• 25:08
  SPEAKER_01: And so sometimes um, and we all get caught out sometimes, you know.
• 25:12
  SPEAKER_01: So it's better to have that check before you publish um to make sure it's compliant.
• 25:17
  SPEAKER_01: Yeah.
• 25:18
  SPEAKER_00: Yes, it's tricky because, and I said this earlier, in some ways it it can border on censorship.
• 25:24
  SPEAKER_00: For instance, let's say I had IBS and I found drinking, this is a hypothetical example only in TA if you're listening.
• 25:34
  SPEAKER_00: But if I if I drank two, three cups of dandelion root tea a day and my IBS got better, it feels a bit ridiculous that I can't say, gosh, this I've been drinking three cups of this a day and my gut is so much better than it's ever been.
• 25:50
  SPEAKER_00: Yeah.
• 25:51
  SPEAKER_00: Given that's true.
• 25:53
  SPEAKER_00: But is it my understanding, is my understanding correct?
• 25:56
  SPEAKER_00: The issue is as a health professional, there is the perceived risk is that the public will then take on, oh, if I if I have IBS and I drink three cups of dandelion root tea, it'll help me, even though that's not what we're saying.
• 26:10
  SPEAKER_01: Yeah, and it's it's because of that fine balance between when does an ingredient become a product, you know.
• 26:16
  SPEAKER_01: And so when we say the word tea, it it implies that it's a product.
• 26:20
  SPEAKER_01: Therefore, I'm drinking this dandelion root tea three times a day and it's helping me.
• 26:25
  SPEAKER_01: Uh, now we're getting into um prohibited claims.
• 26:29
  SPEAKER_00: And so I could say I found dandelion root really helpful for my gut problems, but don't refer to it.
• 26:36
  SPEAKER_01: Yeah, and the evidence shows XYZ is the reason why.
• 26:39
  SPEAKER_01: This might be why it helps.
• 26:40
  SPEAKER_01: This might be why it helps, exactly.
• 26:42
  SPEAKER_01: And it's and and so you're not linking it to a product because that standalone product wouldn't have claims for that particular uh thing that you're wanting to get across.
• 26:53
  SPEAKER_01: Of course, yes, of course.
• 26:55
  SPEAKER_01: Yeah, it's it's just always have in your mind um ingredient versus product.
• 26:58
  SPEAKER_01: When does an ingredient become a product?
• 26:59
  SPEAKER_01: It's when it's you know, how is it consumed and by what means and stuff.
• 27:03
  SPEAKER_01: And so um in your content scheduler, just go, I'm gonna focus on this ingredient and on this day and then another ingredient on another day, and it all ladders up to a particular sort of um session on conditions, you know.
• 27:17
  SPEAKER_01: Okay, but none of it's going to then link back to the health services that I provide, um, so that I can't have that link between condition and and health service and product.
• 27:27
  SPEAKER_01: Yes.
• 27:27
  SPEAKER_01: Yeah.
• 27:27
  SPEAKER_01: Yes.
• 27:28
  SPEAKER_01: Then again, different, different uh uh jurisdictions then apply.
• 27:32
  SPEAKER_01: So it is quite confusing, quite complicated.
• 27:35
  SPEAKER_01: And this is the very reason why there needs to be um that check in the workflow.
• 27:40
  SPEAKER_01: Because if it's not, it's like you're just relying on your own interpretation, your own working knowledge.
• 27:46
  SPEAKER_01: And maybe it has been some time since we've had some education and training on it, and the rules change so often.
• 27:52
  SPEAKER_01: Um, you know, and there's different guidance that gets put out and stuff.
• 27:56
  SPEAKER_01: And so um, I I generally have like when when talking to um practitioners in in my previous life, I would sort of give them a bit of a five-point framework to go by.
• 28:07
  SPEAKER_01: And this always helped me and helped them to consider what not to do for for next time, but to also just be proactive.
• 28:14
  SPEAKER_01: And so one one of the um the first point is basically know your content category.
• 28:19
  SPEAKER_01: Am I posting about my health service today, or is it a product that I'm posting about, or is it an educational piece on something?
