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🌍 Aldi Süd CEO Christoph Schwaiger on Global Grocery Growth | CGF 2025 · Omni Talk Retail

• 0:00
  Welcome
• 0:00
  back,
• 0:00
  everyone.
• 0:01
  This
• 0:01
  is
• 0:01
  omnitalk
• 0:02
  Retail
• 0:02
  coming
• 0:02
  to
• 0:03
  you
• 0:03
  live
• 0:03
  from
• 0:03
  the
• 0:04
  Fusion
• 0:04
  Group
• 0:04
  booth
• 0:05
  at
• 0:05
  the
• 0:05
  Consumer
• 0:06
  Goods
• 0:07
  Forum.
• 0:08
  We
• 0:09
  have
• 0:09
  a
• 0:09
  great,
• 0:10
  great
• 0:10
  guest
• 0:11
  today.
• 0:11
  And
• 0:11
  first
• 0:11
  I'll
• 0:12
  introduce
• 0:12
  myself.
• 0:12
  I'm
• 0:13
  Anne
• 0:13
  Mazinga.
• 0:13
  And
• 0:13
  I'm
• 0:14
  Chris
• 0:14
  Walton.
• 0:14
  For
• 0:15
  those
• 0:15
  of
• 0:15
  you
• 0:15
  joining
• 0:15
  us
• 0:16
  for
• 0:16
  the
• 0:16
  first
• 0:16
  time
• 0:16
  of
• 0:17
  this
• 0:17
  coverage,
• 0:18
  joining
• 0:18
  us
• 0:18
  today
• 0:19
  is
• 0:19
  Christoph
• 0:20
  Schweiger,
• 0:21
  the
• 0:21
  CEO
• 0:22
  with
• 0:22
  Aldisud.
• 0:23
  Well,
• 0:24
  thanks
• 0:24
  very
• 0:24
  much
• 0:24
  for
• 0:24
  having
• 0:24
  me.
• 0:25
  Welcome.
• 0:25
  Great
• 0:25
  to
• 0:25
  be
• 0:25
  here.
• 0:26
  Yes.
• 0:26
  We
• 0:26
  were
• 0:26
  just
• 0:27
  saying
• 0:27
  it's
• 0:27
  so
• 0:27
  fun
• 0:27
  to
• 0:28
  interview
• 0:28
  CEOs
• 0:29
  here
• 0:29
  because
• 0:29
  it
• 0:29
  feels
• 0:30
  like
• 0:30
  you
• 0:31
  all
• 0:31
  have
• 0:31
  such
• 0:31
  great
• 0:31
  personalities.
• 0:32
  You're
• 0:33
  so
• 0:33
  willing
• 0:33
  to
• 0:33
  talk.
• 0:33
  We'd
• 0:34
  want
• 0:34
  to
• 0:34
  have
• 0:34
  a
• 0:34
  beer
• 0:34
  with
• 0:35
  you,
• 0:35
  maybe.
• 0:35
  Well,
• 0:35
  thank
• 0:35
  you
• 0:36
  very
• 0:36
  much.
• 0:36
  And
• 0:36
  I
• 0:36
  really
• 0:36
  hope
• 0:36
  I'm
• 0:37
  not
• 0:37
  going
• 0:37
  to
• 0:37
  become
• 0:37
  the
• 0:37
  odd
• 0:37
  exception
• 0:38
  when
• 0:38
  it
• 0:38
  comes
• 0:38
  to
• 0:38
  your
• 0:38
  interviews.
• 0:39
  I
• 0:39
  do
• 0:39
  too
• 0:40
  set
• 0:40
  you
• 0:40
  up.
• 0:40
  Set
• 0:41
  you
• 0:41
  up
• 0:41
  for
• 0:41
  hopefully
• 0:42
  nothing
• 0:42
  but
• 0:42
  success.
• 0:43
  I
• 0:43
  hope
• 0:43
  we
• 0:43
  set
• 0:43
  you
• 0:43
  up
• 0:44
  for
• 0:44
  nothing
• 0:44
  but
• 0:44
  success.
• 0:45
  All
• 0:45
  right,
• 0:45
  so
• 0:46
  let's
• 0:46
  start
• 0:46
  with
• 0:46
  Aldi
• 0:46
  Suits.
• 0:47
  So
• 0:47
  explain
• 0:47
  to
• 0:47
  our
• 0:47
  audience,
• 0:48
  especially
• 0:48
  back
• 0:48
  home
• 0:48
  in
• 0:49
  the
• 0:49
  U.S.
• 0:49
  what
• 0:50
  is
• 0:50
  it?
• 0:50
  And
• 0:50
  also
• 0:50
  your
• 0:51
  background
• 0:51
  too,
• 0:51
  if
• 0:51
  you
• 0:51
  don't
• 0:51
  mind.
• 0:52
  Sure.
• 0:52
  Let's
• 0:53
  start
• 0:53
  with
• 0:53
  the
• 0:53
  company
• 0:53
  first.
• 0:54
  Aldi
• 0:54
  Suit
• 0:55
  is
• 0:55
  a
• 0:55
  discount
• 0:56
  grocery
• 0:56
  retailer.
• 0:57
  We
• 0:57
  operate
• 0:58
  in
• 0:58
  11
• 0:58
  markets.
• 0:59
  One
• 0:59
  of
• 0:59
  them
• 0:59
  is
• 0:59
  the
• 0:59
  US
• 1:00
  which
• 1:00
  is
• 1:00
  a
• 1:00
  really
• 1:00
  big
• 1:00
  business
• 1:01
  for
• 1:01
  us.
• 1:01
  We've
• 1:01
  been
• 1:01
  in
• 1:02
  the
• 1:02
  US
• 1:02
  since
• 1:02
  1972,
• 1:03
  if
• 1:04
  I'm
• 1:04
  not
• 1:04
  completely
• 1:04
  mistaken.
• 1:06
  So
• 1:06
  for
• 1:07
  quite
• 1:07
  a
• 1:07
  long
• 1:07
  time.
• 1:07
  And
• 1:08
  we
• 1:08
  operate
• 1:08
  2,300
• 1:09
  stores
• 1:09
  now
• 1:10
  throughout
• 1:10
  the
• 1:10
  US
• 1:11
  and
• 1:11
  globally.
