Latest / Contractor Business Builder Podcast / How To Get Leads Using Social Media for Construction Business

Transcript

How To Get Leads Using Social Media for Construction Business · Contractor Business Builder Podcast

1:06
The first thing that we need to understand.
1:09
The first thing about social media is understanding the game,
1:13
how the platforms work and why it is a proven method for lead
1:19
generation. First thing is awareness.
1:28
The first thing we need to understand is the game, the game
1:31
of social media. It is really about building
1:34
trust with your clients. You were going to be awareness,
1:37
so you want to be top of mind. Yes, you can generate leads
1:41
directly from social media, but a lot of it is being able to
1:46
nurture leads and bring awareness to your brand and keep
1:49
you top of mind for clients or people that are already
1:52
interested in the services that you already have, whether it's
1:55
building, remodeling, whatever it may be.
1:58
And you want to create demand. You want to feel like a premium
2:02
builder speaking to your ideal client and that you've got a lot
2:06
of demand for your services, which makes you more attractive
2:09
to other people that are finding you on social media.
2:13
It also does help for search engine optimization, so SEO
2:16
services will be able to be boosted by social media.
2:20
It really helps tie in everything else you're doing.
2:23
It's just another facet of your marketing strategy.
2:25
Whether you're very much heavy on Google Ads or SEO or e-mail
2:31
marketing, social media will help build up all of your other
2:36
marketing channels and be can be a real focal point.
2:39
And then you want to be the trusted expert when people see
2:42
you on social Media, Trust, you know, genuine, genuine list and
2:50
be an expert in your field. Now a lot of people think, oh, I
2:54
need to go viral. I need my videos to get
2:56
thousands, 10s of thousands of views to get any traction on
3:00
social media. That's really not the case.
3:03
This is a key differentiator and it can feel good.
3:06
There's vanity metrics which are, you know, the amount of
3:09
views you get and things like that, or followers, all that
3:12
kind of stuff. But really, if 10/21 hundred of
3:16
the right people are seeing your content, you don't need
3:19
thousands of clients every year unless you're doing, you know,
3:22
hundreds of millions of dollars in home sales or something like
3:25
that. You really just need to find the
3:27
right people at the right moment and that's what you want to gear
3:30
your social media towards. Your content shouldn't just be
3:37
random either. You want to make sure that it is
3:40
specific to certain people and you want to be using it for lead
3:45
generation. What's going to help either
3:47
boost the trust that you have or get people to reach out to.
3:50
You don't want to be doing just random picks of job sites that
3:54
are going on or the team lunch of your guys eating pizza,
3:57
wherever, right? We will go through what to
4:00
actually post and what post look like, but essentially you need
4:04
to stand out and you need to give people something that they
4:07
can kind of bite into besides just a bunch of pictures of what
4:10
you got going on. Educational content works great
4:14
for this, being that trusted advisor, trusted expert.
4:18
Tell people why this material is better than that material.
4:21
Tell them why a client came to you and the problems that they
4:24
had and and why they went forward with your services.
4:26
You know, be that educational component.
4:29
People are going to get a lot more value out of that and
4:31
they're going to feel a lot more inclined to reach out to you and
4:35
ask you more about your services.
4:52
Other types of educational content can just literally be
4:56
frequently asked questions. How do I find the right
4:59
contractor? How do I know the contractor is
5:01
going to do a good job? How do I start planning my
5:04
project? Any kind of frequently asked
5:06
questions? How much is this going to cost?
5:08
That's a huge one, right, that a lot of contractors don't want to
5:11
put social media content out on. You don't have to say specifics,
5:15
but if you can answer their questions before they have to
5:18
ask you, they're going to be like, wow, this person gets me
5:20
and they're going to want to reach out.
5:37
The second step to having an amazing social media presence is
5:41
picking your platform. So as you know, there's lots of
5:43
different social medias out there.
5:44
Every day seems like new ones are cropping up, but there are
5:47
really established players in this game and you should be
5:50
picking 1 main platform to start with if you're just getting
5:54
started or choose the one that you know your clients are most
5:58
likely using. And if you're not sure, ask
6:00
them. Ask the clients, hey, have you
6:02
seen us on any of our social media?
6:04
What social media are you on most?
6:06
And I would say for the majority of builders, Instagram because
6:11
it's so visually affective is probably the number one pick.
