Latest / Outside the Box with Asendia USA: The International e-Commerce Podcast / 10 part 2: The Impact of AI Technology with Global e-Commerce Shipping

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10 part 2: The Impact of AI Technology with Global e-Commerce Shipping · Outside the Box with Asendia USA: The International e-Commerce Podcast

• 0:00
  Welcome
• 0:00
  to
• 0:00
  Outside
• 0:01
  the
• 0:01
  Box
• 0:01
  with
• 0:01
  Asendia
• 0:02
  USA,
• 0:03
  a
• 0:03
  podcast
• 0:04
  educating
• 0:04
  US
• 0:05
  Based
• 0:05
  e
• 0:05
  tailers
• 0:05
  on
• 0:06
  international
• 0:06
  shipping
• 0:07
  topics
• 0:07
  and
• 0:07
  how
• 0:08
  they
• 0:08
  can
• 0:08
  expand
• 0:08
  their
• 0:09
  global
• 0:09
  e
• 0:09
  commerce
• 0:10
  footprint.
• 0:10
  Welcome
• 0:11
  back
• 0:11
  to
• 0:11
  Outside
• 0:12
  the
• 0:12
  Box
• 0:12
  podcast
• 0:12
  with
• 0:12
  Asendia
• 0:13
  USA.
• 0:14
  We're
• 0:14
  going
• 0:14
  to
• 0:14
  continue
• 0:14
  the
• 0:15
  conversation
• 0:15
  with
• 0:15
  our
• 0:15
  risk
• 0:16
  and
• 0:16
  compliance
• 0:16
  officer,
• 0:17
  Jason
• 0:17
  Roland,
• 0:17
  discussing
• 0:18
  AI
• 0:18
  technology's
• 0:19
  role
• 0:19
  in
• 0:19
  E
• 0:20
  commerce
• 0:20
  compliance.
• 0:21
  Two
• 0:21
  things
• 0:21
  I
• 0:22
  kind
• 0:22
  of
• 0:22
  want
• 0:22
  to
• 0:22
  pivot
• 0:22
  and
• 0:23
  dive
• 0:23
  into
• 0:23
  is,
• 0:24
  you
• 0:24
  know,
• 0:25
  and
• 0:25
  it's
• 0:26
  going
• 0:26
  to
• 0:26
  continue
• 0:26
  to
• 0:26
  come
• 0:26
  up,
• 0:27
  you
• 0:27
  know,
• 0:27
  we
• 0:29
  oftentimes
• 0:29
  will
• 0:30
  record
• 0:30
  multiple
• 0:30
  podcasts
• 0:31
  at
• 0:31
  the
• 0:31
  same
• 0:31
  time.
• 0:31
  Some
• 0:32
  of
• 0:32
  the
• 0:32
  topics
• 0:32
  come
• 0:32
  up
• 0:33
  involves
• 0:33
  AI.
• 0:34
  Right.
• 0:34
  And
• 0:35
  I
• 0:35
  do
• 0:35
  want
• 0:35
  to
• 0:35
  cover
• 0:35
  that
• 0:35
  with
• 0:36
  you
• 0:36
  in
• 0:36
  terms
• 0:36
  of
• 0:36
  how
• 0:36
  we're
• 0:36
  utilizing
• 0:37
  AI
• 0:38
  to
• 0:38
  help
• 0:38
  with
• 0:39
  some
• 0:39
  of
• 0:39
  the
• 0:39
  things
• 0:39
  related
• 0:40
  to,
• 0:40
  you
• 0:40
  know,
• 0:41
  customs
• 0:41
  clearance,
• 0:42
  customs
• 0:42
  descriptions,
• 0:43
  HS
• 0:44
  codes,
• 0:44
  as
• 0:44
  we
• 0:44
  mentioned.
• 0:44
  And
• 0:45
  then
• 0:45
  also,
• 0:46
  you
• 0:46
  know,
• 0:46
  I
• 0:46
  want
• 0:46
  to
• 0:47
  just
• 0:47
  kind
• 0:47
  of
• 0:47
  pick
• 0:48
  your
• 0:48
  brain.
• 0:48
  What
• 0:48
  is,
• 0:49
  you
• 0:49
  know,
• 0:49
  as
• 0:49
  Director
• 0:49
  of
• 0:50
  Compliance,
• 0:50
  you
• 0:50
  know,
• 0:51
  what
• 0:51
  are
• 0:51
  your
• 0:51
  biggest
• 0:52
  areas
• 0:52
  of
• 0:52
  focus,
• 0:53
  you
• 0:53
  know,
• 0:54
  to
• 0:54
  help
• 0:54
  us
• 0:55
  when
• 0:56
  it
• 0:56
  comes
• 0:56
  down
• 0:56
  to
• 0:56
  it,
• 0:56
  boil
• 0:57
  it
• 0:57
  down
• 0:57
  to
• 0:57
  it.
• 0:57
  I'm
• 0:58
  here
• 0:58
  to
• 0:59
  educate
• 0:59
  people
• 0:59
  and
• 1:00
  to
• 1:00
  help
• 1:01
  understand
• 1:01
  and
• 1:01
  describe
• 1:02
  how
• 1:02
  we
• 1:02
  can
• 1:02
  create
• 1:02
  a
• 1:02
  better
• 1:03
  customer
• 1:03
  delivery
• 1:03
  experience.
• 1:04
  So
• 1:04
  how
• 1:05
  is
• 1:05
  everybody
• 1:05
  in
• 1:05
  terms
• 1:06
  of,
• 1:06
  in
• 1:06
  that
• 1:06
  pie
• 1:07
  doing
• 1:07
  that?
• 1:07
  Right,
• 1:08
  sure.
• 1:09
  So
• 1:09
  first
• 1:10
  thing,
• 1:10
  AI,
• 1:11
  Right?
• 1:11
  Yeah.
• 1:13
  It
• 1:14
  is
• 1:14
  one
• 1:14
  of
• 1:14
  those
• 1:16
  areas
• 1:17
  that's
• 1:17
  changing
• 1:18
  every
• 1:18
  day.
• 1:18
  Right.
• 1:19
  The
• 1:19
  technology
• 1:19
  is
• 1:20
  getting
• 1:20
  better.
• 1:21
  Different
• 1:21
  things,
• 1:22
  different
• 1:22
  tools
• 1:22
  are
• 1:23
  coming
• 1:23
  online
• 1:23
  that
• 1:24
  are
• 1:24
  making
• 1:26
  specifically
• 1:26
  for
• 1:26
  HS
• 1:27
  codes.
• 1:27
  Sure.
• 1:28
  Are
• 1:28
  making
• 1:28
  that
• 1:29
  process
• 1:29
  easier
• 1:29
  where
• 1:30
  now
• 1:30
  we
• 1:30
  have
• 1:30
  tools,
• 1:31
  tools
• 1:31
  where
• 1:31
  we
• 1:32
  can
• 1:32
  either
• 1:32
  on
• 1:33
  a,
• 1:33
  on
• 1:33
  an
• 1:34
  item
• 1:34
  level
• 1:34
  or
• 1:35
  on
• 1:35
  a
• 1:35
  bulk
• 1:35
  level.
• 1:36
  Right.
• 1:36
  If
• 1:36
  you're
• 1:36
  talking
• 1:36
  about
• 1:37
  a
• 1:37
  catalog,
• 1:38
  send
• 1:39
  in
• 1:40
  item
• 1:40
  descriptions
• 1:41
  and
• 1:42
  have
• 1:42
  an
• 1:42
  AI
• 1:42
  kind
• 1:43
  of
• 1:43
  spit
• 1:43
  out
• 1:43
  an
• 1:43
  applicable
• 1:44
  code
• 1:45
  that
• 1:46
  it
• 1:46
  based
• 1:46
  on
• 1:47
  the
• 1:47
  country
• 1:47
  of
• 1:47
  destination
• 1:48
  or
• 1:48
  the
• 1:48
  country
• 1:48
  of
• 1:48
  origin.
• 1:49
  Hey,
• 1:50
  this
• 1:50
  is
• 1:50
  the
• 1:50
  best
• 1:51
  guess
• 1:51
  that
• 1:52
  the
• 1:52
  AI
• 1:52
  can
• 1:52
  come
• 1:52
  up
• 1:53
  with
• 1:53
  in
• 1:53
  terms
• 1:53
  of
• 1:53
  HS
• 1:54
  code
• 1:54
  accuracy.
• 1:54
  And
• 1:54
  what
• 1:54
  it
• 1:55
  does
• 1:55
  is
• 1:55
  it
• 1:55
  allows
• 1:55
  you
• 1:55
  to
• 1:56
  start
• 1:56
  that
• 1:56
  conversation
• 1:57
  and
• 1:58
  says,
• 1:58
  hey,
• 1:58
  great,
• 1:59
  you
• 1:59
  have
• 1:59
  a
• 1:59
  10,000
• 2:00
  item
• 2:00
  catalog.
• 2:03
  Rather
• 2:03
  than
• 2:04
  have
• 2:04
  you
• 2:04
  try
• 2:04
  and
• 2:05
  give
• 2:05
  your
• 2:05
  own
• 2:05
  guess
• 2:06
  for
• 2:06
  each
• 2:06
  one
• 2:06
  of
• 2:07
  those
• 2:07
  10,000
• 2:07
  things,
• 2:08
  let's
• 2:08
  bulk
• 2:08
  upload
• 2:08
  this
• 2:09
  into
• 2:09
  an
• 2:09
  AI
• 2:09
  and
• 2:09
  have
• 2:10
  it
• 2:10
  spit
• 2:10
  out
• 2:10
  its
• 2:10
  best
• 2:11
  guess.