• 1:11
  We
• 1:11
  have
• 1:12
  a
• 1:12
  footprint
• 1:12
  of
• 1:12
  roughly
• 1:12
  8,000
• 1:13
  stores
• 1:13
  spanning
• 1:14
  basically
• 1:14
  all
• 1:15
  of
• 1:15
  Europe,
• 1:15
  Australia.
• 1:16
  We've
• 1:16
  got
• 1:16
  business
• 1:17
  in
• 1:17
  China
• 1:17
  as
• 1:17
  Well
• 1:17
  and
• 1:18
  the
• 1:18
  U.S.
• 1:18
  as
• 1:18
  I've
• 1:18
  said,
• 1:19
  and
• 1:19
  if
• 1:19
  you
• 1:20
  will,
• 1:20
  we
• 1:20
  were
• 1:20
  the
• 1:20
  inventors
• 1:21
  of
• 1:21
  discount
• 1:21
  grocery
• 1:22
  retailing
• 1:22
  back
• 1:23
  in
• 1:23
  the
• 1:23
  1950s,
• 1:24
  60s,
• 1:25
  and
• 1:25
  that's
• 1:25
  where
• 1:26
  we
• 1:26
  are.
• 1:26
  And
• 1:26
  to
• 1:26
  my
• 1:26
  background,
• 1:27
  CEO
• 1:28
  in
• 1:28
  the
• 1:28
  holding,
• 1:29
  which
• 1:29
  is
• 1:29
  based
• 1:29
  in
• 1:29
  Austria,
• 1:30
  and
• 1:30
  I
• 1:31
  take
• 1:31
  care
• 1:31
  of
• 1:31
  all
• 1:31
  buying
• 1:32
  agendas,
• 1:32
  all
• 1:32
  supply
• 1:33
  chain
• 1:33
  agendas,
• 1:33
  and
• 1:34
  all
• 1:34
  sustainability
• 1:34
  agendas
• 1:35
  globally
• 1:35
  for
• 1:36
  our
• 1:36
  business.
• 1:36
  And
• 1:37
  I
• 1:37
  also
• 1:38
  spearhead
• 1:38
  our
• 1:39
  China
• 1:39
  business.
• 1:39
  That's
• 1:40
  me.
• 1:40
  Just
• 1:40
  a
• 1:40
  couple
• 1:41
  of
• 1:41
  things
• 1:42
  that
• 1:42
  fall
• 1:42
  under
• 1:42
  your
• 1:43
  purview.
• 1:43
  Otherwise
• 1:44
  it
• 1:44
  would
• 1:44
  be
• 1:44
  boring,
• 1:44
  right?
• 1:45
  Wouldn't
• 1:45
  it
• 1:45
  be?
• 1:45
  Yeah.
• 1:45
  You
• 1:45
  would
• 1:46
  have
• 1:46
  nothing
• 1:46
  to
• 1:46
  do.
• 1:46
  Exactly.
• 1:47
  What
• 1:47
  would
• 1:47
  I
• 1:48
  do
• 1:48
  all
• 1:48
  day?
• 1:48
  No,
• 1:48
  nothing.
• 1:49
  Well,
• 1:49
  Christoph,
• 1:50
  I'm
• 1:50
  curious.
• 1:51
  You
• 1:51
  know,
• 1:51
  we're
• 1:52
  here
• 1:52
  at
• 1:52
  CGF
• 1:54
  as
• 1:54
  the
• 1:54
  person
• 1:55
  who
• 1:55
  controls
• 1:57
  supply
• 1:57
  chain
• 1:58
  sustainability,
• 1:59
  all
• 1:59
  the
• 2:00
  things
• 2:00
  that
• 2:00
  fall
• 2:00
  under
• 2:01
  your
• 2:01
  leadership,
• 2:02
  what
• 2:02
  kind
• 2:03
  of
• 2:03
  topics
• 2:03
  right
• 2:04
  now
• 2:04
  are
• 2:05
  really
• 2:05
  coming
• 2:05
  to
• 2:06
  the
• 2:06
  fore
• 2:06
  for
• 2:06
  you
• 2:07
  here
• 2:07
  at
• 2:07
  the
• 2:08
  show?
• 2:09
  The
• 2:09
  first
• 2:09
  motivation,
• 2:10
  being
• 2:10
  completely
• 2:10
  honest
• 2:11
  with
• 2:11
  you,
• 2:11
  was
• 2:11
  really
• 2:12
  to
• 2:12
  engage
• 2:12
  with
• 2:12
  the
• 2:12
  peers
• 2:13
  and
• 2:13
  also
• 2:13
  to
• 2:14
  exchange
• 2:14
  on
• 2:14
  sustainability.
• 2:15
  You
• 2:15
  Know,
• 2:15
  everybody
• 2:16
  talks
• 2:16
  about
• 2:16
  sustainability
• 2:17
  these
• 2:17
  days.
• 2:17
  It's
• 2:17
  a
• 2:18
  little
• 2:18
  bit
• 2:18
  of
• 2:18
  a
• 2:18
  buzzword,
• 2:18
  but
• 2:19
  you
• 2:19
  actually
• 2:19
  need
• 2:19
  to
• 2:19
  live
• 2:19
  up
• 2:19
  to
• 2:20
  it.
• 2:20
  Yeah.
• 2:20
  And
• 2:20
  we
• 2:20
  at
• 2:21
  the
• 2:21
  Aldi
• 2:21
  South
• 2:21
  Group,
• 2:21
  we've
• 2:22
  really
• 2:22
  embedded
• 2:22
  sustainability
• 2:23
  in
• 2:23
  our
• 2:23
  commercial
• 2:24
  strategy
• 2:24
  as
• 2:25
  well,
• 2:25
  which
• 2:25
  was
• 2:25
  one
• 2:25
  of
• 2:25
  the
• 2:26
  speeches
• 2:26
  I
• 2:26
  have
• 2:26
  given
• 2:26
  last
• 2:27
  or
• 2:27
  yesterday
• 2:28
  afternoon.
