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Kevin Morse, Cairnspring Mills — Building the Craft Flour Category at Scale
Most flour today is milled for shelf life, not flavor or nutrition. Cairnspring Mills set out to flip that script. Co-founder & CEO Kevin Morse explains how the company created a premium craft flour category by contracting regeneratively grown, higher-margin grains directly from farmers and stone-milling to retain flavor and nutrients, winning over top chefs and bakeries nationwide. We cover the growth story ($5.1M → $6.4M → pacing $7.9M), why demand is pulling them to expand capacity, and the plan to build a dramatically larger mill in Pendleton, OR (with the Umatilla Tribe) as part of a…
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