How to Build an AI-Powered ABM Strategy: Elyssa Steiner - Episode #62
What if the fastest way to master nine marketing verticals isn't a better dashboard, but getting your team out from behind their desks?
In this episode of Connect To Market, host Casey Cheshire sits down with Elyssa Steiner, CMO of Kahua, to explore how B2B marketing leaders can build stronger buyer connection through a mix of field research and AI-driven execution. Elyssa makes the case that AI can scale what you already know, but it can't invent what you haven't learned yet, and that field visits, sales call shadowing, and trade show attendance are what turn AI-synthesized data into real…
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