• 2:28
  And
• 2:29
  really,
• 2:29
  in
• 2:29
  the
• 2:29
  exchange
• 2:30
  with
• 2:30
  the
• 2:30
  leaders,
• 2:30
  with
• 2:30
  the
• 2:30
  fellow
• 2:31
  panelists,
• 2:31
  it's
• 2:32
  really
• 2:32
  inspirational
• 2:33
  to
• 2:33
  see
• 2:33
  how
• 2:33
  they
• 2:34
  approach
• 2:35
  the
• 2:35
  similar
• 2:35
  challenges
• 2:36
  that
• 2:36
  we
• 2:36
  all
• 2:37
  have
• 2:37
  in
• 2:37
  all
• 2:37
  of
• 2:38
  our
• 2:38
  business,
• 2:38
  because
• 2:39
  talking
• 2:39
  about
• 2:39
  it
• 2:39
  is
• 2:40
  one
• 2:40
  thing,
• 2:40
  but
• 2:40
  really
• 2:41
  embedding
• 2:41
  it
• 2:41
  into
• 2:42
  business,
• 2:42
  making
• 2:43
  a
• 2:43
  business
• 2:43
  case
• 2:43
  out
• 2:44
  of
• 2:44
  it
• 2:44
  and
• 2:44
  actually
• 2:45
  extrapolating
• 2:46
  that
• 2:46
  to
• 2:46
  growth,
• 2:47
  this
• 2:47
  is
• 2:47
  where
• 2:47
  the
• 2:47
  challenge
• 2:47
  and
• 2:48
  the
• 2:48
  beauty
• 2:48
  can
• 2:48
  come
• 2:49
  in.
• 2:49
  And
• 2:49
  for
• 2:49
  this,
• 2:49
  the
• 2:50
  CGF
• 2:50
  is
• 2:50
  a
• 2:50
  fantastic
• 2:51
  forum
• 2:51
  to
• 2:51
  exchange,
• 2:52
  to
• 2:52
  learn
• 2:52
  and
• 2:53
  also
• 2:53
  to
• 2:53
  gain
• 2:54
  some
• 2:54
  inspiration
• 2:54
  and
• 2:55
  provide
• 2:55
  a
• 2:55
  little
• 2:55
  bit
• 2:55
  of
• 2:55
  inspiration
• 2:56
  to
• 2:56
  others.
• 2:56
  Yeah,
• 2:57
  tell
• 2:57
  me.
• 2:57
  I'm
• 2:58
  curious
• 2:58
  to
• 2:58
  get
• 2:58
  some
• 2:59
  insight,
• 2:59
  some
• 2:59
  insight,
• 3:00
  insight
• 3:00
  into
• 3:01
  what
• 3:01
  those
• 3:01
  conversations
• 3:02
  are
• 3:02
  like
• 3:02
  between
• 3:03
  you
• 3:03
  and
• 3:03
  your
• 3:03
  peers.
• 3:03
  Do
• 3:04
  you
• 3:04
  just
• 3:04
  walk
• 3:04
  up
• 3:04
  to
• 3:04
  each
• 3:05
  other
• 3:05
  and
• 3:05
  you're
• 3:05
  like,
• 3:06
  man
• 3:06
  AI.
• 3:07
  Or
• 3:08
  is
• 3:08
  there
• 3:09
  pleasantries
• 3:09
  first?
• 3:10
  Or
• 3:10
  like,
• 3:10
  how
• 3:10
  does
• 3:10
  it,
• 3:11
  how
• 3:11
  does
• 3:11
  it
• 3:11
  go?
• 3:12
  Well,
• 3:13
  it
• 3:13
  always
• 3:13
  depends
• 3:14
  a
• 3:14
  little
• 3:14
  bit
• 3:14
  on
• 3:14
  the
• 3:14
  culture
• 3:15
  or
• 3:17
  exactly
• 3:18
  who
• 3:18
  the
• 3:18
  person
• 3:18
  is.
• 3:19
  So
• 3:19
  people
• 3:19
  you've
• 3:20
  met
• 3:20
  before,
• 3:20
  it
• 3:20
  is
• 3:20
  actually
• 3:21
  a
• 3:21
  quite
• 3:21
  straightforward
• 3:22
  conversation.
• 3:23
  If
• 3:24
  you
• 3:24
  haven't
• 3:24
  met
• 3:24
  the
• 3:25
  person
• 3:25
  before,
• 3:25
  it
• 3:25
  takes
• 3:26
  a
• 3:26
  little
• 3:26
  bit
• 3:26
  more
• 3:27
  warming.
• 3:27
  Up
• 3:27
  before
• 3:28
  you
• 3:28
  want
• 3:28
  them
• 3:28
  to
• 3:29
  tell
• 3:29
  you
• 3:29
  their
• 3:30
  inner
• 3:30
  secrets.
• 3:30
  But
• 3:31
  another
• 3:31
  big
• 3:32
  part
• 3:32
  is
• 3:32
  in
• 3:32
  general,
• 3:32
  when
• 3:33
  it
• 3:33
  comes
• 3:33
  to
• 3:33
  those
• 3:33
  big
• 3:33
  meetings,
• 3:34
  a
• 3:34
  little
• 3:34
  bit
• 3:34
  of
• 3:34
  meeting
• 3:34
  planning.
• 3:35
  Right.
• 3:35
  So
• 3:36
  you
• 3:36
  engage
• 3:36
  with
• 3:36
  people
• 3:36
  before,
• 3:37
  over
• 3:38
  email,
• 3:38
  over
• 3:38
  the
• 3:39
  messages.
• 3:39
  Exactly.
• 3:40
  And
• 3:40
  then
• 3:40
  you
• 3:40
  have
• 3:40
  your
• 3:40
  meetings
• 3:41
  and
• 3:41
  then
• 3:41
  it
• 3:42
  is,
• 3:42
  I'm
• 3:42
  not
• 3:42
  going
• 3:42
  to
• 3:42
  say
• 3:43
  transactional,
• 3:43
  but
• 3:44
  you
• 3:44
  get
• 3:44
  to
• 3:44
  the
• 3:44
  point.
• 3:45
  Quite
• 3:45
  straight.