• 28:27
  SPEAKER_01: Um, knowing which one applies before you write is incredibly important.
• 28:32
  SPEAKER_01: Um, number two is checking the claims before posting.
• 28:35
  SPEAKER_01: So if you're promoting a product, look up the ARTG register, get that summary, download it, and have a look at all the indications and don't forget about the disclaimers.
• 28:45
  SPEAKER_01: Um, number three is staying current with the guidance.
• 28:48
  SPEAKER_01: So subscribing to the TGA, subscribing to the APRA mailing list and also ACCC if you like.
• 28:54
  SPEAKER_01: Um, because even if you're not an ARPA registered practitioner, it's still good to know what's happening in the industry.
• 29:01
  SPEAKER_01: And um the guidelines are meant to be served as a useful benchmark for that.
• 29:06
  SPEAKER_01: Um, number four is document uh the checks that you've done.
• 29:10
  SPEAKER_01: And it sounds a bit cumbersome.
• 29:11
  SPEAKER_01: It's like, oh, why do I have to do this?
• 29:13
  SPEAKER_01: But you know, even if it's in your content calendar or the fact that you have one, um, a spreadsheet or anything, show evidence that you've checked before you've published, you know.
• 29:23
  SPEAKER_01: And um, and this is where sometimes the AI um chat windows and you've said an agent can sometimes fall short because you know, you need to ask them, okay, we've developed this content.
• 29:34
  SPEAKER_01: Where's the source for this?
• 29:35
  SPEAKER_01: The verifiable source, click on it.
• 29:37
  SPEAKER_01: Is it some random website in America that doesn't apply here in Australia?
• 29:41
  SPEAKER_01: Check, check your sources and and document that in some sort of evidence trail.
• 29:46
  SPEAKER_01: Um, and number five, when in doubt, um, ask the brand or ask for help from anyone.
• 29:52
  SPEAKER_01: Um, is this content that I'm publishing okay?
• 29:56
  SPEAKER_01: You know, um, I I want to do the right thing and I I want to provide value to my patients and stuff.
• 30:02
  SPEAKER_01: So when in doubt, seek a second opinion.
• 30:05
  SPEAKER_01: And the brands would really appreciate that, I think.
• 30:07
  SPEAKER_01: Like it's a it's it's that efficacy and trust are really intertwined between practitioners and brands, but I think there just needs to be more collaboration, you know.
• 30:17
  SPEAKER_01: So call their technical support team and speak to, you know, maybe the on the road rep or something can just get that double checked um beforehand.
• 30:27
  SPEAKER_01: Yeah.
• 30:27
  SPEAKER_00: Yes, those are such a great, such a great checklist.
• 30:31
  SPEAKER_00: And essentially what I'm hearing you say is number one, don't ignore this if you have been too afraid to look at it or you haven't can't be bothered, you feel too time poor.
• 30:44
  SPEAKER_00: And B, these are the five key steps that will really sort you out.
• 30:49
  SPEAKER_00: And if you do have the time and energy to do all of that, uh that's a really great place to start.
• 30:55
  SPEAKER_00: And should anyone regulatory bodies come sniffing and say, you know, show me your yeah, your justification for this, you've got some evidence that you actually applied critical thinking before you hit the post.
• 31:10
  SPEAKER_00: But ultimately, Compligarde was created to do all of that for you.
• 31:17
  SPEAKER_00: Now I'm dying to talk about it, but I do have one more question for you.
• 31:22
  SPEAKER_01: Yeah, absolutely.
• 31:23
  SPEAKER_00: I wanted to ask about functional testing because you know, we have we are so lucky as practitioners, we have so many tools in our toolkit, you know, not just listed products or, you know, nutritional strategies, there's there's all sorts of things, but also our assessment methods are we don't just rely on, you know, classic standard pathology testing.
• 31:45
  SPEAKER_00: We have all kinds of other functional testing where we get it's really exciting.
• 31:50
  SPEAKER_00: It's nice to educate people about what's available, how it's different.