6:16
Or Facebook has a little bit older demographic, but Instagram
6:19
works really well. You can put high quality photos,
6:22
it's you can have good interactions there.
6:24
And I find that you can also grow an Instagram channel faster
6:28
and like a Facebook page, it helps to bring in early premium
6:32
clients that have an eye for design for looks and things like
6:36
that. Facebook is also another good
6:39
option. It is if you're targeting an
6:42
older demographic and those older type clients often trust
6:49
Facebook a little more. Instagram still feels like a
6:51
young thing for them, even though it's it's been around for
6:53
a long time. But with all of these social
6:56
media platforms, what may have seemed like more young and new
7:00
to you is, is now the age demographics are just going like
7:04
lower and lower, if you will there.
7:06
There's more kind of older people now on Instagram and then
7:11
you can move into like Twitter and TikTok where you've got
7:14
maybe younger generations, but wouldn't rule any of them out.
7:18
Like I mentioned, start with one, keep that one strong, but
7:21
you can essentially reuse the same type of content or even
7:24
just the same content across multiple channels.
7:26
So my recommendation is where you want to get to is having at
7:32
least profiles set up on all the different social media channels.
7:35
You don't necessarily need to be pumping out content on every
7:38
single channel, but you should at least have a channel for your
7:41
business for every major social media type platform out there.
7:48
The reason being is that it helps for SEO and you never know
7:52
which type of clients are going to resonate with which, you
7:55
know, social media platforms. And you never know as well which
7:58
social media platforms are going to start to become stronger or
8:01
weaker. And those dynamics and typically
8:05
change. So getting started early just
8:07
gives you kind of a leg up if all of a sudden some of these
8:10
maybe newer social media platforms become more
8:13
established. And of course, the the last one
8:20
I'm going to mention specifically here is LinkedIn.
8:22
LinkedIn is fantastic for reaching out to professionals as
8:26
well as business to business type situations.
8:30
So social media, yes, you want to bring in clients, but it's
8:35
also for all the professionals out there.
8:36
So your subcontractors, they're gonna see your social media
8:39
content and they're going to get a feel you're going to have
8:41
better relationships with them or easier to have good
8:45
subcontracts reach out to you. And then designers, real estate
8:48
agents, all of those types of, you know, developers and things
8:52
like that. Or if you have a good LinkedIn
8:56
profile and some nice content there, you can reach out more of
8:59
these people and actually have, you know, not just create, you
9:04
know, single leads coming in, but relationships with
9:06
professionals that can provide referral leads to you.
9:11
And when you show up a certain way, people get interpretation
9:14
of you and your brand and your business.
9:17
And a designer or real estate agent, if you look the part,
9:20
they're going to want to refer more people to you.
9:23
So it is important not to neglect some of the more
9:25
professional social media like LinkedIn.
10:52
So now I'm going to show you a couple of examples.
11:04
So I mentioned getting set up on a bunch of different social
11:07
media platforms. I'm going to be showing you the
11:08
foundation now of setting up these profiles in the right way.
11:12
So this is a client of ours that we've worked with for a little
11:15
while now and they have a really good Instagram presence as you
11:18
can see quite a few followers. It looks very clean, it's
11:22
organized, you can see that the content is branded well, it's
11:25
very consistent. It's showing finished products.
11:29
This is a very big thing. Yes, I'm OK with clients or
11:34
builders showing some in process builds and things like that.
11:37
It's cool. It's interesting for clients or
11:41
like to generate clients, but The thing is people are hiring
11:45
you not for a framed or concrete pore or, you know, putting
11:50
baseboard on in their kitchen. They're hiring you for a nice
11:55
finished product that looks beautiful that they can imagine
11:58
like showing their friends and just really enjoying the space.
12:02
So you want to be showing finished completed projects.
12:06
Another thing is to, as I mentioned, educational type
12:09
content. You don't want to just be like,
12:11
hey, look at our new project or hey, look at this nice kitchen,
12:14
right? Yeah, good.
12:16
But you got to give them a little bit of something to to
12:19
latch onto. And the more that they can be
12:22
interactive with the content, the better.
12:24
So ask them a question, have a call to action in this case, you
12:28
know, talk about the project. Mr. Mr. Mrs. Smith.
12:33
I had an old outdated house. The kids moved out now and they
12:36
really wanted to have this beautiful kitchen that they can
12:38
entertain your grandkids when they come over.
