Latest / Retail Media Breakfast Club
Why AI Grocery Shopping Isn’t Taking Over Yet (But Absolutely Will)
Not all shopping is created equal. And honestly, not all of it is fun.
Today I'm unpacking the tension between the idea of AI-powered shopping and the reality of how we actually shop today. While we love the experience of discovering products and making intentional choices, a huge portion of shopping — especially groceries — is repetitive, operational and tedious.
I explore where consumers are already signaling openness to AI assistance (hint: it’s not where you might think), and why the current tools still fall short of solving the real problem. From meal planning to managing the “messy…
The skinny
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