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The New Path to E-Commerce Visibility | Finding Your Niche Part 1

Megan Hansel takes a look at why the “hot product” era of dropshipping is officially over, and why that’s good news for serious builders. Instead of chasing trends, she reframes success in 2026 around clarity and niche ownership. Megan looks at e-commerce as a structural shift, not a short-term opportunity. This mindset will help your brand identity and positioning so that you don’t fade into the background.

Megan also explores artificial intelligence and social commerce as powerful forces reshaping buyer behavior. She walks through how discovery now happens inside feeds rather than search…

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