• 2:11
  And
• 2:11
  then
• 2:11
  we
• 2:11
  can
• 2:12
  look
• 2:12
  at
• 2:12
  them
• 2:12
  and
• 2:12
  say,
• 2:13
  all
• 2:13
  right,
• 2:13
  do
• 2:14
  we
• 2:14
  need
• 2:14
  to
• 2:14
  pivot
• 2:14
  or
• 2:15
  change
• 2:15
  a
• 2:15
  little
• 2:15
  bit
• 2:15
  for
• 2:16
  the
• 2:16
  codes
• 2:16
  in
• 2:16
  order
• 2:16
  to
• 2:16
  get
• 2:17
  more
• 2:17
  specific
• 2:17
  on
• 2:17
  what
• 2:17
  the
• 2:18
  item
• 2:18
  actually
• 2:18
  is.
• 2:18
  So
• 2:19
  there's
• 2:19
  still
• 2:19
  a
• 2:19
  margin
• 2:19
  of
• 2:20
  error.
• 2:20
  There,
• 2:20
  there
• 2:20
  is
• 2:21
  and
• 2:21
  there
• 2:21
  always
• 2:21
  is
• 2:21
  going
• 2:21
  to
• 2:22
  be.
• 2:23
  In
• 2:23
  the
• 2:23
  end,
• 2:23
  it's
• 2:24
  always
• 2:24
  going
• 2:24
  to
• 2:24
  be
• 2:24
  up
• 2:25
  to
• 2:25
  some
• 2:25
  level
• 2:25
  of
• 2:26
  interpretation
• 2:26
  as
• 2:26
  to
• 2:26
  what
• 2:27
  the
• 2:27
  item
• 2:27
  in
• 2:27
  the
• 2:27
  box
• 2:28
  is
• 2:29
  and
• 2:29
  whose
• 2:30
  definition
• 2:30
  of
• 2:30
  it
• 2:30
  we're
• 2:31
  going
• 2:31
  to
• 2:31
  go
• 2:31
  with.
• 2:32
  But
• 2:33
  at
• 2:33
  the
• 2:33
  same
• 2:33
  time,
• 2:33
  tools
• 2:34
  are
• 2:34
  always
• 2:35
  evolving
• 2:35
  and
• 2:35
  they're
• 2:36
  always
• 2:36
  getting
• 2:36
  better.
• 2:36
  And
• 2:37
  at
• 2:37
  Asendia,
• 2:38
  we
• 2:38
  use
• 2:38
  a
• 2:38
  couple
• 2:38
  of
• 2:39
  different
• 2:39
  tools
• 2:40
  to
• 2:40
  do
• 2:40
  those
• 2:40
  things.
• 2:41
  Some
• 2:41
  are
• 2:41
  proprietary,
• 2:42
  some
• 2:43
  are
• 2:43
  third
• 2:44
  party
• 2:44
  vendor
• 2:44
  tools.
• 2:45
  And
• 2:45
  when
• 2:46
  we
• 2:46
  try
• 2:46
  to
• 2:47
  work
• 2:48
  with
• 2:48
  customers
• 2:48
  to
• 2:48
  make
• 2:48
  sure
• 2:49
  that
• 2:49
  their
• 2:49
  catalogs
• 2:49
  are
• 2:50
  current
• 2:50
  and
• 2:51
  their
• 2:51
  codes
• 2:51
  are
• 2:52
  up
• 2:53
  to
• 2:53
  date
• 2:53
  and
• 2:53
  AI
• 2:54
  is
• 2:54
  one
• 2:54
  of
• 2:54
  those
• 2:54
  things
• 2:54
  where,
• 2:55
  where
• 2:55
  it's
• 2:55
  not
• 2:57
  pervasive
• 2:57
  yet,
• 2:58
  but
• 2:58
  it's
• 2:58
  going
• 2:58
  to
• 2:58
  be
• 2:59
  and
• 2:59
  it's
• 2:59
  going
• 2:59
  to
• 2:59
  get
• 2:59
  there
• 3:00
  and
• 3:00
  eventually
• 3:01
  there'll
• 3:01
  be
• 3:01
  customer
• 3:02
  facing
• 3:02
  AIs
• 3:02
  where
• 3:03
  they
• 3:03
  can
• 3:03
  say,
• 3:03
  great,
• 3:03
  just
• 3:04
  plug
• 3:04
  your
• 3:05
  catalog
• 3:05
  in
• 3:05
  here,
• 3:05
  upload
• 3:06
  your
• 3:06
  Excel
• 3:06
  file
• 3:07
  with
• 3:07
  your
• 3:07
  custom
• 3:08
  subscriptions,
• 3:08
  and
• 3:09
  this
• 3:09
  tool
• 3:09
  will.
• 3:09
  Spit
• 3:10
  out,
• 3:11
  which
• 3:11
  is
• 3:11
  pretty
• 3:11
  amazing
• 3:12
  because
• 3:12
  I
• 3:12
  don't
• 3:12
  know
• 3:12
  if
• 3:13
  anybody
• 3:13
  watching
• 3:14
  has
• 3:14
  ever
• 3:14
  tried
• 3:14
  to
• 3:14
  take
• 3:15
  the
• 3:15
  time
• 3:15
  to
• 3:15
  get
• 3:15
  online
• 3:16
  and
• 3:16
  search
• 3:17
  up,
• 3:17
  you
• 3:17
  know,
• 3:17
  search
• 3:18
  your
• 3:18
  own
• 3:18
  HS
• 3:19
  code.
• 3:19
  Yeah,
• 3:19
  it
• 3:19
  is
• 3:20
  brutal.
• 3:21
  It's
• 3:21
  very
• 3:21
  dense.
• 3:22
  I
• 3:22
  mean,
• 3:23
  oh
• 3:24
  my
• 3:24
  gosh,
• 3:24
  it's
• 3:24
  time
• 3:24
  consuming.
• 3:25
  It's.
• 3:25
  It's
• 3:25
  awful.
• 3:26
  So,
• 3:26
  so
• 3:26
  that's
• 3:26
  encouraging.
• 3:27
  So
• 3:27
  that's,
• 3:27
  that's
• 3:28
  really
• 3:28
  great.
• 3:28
  And
• 3:28
  then,
• 3:29
  yeah,
• 3:29
  talk
• 3:29
  a
• 3:29
  little
• 3:29
  bit.
• 3:29
  I
• 3:30
  mean,
• 3:30
  what,
• 3:30
  what
• 3:30
  are
• 3:30
  some
• 3:30
  of
• 3:30
  the
• 3:30
  projects
• 3:31
  that
• 3:31
  you're
• 3:31
  working
• 3:31
  on,
• 3:33
  specifically
• 3:34
  AI?
• 3:35
  We
• 3:35
  have
• 3:35
  an
• 3:35
  ongoing
• 3:35
  project
• 3:36
  right
• 3:36
  now
• 3:36
  where
• 3:36
  we're
• 3:36
  looking
• 3:37
  at
• 3:37
  developing
• 3:37
  an
• 3:37
  AI
• 3:38
  tool
• 3:38
  to
• 3:38
  help
• 3:39
  with
• 3:39
  this.
• 3:39
  Right,
• 3:39
  okay.
• 3:40
  That's
• 3:42
  in
• 3:42
  addition
• 3:42
  to
• 3:42
  the
• 3:43
  proprietary
• 3:43
  or
• 3:43
  third
• 3:44
  party
• 3:44
  software
• 3:44
  that
• 3:44
  we
• 3:44
  may
• 3:45
  or
• 3:45
  may
• 3:45
  not
• 3:45
  be
• 3:45
  using.
• 3:45
  Right,
• 3:46
  okay.
• 3:47
  And
• 3:48
  also
• 3:48
  legal,
• 3:49
  where
• 3:50
  all
• 3:50
  of
• 3:50
  these
• 3:50
  things
• 3:51
  kind
• 3:51
  of
• 3:51
  intersect
• 3:52
  with
• 3:52
  legality
• 3:53
  and
• 3:53
  the
• 3:53
  law
• 3:54
  and
• 3:54
  the
• 3:54
  regulators.
• 3:55
  Right.
• 3:55
  And
• 3:55
  there's
• 3:55
  this.
• 3:56
  You
• 3:56
  can
• 3:57
  do
• 3:57
  your
• 3:57
  best
• 3:57
  to
• 3:58
  get
• 3:58
  the
• 3:58
  right
• 3:58
  codes
• 3:58
  and
• 3:59
  do
• 3:59
  everything
• 3:59
  properly,
• 4:00
  but
• 4:00
  in
• 4:00
  the
• 4:00
  end
• 4:00
  it's
• 4:00
  still
• 4:01
  going
• 4:01
  to
• 4:01
  be
• 4:01
  some
• 4:01
  regulator
• 4:02
  that's
• 4:02
  going
• 4:03
  to
• 4:03
  see
• 4:03
  these
• 4:03
  things
• 4:03
  and
• 4:04
  kind
• 4:04
  of
• 4:04
  have
• 4:04
  their
• 4:05
  own
• 4:05
  interpretation.
• 4:05
  So
• 4:06
  a
• 4:07
  big
• 4:07
  part
• 4:07
  of
• 4:07
  what
• 4:07
  I
• 4:07
  do
• 4:07
  is
• 4:08
  I
• 4:08
  work
• 4:08
  with
• 4:08
  the
• 4:08
  regulators
• 4:09
  themselves
• 4:09
  and
• 4:09
  say,
• 4:10
  all
• 4:10
  right,
• 4:10
  here's
• 4:11
  this
• 4:11
  item.