12:40
Whatever, right. So tell a little bit of the
12:42
story of the project, some of the unique features, something
12:46
to think about, like you know, this waterfall side to the
12:50
island here, or we went with you, a flat surface countertop
12:54
for easy cleaning into the sink. Whatever it may be, Tell them
12:57
your experience of why they went with certain design elements.
13:01
Whatever it may be, this is what people are going to be looking
13:04
for. The other thing I want to
13:08
mention is utilize the full extent of the platform.
13:12
So you can see Yannis here, he's got all of these little extra
13:17
things here. I don't know what everything
13:19
specifically is called, but utilize whatever kind of
13:23
features, additional stuff that has got and then make sure that
13:26
all of your information is correct.
13:27
Have your website, if you can have your phone number, Eastern
13:34
Western has here, you know, design, build, renovations,
13:37
custom homes, 25 years experience 100 plus happy
13:40
customers, clients, whatever it may be.
13:42
Have your location, everything very clear.
13:44
One kind of feedback on this is I like to see the owner's face
13:49
on the profile picture. I think it builds trust and
13:52
familiarity and it doesn't look like this is just another
13:55
company like all the other other companies, right?
13:58
So I would say put your face, don't use your logo for the
14:02
profile picture. Put the actual owners face or
14:04
whoever is kind of the face of the company, unless you have a
14:07
massive company brand and you know, in that case maybe I could
14:13
see putting your logo there. But any typical contractor under
14:16
10 million, the owner is still very much the face of the
14:20
company and there should be that familiar face on there.
14:28
The other one I'm going to point out here is a Facebook page,
14:30
another client of ours that recently started working with us
14:33
and you can see here they have nice finished kitchen.
14:37
It's really if you know their style of home and the designs
14:40
that they do. This is like very much speaks to
14:43
their demographic. And so they got the beautiful
14:46
picture. Again, I would prefer face on
14:48
the the profile picture, but at the very least it should have
14:53
the logo and look very clean. This is a new page but you can
14:57
always share these pages out with your e-mail list with new
15:01
people. Put little pro tip here in your
15:05
e-mail signature at the bottom of your emails, put down, put
15:11
your social media links there. You don't have to do like 20
15:14
different links, but if if Instagram and Facebook are your
15:17
big ones or LinkedIn, put like 2 to 3 social media links at the
15:21
bottom. So people get your emails like
15:22
oh, they got a social media page, they go check you out.
15:24
It's just another way to kind of get some more followers and
15:26
things like that. Links here again, some
15:32
additional things they should have in here is their location
15:36
and just make sure you're using all the details, all the about
15:40
the photos, like everything that you can set up.
15:44
Make sure there's something there for people to kind of dig
15:47
into and you're utilizing everything that you got here.
15:50
But nice finished photos as you can see, and really nice job of
15:54
kind of setting this up. More coffee is better.
15:59
So make it succinct and have a call to action as well of like
16:02
reach out to us like here. They've got over 30 years
16:05
experience. Fantastic.
16:07
I would like to see right in there, like contact us or visit
16:11
our website, book a free consultation call, something
16:14
like that. You always want to give people
16:16
kind of the next step that you want them to take.
17:10
Now about to show you how to make content that generates
17:14
qualified leads. It's very important to learn,
17:16
but before that, click the link in the description to apply for
17:20
a coaching. Now I'm about to show you how to
17:27
make content that generates qualified leads and that's very
17:31
important on social media. But before that, click the link
17:34
in the description below to get. Now I'm about to show you how to
17:44
make content that generates qualified leads and it's very
17:47
important to learn on social media.
17:49
But before that, click the link in the description to apply for
17:53
a coaching program where we help you grow your company by
17:56
building modern systems throughout your company.
18:04
Now I'm about to show you how to make content that generates
18:08
qualified leads. It's very important to learn.
18:11
But before that, click the link below in the description in the
18:15
description to apply for a coaching program where we help
18:18
you grow your company and build modern systems throughout your
18:21
business. One of the big complaints about
18:46
social media, especially the online advertising like doing
18:50
Facebook, Instagram ads, things like that, is that the lead
18:52
quality is low. You get people reaching out,
18:54
they're unqualified and they just saw your ad so they clicked
18:57
on it. This is what you need to
18:59
understand. There are three layers or levels
19:02
to your, to your sales funnel or your, your lead Gen. funnel that
19:06
will make sure that the right qualified leads are getting to
19:10
you and that they're warm, ready to buy, ready to learn more.