• 31:54
  SPEAKER_00: However, there is also, I understand you've been seeing things that imply therapeutic claims.
• 32:02
  SPEAKER_00: Where are we going wrong with how we're sharing that and what should we be doing instead?
• 32:07
  SPEAKER_01: Yeah.
• 32:08
  SPEAKER_01: Um, so uh, and I've just got a random example here that um will hopefully illustrate the purpose of that.
• 32:13
  SPEAKER_01: But if you're wanting to share um test results and stuff, it's just knowing that um, you know, it might feel like um you're describing your services and not making a therapeutic claim, but it's the moment that you name a condition and promise a result, that's when you cross the line.
• 32:29
  SPEAKER_01: So um the example that's bad uh is basically, you know, my my clients' test results show they have uh estrogen dominance.
• 32:39
  SPEAKER_01: And here's the supplement protocol I prescribe to fix it, you know.
• 32:42
  SPEAKER_01: Um it's it's kind of like um in an online perspective, it's just too much information, you know, that that maybe should be reserved for that initial discovery call or or something like that.
• 32:54
  SPEAKER_01: But if if you just sort of say, I've got access to the this these range of tests that may support your health goals or something, you know, get in touch with me in this sort of way might be a better approach.
• 33:06
  SPEAKER_01: Um, so it's just um I think the the lesson here across all the different uh, I guess, high-risk content patterns is just when in doubt, just seek that second opinion, get a sanity check or or or something.
• 33:20
  SPEAKER_01: And maybe this is where AI can be useful in a chat window context.
• 33:25
  SPEAKER_01: It's like, hey, I'm a practitioner and I want to write this content, like let me know is this top level, really high level, is this okay or not?
• 33:33
  SPEAKER_01: Um, but I guess it's important to be aware of um, you know, the AI is kind of like a child genius, right?
• 33:41
  SPEAKER_01: Like it doesn't know what it doesn't know, and context really does matter and stuff.
• 33:44
  SPEAKER_01: And so just know that it is going to scan the internet for maybe the most recent news article and it might treat that as gospel or truth, you know.
• 33:52
  SPEAKER_01: So um there are resources you can ask your associations, you can ask practitioner mentoring groups out there, um, just to double check and maybe just always, you know, those you know, few different categories, put them on a cheat sheet and write them down and go, okay, when I'm talking about functional testing, this is the right way that I should be doing it.
• 34:10
  SPEAKER_01: Um obviously these are all manual approaches, but um uh it's at least um doing better than than just posting and posting and praying.
• 34:21
  SPEAKER_00: Right, yeah.
• 34:22
  SPEAKER_01: Posting and praying, that's it.
• 34:23
  SPEAKER_01: Yes.
• 34:23
  SPEAKER_00: One last example I'd love to hear from you about is before and after photos, because there's lots of different variations on that theme, of course.
• 34:32
  SPEAKER_00: I think we're probably most you know familiar with before and afters for weight loss, whether that's a personal trainer or a nutritionist or a program, but there's before and afters for skin disorders, there's before and afters for blood test biomarkers.
• 34:45
  SPEAKER_00: I'm thinking of a client of mine who lost a lot of her hair through alopecia, then which got restored after working together.
• 34:54
  SPEAKER_00: It also looks like a really tricky area to be able to share what are legitimate results um of, you know, and and I guess maybe patient testimonials are an adjacent category here too.
• 35:08
  SPEAKER_01: Yeah, and and um I guess it is a testimonial.
• 35:11
  SPEAKER_01: Um, you know, it's a patient-led thing.
• 35:13
  SPEAKER_01: And and and what I might say is also um that how the rules differ for ARPA and non-ARPA uh registered practitioners too.
• 35:21
  SPEAKER_01: Because basically, if you're an ARPA registered practitioner, um, patient testimonials like that, and which is before and afters, um they are prohibited, you know, full stop.
• 35:30
  SPEAKER_01: Can't say I can't do it.
• 35:31
  SPEAKER_01: Easy, quite simple.
• 35:33
  SPEAKER_01: Um, for non-registered practitioners, then the rules sit under Australian consumer law and the TGA advertising code if you're talking about products as well.
