They need it to survive, but these restaurateurs are frustrated at social media negativity
Social media has become a non-negotiable tool for survival in the modern culinary industry, yet restaurant owners face immense emotional strain from a growing epidemic of online negativity, casual cruelty, and even targeted personal attacks. A short documentary by food content creator Henry Monkhouse, highlights how restaurateurs are forced to act as full-time marketers at the cost of their time in the kitchen, only to be met with harsh—and often unmerited—backlash.
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