• 3:45
  Exactly.
• 3:46
  And
• 3:46
  it's
• 3:46
  quite
• 3:47
  an
• 3:47
  open
• 3:47
  forum
• 3:47
  here
• 3:47
  as
• 3:47
  well,
• 3:48
  which
• 3:48
  is
• 3:48
  something
• 3:48
  that
• 3:48
  I
• 3:49
  really
• 3:49
  appreciate.
• 3:49
  Yeah.
• 3:50
  I'm
• 3:50
  sure
• 3:50
  nobody
• 3:51
  really
• 3:51
  shares
• 3:51
  the
• 3:51
  secret
• 3:51
  sauce,
• 3:52
  I
• 3:52
  would
• 3:53
  guess,
• 3:53
  but
• 3:53
  it
• 3:54
  is
• 3:54
  a
• 3:54
  very
• 3:54
  open
• 3:54
  forum
• 3:55
  where
• 3:56
  you
• 3:56
  can
• 3:56
  gain
• 3:56
  a
• 3:56
  lot
• 3:56
  of
• 3:56
  inspiration.
• 3:57
  So
• 3:57
  yesterday,
• 3:58
  if
• 3:58
  you
• 3:58
  want
• 3:58
  to
• 3:58
  have
• 3:58
  an
• 3:59
  example,
• 3:59
  I
• 3:59
  was
• 3:59
  talking
• 3:59
  about
• 4:00
  our
• 4:00
  banana
• 4:01
  sourcing
• 4:01
  practices.
• 4:02
  I'm
• 4:02
  not
• 4:03
  going
• 4:03
  to
• 4:03
  spoil
• 4:03
  it
• 4:03
  here
• 4:03
  for
• 4:03
  too
• 4:04
  long,
• 4:04
  but
• 4:04
  I
• 4:05
  think
• 4:05
  we
• 4:05
  really
• 4:05
  changed
• 4:06
  our
• 4:06
  practices.
• 4:07
  I
• 4:07
  spoke
• 4:07
  about
• 4:07
  cashew
• 4:08
  nut
• 4:08
  sourcing
• 4:08
  practices
• 4:09
  as
• 4:09
  well.
• 4:10
  Cast
• 4:10
  your
• 4:10
  nut.
• 4:11
  Cashew
• 4:11
  nuts.
• 4:12
  Oh,
• 4:12
  cashew
• 4:12
  nuts.
• 4:13
  Oh.
• 4:13
  I
• 4:13
  was
• 4:13
  like,
• 4:14
  what
• 4:14
  is
• 4:14
  that
• 4:14
  a
• 4:15
  new
• 4:15
  nut?
• 4:15
  I
• 4:15
  have
• 4:15
  to
• 4:15
  try
• 4:17
  some
• 4:17
  little
• 4:17
  nuts.
• 4:18
  And
• 4:18
  we've
• 4:18
  changed
• 4:19
  the
• 4:19
  supply
• 4:19
  chains
• 4:19
  and
• 4:20
  how
• 4:20
  we
• 4:20
  work
• 4:20
  on
• 4:20
  that,
• 4:21
  and
• 4:21
  that
• 4:21
  was
• 4:21
  really
• 4:21
  great
• 4:21
  to
• 4:22
  see.
• 4:22
  And
• 4:22
  then
• 4:23
  one
• 4:23
  of
• 4:23
  my
• 4:23
  fellow
• 4:24
  panelists,
• 4:25
  she
• 4:25
  was
• 4:25
  in
• 4:26
  dairy
• 4:26
  production,
• 4:27
  she
• 4:27
  gave
• 4:27
  me
• 4:27
  a
• 4:28
  lot
• 4:28
  of
• 4:28
  inspiration
• 4:28
  of
• 4:29
  how
• 4:29
  they
• 4:30
  integrate
• 4:30
  financial
• 4:31
  KPIs
• 4:31
  and
• 4:31
  their
• 4:32
  sustainability
• 4:32
  work.
• 4:33
  So
• 4:33
  that's
• 4:33
  cool.
• 4:33
  It's
• 4:34
  good.
• 4:34
  Yeah.
• 4:34
  All
• 4:34
  over
• 4:35
  the
• 4:35
  board.
• 4:35
  Yes.
• 4:36
  So
• 4:36
  as
• 4:36
  much
• 4:36
  as
• 4:37
  I'd
• 4:37
  like
• 4:37
  to
• 4:37
  peel
• 4:37
  back
• 4:38
  and
• 4:38
  understand
• 4:38
  the
• 4:39
  banana
• 4:39
  sourcing
• 4:40
  strategy
• 4:40
  a
• 4:40
  little
• 4:40
  bit
• 4:40
  more
• 4:40
  there,
• 4:41
  my
• 4:41
  friend,
• 4:41
  I
• 4:42
  do
• 4:42
  want
• 4:42
  to
• 4:42
  ask
• 4:42
  you
• 4:43
  something.
• 4:43
  We
• 4:44
  had
• 4:44
  someone
• 4:44
  on
• 4:44
  earlier
• 4:45
  today
• 4:45
  and
• 4:45
  she
• 4:45
  was
• 4:46
  saying
• 4:46
  that
• 4:46
  long
• 4:46
  term
• 4:47
  success
• 4:48
  is
• 4:48
  dependent
• 4:48
  upon
• 4:49
  cooperation
• 4:49
  across
• 4:50
  the
• 4:50
  industry.
• 4:50
  So
• 4:51
  one,
• 4:51
  do
• 4:52
  you
• 4:52
  agree
• 4:52
  with
• 4:52
  that?
• 4:53
  And
• 4:53
  well,
• 4:53
  let's
• 4:54
  start
• 4:54
  there.
• 4:54
  Do
• 4:54
  you
• 4:54
  agree
• 4:54
  with
• 4:55
  that
• 4:55
  statement?
• 4:55
  First
• 4:55
  of
• 4:56
  all,
• 4:56
  that
• 4:56
  long
• 4:57
  term
• 4:57
  success
• 4:59
  requires
• 4:59
  collaboration
• 5:00
  across
• 5:00
  the
• 5:00
  industry.