• 4:11
  Right.
• 4:12
  And
• 4:12
  you
• 4:12
  guys
• 4:12
  are
• 4:13
  stopping
• 4:13
  and
• 4:13
  delaying
• 4:14
  it.
• 4:14
  But
• 4:14
  all
• 4:15
  right,
• 4:15
  so
• 4:15
  how
• 4:16
  do
• 4:16
  we
• 4:16
  move
• 4:16
  this
• 4:17
  item
• 4:17
  more
• 4:17
  efficiently?
• 4:18
  Well,
• 4:18
  what
• 4:18
  can
• 4:18
  we
• 4:18
  do
• 4:19
  as
• 4:20
  a
• 4:20
  shipper
• 4:20
  to
• 4:22
  avoid
• 4:22
  this
• 4:22
  in
• 4:23
  the
• 4:23
  future?
• 4:23
  Avoid
• 4:23
  it
• 4:23
  getting
• 4:23
  stopped.
• 4:24
  So
• 4:24
  a
• 4:24
  lot
• 4:24
  of
• 4:24
  the
• 4:24
  conversations
• 4:25
  are
• 4:25
  with
• 4:26
  stakeholders
• 4:26
  in
• 4:26
  the
• 4:27
  logistics
• 4:27
  industry
• 4:28
  and
• 4:28
  also
• 4:28
  with
• 4:29
  regulators
• 4:30
  themselves
• 4:30
  in
• 4:30
  terms
• 4:30
  of
• 4:30
  how
• 4:31
  do
• 4:31
  we
• 4:32
  give
• 4:32
  Asendia
• 4:34
  the
• 4:34
  fastest
• 4:35
  route
• 4:35
  through
• 4:35
  this
• 4:36
  process?
• 4:36
  That's
• 4:36
  fantastic.
• 4:37
  That's
• 4:37
  great.
• 4:39
  Anywhere
• 4:39
  that
• 4:39
  our
• 4:40
  company
• 4:40
  intersects
• 4:40
  with
• 4:41
  a
• 4:41
  law
• 4:41
  or
• 4:41
  rule
• 4:42
  or
• 4:42
  regulation,
• 4:43
  it
• 4:43
  falls
• 4:44
  through
• 4:44
  me
• 4:44
  and
• 4:44
  my
• 4:44
  team
• 4:45
  to
• 4:45
  make
• 4:45
  sure
• 4:45
  that
• 4:46
  we
• 4:46
  are
• 4:47
  always
• 4:47
  at
• 4:47
  the
• 4:47
  forefront.
• 4:48
  We
• 4:48
  always
• 4:48
  want
• 4:48
  to
• 4:48
  be
• 4:48
  compliant.
• 4:49
  We
• 4:49
  always
• 4:49
  want
• 4:49
  to
• 4:50
  be
• 4:50
  aware
• 4:51
  of
• 4:51
  what's
• 4:51
  coming
• 4:51
  down
• 4:51
  the
• 4:51
  pipe
• 4:52
  because
• 4:52
  these
• 4:52
  changes
• 4:52
  can
• 4:53
  happen.
• 4:53
  Have
• 4:54
  large
• 4:54
  effects
• 4:54
  on
• 4:55
  even
• 4:56
  the
• 4:56
  smallest
• 4:56
  things.
• 4:57
  Right.
• 4:57
  And
• 4:57
  so
• 4:58
  making
• 4:58
  sure
• 4:58
  that
• 4:58
  we're
• 4:58
  always
• 4:58
  up
• 4:59
  to
• 4:59
  date,
• 4:59
  we're
• 4:59
  always
• 5:00
  current,
• 5:00
  and
• 5:00
  then
• 5:01
  not
• 5:01
  only
• 5:01
  that,
• 5:02
  our
• 5:03
  customers
• 5:03
  material
• 5:04
  is
• 5:04
  protected
• 5:05
  through
• 5:05
  that
• 5:05
  process.
• 5:06
  Sometimes
• 5:07
  it
• 5:07
  deals
• 5:07
  with
• 5:07
  loss
• 5:07
  prevention,
• 5:08
  those
• 5:08
  kinds
• 5:08
  of
• 5:08
  things,
• 5:08
  but
• 5:09
  for
• 5:09
  the
• 5:09
  most
• 5:09
  part,
• 5:10
  it's
• 5:10
  about
• 5:10
  protecting,
• 5:11
  making
• 5:11
  sure
• 5:11
  the
• 5:11
  customer
• 5:12
  is
• 5:12
  compliant
• 5:12
  with
• 5:12
  the
• 5:13
  law,
• 5:13
  making
• 5:14
  sure
• 5:14
  that
• 5:14
  their
• 5:14
  material
• 5:15
  gets
• 5:15
  where
• 5:15
  it's
• 5:15
  got
• 5:15
  to
• 5:15
  go.
• 5:16
  Right.
• 5:16
  And
• 5:16
  then
• 5:17
  making
• 5:17
  sure
• 5:17
  that
• 5:17
  our
• 5:18
  company
• 5:18
  and
• 5:18
  our
• 5:18
  employees
• 5:19
  are
• 5:19
  always
• 5:19
  covered
• 5:19
  from
• 5:20
  a
• 5:20
  legal
• 5:20
  perspective,
• 5:20
  make
• 5:21
  sure
• 5:21
  that
• 5:21
  we're
• 5:21
  not,
• 5:22
  you
• 5:22
  know,
• 5:22
  asking
• 5:22
  anybody
• 5:23
  to
• 5:23
  do
• 5:23
  anything
• 5:23
  that
• 5:24
  we
• 5:24
  shouldn't
• 5:24
  be
• 5:24
  doing
• 5:24
  or
• 5:25
  anything
• 5:25
  like
• 5:25
  that.
• 5:25
  So
• 5:26
  legally,
• 5:26
  we
• 5:27
  protect
• 5:27
  our
• 5:27
  people,
• 5:27
  we
• 5:28
  protect
• 5:28
  our
• 5:28
  company,
• 5:28
  and
• 5:29
  then
• 5:29
  as
• 5:30
  a
• 5:30
  result,
• 5:30
  we
• 5:30
  also
• 5:30
  protect
• 5:31
  our
• 5:31
  clients.
• 5:31
  This
• 5:32
  is
• 5:32
  why
• 5:32
  you
• 5:32
  haven't
• 5:32
  given
• 5:32
  me
• 5:32
  badge
• 5:33
  access
• 5:33
  into
• 5:33
  ORD
• 5:34
  yet.
• 5:34
  We
• 5:35
  haven't.
• 5:35
  We
• 5:35
  have
• 5:35
  to
• 5:35
  talk.
• 5:36
  Okay.
• 5:38
  I
• 5:39
  do
• 5:39
  have
• 5:39
  a.
• 5:40
  Sorry,
• 5:40
  John.
• 5:41
  So,
• 5:41
  Jason,
• 5:42
  in
• 5:42
  your
• 5:43
  experience,
• 5:44
  what's
• 5:44
  the
• 5:44
  biggest
• 5:45
  risk
• 5:45
  today
• 5:48
  that
• 5:48
  you
• 5:48
  have
• 5:48
  to
• 5:48
  mitigate?
• 5:49
  Yeah.
• 5:50
  Undervaluing,
• 5:51
  I
• 5:51
  think,
• 5:51
  is
• 5:51
  probably
• 5:52
  one
• 5:52
  of
• 5:52
  the
• 5:52
  biggest
• 5:52
  ones.
• 5:53
  Right.
• 5:54
  It's
• 5:54
  one
• 5:54
  of
• 5:54
  the
• 5:55
  big
• 5:55
  ones.
• 5:55
  Right.
• 5:56
  Ridiculously.
• 5:57
  And
• 5:57
  people
• 5:58
  still
• 5:58
  do
• 5:58
  it.
• 5:58
  Yeah,
• 5:59
  it's.
• 5:59
  It's
• 5:59
  a
• 6:00
  big
• 6:00
  problem.
• 6:01
  And
• 6:02
  a
• 6:02
  little
• 6:02
  bit
• 6:02
  of
• 6:02
  why
• 6:03
  ICS2
• 6:03
  was
• 6:04
  so
• 6:04
  important
• 6:04
  is
• 6:04
  because
• 6:05
  of
• 6:05
  that
• 6:05
  problem.
• 6:06
  Right.
• 6:06
  So
• 6:07
  it's
• 6:07
  one
• 6:08
  of
• 6:08
  the
• 6:08
  major
• 6:08
  reasons
• 6:08
  that
• 6:09
  posts,
• 6:09
  international
• 6:10
  posts
• 6:10
  are
• 6:10
  starting
• 6:10
  to
• 6:10
  really
• 6:11
  take
• 6:11
  a
• 6:11
  look
• 6:11
  at
• 6:11
  this
• 6:11
  stuff
• 6:12
  because
• 6:12
  they
• 6:12
  know
• 6:13
  the
• 6:13
  amount
• 6:13
  of
• 6:13
  money
• 6:13
  that
• 6:14
  they've
• 6:14
  been
• 6:14
  losing.
• 6:15
  They
• 6:15
  know
• 6:15
  how
• 6:16
  the
• 6:16
  US
• 6:16
  has
• 6:17
  been
• 6:19
  muddying
• 6:19
  the
• 6:19
  waters
• 6:20
  with
• 6:20
  the
• 6:20
  upu,
• 6:21
  like,
• 6:21
  politically.
• 6:21
  Right.
• 6:22
  Lately.