19:13
So you've got your your top of the funnel.
19:15
This is wide content that you make things that you are going
19:19
to kind of cast a wide net with people that are just interested
19:22
in building or want to see something cool.
19:25
Some of that educational style content.
19:39
These are often like reels very, you know, nice looking, cool
19:43
projects and things like that. It just gets people interested,
19:46
even if they're maybe not thinking of building.
19:48
Then you've got your middle of funnel.
19:51
This stuff is more about your process, how your company works,
19:54
maybe sharing some details about your company as far as like the
19:59
people or or what the the what it's like working with your
20:04
company. And you've got the bottom of the
20:08
funnel. This is like client
20:10
testimonials, very specific about, you know, the kind of
20:15
social proof. And for people that are really
20:18
trying to make that final decision of like, is this a
20:20
company? Do they work with people like
20:22
me? Do I really want to reach out?
20:24
And that bottom of the funnel content is really going to show
20:27
them like, yes, there's, you know, we've worked with these
20:29
people, they had amazing results.
20:30
This is a company that's right for you.
20:56
There's there's a lot of like ideas and different ways of
20:59
doing content and I'll be going over like the system and how to
21:02
put this all together so you as the owner aren't constantly
21:04
having to, you know, post every day.
21:07
But essentially what you want to be doing with your content is
21:10
finding winners. So if you have a real or post
21:13
that just like did really well or much better than the other
21:16
ones, really resonated or not always that it just made the
21:20
biggest impact as far as like views, but also that maybe
21:24
someone reached out or they mentioned it like one of your
21:26
clients. Like, yeah, I really like that
21:27
post that you did about that family that had this home or
21:30
that new build that you just did, like that looked amazing.
21:36
So if you're getting feedback or high number of views, something
21:38
that performed really well, you should consider turning that
21:41
into an ad. Facebook and Instagram ads are
21:50
some of the cheapest ads that you can get for exposure and for
21:53
leads when they are set up right.
21:55
So each ad should have a call to action.
21:58
Get a free consultation. Download our free guide the
22:02
instant like reach out. It works for them to like
22:07
schedule a call with you, things like that.
22:09
And you can have a form to essentially qualify leads like
22:13
when you're thinking of building what's your budget, whatever.
22:17
And you can dial that up or down depending on how many people you
22:20
want reaching out and how many like qualified people that you
22:23
want reaching out. Another great method is to have
22:27
some sort of free giveaway and you need to have like a CRM and
22:31
some setup behind this were to be effective and I'll be telling
22:34
you about that later. But essentially there's going to
22:36
be some sort of free guide, free video or whatever.
22:41
They're going to click on it, they're going to put in their
22:42
e-mail. It's going to be super easy for
22:44
them. They're going to get it and then
22:45
they can use the guide to plan their home or get, you know, the
22:49
top 10 things or risks there are when hiring a new contract or
22:53
whatever it may be, right? So these perform really well.
22:57
When you set the ad, you want to be very specific for your
23:00
location because of course you don't want to be wasting money
23:04
having ads that are being put in like adjacent cities or areas or
23:09
even like neighborhoods that you don't service.
23:11
So make sure that you are very like setting the location very
23:14
precisely. Now, a lot of marketers will
23:18
also say that you need to set demographics and that's how you
23:22
improve the lead quality. That used to be the case and
23:28
that used to be very important. Nowadays with AI and just how
23:31
good the algorithm is and how much information Facebook and
23:34
Instagram has on someone, you do not need to set really specific
23:39
demographics. Like, you know, used to have to
23:42
set their their income level, they're their family type,
23:46
they're, you know, interests and hobbies, all this kind of stuff.
23:50
I would suggest if you wanted like AB test that, go ahead.
23:54
But if your ad copy is really good and you have a good lead
23:58
magnet or lead offer and you're very, you're talking
24:01
specifically to certain types of people in a certain location
24:05
that you can have the right feedback loops that Facebook
24:09
will know specifically who to target even if they don't have
24:13
all the information. And you'll get, you'll get
24:15
better leads at a lower cost when you don't set too many
24:20
parameters. Location, yes.
24:22
Demographics not as important. And there is some setup here
24:25
because you want Facebook to know which leads are good and
24:29
which ones converted to sales and how much and all that kind
24:32
of stuff. That takes a bit of time.
