Albertsons' Liz Roche On Full-Funnel Retail Media, Matched Markets & Moving Beyond Vanity Metrics
Liz Roche, VP of Media and Measurement at Albertsons Media Collective, reveals how the retail media giant is expanding into full-funnel activation and using rigorous measurement to prove business outcomes that matter.
In this exclusive interview, recorded live from the VusionGroup Podcast Studio at Groceryshop 2025, Liz shares:
✅ Three-channel strategy with CPG spend matching: influencers, in-store screens, on-site ads
✅ Over 2,200 stores across 13 of top 15 DMAs reaching 47 million loyal shoppers
✅ Moving from vanity metrics to KPIs tied to category growth and brand LTV
✅ Using matched…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.