• 5:01
  There
• 5:01
  is
• 5:01
  definitely
• 5:01
  a
• 5:01
  lot
• 5:02
  of
• 5:02
  beauty
• 5:02
  in
• 5:02
  that
• 5:03
  when
• 5:03
  it
• 5:03
  comes
• 5:03
  to
• 5:04
  industry
• 5:04
  wide
• 5:05
  standards.
• 5:05
  That
• 5:06
  brings
• 5:06
  the
• 5:06
  cost
• 5:06
  down
• 5:07
  for
• 5:07
  everyone.
• 5:07
  That
• 5:08
  shapes
• 5:08
  a
• 5:08
  level
• 5:08
  playing
• 5:09
  field
• 5:09
  and
• 5:09
  especially
• 5:10
  when
• 5:10
  you
• 5:10
  look
• 5:10
  at
• 5:10
  it
• 5:11
  from
• 5:11
  a
• 5:11
  sustainability
• 5:12
  lens.
• 5:12
  I
• 5:12
  do
• 5:12
  agree.
• 5:13
  You
• 5:13
  do?
• 5:13
  I
• 5:14
  would
• 5:14
  assume
• 5:14
  so.
• 5:15
  There
• 5:15
  might
• 5:15
  be
• 5:15
  the
• 5:15
  exception,
• 5:16
  but
• 5:16
  especially
• 5:16
  from
• 5:16
  a
• 5:17
  sustainability
• 5:17
  lens,
• 5:17
  definitely.
• 5:18
  Generally
• 5:18
  speaking.
• 5:18
  Okay,
• 5:19
  so
• 5:19
  if
• 5:19
  that
• 5:19
  is
• 5:19
  the
• 5:20
  case,
• 5:20
  then
• 5:20
  how
• 5:21
  does
• 5:21
  one
• 5:22
  inspire
• 5:23
  cooperation?
• 5:24
  What
• 5:25
  have
• 5:25
  you
• 5:25
  found
• 5:25
  works?
• 5:26
  What
• 5:26
  have
• 5:26
  you
• 5:26
  found
• 5:27
  that's
• 5:27
  successful?
• 5:27
  What
• 5:28
  are
• 5:28
  actions
• 5:28
  that
• 5:28
  you've
• 5:29
  taken
• 5:29
  that
• 5:29
  you
• 5:30
  can
• 5:30
  share
• 5:30
  with
• 5:30
  our
• 5:30
  audience
• 5:31
  to
• 5:31
  that
• 5:32
  end?
• 5:33
  So
• 5:33
  I
• 5:34
  was
• 5:34
  part
• 5:34
  of
• 5:34
  a
• 5:34
  session
• 5:35
  last
• 5:35
  afternoon
• 5:36
  where
• 5:36
  it
• 5:36
  was
• 5:37
  about
• 5:37
  data
• 5:37
  mining
• 5:38
  from
• 5:38
  our
• 5:38
  suppliers
• 5:39
  in
• 5:40
  order
• 5:40
  to
• 5:40
  fulfill
• 5:41
  the
• 5:41
  regulatory
• 5:42
  demands
• 5:43
  that
• 5:43
  we
• 5:43
  have.
• 5:43
  That's
• 5:43
  a
• 5:43
  good
• 5:44
  starting
• 5:44
  point,
• 5:44
  especially
• 5:45
  here
• 5:45
  in
• 5:45
  Europe.
• 5:46
  So
• 5:46
  it
• 5:46
  might
• 5:46
  not
• 5:47
  be
• 5:47
  the
• 5:47
  most
• 5:47
  beloved
• 5:48
  topic
• 5:49
  that
• 5:49
  you
• 5:49
  might
• 5:49
  have.
• 5:50
  But
• 5:50
  the
• 5:51
  point
• 5:51
  is
• 5:51
  quite
• 5:51
  simple.
• 5:52
  We
• 5:52
  all
• 5:52
  mine
• 5:52
  data
• 5:53
  quite
• 5:53
  differently
• 5:54
  from
• 5:54
  our
• 5:54
  suppliers,
• 5:55
  which
• 5:55
  is
• 5:55
  an
• 5:55
  additional
• 5:56
  on
• 5:56
  cost
• 5:56
  for
• 5:57
  the
• 5:57
  suppliers.
• 5:57
  But
• 5:58
  at
• 5:58
  the
• 5:58
  end
• 5:58
  of
• 5:58
  the
• 5:58
  day,
• 5:58
  the
• 5:59
  legislation
• 6:00
  talking
• 6:00
  about
• 6:00
  European
• 6:01
  legislation
• 6:01
  is
• 6:01
  the
• 6:01
  same
• 6:02
  for
• 6:02
  everyone.
• 6:02
  So
• 6:03
  if
• 6:03
  we
• 6:03
  find
• 6:03
  a
• 6:03
  way,
• 6:04
  how
• 6:04
  we
• 6:04
  do
• 6:04
  it
• 6:04
  in
• 6:05
  a
• 6:05
  more
• 6:05
  streamlined,
• 6:06
  more
• 6:06
  straightforward
• 6:07
  way,
• 6:07
  that
• 6:07
  brings
• 6:07
  the
• 6:08
  cost
• 6:08
  down
• 6:08
  for
• 6:08
  everyone,
• 6:09
  is
• 6:09
  actually
• 6:09
  good
• 6:09
  for
• 6:10
  everyone.
• 6:10
  So
• 6:10
  that
• 6:10
  would
• 6:11
  be
• 6:11
  a
• 6:11
  practical
• 6:11
  example.
• 6:12
  And
• 6:12
  I
• 6:12
  hear
• 6:12
  about
• 6:12
  that
• 6:13
  same
• 6:13
  sort
• 6:13
  of
• 6:13
  thing
• 6:13
  in
• 6:13
  the
• 6:14
  States.
• 6:14
  Why
• 6:15
  is
• 6:15
  that
• 6:15
  so
• 6:15
  hard
• 6:16
  for
• 6:16
  everyone
• 6:16
  to
• 6:16
  get
• 6:17
  on
• 6:17
  board
• 6:17
  with?