24:33
But for the time being, just to get your cost down, don't set
24:36
too many demographics. Beauty of ads is you can dial it
24:49
up and down. So if you're super busy and
24:52
you're like, I can't handle anymore, you can decrease your
24:55
ad spend a little bit. Some might say never do that.
24:59
Or you can just make your qualifying questions better.
25:01
So you're really only getting like the the top of the top.
25:05
Or if things are slow, you can kind of ramp up, but there's
25:07
always that that up and down lead cycle.
25:10
So I wouldn't adjust your budget too much.
25:12
Pick a budget and run with it. What you do want to do is make
25:17
sure that your AB testing constantly.
25:19
So I would suggest having probably about 10 at least
25:23
variations of different ads. So you're going to maybe have
25:25
three different pictures or videos and then you're going to
25:28
have different copy and different headlines for every
25:31
single one. And each one talk to a different
25:34
pain point. So one could be kids moved out,
25:38
need my forever home aging in place, something like that.
25:42
Maybe you're going for that angle or maybe you want to go
25:45
for an angle of, you know, recently moved to the city
25:48
looking for some place to build or whatever it may be.
25:51
Whatever that pain is expanding your family, your does your
25:55
house feel cramped and outdated and you want to, you know, get
25:58
something with some more space. So figure out like a pain point
26:01
or a reason why someone you know gets your service in the 1st
26:06
place and then put ads to like a few different of those different
26:09
pain points and then in each one have variations of the title
26:13
picture, all that stuff that I mentioned.
26:16
You will very see early on depending on how much ad spend
26:19
you have, but let it run for a month or two.
26:22
And then what you do is Facebook and Instagram, like the Meta ads
26:27
manager will automatically kind of put spend to the places that
26:30
are performing best, but you start to prune out the ones that
26:34
don't work. So this one's not getting much
26:36
traction. The cost per per lead is very,
26:40
very low. Another key tip just while I'm
26:42
thinking about it, is you don't want cost per click.
26:46
Nobody cares about clicks, right?
26:47
If you're telling it I want lots of clicks just so people get to
26:50
my website, they'll just get anybody who's going to click on
26:53
an ad, right? You want cost per result and the
26:56
results should be them filling out a form, getting a free
26:59
consultation, whatever it may be so that you are priming it.
27:05
And Facebook knows like it's not who clicks, it's who's actually
27:09
a qualified buyer that's gonna reach out and that's what you
27:12
want to go for. But a lot of AB testing and
27:14
that's the beauty of ads is you can always be adding more.
27:16
So I would say probably about every month, at least every two
27:19
months, add a few new ads in the mix, prune out the old ones, and
27:23
you can always kind of try new things and see which ones
27:27
perform well. When you got a winner, just, you
27:29
know, boost that one and your gold and essentially.
27:37
The final thing I'm gonna mention about like putting
27:40
content out is consistency is really key.
27:43
If you're going to do once per week, do once per week.
27:46
If you're going to do 3 times per week, which I would suggest
27:49
is get 3 shorts little videos out every week.
27:53
It's really not overly difficult.
27:55
You don't need some amazing setup.
27:57
Many phones nowadays are good enough for your basic content.
28:01
When you finish a project, hire a photographer, get a nice
28:05
camera and actually shoot some proper video and photos so that
28:09
you have those from finished projects.
28:11
By sort of every day content you can.
28:15
You don't need something amazing, but you do need to be
28:18
very consistent with it. There's also a I editors out
28:25
there nowadays, so you can find AI editing tools online.
28:29
You put your video, it'll add the subtitles.
28:31
Make sure you're adding subtitles to any videos because
28:34
a lot of people are out and about and they don't maybe have
28:36
the volume on their phone, so they want to be able to read it
28:39
and the AI will can automatically kind of clip them.
28:43
It can add or optimize the sound, it can add the subtitles.
28:47
It makes it super easy. Now the thing that we are all
29:24
about is how to scale and scale with systems.
29:29
So the way to scale content is figure out what works and do
29:34
more of that. So you always want to be, you
29:36
know, trying some new things, but essentially when you hit on
29:39
topics or things that people are really interested in, do more of
29:43
those videos. So if you talk about pricing for
29:45
a new home and you're like, wow, that video did really well.
29:48
Talk about pricing for the preconstruction of a home or you
29:52
know a luxury home as opposed to whatever rate.
29:54
So figure out what works and and double down on it as well as
29:59
ads. As I mentioned, once you find a
30:00
winner ad, boost the the ad span for that ad and just continue to
30:05
figure out what works and go down with that.
