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Episode 39: BK Talks Spartan's Evolution

Kirk interviews Brakken about Spartan's evolution as as race, brand, and company. From a grassroots movement to a worldwide phenomenon, Spartan Race has essentially created a sport out of thin air and Brakken was there to witness it from the beginning. Today is filled with nostalgic memories, old race stories, critiques and compliments for Spartan's business model, and much more!

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