Podnews Weekly Review - The AMP Accords - a new era for podcast measurement?
Send James and Sam a message or voicemailWe speak with Dan Granger and Giles Martin from Oxford Road, about the new AMP Accords. Is this a new start for podcast measurement? And, can we get podcast apps into the revenue ecosystem? Plus, Edison Research on their recent reports.Also hear:• why downloads fail as a reliable metric for advertisers and creators• the AMP Accord goal of standard definitions across podcast audio and video• the shorthand test for a podcast: “If it works with your eyes closed”• the proposed “play” standard at 30 consecutive seconds and why qualifiers get messy• exposure…
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