• 6:22
  And
• 6:23
  it's
• 6:23
  one
• 6:23
  of
• 6:23
  those
• 6:23
  things
• 6:24
  where
• 6:24
  if.
• 6:24
  If
• 6:25
  the
• 6:25
  US
• 6:25
  Is
• 6:26
  going
• 6:26
  to
• 6:26
  be
• 6:26
  the
• 6:26
  one
• 6:27
  to
• 6:27
  kind
• 6:27
  of
• 6:27
  lead
• 6:27
  that
• 6:28
  and
• 6:28
  say,
• 6:28
  all
• 6:28
  right,
• 6:28
  well,
• 6:29
  we're
• 6:29
  kind
• 6:29
  of
• 6:30
  sick
• 6:30
  of
• 6:30
  getting
• 6:30
  the
• 6:30
  short
• 6:30
  end
• 6:31
  of
• 6:31
  the
• 6:31
  stick
• 6:31
  financially
• 6:31
  on
• 6:32
  International
• 6:33
  Transactions.
• 6:33
  U.S.
• 6:34
  right.
• 6:35
  Right.
• 6:36
  Yeah.
• 6:37
  So
• 6:37
  we're
• 6:38
  kind
• 6:38
  of
• 6:38
  tired
• 6:38
  of
• 6:39
  that
• 6:40
  and
• 6:40
  we're
• 6:40
  kind
• 6:40
  of
• 6:40
  tired
• 6:41
  of
• 6:41
  other
• 6:41
  companies
• 6:42
  being
• 6:42
  able
• 6:42
  to
• 6:42
  send
• 6:43
  material
• 6:44
  into
• 6:44
  our
• 6:44
  country
• 6:45
  for
• 6:45
  free,
• 6:45
  basically.
• 6:46
  Right.
• 6:46
  Yeah.
• 6:47
  They
• 6:47
  undervalue
• 6:48
  and
• 6:48
  then
• 6:49
  they
• 6:49
  don't
• 6:49
  pay
• 6:49
  any.
• 6:49
  Anything
• 6:50
  for.
• 6:50
  To
• 6:51
  be
• 6:51
  able
• 6:51
  to
• 6:51
  move
• 6:51
  that
• 6:51
  into
• 6:52
  the
• 6:52
  US
• 6:53
  Once
• 6:54
  we
• 6:54
  started
• 6:54
  making
• 6:54
  a
• 6:55
  bigger
• 6:55
  deal
• 6:55
  out
• 6:55
  of
• 6:55
  that,
• 6:56
  other
• 6:56
  countries
• 6:56
  said,
• 6:56
  hey,
• 6:57
  well,
• 6:57
  guess
• 6:58
  what?
• 6:58
  Now
• 6:58
  we
• 6:58
  want
• 6:58
  to
• 6:59
  know
• 6:59
  what.
• 6:59
  So
• 6:59
  it's
• 6:59
  our
• 6:59
  fault,
• 7:00
  right?
• 7:00
  Okay.
• 7:01
  Yeah.
• 7:01
  No,
• 7:01
  no.
• 7:02
  And
• 7:02
  just
• 7:02
  for
• 7:02
  clarification,
• 7:03
  that's
• 7:03
  been
• 7:03
  going
• 7:03
  on
• 7:04
  forever.
• 7:04
  So.
• 7:04
  Yeah.
• 7:05
  It's
• 7:05
  a
• 7:05
  game.
• 7:06
  There's
• 7:06
  a
• 7:06
  long
• 7:06
  history.
• 7:07
  So
• 7:08
  UPU
• 7:08
  stands
• 7:08
  for
• 7:09
  Universal
• 7:09
  Postal
• 7:09
  Union.
• 7:10
  Just
• 7:10
  for
• 7:10
  anybody.
• 7:11
  Again,
• 7:11
  listening
• 7:11
  and
• 7:11
  watching.
• 7:13
  That
• 7:13
  was
• 7:13
  exciting.
• 7:14
  Acronyms.
• 7:15
  Just
• 7:15
  try
• 7:16
  to.
• 7:16
  You
• 7:17
  had
• 7:17
  a
• 7:17
  lot
• 7:17
  of
• 7:17
  them
• 7:17
  today.
• 7:18
  You're
• 7:18
  on
• 7:18
  a
• 7:18
  roll.
• 7:18
  No,
• 7:19
  I'm
• 7:19
  explaining
• 7:19
  everybody's.
• 7:20
  That's
• 7:20
  all
• 7:20
  I've
• 7:20
  been
• 7:21
  doing
• 7:21
  all
• 7:21
  day
• 7:21
  long.
• 7:21
  Just
• 7:21
  based
• 7:22
  on
• 7:22
  information.
• 7:22
  Yeah.
• 7:23
  I'm
• 7:23
  just
• 7:23
  trying
• 7:23
  to
• 7:23
  help
• 7:23
  here.
• 7:24
  I
• 7:24
  understand
• 7:24
  wealth
• 7:24
  of
• 7:24
  knowledge.
• 7:25
  Hey,
• 7:25
  you
• 7:25
  know
• 7:25
  what
• 7:25
  it
• 7:25
  is?
• 7:26
  Nuggets.
• 7:27
  Okay.
• 7:28
  It's
• 7:28
  all
• 7:28
  about
• 7:28
  those
• 7:29
  nuggets.
• 7:29
  That's
• 7:29
  head
• 7:29
  piece.
• 7:30
  Get
• 7:31
  ready.
• 7:31
  Coming.
• 7:33
  What
• 7:33
  do
• 7:33
  you
• 7:33
  think?
• 7:34
  I
• 7:35
  wrote
• 7:35
  something
• 7:35
  down
• 7:35
  here.
• 7:35
  What
• 7:36
  do
• 7:36
  you
• 7:36
  think
• 7:36
  the
• 7:36
  most
• 7:36
  common
• 7:36
  mistake
• 7:37
  people
• 7:37
  make
• 7:37
  that
• 7:38
  they
• 7:38
  should
• 7:38
  try
• 7:38
  to
• 7:38
  avoid.
• 7:39
  Does
• 7:39
  that
• 7:39
  make
• 7:39
  sense
• 7:39
  to
• 7:40
  you
• 7:40
  in
• 7:40
  terms
• 7:40
  of
• 7:41
  a
• 7:41
  company
• 7:41
  moving
• 7:42
  their
• 7:42
  material
• 7:42
  internationally?
• 7:44
  Because
• 7:45
  some
• 7:45
  people
• 7:45
  don't
• 7:45
  think
• 7:45
  about
• 7:46
  this
• 7:46
  stuff.
• 7:46
  Yeah.
• 7:47
  Think
• 7:47
  they
• 7:47
  want
• 7:47
  to
• 7:47
  start
• 7:47
  up
• 7:48
  like.
• 7:48
  The
• 7:48
  under
• 7:48
  undervaluing
• 7:49
  is
• 7:49
  that
• 7:49
  Undervaluing
• 7:50
  is.
• 7:50
  A
• 7:50
  big
• 7:51
  problem
• 7:51
  in
• 7:51
  terms
• 7:51
  of
• 7:51
  enforcing
• 7:52
  the
• 7:52
  law.
• 7:52
  Right.
• 7:53
  Because
• 7:53
  that
• 7:53
  means,
• 7:54
  you
• 7:54
  know,
• 7:54
  you
• 7:54
  have
• 7:54
  a
• 7:55
  company
• 7:55
  who
• 7:55
  is
• 7:56
  moving
• 7:57
  things
• 7:57
  with
• 7:57
  basically
• 7:58
  what
• 7:58
  amounts
• 7:58
  to
• 7:58
  be
• 7:58
  fraudulent
• 7:59
  data.
• 7:59
  Right?
• 8:00
  Because.
• 8:00
  Yeah,
• 8:00
  right.
• 8:00
  It's
• 8:01
  something
• 8:01
  where
• 8:02
  you
• 8:02
  are
• 8:02
  perpetuating
• 8:03
  a
• 8:03
  crime
• 8:04
  against
• 8:04
  the
• 8:04
  company,
• 8:05
  against
• 8:05
  the
• 8:06
  country
• 8:06
  that
• 8:06
  you're
• 8:07
  sending
• 8:07
  material
• 8:07
  in.
• 8:08
  For
• 8:08
  clarification,
• 8:09
  a
• 8:09
  declared
• 8:09
  value
• 8:09
  is
• 8:10
  based
• 8:10
  on
• 8:10
  the
• 8:10
  transactional
• 8:11
  value.
• 8:11
  Correct.
• 8:12
  It's
• 8:12
  not
• 8:12
  based
• 8:12
  off
• 8:12
  of
• 8:13
  the
• 8:13
  replacement
• 8:13
  cost
• 8:14
  or
• 8:14
  the
• 8:14
  cogs.
• 8:14
  Right.
• 8:15
  It
• 8:15
  has
• 8:15
  nothing
• 8:16
  to
• 8:16
  with
• 8:16
  that.
• 8:16
  No.
• 8:17
  It's
• 8:17
  what
• 8:17
  you
• 8:17
  sold
• 8:18
  it
• 8:18
  for
• 8:18
  to
• 8:18
  the
• 8:18
  end
• 8:19
  user.
• 8:19
  Right.
• 8:19
  Okay.
• 8:21
  And
• 8:21
  for
• 8:21
  that
• 8:21
  to
• 8:21
  happen,
• 8:22
  I
• 8:22
  think
• 8:22
  that's
• 8:23
  a
• 8:23
  big
• 8:23
  area
• 8:23
  that
• 8:23
  people
• 8:24
  trip
• 8:24
  on.
