Latest / Family Business Stories with Fexingo: Succession, Legacy, and Multi-Generational Companies
How the Heineken Family Brewed a Global Beer Empire
In this episode of Family Business Stories, Lucas and Luna explore how the Heineken family built a global beer empire over 150 years. They trace the company from its founding in 1864 by Gerard Heineken in Amsterdam, through the bold bet on a consistent lager recipe that conquered the world, to the leadership of Freddy Heineken, who took the helm at age 21 and transformed it into a multinational. The conversation focuses on the 1942 decision to focus on a single beer brand—a risky move that paid off—and the 1988 introduction of the star-studded bottle design. They also discuss the challenge of…
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