30:08
For the system. I would hire a virtual assistant
30:11
or have your office admin create a standard operating procedure,
30:16
something quick, have a training video of you on the screen or
30:19
whoever does your social media. This is how you post a video.
30:23
This is how you go to canvas or something like that to make the
30:27
post. This is used the I editor that
30:29
we use whatever right It is right so that you can
30:32
essentially hand that off. You will still probably do
30:34
videos of yourself or take videos of the sites potentially
30:38
depending on the size of your company and who's running it.
30:41
So that you are only responsible essentially for making the
30:44
content. You send it to your team, they
30:46
schedule it, they produce it, they do the write ups, all that
30:50
kind of stuff. With AI nowadays, it's so easy
30:53
as long as you have like a brand guidelines or like a niche
30:58
client profile of of ideal clients and things like that.
31:03
You can run with this and you can hand it off to somebody
31:06
else. The other thing is with any type
31:10
of lead, but especially social media leads, is reach out to
31:13
them right away. So if they sign up for a free
31:16
consultation or if they sign up for some freebie, give them a
31:20
call and say hey, thanks for signing up and try to get them
31:24
on the phone as quick as you can.
31:27
If you can reach your leads within a few minutes, it
31:30
increases the closing rate up to 40% for sales.
31:33
This seems like a like a large amount for just being responsive
31:38
quickly, but essentially it really shows professionalism.
31:41
You talk to them right in the moment because right when they
31:44
click that button to reach out to you or to get your ad thing,
31:48
whatever it may be there in the warmest like mindset.
31:53
And it's easiest for you to then start talking to them because
31:56
already thinking about this stuff to talk with them about it
31:58
and get them scheduled for the next thing, whatever that is,
32:01
you know, home in home consultation or you know, like a
32:05
preliminary budget or whatever it may be.
32:10
And this whole system can be can be now this whole process can
32:15
definitely be systemized. You have again, some sort of
32:18
person that reaches out on the phone and they're just kind of
32:21
qualifying the client. They're thanking them being that
32:26
warm, friendly person that they can talk to.
32:29
And it's like, wow, they actually just, you know, reached
32:30
out. This isn't like a call to do a
32:33
consultation right off the bat. This is just simply someone,
32:36
your secretary, admin, whoever. Hey, thanks for, you know,
32:40
getting this thing. You mind if I just ask you a
32:42
couple questions about your project?
32:43
I will you will set you up with such and such and you kind of
32:46
build them up like there's very knowledgeable and they'll give
32:49
you a great consultation as far as the next steps and
32:51
everything. Create a standard folder and
32:54
file for that client so all the information goes in there and
32:58
justice keep everything in place.
32:59
Now, if you want to really level up and have amazing systems
33:03
behind your social media that saves times and makes it just
33:06
like 100 times more easier, we have a Rapid Lead CRM system.
33:11
Even if you don't use ours, find a program that can help put out
33:16
social media content and schedule it with the Rapid Leads
33:19
CRM. You can create content there.
33:22
It's got AI built into it, so you can generate AI photos and
33:28
text write ups, all that kind of stuff.
33:29
You can schedule a content, different people from your
33:32
organization can log in, they can see what's going out.
33:35
You can always go back and you can integrate as well with all
33:38
the other systems. So that you can have is going to
33:41
get a little technical, but you can have like conversion API
33:45
with Meta so that if a client clicks on your Facebook ad, they
33:50
go into your system. So you've got their information.
33:53
If in one month or two months they end up signing a contract
33:57
and they become a client of yours, we can feed that
34:01
information back to Meta to say, hey, this person click the add
34:04
and they bought something from us.
34:06
They are the perfect type of person that we want to do more
34:09
work with. It'll automatically you don't
34:11
have to like do this once it's set up, it just automatically
34:14
sends us back to Meta. It might is like, oh, I should
34:16
find more people like that. So you've got this kind of this
34:20
virtuous loop of improvement that happens with your Meta ads
34:23
and your content when you have a good system like we have in
34:27
place. And it's very trainable, very
34:31
easy to use and to get someone set up.
34:34
So you don't have to like have someone wasting their time going
34:37
to all these different platforms, posting here, posting
34:39
there, and it just becomes a mess.
34:42
So use a nice good quality CRM and again, reach out to us if
34:47
you need help with that.