• 35:42
  SPEAKER_01: So it really all focuses around misleading or exaggerated testimonials.
• 35:46
  SPEAKER_01: They can still carry real risk under the ACL's sort of pro um prohibition on misleading and deceptive conduct.
• 35:53
  SPEAKER_01: So I think um it's better to be safe and sort of not do it and sort of follow the same rules as like an ARP or a registered practitioner, anyway.
• 36:02
  SPEAKER_01: And sometimes these before and askers can actually be shown in like Google reviews, you know.
• 36:08
  SPEAKER_01: So like it might be the patient itself has themselves has sort of said this is what has happened.
• 36:13
  SPEAKER_01: They came to see you and they've done XYZ.
• 36:15
  SPEAKER_01: Um, but where the risk for you then comes in, like uh that that review is on like a third-party platform.
• 36:21
  SPEAKER_01: You can't control that.
• 36:22
  SPEAKER_01: That that's what the patient has done.
• 36:24
  SPEAKER_01: And the and the guidelines acknowledge that basically.
• 36:27
  SPEAKER_01: But it's when you go and share that to your page, then as a non-registered practitioner, you now you're talking about testimonials and before and afters, and you're talking about condition-specific language and stuff.
• 36:39
  SPEAKER_01: And so um, if you wanted to talk about, you know, the condition that was related to that, again, do it in an isolated way.
• 36:48
  SPEAKER_01: Keep it educational, don't link it back to your clinic or um uh any particular product that you've used.
• 36:56
  SPEAKER_01: Save that for the clinic room.
• 36:58
  SPEAKER_01: Um, and that would be the best, most safest way to go about it.
• 37:02
  SPEAKER_01: And again, when in doubt, um seek a second opinion just in check and add that to your little cheat sheet of what you can and can't do.
• 37:10
  SPEAKER_01: Because I understand people want to see the benefits of what your business is doing for your patients and things like that.
• 37:15
  SPEAKER_01: But there are just uh ways in which that you can um still promote how great your business is without crossing the line, you know.
• 37:25
  SPEAKER_00: Yes.
• 37:25
  SPEAKER_00: So to safely share before and afters.
• 37:27
  SPEAKER_00: I mean, I I'm getting the sense that you're saying just don't because it's risky.
• 37:31
  SPEAKER_00: But if I wanted to, is is there a difference between saying this person was experiencing hair loss rather than using the term alopecia?
• 37:41
  SPEAKER_01: Or still it's still symptom and treatment.
• 37:44
  SPEAKER_01: It's it's you're still describing um what they came in with and what they left after sort of seeing you.
• 37:51
  SPEAKER_01: So another way, I guess, to um put it in this way was you know, this particular patient came to see me exhausted and bloated.
• 37:59
  SPEAKER_01: This is a non-compliant thing, by the way.
• 38:01
  SPEAKER_01: Um patient came to see me exhausted and bloated.
• 38:04
  SPEAKER_01: After eight weeks, you know, her energy was back and her gut was finally working.
• 38:08
  SPEAKER_01: The compliant version might be supporting gut health and energy are two of the most common reasons um I recommend this approach.
• 38:16
  SPEAKER_01: Here's how it works.
• 38:18
  SPEAKER_01: Um, it's the same message, but it has no patient outcome and no prohibited claim.
• 38:23
  SPEAKER_01: So it's a matter of um uh making a bit more generalized, you know, because the last thing I guess we want is patients, other patients reading that and go, well, that can work for me as well.
• 38:36
  SPEAKER_01: But we're talking individualized medicine here, so everyone is different.
• 38:40
  SPEAKER_01: So um keep it generic, keep it um uh, I guess also save it for the clinic room, you know, and people will um see the results and and word of mouth is the best way to grow business, it's still in this day.
• 38:53
  SPEAKER_01: Um, so uh yeah, to play it safe, um, I I just wouldn't do it.
• 38:59
  SPEAKER_01: Um, but also seek a second opinion if you need to.
