CHATTING AT GEMA: Pierluigi Colantoni | RAI
In this episode of "Chatting at GEMA", Marion Ranchet interviews Pierluigi Colantoni, Creative Director at RAI, Italy’s national broadcasting company, about creative packaging, branding and promotion, and the growing role of data in media. Colantoni speaks to how data informs creative decisions and the delicate balance between creative instincts and data while warning that data may become too central and rising concerns over privacy. Colantoni highlights the importance of sincerity and localization in creative processes, especially in the age of AI, and what can be lost in the race for…
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