• 6:17
  Because
• 6:17
  it
• 6:18
  sounds
• 6:18
  so
• 6:18
  intuitive
• 6:19
  in
• 6:19
  a
• 6:19
  lot
• 6:19
  of
• 6:19
  ways.
• 6:20
  Or
• 6:20
  is
• 6:20
  it
• 6:20
  easy
• 6:21
  to
• 6:21
  get
• 6:21
  everyone
• 6:21
  on
• 6:21
  board
• 6:22
  with
• 6:22
  that?
• 6:22
  I
• 6:22
  would
• 6:22
  say
• 6:23
  it
• 6:23
  is
• 6:24
  perhaps
• 6:24
  not
• 6:24
  a
• 6:24
  first,
• 6:25
  but
• 6:25
  a
• 6:25
  second
• 6:25
  for
• 6:26
  all
• 6:26
  of
• 6:26
  us
• 6:27
  because
• 6:27
  historically
• 6:28
  we
• 6:28
  didn't
• 6:29
  do
• 6:29
  it
• 6:29
  that
• 6:29
  much.
• 6:29
  Okay.
• 6:30
  The
• 6:30
  muscle
• 6:31
  memory
• 6:31
  is
• 6:31
  not
• 6:31
  there
• 6:32
  exactly.
• 6:32
  Look,
• 6:33
  we
• 6:33
  all
• 6:33
  work
• 6:34
  in
• 6:34
  a
• 6:34
  competitive
• 6:34
  environment.
• 6:35
  I
• 6:35
  think
• 6:35
  that's
• 6:35
  just
• 6:36
  what
• 6:36
  it
• 6:36
  is.
• 6:36
  But
• 6:37
  that's
• 6:37
  exactly
• 6:37
  the
• 6:37
  power
• 6:37
  of
• 6:38
  getting
• 6:38
  here
• 6:38
  together
• 6:39
  at
• 6:40
  the
• 6:40
  cgf
• 6:40
  to
• 6:41
  have
• 6:42
  this
• 6:42
  forum
• 6:42
  as
• 6:43
  a
• 6:43
  facilitation.
• 6:43
  Because
• 6:44
  when
• 6:44
  you're
• 6:44
  in
• 6:44
  there,
• 6:44
  as
• 6:45
  you
• 6:45
  rightly
• 6:45
  say,
• 6:45
  it
• 6:46
  all
• 6:46
  seems
• 6:46
  quite
• 6:46
  like
• 6:46
  a
• 6:46
  no
• 6:47
  brainer.
• 6:47
  But
• 6:48
  somebody
• 6:48
  needs
• 6:48
  to
• 6:48
  start
• 6:48
  the
• 6:49
  conversation.
• 6:49
  Right.
• 6:50
  Somebody
• 6:50
  has
• 6:50
  a
• 6:50
  lead.
• 6:51
  Exactly
• 6:51
  right.
• 6:52
  Okay,
• 6:52
  got
• 6:53
  it.
• 6:53
  So
• 6:54
  what's
• 6:54
  ahead
• 6:55
  for
• 6:55
  you
• 6:55
  right
• 6:55
  now?
• 6:56
  Christophe,
• 6:56
  what
• 6:56
  are
• 6:57
  you
• 6:57
  excited
• 6:57
  about?
• 6:59
  Both
• 6:59
  from
• 6:59
  an
• 6:59
  operations
• 7:00
  perspective
• 7:01
  at
• 7:01
  Aldi
• 7:01
  Suit,
• 7:02
  and
• 7:02
  then
• 7:02
  also
• 7:03
  from
• 7:03
  what
• 7:03
  you're
• 7:04
  gonna
• 7:04
  be
• 7:04
  bringing
• 7:04
  to
• 7:04
  your
• 7:04
  customers
• 7:05
  in
• 7:05
  the
• 7:05
  next
• 7:06
  couple
• 7:06
  of
• 7:06
  years.
• 7:07
  So,
• 7:07
  first
• 7:07
  of
• 7:07
  all,
• 7:08
  there
• 7:08
  was
• 7:08
  a
• 7:08
  lot
• 7:08
  of
• 7:08
  inspiration
• 7:09
  over
• 7:09
  the
• 7:09
  last
• 7:09
  36
• 7:10
  hours
• 7:10
  that
• 7:10
  I've
• 7:10
  been
• 7:10
  here,
• 7:11
  and
• 7:12
  I
• 7:12
  really
• 7:12
  need
• 7:12
  to
• 7:12
  work
• 7:12
  through,
• 7:13
  and
• 7:13
  I
• 7:13
  need
• 7:14
  to
• 7:14
  digress
• 7:14
  to
• 7:14
  that.
• 7:15
  But
• 7:15
  the
• 7:15
  point
• 7:15
  is
• 7:15
  quite
• 7:16
  simple.
• 7:16
  One
• 7:17
  of
• 7:17
  the
• 7:17
  big
• 7:17
  takeaways
• 7:18
  is
• 7:18
  here
• 7:18
  that
• 7:19
  there
• 7:19
  is
• 7:19
  two
• 7:19
  main
• 7:19
  developments,
• 7:20
  and
• 7:20
  the
• 7:20
  one
• 7:21
  goes
• 7:21
  into
• 7:21
  the
• 7:21
  sphere
• 7:22
  of
• 7:22
  artificial
• 7:23
  intelligence,
• 7:24
  which
• 7:24
  is
• 7:24
  basically
• 7:24
  a
• 7:25
  productivity
• 7:25
  enhancer
• 7:26
  for
• 7:26
  all
• 7:26
  of
• 7:26
  us.
• 7:26
  Right,
• 7:27
  Right.
• 7:27
  The
• 7:27
  same
• 7:27
  goes
• 7:28
  for
• 7:28
  the
• 7:28
  Aldi
• 7:28
  Suit
• 7:28
  Group,
• 7:29
  where
• 7:29
  it
• 7:29
  is
• 7:30
  a
• 7:30
  tool
• 7:30
  for
• 7:30
  us
• 7:30
  in
• 7:30
  order
• 7:31
  to
• 7:31
  ensure
• 7:31
  that
• 7:31
  we
• 7:32
  can,
• 7:32
  in
• 7:32
  the
• 7:32
  future,
• 7:32
  offer
• 7:33
  the
• 7:33
  best
• 7:33
  quality
• 7:34
  at
• 7:34
  the
• 7:34
  very
• 7:34
  best
• 7:34
  price
• 7:35
  in
• 7:35
  the
• 7:35
  market.