• 39:02
  SPEAKER_01: And that's also why um there doesn't seem to be much of a relationship between regulatory experts in the supplement industry and crossing over into practitioner territory as well.
• 39:14
  SPEAKER_01: And so that's also one of my goals is to actually close that gap and know that these people do exist.
• 39:21
  SPEAKER_01: Um, and that you uh don't rely on um AI chat windows or even AI agents who have limited context, limited memory for advice like that.
• 39:32
  SPEAKER_01: That's not what they're built for.
• 39:34
  SPEAKER_01: Um, but know that it can provide you with um that pre-check and to um arm you with the information to make an informed decision.
• 39:42
  SPEAKER_01: And so um know that there are resources out there that can help you with that.
• 39:47
  SPEAKER_00: Yes.
• 39:47
  SPEAKER_00: And the number one resource, of course, would be Compligarde, because you have brought all of those things under the one umbrella to create a digital infrastructure that actually can run these checks for you and categorize your content as low, medium, or high risk, provide, you know, remedial recommendations.
• 40:10
  SPEAKER_00: I share with me, first of all, like how you saw this gap, how you developed it, how it all came together.
• 40:19
  SPEAKER_01: Absolutely.
• 40:20
  SPEAKER_01: Um, so I'm a although I'm a marketer and a and a brand manager, I guess, by by nature, I'm actually more of a systems kind of person.
• 40:29
  SPEAKER_01: Like I live and breathe.
• 40:30
  SPEAKER_01: For me, it just provides clarity and structure.
• 40:33
  SPEAKER_01: And if there's some sort of deviation from that that needs to be um fixed, then the system is built around that and to support it.
• 40:41
  SPEAKER_01: So um throughout my time, I originally built CompliGuard to support um supplement brands uh to help them as well, but it became very apparent very quickly that practitioners needed support like this as well.
• 40:55
  SPEAKER_01: And so um I just started building and iterating and and um and you know, here we are a few months later.
• 41:03
  SPEAKER_01: But I I think uh the real benefit for me is, you know, that it CompliGuard enables uh better guardrails.
• 41:11
  SPEAKER_01: You know, it helps practitioners keep creating useful, engaging content, you know, without crossing those avoidable lines.
• 41:17
  SPEAKER_01: And and I think for me, you don't have to be a regulatory expert as a practitioner.
• 41:23
  SPEAKER_01: Um you just need a system that can sit inside the workflow and catch things before they go live.
• 41:28
  SPEAKER_01: And that's what CompliGuard is built to do.
• 41:30
  SPEAKER_01: So when when practitioners sign up, you know, they can sign up for a free account and they can get two free reviews to start off with just to test what it can do.
• 41:39
  SPEAKER_01: But the important thing is they create a clinic profile and this is where they upload their modality.
• 41:44
  SPEAKER_01: And this will let the system determine if it's registered or unregistered and then which guidelines need to apply.
• 41:51
  SPEAKER_01: And it's all about context.
• 41:53
  SPEAKER_01: So the more context that you can fill in, the better and more accurate the outputs will be.
• 41:58
  SPEAKER_01: And so um, then the next phase is doing uh submitting content.
• 42:03
  SPEAKER_01: So it can be anything from a social media post, a patient handout, uh, your website, uh, an email and newsletter.
• 42:10
  SPEAKER_01: So even things like you've just spent all this money on building a new website, and and um before you click publish, you just want to check.
• 42:17
  SPEAKER_01: Um, this is where the real value, I think, of it comes into.
• 42:21
  SPEAKER_01: And then um, when it gets a report returned, it'll give you that low, medium, or high risk rating.
• 42:28
  SPEAKER_01: It will tell you the exact clauses that you're in breach of and then a suggested rewrite that is compliant.
• 42:35
  SPEAKER_01: Now, of course, you can then take that rewrite and um add your own flair to it to make it yours, but at least you know that that rewrite is going to be compliant.
• 42:44
  SPEAKER_01: Um, the next phase of that report is uh educational guidance because um you've got to be able to close that loop.