• 8:24
  Right.
• 8:25
  Is
• 8:25
  they
• 8:25
  will
• 8:25
  either
• 8:26
  sometimes
• 8:27
  they'll
• 8:27
  over
• 8:27
  declare.
• 8:27
  Right.
• 8:28
  Based
• 8:28
  on
• 8:28
  that
• 8:28
  kind
• 8:29
  of
• 8:29
  analysis
• 8:30
  where
• 8:30
  they'll
• 8:30
  say,
• 8:30
  hey,
• 8:31
  this
• 8:31
  was
• 8:31
  an
• 8:31
  item
• 8:31
  that
• 8:32
  retails
• 8:32
  for
• 8:33
  X
• 8:34
  amount
• 8:34
  but
• 8:34
  I
• 8:35
  sold
• 8:35
  it
• 8:35
  at
• 8:35
  a
• 8:35
  discount
• 8:36
  like
• 8:36
  a
• 8:36
  sale.
• 8:36
  They
• 8:36
  had
• 8:37
  a
• 8:37
  sale.
• 8:37
  Okay.
• 8:38
  And
• 8:39
  if
• 8:39
  they
• 8:39
  don't
• 8:39
  make
• 8:40
  that
• 8:40
  change,
• 8:40
  they
• 8:40
  can
• 8:41
  end
• 8:41
  up
• 8:41
  paying
• 8:41
  more
• 8:42
  on
• 8:42
  duties
• 8:42
  and
• 8:42
  tax
• 8:43
  than
• 8:43
  than
• 8:43
  they
• 8:43
  would
• 8:44
  normally
• 8:44
  have.
• 8:45
  But
• 8:45
  at
• 8:45
  the
• 8:45
  same
• 8:46
  time,
• 8:46
  undervaluing
• 8:47
  is
• 8:47
  probably
• 8:47
  a
• 8:47
  bigger
• 8:48
  problem.
• 8:48
  I
• 8:48
  was
• 8:48
  going
• 8:48
  to
• 8:48
  say,
• 8:48
  I
• 8:48
  would
• 8:49
  take
• 8:49
  it
• 8:49
  the
• 8:49
  opposite.
• 8:49
  That's
• 8:50
  a
• 8:50
  much
• 8:50
  bigger
• 8:51
  issue.
• 8:51
  Much
• 8:51
  bigger
• 8:51
  problem
• 8:52
  where
• 8:52
  they
• 8:52
  don't
• 8:52
  want
• 8:52
  it.
• 8:52
  They
• 8:52
  want
• 8:53
  to
• 8:53
  avoid
• 8:53
  any
• 8:54
  tax
• 8:54
  liability
• 8:54
  on
• 8:55
  moving
• 8:55
  an
• 8:55
  item.
• 8:55
  Don't
• 8:55
  be
• 8:55
  a
• 8:56
  shyster.
• 8:56
  Don't.
• 8:57
  Don't
• 8:57
  be
• 8:57
  a
• 8:57
  shyster.
• 8:58
  Item
• 8:58
  is
• 8:58
  worth
• 8:59
  ten
• 8:59
  grand
• 9:00
  in
• 9:00
  reality.
• 9:00
  But
• 9:01
  we're
• 9:01
  going
• 9:01
  to
• 9:01
  call
• 9:01
  it,
• 9:02
  you
• 9:02
  know,
• 9:03
  a
• 9:03
  toy
• 9:03
  and
• 9:03
  we're
• 9:04
  going
• 9:04
  to.
• 9:04
  Send
• 9:04
  it
• 9:04
  in
• 9:04
  for
• 9:04
  499
• 9:05
  for
• 9:05
  9
• 9:06
  USD,
• 9:06
  right?
• 9:07
  Yeah.
• 9:07
  I
• 9:07
  had
• 9:07
  a
• 9:07
  customer
• 9:07
  that
• 9:07
  was
• 9:09
  triple
• 9:09
  counting
• 9:10
  the
• 9:10
  value
• 9:11
  and
• 9:11
  putting
• 9:11
  one
• 9:12
  instead
• 9:12
  of
• 9:12
  four,
• 9:13
  I'm
• 9:14
  saying.
• 9:14
  So
• 9:14
  four
• 9:14
  pieces
• 9:15
  is
• 9:15
  for
• 9:15
  $40.
• 9:16
  Four
• 9:16
  nuggets
• 9:17
  instead
• 9:17
  of
• 9:17
  what?
• 9:17
  Yeah,
• 9:18
  it
• 9:18
  was,
• 9:18
  it
• 9:18
  was.
• 9:18
  And
• 9:19
  it
• 9:19
  was
• 9:19
  you
• 9:19
  going
• 9:19
  back
• 9:20
  to
• 9:20
  trying
• 9:20
  to
• 9:20
  explain
• 9:20
  the
• 9:21
  situation
• 9:21
  like
• 9:21
  well
• 9:21
  no,
• 9:22
  it's
• 9:22
  $40.
• 9:22
  Yeah.
• 9:22
  But
• 9:23
  it
• 9:23
  was
• 9:23
  10
• 9:23
  items
• 9:24
  in
• 9:24
  there.
• 9:24
  At
• 9:24
  $40
• 9:25
  oh
• 9:25
  geez.
• 9:27
  Yeah,
• 9:27
  they
• 9:28
  were
• 9:28
  there
• 9:29
  getting
• 9:29
  this
• 9:29
  due
• 9:29
  to
• 9:29
  tax
• 9:29
  bills.
• 9:30
  Like
• 9:30
  I
• 9:30
  only
• 9:30
  ship
• 9:31
  like
• 9:31
  one
• 9:31
  piece.
• 9:32
  Okay,
• 9:32
  well
• 9:32
  you
• 9:32
  got
• 9:33
  to
• 9:33
  check
• 9:33
  your
• 9:33
  data,
• 9:34
  right?
• 9:34
  So
• 9:35
  that's
• 9:35
  another
• 9:35
  issue,
• 9:35
  Right?
• 9:36
  Data
• 9:36
  integrity.
• 9:36
  Right.
• 9:37
  Yeah.
• 9:37
  And
• 9:37
  then
• 9:37
  I
• 9:38
  think
• 9:38
  that
• 9:38
  one
• 9:38
  of
• 9:38
  the
• 9:38
  biggest
• 9:39
  hurdles
• 9:39
  too
• 9:39
  for
• 9:40
  people
• 9:40
  to
• 9:40
  get
• 9:40
  over
• 9:41
  is
• 9:41
  there
• 9:41
  just
• 9:41
  item
• 9:42
  descriptions.
• 9:42
  Right.
• 9:42
  Because
• 9:43
  you're
• 9:43
  even
• 9:43
  if
• 9:43
  you're
• 9:43
  going
• 9:43
  to
• 9:44
  use
• 9:44
  an
• 9:44
  AI
• 9:44
  or
• 9:44
  something
• 9:45
  like
• 9:45
  that
• 9:45
  to
• 9:46
  get
• 9:46
  a
• 9:46
  code,
• 9:46
  it's
• 9:46
  only
• 9:47
  going
• 9:47
  to
• 9:47
  be
• 9:47
  as
• 9:47
  your
• 9:47
  tool
• 9:48
  is
• 9:48
  only
• 9:48
  going
• 9:48
  to
• 9:48
  be
• 9:48
  as
• 9:48
  good
• 9:48
  as
• 9:49
  your
• 9:49
  item
• 9:49
  description.
• 9:50
  Right.
• 9:51
  So
• 9:51
  the
• 9:52
  first
• 9:52
  thing
• 9:52
  that
• 9:52
  companies
• 9:53
  need
• 9:53
  to
• 9:53
  do
• 9:53
  when
• 9:53
  they
• 9:53
  go
• 9:54
  down
• 9:54
  this
• 9:54
  road
• 9:54
  of,
• 9:55
  of
• 9:56
  editing
• 9:57
  their
• 9:57
  data
• 9:58
  is
• 9:58
  getting
• 9:59
  quality
• 10:00
  legitimate
• 10:01
  HS
• 10:01
  code
• 10:01
  descriptions,
• 10:02
  customs
• 10:02
  descriptions
• 10:03
  where
• 10:04
  an
• 10:04
  AI
• 10:04
  could
• 10:04
  take
• 10:05
  it
• 10:05
  and
• 10:05
  spit
• 10:05
  out
• 10:05
  an
• 10:05
  applicable
• 10:06
  code
• 10:06
  code.
• 10:07
  If
• 10:08
  your
• 10:08
  descriptions
• 10:08
  are
• 10:09
  no
• 10:09
  good,
• 10:09
  then
• 10:09
  it's
• 10:10
  like
• 10:10
  any
• 10:10
  other
• 10:10
  machine,
• 10:10
  right.
• 10:11
  Bad
• 10:11
  in
• 10:11
  bad
• 10:13
  stuff.
• 10:13
  Right.
• 10:13
  So
• 10:14
  the
• 10:14
  first
• 10:15
  step,
• 10:15
  the
• 10:15
  first
• 10:15
  hurdle
• 10:16
  that
• 10:16
  people
• 10:16
  trip
• 10:16
  on
• 10:17
  is
• 10:17
  getting
• 10:17
  quality
• 10:18
  good
• 10:18
  HS
• 10:19
  code
• 10:19
  descriptions
• 10:19
  that
• 10:19
  are
• 10:20
  descriptive
• 10:20
  enough
• 10:21
  to
• 10:21
  the
• 10:21
  level
• 10:21
  where
• 10:21
  the
• 10:21
  AI
• 10:22
  can
• 10:22
  apply
• 10:22
  the
• 10:23
  correct
• 10:23
  code.
