Wasabi’s Laurie Mitchell on Expanding Into the International Market
Laurie Mitchell, vice president of partner and international marketing at Wasabi Technologies, joins Channelnomics’ Changing Channels host Larry Walsh to discuss how a midstage technology start-up expands into the international channel.
Wading into international waters is a tricky proposition for many technology companies. The complexities of localization, the individualities of different markets, the unique needs of customers in various parts of the world, and the expenses involved in developing a multinational presence are all challenges to any organization trying to build an international…
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