• 42:51
  SPEAKER_01: And so when a report comes back and it gives you high risk, you want to know why, you know, and how what can you do better for next time?
• 42:58
  SPEAKER_01: And so that this is now where we're trying to train that habit and establish the habit of um uh getting it quickly reviewed, knowing what to do for next time, so that um the more compliance reviews you do, less are getting returned as high risk and they're becoming more low to medium.
• 43:15
  SPEAKER_01: Um, everything then gets documented in an uh audit trail, so it gets stored evidence.
• 43:20
  SPEAKER_01: And that this then, if the regulator comes knocking, you can quickly show them, hey, this is what I did.
• 43:25
  SPEAKER_01: Um, one of the other things I'm really proud about with this uh system is um if it's flagged as medium or high risk, you can do a human escalation.
• 43:34
  SPEAKER_01: So you can click a button and it will tell you um it put you in contact with an industry regulatory expert.
• 43:40
  SPEAKER_01: And so it'll take you off offline and both of you can connect.
• 43:45
  SPEAKER_01: And this is where you can get that more nuanced uh regulatory advice that you might need, especially with um, you know, more high value items like your website, or maybe you've developed a program or a protocol or something like that.
• 43:58
  SPEAKER_01: Um Uh this for me was really critical.
• 44:02
  SPEAKER_01: It's about bridging the gap between the relationships practitioners have with regulatory experts and understanding the guidance and stuff.
• 44:10
  SPEAKER_01: So for me, that's what uh CompliGuard offers.
• 44:14
  SPEAKER_00: Wow.
• 44:15
  SPEAKER_00: I know when we were speaking about it earlier, you were sharing with me, you know, it's so comprehensively built.
• 44:23
  SPEAKER_00: You can choose not only your modality, but your subsections so that the software, if we can call it that, understands completely where you're positioned in the space.
• 44:33
  SPEAKER_00: Yeah.
• 44:33
  SPEAKER_01: So you would choose your content type, you know, brochure, social media posts, landing page or whatever.
• 44:39
  SPEAKER_01: And then it needs to know who's your audience.
• 44:41
  SPEAKER_01: Are you talking to other practitioners?
• 44:43
  SPEAKER_01: Are you talking to patients?
• 44:44
  SPEAKER_01: Um, what's going on here?
• 44:46
  SPEAKER_01: And then what area do you uh is this content being published?
• 44:50
  SPEAKER_01: Like is this Australia or is this international?
• 44:53
  SPEAKER_01: And obviously we know with social media it's international.
• 44:56
  SPEAKER_01: Anyone from across the world can see that.
• 44:58
  SPEAKER_01: So the more uh context we give it, the better the output.
• 45:02
  SPEAKER_01: Um, and it also encourages you to have this um, like I said, this habit forming um process where if you're claiming something like um I'm the number one naturopath in X, it's gonna ask you for that evidence, you know.
• 45:17
  SPEAKER_00: Isn't that doesn't that come under puffery though, like in the advertising code?
• 45:21
  SPEAKER_01: Yeah, like um it's just a matter of making sure that uh what you're saying can be substantiated.
• 45:27
  SPEAKER_01: So any type of example there um that if you want to sort of say um yeah, anything about your practice really, it's just making sure that you've got the um the tickets to back it up.
• 45:41
  SPEAKER_01: Correct, yeah, that's right.
• 45:43
  SPEAKER_01: Um and so yeah, I the the hope is the more practitioners use it and more often that in in six months to 12 months time we would have collectively raised that that regulatory knowledge bar and and it will no longer be a barrier um to them.
• 45:58
  SPEAKER_01: And I think uh that will increase the industry reputation um out there because um they're now ensuring they're being proactive with their compliance risk.
• 46:08
  SPEAKER_01: Yeah.
• 46:09
  SPEAKER_00: Yes, I think it's very powerful to have first of all built such an incredible tool and to really raise the level of professionalism in our space, you know, across the multiple spaces in health and medicine.
• 46:24
  SPEAKER_00: And I think, you know, not only is it going to support practitioners who maybe are prolific content creators and you know, pumping out things to really actually ensure that it's in alignment with the legislation, but it's also going to be a permission slip for practitioners who have been a bit nervous or a bit scared about what to say and getting themselves into trouble and really give them that confidence.