• 7:36
  But
• 7:36
  then
• 7:36
  there
• 7:36
  is
• 7:36
  another
• 7:37
  component
• 7:37
  coming
• 7:37
  in,
• 7:38
  and
• 7:38
  that
• 7:38
  is
• 7:38
  from
• 7:38
  the
• 7:38
  sustainability
• 7:39
  angle.
• 7:39
  Okay.
• 7:40
  We
• 7:40
  at
• 7:40
  the
• 7:40
  Aldi
• 7:40
  Suit
• 7:41
  Group
• 7:41
  believe
• 7:41
  that
• 7:42
  customers
• 7:42
  shouldn't
• 7:43
  have
• 7:43
  to
• 7:43
  choose
• 7:43
  between
• 7:44
  something
• 7:45
  expensive
• 7:46
  that
• 7:46
  is
• 7:46
  good
• 7:46
  from
• 7:46
  a
• 7:47
  sustainability
• 7:47
  point
• 7:47
  of
• 7:48
  view
• 7:48
  or
• 7:49
  not
• 7:49
  affordable.
• 7:50
  So
• 7:50
  our
• 7:51
  quest,
• 7:51
  if
• 7:51
  you
• 7:52
  will,
• 7:52
  is
• 7:52
  that
• 7:53
  we
• 7:53
  make
• 7:53
  sustainability
• 7:54
  affordable
• 7:54
  for
• 7:55
  our
• 7:55
  customers.
• 7:56
  And
• 7:56
  this
• 7:56
  is,
• 7:56
  I
• 7:56
  think,
• 7:56
  what
• 7:57
  they
• 7:57
  can
• 7:57
  expect
• 7:57
  going
• 7:58
  forward
• 7:58
  from
• 7:58
  us
• 7:59
  with
• 7:59
  the
• 7:59
  efficiency
• 8:00
  gains
• 8:00
  we
• 8:00
  can
• 8:00
  get
• 8:01
  in
• 8:01
  from
• 8:01
  all
• 8:01
  the
• 8:01
  tech
• 8:02
  support
• 8:02
  or
• 8:02
  the
• 8:03
  tech
• 8:03
  enablement.
• 8:03
  Right.
• 8:04
  We
• 8:04
  foresee.
• 8:04
  Right.
• 8:05
  That
• 8:05
  makes
• 8:05
  sense.
• 8:06
  Yeah.
• 8:06
  Using
• 8:06
  the
• 8:07
  money
• 8:07
  that
• 8:07
  you're
• 8:08
  saving,
• 8:08
  resources
• 8:09
  that
• 8:09
  you're
• 8:09
  saving
• 8:10
  to
• 8:10
  put
• 8:10
  towards
• 8:11
  lowering
• 8:11
  prices,
• 8:12
  which
• 8:12
  ultimately
• 8:13
  is
• 8:13
  driving
• 8:14
  where
• 8:14
  especially
• 8:15
  today's
• 8:15
  consumers
• 8:16
  are
• 8:16
  choosing
• 8:17
  to
• 8:17
  shop.
• 8:18
  That's
• 8:18
  a
• 8:18
  perfect
• 8:18
  summary.
• 8:19
  Yeah,
• 8:19
  that's.
• 8:19
  That's
• 8:19
  great.
• 8:20
  So
• 8:21
  before
• 8:21
  I
• 8:21
  let
• 8:21
  you
• 8:21
  go
• 8:22
  too,
• 8:22
  one
• 8:22
  of
• 8:22
  the
• 8:22
  topics
• 8:22
  that
• 8:23
  we
• 8:23
  were
• 8:23
  just
• 8:23
  talking
• 8:23
  about
• 8:24
  with
• 8:24
  someone
• 8:24
  else
• 8:24
  was
• 8:25
  around
• 8:25
  cybersecurity,
• 8:26
  especially
• 8:26
  with
• 8:27
  all
• 8:27
  the
• 8:27
  activity
• 8:27
  over
• 8:27
  here
• 8:28
  in
• 8:28
  Europe
• 8:28
  of
• 8:29
  late,
• 8:29
  and
• 8:29
  then
• 8:29
  also
• 8:29
  some
• 8:30
  of
• 8:30
  it
• 8:30
  coming
• 8:30
  overseas
• 8:31
  into
• 8:31
  the
• 8:32
  U.S.
• 8:33
  how
• 8:33
  has
• 8:33
  your
• 8:33
  job
• 8:33
  changed
• 8:34
  in
• 8:34
  terms
• 8:34
  of
• 8:34
  cybersecurity
• 8:35
  and
• 8:35
  the
• 8:35
  focus
• 8:36
  you've
• 8:36
  had
• 8:36
  to
• 8:36
  put
• 8:36
  on
• 8:36
  it
• 8:36
  over
• 8:37
  the
• 8:37
  last
• 8:37
  few
• 8:37
  years?
• 8:38
  I
• 8:38
  can
• 8:39
  give
• 8:39
  you
• 8:39
  my.
• 8:40
  To
• 8:40
  give
• 8:40
  you
• 8:40
  a
• 8:40
  really
• 8:41
  proper
• 8:41
  answer,
• 8:41
  what
• 8:41
  it
• 8:42
  means
• 8:42
  for
• 8:42
  our
• 8:42
  business,
• 8:42
  I
• 8:43
  would
• 8:43
  have
• 8:43
  to
• 8:43
  check
• 8:43
  in
• 8:43
  with
• 8:43
  our
• 8:44
  Chief
• 8:44
  Information
• 8:44
  Officer.
• 8:45
  But
• 8:45
  for
• 8:45
  me,
• 8:45
  from
• 8:45
  a
• 8:46
  personal
• 8:46
  side,
• 8:47
  what
• 8:47
  I
• 8:47
  do
• 8:47
  see
• 8:47
  is
• 8:48
  there
• 8:48
  is
• 8:48
  many,
• 8:49
  many
• 8:49
  more
• 8:49
  scam
• 8:50
  attacks
• 8:50
  that
• 8:50
  are
• 8:50
  coming
• 8:51
  through
• 8:51
  all
• 8:52
  the
• 8:52
  different
• 8:52
  channels.