• 10:23
  If
• 10:24
  you're
• 10:24
  just
• 10:24
  going
• 10:24
  to
• 10:24
  put
• 10:25
  gift
• 10:25
  or
• 10:26
  clothing
• 10:26
  or
• 10:27
  men's
• 10:27
  T
• 10:27
  shirt,
• 10:28
  it's
• 10:28
  not
• 10:29
  going
• 10:29
  to
• 10:29
  give
• 10:29
  you
• 10:29
  enough
• 10:30
  of
• 10:30
  a
• 10:30
  description
• 10:31
  in
• 10:31
  order
• 10:31
  to
• 10:31
  get
• 10:31
  a
• 10:31
  code.
• 10:32
  Proper
• 10:32
  code.
• 10:32
  Yeah,
• 10:33
  you
• 10:33
  probably
• 10:33
  get
• 10:34
  a
• 10:34
  six
• 10:34
  digit
• 10:34
  code
• 10:34
  pretty
• 10:35
  regularly
• 10:35
  with.
• 10:35
  Pretty
• 10:35
  accurate.
• 10:36
  Yeah.
• 10:36
  But
• 10:37
  as
• 10:37
  countries
• 10:38
  begin
• 10:39
  demanding
• 10:40
  eight
• 10:40
  and
• 10:40
  ten
• 10:41
  digit
• 10:41
  codes,
• 10:43
  you,
• 10:43
  you
• 10:43
  could
• 10:44
  have
• 10:44
  a
• 10:44
  six
• 10:44
  digit
• 10:45
  code
• 10:45
  and
• 10:46
  be
• 10:47
  just
• 10:47
  as
• 10:47
  far
• 10:48
  away
• 10:48
  from
• 10:48
  getting
• 10:48
  your
• 10:49
  10
• 10:49
  digit
• 10:49
  code
• 10:49
  as
• 10:50
  you
• 10:50
  would
• 10:50
  have
• 10:50
  been
• 10:50
  if
• 10:50
  you
• 10:50
  had
• 10:50
  nothing
• 10:51
  to
• 10:51
  start
• 10:51
  with.
• 10:51
  Right?
• 10:52
  It's
• 10:53
  that
• 10:54
  I'll
• 10:54
  see.
• 10:55
  It's,
• 10:55
  it's
• 10:55
  like
• 10:56
  it's
• 10:57
  two
• 10:57
  opposites,
• 10:58
  right?
• 10:58
  I'll
• 10:59
  see
• 10:59
  the
• 10:59
  ones
• 10:59
  that
• 10:59
  say
• 11:00
  shirt,
• 11:01
  just
• 11:01
  shirt,
• 11:02
  nothing
• 11:02
  else.
• 11:03
  Doesn't
• 11:03
  say
• 11:03
  where
• 11:03
  it's
• 11:03
  from,
• 11:04
  doesn't
• 11:04
  say
• 11:04
  that
• 11:04
  it's
• 11:05
  cotton,
• 11:05
  doesn't
• 11:05
  say
• 11:05
  that
• 11:05
  it's
• 11:06
  polyester,
• 11:06
  it
• 11:06
  doesn't
• 11:07
  say
• 11:07
  that
• 11:07
  it's
• 11:07
  a
• 11:07
  man's
• 11:08
  shirt,
• 11:08
  woman's
• 11:08
  shirt,
• 11:08
  it
• 11:09
  just
• 11:09
  says
• 11:09
  shirt.
• 11:10
  And
• 11:10
  then
• 11:10
  I'll
• 11:10
  see
• 11:10
  one
• 11:11
  that
• 11:11
  says,
• 11:12
  you
• 11:12
  know,
• 11:13
  Hulk
• 11:14
  Hogan,
• 11:15
  red
• 11:15
  shirt,
• 11:16
  Egyptian
• 11:17
  cotton.
• 11:17
  And
• 11:18
  this
• 11:18
  is
• 11:18
  all
• 11:18
  in
• 11:18
  the
• 11:18
  custom
• 11:19
  description.
• 11:19
  And
• 11:19
  sometimes
• 11:20
  it's
• 11:20
  just
• 11:20
  too
• 11:20
  much.
• 11:21
  Sometimes
• 11:21
  it's
• 11:21
  like,
• 11:22
  it's
• 11:22
  like
• 11:22
  it's
• 11:23
  overkill.
• 11:24
  And
• 11:24
  it
• 11:24
  just
• 11:24
  sent.
• 11:25
  And
• 11:25
  people
• 11:25
  can't,
• 11:26
  you
• 11:26
  know,
• 11:26
  they
• 11:26
  can't.
• 11:26
  So
• 11:27
  it's
• 11:27
  like,
• 11:27
  okay,
• 11:27
  it's
• 11:28
  an
• 11:28
  unfortunate
• 11:28
  thing
• 11:28
  to
• 11:28
  get
• 11:29
  on
• 11:29
  here
• 11:29
  and
• 11:29
  say
• 11:29
  that
• 11:29
  there
• 11:29
  is
• 11:30
  a
• 11:30
  happy
• 11:30
  medium
• 11:30
  that
• 11:31
  has
• 11:31
  to
• 11:31
  be
• 11:31
  somewhat
• 11:31
  realized.
• 11:32
  But
• 11:32
  it's
• 11:32
  true
• 11:33
  that
• 11:34
  you
• 11:34
  can't
• 11:34
  have,
• 11:34
  you
• 11:35
  know,
• 11:36
  150
• 11:36
  characters
• 11:37
  in
• 11:37
  a
• 11:37
  customs
• 11:37
  description
• 11:38
  and
• 11:38
  expect
• 11:38
  an
• 11:39
  AI
• 11:39
  spider
• 11:39
  to
• 11:40
  go
• 11:40
  along
• 11:40
  and
• 11:40
  just
• 11:40
  say,
• 11:41
  oh,
• 11:41
  I
• 11:41
  know
• 11:41
  exactly
• 11:42
  what
• 11:42
  that
• 11:42
  is
• 11:42
  a
• 11:42
  lot.
• 11:42
  Of
• 11:42
  time
• 11:42
  those
• 11:43
  tools
• 11:43
  will
• 11:43
  have
• 11:43
  built
• 11:44
  in
• 11:44
  character
• 11:45
  stops.
• 11:45
  Right.
• 11:45
  And
• 11:45
  it'll
• 11:46
  say
• 11:46
  we
• 11:46
  only
• 11:47
  take
• 11:47
  the
• 11:47
  first
• 11:48
  hundred
• 11:48
  characters
• 11:48
  of
• 11:49
  Your
• 11:49
  item
• 11:49
  description
• 11:49
  100%.
• 11:50
  If
• 11:50
  it
• 11:51
  goes
• 11:51
  past
• 11:51
  that,
• 11:53
  your
• 11:53
  tool
• 11:53
  is
• 11:53
  going
• 11:53
  to
• 11:53
  spit
• 11:54
  out
• 11:54
  something
• 11:54
  that's
• 11:54
  not
• 11:54
  accurate.
• 11:55
  What
• 11:55
  about
• 11:56
  challenges
• 11:56
  with
• 11:56
  airline
• 11:57
  partners?
• 11:59
  We
• 11:59
  saw
• 11:59
  a
• 11:59
  lot
• 11:59
  of
• 12:00
  them
• 12:00
  during
• 12:00
  COVID
• 12:00
  Right.
• 12:01
  Uplift
• 12:02
  was
• 12:02
  limited
• 12:02
  and
• 12:03
  resources
• 12:03
  were
• 12:04
  limited,
• 12:05
  but
• 12:05
  a
• 12:06
  lot
• 12:06
  of
• 12:06
  that's
• 12:06
  passed.
• 12:07
  I
• 12:07
  think
• 12:08
  we
• 12:08
  do
• 12:08
  have
• 12:09
  beginning
• 12:10
  of
• 12:10
  increases
• 12:11
  of
• 12:11
  flight
• 12:11
  loads.
• 12:11
  Right.
• 12:12
  Where
• 12:13
  we're
• 12:13
  starting
• 12:13
  to
• 12:13
  add
• 12:14
  flights.
• 12:14
  Right.
• 12:14
  Instead
• 12:15
  of.
• 12:15
  And
• 12:15
  we
• 12:15
  were
• 12:15
  in
• 12:16
  this
• 12:16
  kind
• 12:16
  of
• 12:16
  phase
• 12:16
  of
• 12:17
  reduction
• 12:18
  for
• 12:18
  two
• 12:18
  or
• 12:18
  three
• 12:19
  years
• 12:19
  where
• 12:19
  airlines
• 12:20
  were
• 12:20
  kind
• 12:20
  of
• 12:20
  realigning
• 12:21
  and
• 12:21
  reducing
• 12:22
  costs
• 12:22
  and
• 12:23
  limiting
• 12:24
  lanes
• 12:25
  on
• 12:25
  flights.
• 12:25
  And
• 12:25
  now
• 12:26
  we're
• 12:26
  kind
• 12:26
  of
• 12:26
  starting
• 12:26
  to
• 12:26
  see
• 12:27
  the
• 12:27
  big
• 12:28
  international
• 12:28
  carriers
• 12:28
  out
• 12:29
  of
• 12:29
  the
• 12:29
  US
• 12:29
  start
• 12:29
  to
• 12:30
  increase
• 12:30
  their
• 12:30
  flight
• 12:31
  loads
• 12:31
  a
• 12:31
  little
• 12:31
  bit
• 12:31
  as
• 12:32
  business
• 12:32
  comes
• 12:32
  back.