• 46:50
  SPEAKER_00: And what I really like about what you've done is it's a it's a very um comprehensive system and checklist.
• 46:57
  SPEAKER_00: However, with every submission, when you get sort of the recommendations back to bring the risk down, if for any reason you disagree with it or you want to talk through perhaps something that might be a bit more nuanced, you can escalate it to a real human.
• 47:15
  SPEAKER_01: Yeah, you're gonna get that peace of mind.
• 47:17
  SPEAKER_01: You know, it's just like with um AI um content creation, you know, you're not just gonna take it um verbatim and then publish it straight away.
• 47:25
  SPEAKER_01: You're gonna have eyes over it, you're going to make it yours.
• 47:28
  SPEAKER_01: And um, if you have any doubts, um, yeah, let's let's get it checked out as well.
• 47:33
  SPEAKER_01: Yeah.
• 47:34
  SPEAKER_00: And with that, uh you were saying too, like it sounds like it it can check any content.
• 47:39
  SPEAKER_00: So it doesn't matter if you're making a brochure, a poster, uh, you know, TV ad, uh, you know, a flyer, a you know, Instagram post or a blog on your website or even your homepage, for instance, you it can look at anything you want it to, and not just the copy, but the accompanying image, because there's often implied benefits or you know, and so forth when you combine those two things.
• 48:04
  SPEAKER_01: Absolutely.
• 48:04
  SPEAKER_01: Yeah.
• 48:05
  SPEAKER_01: And so uh yeah, basically the system deconstructs your uh, you know, when you create that submission, it then deconstructs it into all the different categories text and and and imagery, and it will review review that.
• 48:18
  SPEAKER_01: And so it's important because sometimes um some of the things that I've tested, like there might just be this little call out on a on a video, for example, and that um that the copy hasn't mentioned about, you know, so it's important to get those little um pieces of information reviewed as well.
• 48:34
  SPEAKER_01: Um, and uh yeah, it's quite simple.
• 48:36
  SPEAKER_01: Like if you're doing your website, you would just download the website as like a PDF, like a print ready file, and you would upload that because it's it's important about, you know, even with context like where certain images and and text is laid out on the page, you know, that also matters about layout.
• 48:54
  SPEAKER_01: So it needs to be able to see that um as well in in the full context.
• 48:58
  SPEAKER_01: So um that's what I've found uh it to be very useful at.
• 49:02
  SPEAKER_01: Um so yeah.
• 49:04
  SPEAKER_00: Yes, okay, and perhaps landing pages for programs and things like that too.
• 49:09
  SPEAKER_00: Yeah.
• 49:10
  SPEAKER_00: Well, I mean, I for one am so grateful that you saw this gap and decided to do something about it.
• 49:17
  SPEAKER_00: And for anybody listening who is curious about it, you can actually set up an account, a clinic profile, and access two free reviews just to try that out before you subscribe.
• 49:31
  SPEAKER_00: But all of our beautiful listeners actually get a very specific special collaborative um offer using the code DFH.
• 49:41
  SPEAKER_00: It will actually get you three months at half price.
• 49:44
  SPEAKER_00: So you can still get that two review, like two free reviews anyway.
• 49:49
  SPEAKER_00: But if you then subscribe using that code, you'll get your first three months at half price.
• 49:54
  SPEAKER_00: And within each month, you get six reviews.
• 49:57
  SPEAKER_00: Is that correct, Chris?
• 49:58
  SPEAKER_01: That's correct.
• 49:59
  SPEAKER_01: Yeah.
• 49:59
  SPEAKER_01: So um I'm trying to cater for um practitioners who uh might be just starting out as well, but also those practitioners who feel like they um are quite content heavy.
• 50:10
  SPEAKER_01: There is another layer above that, which I actually built more for multimodality clinics.
• 50:15
  SPEAKER_01: And so you can have two different clinic profiles for a registered practitioner and unregistered one.
