Latest / The SmallBizChat with Melinda Emerson / Hit It and Quit It with Michelle Snow and Malcolm Reid Sr.

Transcript

Hit It and Quit It with Michelle Snow and Malcolm Reid Sr. · The SmallBizChat with Melinda Emerson

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  Three, two, one, zero.
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  Ignition.
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  Lift off.
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  Ending small business failure.
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  Welcome to the Small Biz Chat podcast with the number one small business expert, Melinda
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  Emerson.
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  Melinda's goal is to end small business failure, and she'll give you the information
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  you need to succeed and live the life you dream of.
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  Now here's your host, the small biz chat lady herself, Melinda Emerson.
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  Have you subscribed to the small biz chat podcast?
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  Well, it's time.
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  Every Wednesday, we offer listeners bite sized actionable tips to start and grow a successful
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  small business.
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  In just twenty minutes or so a week, you can get a ton of insight and resources to propel
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  your business forward.
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  Be sure to subscribe to the Small Bitch Chat podcast today.
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  Now I'm so excited to bring back our guest, Malcolm Reed, and we are going to have a quick
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  conversation that we like to call hit it and Quit it.
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  And let me tell you what this is.
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  I'm gonna ask you guys four questions and you only have thirty seconds to answer and you
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  cannot repeat somebody else's answer.
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  If you do, you gotta come up with something else quick on your feet.
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  So Malcolm, since you've been waiting the longest, we're gonna start with you.
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  So the first question is what is your favorite podcast?
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  What is your favorite podcast?
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  Favorite podcast is the Profit Advisor Podcast, which is my podcast.
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  Famous plugs are accepted on this show, that's okay.
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  I actually really, within the last year, really just got, you know, started listening to
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  podcasts and focusing on podcasting.
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  I've been so focused on growing my business and spending time with my family that I'm just
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  starting to really get into the podcast thing.
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  You know what I mean?
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  So, that would that would be my answer though.
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  I enjoy talking to other small business owners and other leaders.
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  Good stuff.
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  Good stuff.
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  Michelle, what is your favorite podcast?
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  I I wish I didn't have to say it out loud because you'll know my secrets, but I do like
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  to watch pocket watching with JT.
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  That's a good podcast.
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  That's a good one.
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  All right.
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  Switching gears now.
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  I want you guys to tell me what is your favorite app?
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  What is your favorite business app?
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  All right.
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  I'm having a great time with the paid version of chat GPT.
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  We are starting to implement, implement more with Gemini as well.
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  Good stuff, good stuff.
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  Malcolm, what about you?
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  I'm loving Claude, you know, because we're in the technology space, we're able to create like
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  solutions like right on the fly.
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  I mean, Claude has gotten really smart when it comes to coding, helps my dev team to create
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  solutions a whole lot faster.
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  I'm loving, loving, loving Claude.
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  So I have been playing with an app, an AI app called Zeoly, z e e l y dot ai, and I've been
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  using them to do a lot of online art and videos that we can turn into ads online.
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  That's, it's a fairly new one that I've been playing with, but I'm liking it.
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  But I find it interesting that all of us are talking about AI apps.
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  All right, next question.
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  What is your favorite old school marketing tip?
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  Malcolm, I'm gonna start with you.
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  What is your favorite old school marketing tip?
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  Favorite old school marketing tip is you can't force your solution down the throat of the
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  marketplace.
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  You can only harness it.
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  And that online is only a glorified flyer.
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  So make sure that your message is always dialed in.
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  Good stuff, good stuff.
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  Michelle, what about you?
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  That first seven to thirty seconds conversation that you have with the person in front of you,
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  don't overwhelm them and have something meaningful to say and listen to lead.
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  Listen to lead.
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  I love it.
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  I say that you have to be more interested than interesting and your elevator pitch is
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  extremely important.
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  And I teach that even in my marketing classes at the university, I make my kids develop an
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  elevator pitch and I make them get up and give it in front of the whole class and they don't
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  like it, but they're better for it.
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  Last question.
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  What is the best business book you have ever read?
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  Michelle, best business book you've ever read.
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  Well, Melinda didn't pay me to say this.
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  She didn't ask me to say it and she didn't know I was going to say it, but she just happens to
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  be a great coach.
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  And so she has an entire series that talks about coming from your job into business.
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  So her series of books around business actually are the best books I've read.
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  You're too sweet to me.
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  Malcolm, what about you?
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  What's your favorite business book you've ever read?
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  Oh, my absolute favorite is From Good to Great.
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  And I love that book because we live in a society where mediocrity has become the norm
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  and when good has become good enough, but no, I mean, you gotta take that thing to greatness.
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  What happened to having great schools and great businesses and great families and things like
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  that?
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  So that book, keep that front and center.
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  Yeah.
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  Good to Great by Jim Collins was an amazing I also liked his book Built to Last, which is the
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  other one that I really like.
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  But my favorite business book, I'm gonna give him a shout out, 10X is Easier Than 2X by Dan
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  Sullivan.
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  Is an amazing book.
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  This book changed my life and changed how I run my business.
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  So there's amazing books all over the place that people have written.
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  There's a lot of good ones.
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  I mean, I love Profit First by my college classmate Mike Michalowicz as well.
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  But I will tell you that, if you wanna change your life, open a book.
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  They've already put all the information in there.
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  Thank you so much to my guest, Michelle Snow, growwithsnow.com.
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  Thank you so much, Malcolm Reed Sr.
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  His business is pro global business advisers, and that's proglobalba.com.
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  Check them out.
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  They are great business owners.
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  And thank you all once again for being a guest on the small biz chat podcast.
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  I am Melinda Emerson, the Small Biz Lady, and if you're looking for sales support in your
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  business, check out our Sales Accelerator Boot Camp.
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  For more information and to apply to join our program, head over to
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  smallbizladyuniversity.com.
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  Our next cohort starts June 2, so sign up today.
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  And I will leave you with this, you never lose in business.
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  Either you win or you learn.
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  God bless everybody.
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  Thanks for listening to the small biz chat podcast with Melinda Emerson.
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  Subscribe to this podcast wherever you listen to podcasts, and join us next Wednesday for
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  more fantastic information and interviews.
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  You can find more sources and small business success strategies by visiting Melinda's
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  website, succeedasyourownboss.com.
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  Thanks again for listening, and we'll see you next week.