Balancing Brand Equity and Innovation with Jamie Warner and Trent Thacker
In this episode of Adspeak by ADWEEK, Jamie Warner sits down with Trent Thacker, Senior Director of Market and Customer Research at Cox Automotive Inc. and currently Senior Director of Industry Intelligence, to explore how iconic brands like AutoTrader and Kelley Blue Book consistently produce high-performing creative in an increasingly competitive media landscape. Trent shares Cox Automotive's research-first approach to campaign development, revealing how consumer tracking, competitive intelligence, and multi-stage testing help reduce risk while improving results.
The conversation dives into…
The skinny
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