• 50:20
  SPEAKER_01: In that plan, you get unlimited reviews because of just how much content might be getting produced.
• 50:26
  SPEAKER_01: But that first initial tier is designed for it, might be practitioners just starting out, or maybe practitioners who um do lower amounts of um content, but it's a lot more curated and and it's more you know thought out possibly.
• 50:40
  SPEAKER_01: Um so in those reviews, you can have it review anything, more high-value things like your website, like your program, any sort of patient brochure, your whole email flow, you know, your funnels that you've created.
• 50:52
  SPEAKER_01: Um spend the next six months reviewing everything.
• 50:55
  SPEAKER_01: And then at that stage, you might go, okay, I'm ready for um it to tackle the rest of my daily content that I'm creating, you know.
• 51:03
  SPEAKER_01: Um, so yeah, that's the intention there.
• 51:05
  SPEAKER_01: So it just comes, it's a it's a quick jump to the unlimited um plan.
• 51:09
  SPEAKER_01: But um I didn't want that to be a barrier either.
• 51:12
  SPEAKER_00: Yes, for people just to get started.
• 51:14
  SPEAKER_00: I guess if you are, you know, uh at the lower end of the content production scale, that's gonna give you one post a week, and then you can put cat and dog content, day in the life content, you know, in the middle of all of that.
• 51:27
  SPEAKER_00: Yes, plus two extra, you know, content reviews, whether it's your website page or you know, a monthly email newsletter or something that you do.
• 51:35
  SPEAKER_00: Yes, yes.
• 51:36
  SPEAKER_01: Or maybe you're writing an article for a different supplement brand or a or a um health center or something, pop it through.
• 51:43
  SPEAKER_01: No, it needs to know what audience you're talking about.
• 51:46
  SPEAKER_01: But yeah, anything you can think of that is written down or as an image, upload it.
• 51:51
  SPEAKER_01: Yeah.
• 51:52
  SPEAKER_00: Yes, yes.
• 51:52
  SPEAKER_00: It's a nice way to get uh familiar with CompliGuard and really see what it can do as well.
• 51:58
  SPEAKER_00: And then if you want to ramp that up, it's it's great that there's an next tier up where you've got unlimited um access.
• 52:05
  SPEAKER_00: So wow, Chris, thank you so much for your time today.
• 52:09
  SPEAKER_00: What a brilliant conversation.
• 52:10
  SPEAKER_01: Pleasure to be here.
• 52:11
  SPEAKER_01: Thank you.
• 52:12
  SPEAKER_00: Yeah, we're so grateful for you and so thrilled that we have something like this to utilize as practitioners to make sure that what we are sharing is in line with the current legislation.
• 52:22
  SPEAKER_00: And so we're not putting ourselves at risk, we're not putting any members of the public at risk, and we can just be, you know, stick to being good at what we do rather than being worried about mistakes.
• 52:32
  SPEAKER_01: Absolutely.
• 52:32
  SPEAKER_01: Yeah.
• 52:33
  SPEAKER_01: Focus on the healthcare at the forefront.
• 52:35
  SPEAKER_01: And um, yeah, you don't have to be a regulatory expert to um publish compliant content.
• 52:39
  SPEAKER_01: Yeah.
• 52:40
  SPEAKER_00: Yes.
• 52:41
  SPEAKER_00: Uh, thank you, Chris, so much for your time today.
• 52:43
  SPEAKER_00: It really was a great chat.
• 52:46
  SPEAKER_00: And for anybody who's curious about this legislation and how to apply it, we are really lucky to have Chris doing a webinar for us later this year, coming up in October 2026.
• 52:59
  SPEAKER_00: If you are listening to this after that time, you can absolutely still access the replay through the Designs for Health website, but we will put the link in the show notes below.
• 53:10
  SPEAKER_00: And to everyone listening, thank you so much for joining us today.
• 53:14
  SPEAKER_00: A reminder you can grab the show notes and find other podcasts on the Australian Designs for Health website.
• 53:20
  SPEAKER_00: I'm Amy Skilton, and this is Wellness by Design.