• 8:53
  And
• 8:53
  that
• 8:53
  means
• 8:54
  managing
• 8:54
  passwords,
• 8:55
  managing
• 8:55
  logins.
• 8:56
  That
• 8:57
  was
• 8:57
  not
• 8:57
  as
• 8:58
  important
• 8:58
  historically.
• 8:59
  That's
• 8:59
  a
• 8:59
  really
• 9:00
  big
• 9:00
  thing,
• 9:00
  because
• 9:01
  I
• 9:01
  think
• 9:01
  the
• 9:01
  systems
• 9:02
  per
• 9:02
  se,
• 9:02
  that
• 9:03
  we,
• 9:03
  at
• 9:03
  least
• 9:03
  in
• 9:03
  our
• 9:03
  business,
• 9:04
  have
• 9:04
  are
• 9:04
  rather
• 9:04
  on
• 9:04
  the
• 9:05
  secure
• 9:05
  side.
• 9:05
  But
• 9:06
  it's
• 9:06
  that
• 9:06
  last
• 9:06
  human
• 9:07
  component
• 9:07
  that
• 9:07
  you
• 9:08
  have
• 9:08
  in
• 9:08
  which
• 9:09
  basically
• 9:09
  is
• 9:09
  a
• 9:10
  door
• 9:10
  that
• 9:10
  can
• 9:10
  be
• 9:10
  opened
• 9:11
  quite
• 9:11
  easily.
• 9:12
  So
• 9:12
  this
• 9:12
  is
• 9:12
  what
• 9:12
  I
• 9:12
  already
• 9:13
  feel,
• 9:13
  and
• 9:13
  I
• 9:14
  do
• 9:14
  feel
• 9:14
  that
• 9:14
  there
• 9:14
  is
• 9:14
  a
• 9:14
  lot
• 9:15
  of
• 9:15
  work
• 9:15
  that
• 9:15
  needs
• 9:15
  to
• 9:15
  be
• 9:16
  done
• 9:16
  in
• 9:16
  order
• 9:16
  to
• 9:16
  ensure
• 9:17
  that.
• 9:17
  That
• 9:18
  we
• 9:18
  can
• 9:18
  keep
• 9:18
  the
• 9:18
  operation
• 9:19
  safe.
• 9:19
  So
• 9:19
  it's
• 9:19
  something
• 9:19
  you
• 9:20
  guys
• 9:20
  are
• 9:20
  keenly
• 9:20
  focused
• 9:21
  on,
• 9:21
  I
• 9:21
  would
• 9:21
  imagine.
• 9:21
  Yeah,
• 9:22
  we
• 9:22
  got
• 9:22
  that
• 9:22
  on
• 9:22
  our
• 9:22
  list.
• 9:23
  Especially
• 9:23
  the
• 9:23
  human
• 9:23
  side
• 9:24
  of
• 9:24
  it.
• 9:24
  Absolutely.
• 9:25
  Education.
• 9:26
  All
• 9:26
  right,
• 9:26
  well,
• 9:26
  thank
• 9:27
  you
• 9:27
  so
• 9:27
  much.
• 9:27
  Thank
• 9:28
  you.
• 9:28
  It
• 9:28
  was
• 9:28
  an
• 9:28
  absolute
• 9:28
  pleasure.
• 9:29
  Thank
• 9:29
  you
• 9:29
  for
• 9:29
  having
• 9:29
  me.
• 9:30
  Lived
• 9:30
  up
• 9:30
  to
• 9:30
  the
• 9:30
  hype,
• 9:31
  my
• 9:31
  friend.
• 9:31
  I
• 9:31
  think
• 9:31
  you
• 9:32
  lived
• 9:32
  up
• 9:32
  to
• 9:32
  the
• 9:32
  hype.
• 9:32
  Hope
• 9:32
  so.
• 9:33
  Let's
• 9:33
  see
• 9:33
  what
• 9:33
  the
• 9:33
  audience
• 9:34
  thinks
• 9:34
  about
• 9:34
  it.
• 9:34
  Right?
• 9:34
  Yeah.
• 9:35
  We'll
• 9:35
  let
• 9:35
  them
• 9:35
  decide.
• 9:36
  Right?
• 9:36
  Exactly.
• 9:37
  They
• 9:37
  need
• 9:37
  to
• 9:37
  decide.
• 9:38
  Gotta
• 9:38
  follow
• 9:38
  the
• 9:38
  customers.
• 9:39
  They'll
• 9:39
  vote
• 9:39
  up
• 9:39
  or
• 9:39
  down.
• 9:40
  Vote
• 9:40
  up
• 9:41
  or
• 9:41
  down?
• 9:41
  Yes.
• 9:41
  All
• 9:41
  right,
• 9:41
  well,
• 9:42
  thank
• 9:42
  you
• 9:42
  again
• 9:42
  to
• 9:43
  Christoph,
• 9:43
  the
• 9:43
  CEO
• 9:44
  of
• 9:44
  a
• 9:44
  CEO
• 9:45
  with
• 9:45
  Aldi
• 9:45
  Sued.
• 9:46
  Thanks
• 9:46
  for
• 9:46
  joining
• 9:47
  us.
• 9:47
  Thanks
• 9:47
  to
• 9:47
  the
• 9:47
  Fusion
• 9:48
  Group
• 9:48
  for
• 9:48
  making
• 9:48
  all
• 9:49
  of
• 9:49
  our
• 9:49
  coverage
• 9:49
  from
• 9:49
  the
• 9:50
  Consumer
• 9:50
  Goods
• 9:50
  Forum
• 9:50
  in
• 9:51
  Amsterdam
• 9:51
  possible.
• 9:51
  And
• 9:52
  until
• 9:52
  next
• 9:52
  time,
• 9:53
  and
• 9:53
  be
• 9:53
  careful
• 9:54
  out
• 9:54
  there.