• 12:33
  Because
• 12:34
  there
• 12:34
  was
• 12:34
  this
• 12:34
  strange
• 12:35
  post
• 12:35
  Covid
• 12:36
  lull.
• 12:37
  Right.
• 12:39
  We're
• 12:40
  starting
• 12:40
  to
• 12:40
  pop
• 12:40
  out
• 12:40
  of
• 12:40
  that
• 12:41
  a
• 12:41
  little
• 12:41
  bit.
• 12:41
  So
• 12:41
  yeah,
• 12:42
  we're
• 12:42
  starting
• 12:42
  to
• 12:42
  see
• 12:43
  more
• 12:43
  flights,
• 12:43
  more
• 12:44
  availability,
• 12:44
  more
• 12:44
  open
• 12:45
  space
• 12:45
  on
• 12:45
  planes,
• 12:47
  which
• 12:47
  is
• 12:47
  leading
• 12:47
  to
• 12:47
  lower
• 12:48
  costs.
• 12:48
  Right.
• 12:48
  For
• 12:48
  carriers
• 12:49
  like
• 12:49
  us,
• 12:49
  that's
• 12:50
  good.
• 12:50
  And
• 12:51
  it's
• 12:51
  also
• 12:51
  starting
• 12:53
  to
• 12:55
  make
• 12:55
  more
• 12:56
  availability
• 12:56
  for
• 12:56
  customers.
• 12:57
  Right.
• 12:57
  So
• 12:57
  you're
• 12:58
  saying
• 12:58
  great,
• 12:59
  now
• 12:59
  instead
• 12:59
  of
• 12:59
  having
• 12:59
  a
• 13:00
  ready
• 13:00
  time
• 13:00
  and
• 13:00
  Monday
• 13:00
  morning
• 13:01
  at
• 13:01
  8am
• 13:02
  I
• 13:02
  can
• 13:02
  now
• 13:02
  have
• 13:03
  until,
• 13:03
  you
• 13:04
  know,
• 13:04
  Tuesday
• 13:04
  or
• 13:04
  Wednesday
• 13:04
  to
• 13:05
  get
• 13:05
  that
• 13:05
  same
• 13:05
  material
• 13:06
  ready
• 13:06
  and
• 13:06
  loaded
• 13:06
  because
• 13:07
  now
• 13:07
  I
• 13:07
  have
• 13:07
  additional
• 13:08
  choice
• 13:08
  for
• 13:08
  where,
• 13:09
  where
• 13:09
  and
• 13:09
  when
• 13:10
  that
• 13:10
  stuff's
• 13:10
  starting
• 13:10
  to
• 13:10
  go.
• 13:11
  Yeah.
• 13:11
  All
• 13:11
  positives,
• 13:12
  all
• 13:12
  positives.
• 13:13
  Do
• 13:13
  you
• 13:13
  see
• 13:13
  any
• 13:14
  thing
• 13:15
  on
• 13:15
  the
• 13:15
  horizon,
• 13:15
  20,
• 13:16
  25
• 13:16
  that
• 13:16
  you
• 13:17
  can
• 13:17
  share,
• 13:17
  that
• 13:17
  you
• 13:17
  see
• 13:17
  in
• 13:17
  the
• 13:18
  market
• 13:18
  changing
• 13:18
  or
• 13:19
  anything
• 13:19
  in
• 13:19
  your
• 13:19
  arena
• 13:20
  that
• 13:20
  we're
• 13:20
  what
• 13:21
  you
• 13:21
  plan
• 13:21
  right
• 13:21
  now?
• 13:22
  I
• 13:22
  would
• 13:23
  think
• 13:23
  the
• 13:23
  biggest
• 13:24
  thing
• 13:24
  that
• 13:24
  we're
• 13:24
  starting
• 13:24
  to
• 13:24
  see
• 13:27
  is
• 13:27
  the
• 13:28
  enforcement
• 13:29
  of
• 13:29
  the
• 13:30
  regulations
• 13:30
  that
• 13:30
  are
• 13:31
  kind
• 13:31
  of
• 13:31
  already
• 13:31
  existing.
• 13:33
  That's
• 13:33
  just
• 13:33
  going
• 13:33
  to
• 13:33
  continue.
• 13:34
  It's
• 13:34
  just,
• 13:34
  it's
• 13:34
  going
• 13:34
  to
• 13:35
  continue
• 13:35
  through
• 13:35
  additional
• 13:36
  policing.
• 13:36
  It's
• 13:37
  going
• 13:37
  to
• 13:37
  be
• 13:37
  current
• 13:37
  law,
• 13:38
  additional.
• 13:38
  Eyes
• 13:38
  on
• 13:39
  the
• 13:39
  same
• 13:39
  things.
• 13:40
  I
• 13:40
  don't
• 13:41
  really
• 13:41
  think
• 13:41
  the
• 13:41
  laws
• 13:42
  or
• 13:42
  the
• 13:42
  rules
• 13:42
  themselves
• 13:43
  are
• 13:43
  going
• 13:43
  to
• 13:43
  change
• 13:43
  much
• 13:44
  in
• 13:44
  25.
• 13:44
  I
• 13:44
  think
• 13:44
  it's
• 13:45
  going
• 13:45
  to
• 13:45
  be
• 13:45
  a
• 13:45
  year
• 13:46
  of
• 13:47
  the
• 13:47
  industry
• 13:48
  finding
• 13:48
  its
• 13:48
  level.
• 13:48
  Right.
• 13:49
  Because
• 13:49
  those
• 13:49
  regulations
• 13:50
  are
• 13:50
  out.
• 13:51
  ISDS
• 13:51
  2
• 13:51
  is
• 13:52
  in
• 13:52
  place.
• 13:52
  Other
• 13:53
  countries
• 13:53
  are
• 13:53
  going
• 13:53
  to
• 13:53
  jump
• 13:54
  on
• 13:54
  the
• 13:54
  bandwagon.
• 13:54
  Right.
• 13:55
  We
• 13:55
  saw
• 13:55
  it
• 13:56
  with,
• 13:56
  with
• 13:56
  other
• 13:57
  regulations
• 13:58
  also
• 13:58
  we
• 13:58
  saw
• 13:58
  it
• 13:58
  with
• 13:58
  data
• 13:59
  privacy
• 13:59
  regulations
• 14:00
  when
• 14:00
  GDPR
• 14:01
  came
• 14:01
  out
• 14:02
  across
• 14:02
  the
• 14:02
  EU
• 14:03
  and
• 14:03
  kind
• 14:03
  of,
• 14:04
  you
• 14:05
  know,
• 14:05
  raised
• 14:06
  the
• 14:06
  level
• 14:07
  of
• 14:08
  knowledge
• 14:08
  and
• 14:08
  acceptance
• 14:09
  across
• 14:09
  the
• 14:09
  industry
• 14:10
  in
• 14:10
  terms
• 14:10
  of
• 14:10
  a
• 14:10
  specific
• 14:11
  topic
• 14:11
  of
• 14:11
  data
• 14:11
  protection.
• 14:12
  We
• 14:13
  saw
• 14:13
  other
• 14:13
  countries
• 14:13
  jump
• 14:14
  on
• 14:14
  the
• 14:14
  same
• 14:14
  bandwagon
• 14:15
  the
• 14:15
  US
• 14:15
  is
• 14:15
  starting
• 14:16
  to
• 14:16
  do
• 14:16
  it.
• 14:16
  It's
• 14:16
  a
• 14:16
  little
• 14:16
  different
• 14:17
  at
• 14:17
  the
• 14:17
  state
• 14:17
  level,
• 14:18
  so
• 14:18
  it's
• 14:18
  not
• 14:18
  really
• 14:18
  a
• 14:19
  national
• 14:19
  regulation.
• 14:20
  Okay.
• 14:21
  But
• 14:21
  other
• 14:22
  countries,
• 14:22
  Asia
• 14:23
  right
• 14:23
  now
• 14:23
  is
• 14:23
  going
• 14:23
  through
• 14:24
  a
• 14:24
  large
• 14:24
  influx
• 14:24
  of
• 14:25
  new
• 14:25
  data
• 14:25
  protection,
• 14:26
  privacy
• 14:27
  policies
• 14:27
  and
• 14:27
  things
• 14:27
  like.
• 14:27
  That
• 14:28
  because
• 14:28
  of
• 14:28
  the
• 14:28
  inbound
• 14:28
  China
• 14:29
  stuff.
• 14:29
  For
• 14:29
  the
• 14:29
  inbound.
• 14:29
  Yeah.
• 14:30
  For
• 14:30
  the,
• 14:30
  for
• 14:30
  the
• 14:31
  data
• 14:31
  of
• 14:32
  the.
• 14:32
  World
• 14:32
  and
• 14:32
  those
• 14:32
  kind
• 14:32
  of
• 14:32
  companies
• 14:33
  in.
• 14:33
  Order
• 14:33
  to
• 14:34
  kind
• 14:34
  of
• 14:35
  rein
• 14:35
  that
• 14:35
  in.
• 14:36
  Yeah.
• 14:36
  I
• 14:36
  think
• 14:37
  regulatory.
• 14:38
  From
• 14:38
  a
• 14:38
  regulatory
• 14:39
  mindset,
• 14:40
  there's
• 14:40
  a
• 14:40
  lot
• 14:40
  of
• 14:42
  raising
• 14:42
  to
• 14:42
  a
• 14:42
  new
• 14:43
  level
• 14:43
  that's
• 14:43
  happening
• 14:43
  right
• 14:44
  now
• 14:45
  as
• 14:45
  the
• 14:45
  industry
• 14:45
  and
• 14:46
  the
• 14:46
  e
• 14:46
  commerce
• 14:47
  paradigm
• 14:48
  has
• 14:48
  become
• 14:49
  the
• 14:49
  norm.
• 14:50
  Right.
• 14:50
  Instead
• 14:50
  of
• 14:51
  the
• 14:51
  exception.
• 14:51
  For
• 14:51
  a
• 14:51
  couple
• 14:52
  of
• 14:52
  years,
• 14:52
  there
• 14:52
  was
• 14:52
  the
• 14:53
  new
• 14:54
  wave
• 14:54
  doing.
• 14:54
  Now
• 14:55
  it's
• 14:55
  the
• 14:55
  norm.
• 14:56
  All
• 14:57
  those
• 14:57
  regulations
• 14:57
  have
• 14:58
  to
• 14:58
  catch
• 14:58
  up
• 14:58
  with
• 14:58
  it.
• 14:58
  So
• 14:58
  we're
• 14:59
  kind
• 14:59
  of
• 14:59
  in
• 14:59
  a
• 14:59
  phase
• 14:59
  where
• 15:00
  the
• 15:00
  regulations
• 15:00
  are
• 15:00
  written,
• 15:01
  they're
• 15:01
  in
• 15:01
  place,
• 15:02
  and
• 15:02
  now
• 15:02
  it's
• 15:02
  kind
• 15:02
  of
• 15:03
  up
• 15:03
  to
• 15:03
  everybody
• 15:03
  to
• 15:03
  start
• 15:04
  enforcing
• 15:04
  them
• 15:04
  and
• 15:04
  get
• 15:05
  the
• 15:05
  industry
• 15:05
  used
• 15:06
  to
• 15:06
  what
• 15:06
  this
• 15:06
  regulation
• 15:07
  is
• 15:07
  going
• 15:07
  to
• 15:07
  look
• 15:08
  like
• 15:08
  in
• 15:08
  the
• 15:08
  future.
• 15:09
  Interesting.
• 15:11
  How
• 15:11
  much
• 15:11
  more
• 15:11
  security
• 15:12
  you
• 15:12
  think
• 15:12
  the
• 15:12
  EU
• 15:13
  can
• 15:13
  get.
• 15:15
  Yeah,
• 15:16
  well,
• 15:16
  you
• 15:17
  know,
• 15:18
  I'm
• 15:18
  kidding
• 15:18
  because
• 15:19
  every.
• 15:19
  I
• 15:19
  feel
• 15:19
  like
• 15:20
  every
• 15:20
  two
• 15:20
  years
• 15:20
  there's
• 15:20
  a
• 15:20
  new
• 15:21
  law
• 15:21
  that
• 15:22
  happens
• 15:22
  with
• 15:22
  shipments
• 15:23
  going
• 15:23
  into
• 15:23
  the
• 15:23
  eu
• 15:24
  and
• 15:24
  it's
• 15:24
  just
• 15:24
  like,
• 15:25
  man,
• 15:25
  you
• 15:26
  know,
• 15:26
  and
• 15:26
  it's
• 15:26
  always
• 15:26
  for
• 15:27
  the
• 15:27
  security
• 15:27
  of
• 15:27
  their
• 15:28
  citizens.
• 15:28
  Sure.
• 15:29
  And
• 15:29
  I
• 15:29
  mean.
• 15:29
  And
• 15:29
  that's.
• 15:30
  That's
• 15:30
  great.
• 15:32
  Except,
• 15:32
  you
• 15:32
  know,
• 15:33
  I
• 15:33
  mean,
• 15:33
  the
• 15:34
  ics,
• 15:34
  two
• 15:34
  challenges
• 15:35
  against
• 15:36
  the
• 15:36
  UPU
• 15:36
  and
• 15:37
  the
• 15:37
  political,
• 15:38
  you
• 15:38
  know,
• 15:38
  stuff
• 15:39
  associated
• 15:39
  with,
• 15:40
  you
• 15:40
  know,
• 15:41
  the
• 15:41
  known
• 15:41
  shipper,
• 15:42
  the
• 15:42
  known
• 15:42
  mailers,
• 15:43
  and,
• 15:43
  you
• 15:43
  know,
• 15:44
  there's
• 15:44
  a
• 15:44
  lot
• 15:44
  there.
• 15:45
  So
• 15:45
  I,
• 15:45
  you
• 15:46
  know,
• 15:46
  I
• 15:46
  was,
• 15:46
  I
• 15:46
  was
• 15:46
  kind
• 15:46
  of
• 15:47
  half
• 15:47
  kidding,
• 15:47
  but
• 15:47
  I
• 15:47
  mean,
• 15:48
  I'm
• 15:48
  glad
• 15:49
  to
• 15:49
  hear
• 15:49
  that.
• 15:49
  There's
• 15:49
  really
• 15:49
  nothing
• 15:50
  on
• 15:50
  the
• 15:50
  horizon
• 15:50
  for
• 15:51
  2025.
• 15:52
  Well,
• 15:52
  it's.
• 15:52
  Yeah,
• 15:52
  like
• 15:52
  I
• 15:53
  said,
• 15:53
  it's
• 15:53
  all
• 15:53
  going
• 15:53
  to
• 15:53
  be
• 15:55
  the
• 15:55
  industry
• 15:56
  finding
• 15:56
  that
• 15:56
  new
• 15:56
  level.
• 15:57
  Yeah.
• 15:57
  Reaching
• 15:58
  of
• 15:58
  meeting
• 15:59
  the
• 15:59
  requirements
• 16:00
  that
• 16:00
  are
• 16:00
  already
• 16:00
  in
• 16:00
  place
• 16:01
  and
• 16:01
  then
• 16:02
  dealing
• 16:02
  with
• 16:03
  the
• 16:03
  aftermath
• 16:03
  of
• 16:03
  that.
• 16:04
  There's
• 16:04
  going
• 16:04
  to
• 16:04
  be
• 16:04
  some
• 16:04
  aftermath
• 16:05
  which
• 16:05
  is
• 16:05
  going
• 16:05
  to
• 16:05
  be
• 16:06
  costs.
• 16:06
  Right.
• 16:07
  It's
• 16:07
  going
• 16:07
  to
• 16:07
  be.
• 16:07
  Now
• 16:07
  we
• 16:08
  have
• 16:08
  to
• 16:08
  have
• 16:08
  develop
• 16:09
  an
• 16:09
  AI
• 16:09
  to
• 16:09
  spit
• 16:10
  out
• 16:10
  HS
• 16:10
  codes.
• 16:10
  Now
• 16:11
  we
• 16:11
  have
• 16:11
  to
• 16:11
  find
• 16:11
  a
• 16:11
  partner
• 16:11
  who
• 16:12
  will
• 16:12
  do
• 16:12
  that
• 16:12
  or
• 16:13
  find
• 16:13
  that
• 16:13
  airline
• 16:13
  who's
• 16:14
  capable
• 16:14
  of
• 16:14
  ingesting
• 16:15
  that
• 16:15
  data.
• 16:15
  Right.
• 16:16
  So
• 16:16
  there's
• 16:16
  going
• 16:17
  to
• 16:17
  be
• 16:18
  definitely
• 16:18
  some
• 16:19
  continued
• 16:20
  advancement
• 16:21
  in
• 16:21
  the
• 16:21
  technology
• 16:22
  that's
• 16:22
  going
• 16:22
  to
• 16:22
  help
• 16:23
  meet
• 16:23
  the
• 16:23
  new
• 16:24
  demand
• 16:24
  from
• 16:24
  a
• 16:24
  regulatory
• 16:25
  standpoint.
• 16:26
  Very
• 16:26
  good.
• 16:27
  Well,
• 16:27
  Senior
• 16:27
  Jason,
• 16:29
  thank
• 16:29
  you
• 16:29
  for
• 16:29
  your
• 16:29
  time
• 16:30
  today.
• 16:30
  Did
• 16:31
  you
• 16:31
  ever
• 16:31
  think
• 16:31
  that
• 16:31
  risk
• 16:32
  and
• 16:32
  compliance
• 16:32
  would
• 16:32
  be
• 16:32
  that
• 16:32
  exciting?
• 16:33
  No,
• 16:33
  I
• 16:34
  truly
• 16:35
  enjoyed
• 16:35
  this.
• 16:35
  I
• 16:36
  truly
• 16:36
  enjoyed
• 16:37
  this.
• 16:38
  I
• 16:38
  didn't
• 16:39
  think
• 16:39
  he
• 16:39
  would
• 16:39
  be
• 16:39
  boring.
• 16:41
  Good
• 16:41
  Lord,
• 16:41
  John.
• 16:42
  Yeah.
• 16:42
  I
• 16:42
  mean,
• 16:43
  yeah,
• 16:43
  no,
• 16:44
  I
• 16:44
  didn't
• 16:44
  think
• 16:44
  our
• 16:45
  guest
• 16:45
  would
• 16:45
  be
• 16:45
  boring
• 16:45
  at
• 16:46
  all.
• 16:47
  But
• 16:48
  okay.
• 16:48
  Well,
• 16:49
  folks,
• 16:50
  anyway,
• 16:51
  until
• 16:51
  next
• 16:51
  time,
• 16:52
  so
• 16:52
  no,
• 16:53
  Jason,
• 16:54
  no,
• 16:54
  that
• 16:54
  was
• 16:54
  great.
• 16:55
  Thank
• 16:55
  you.
• 16:55
  Thank
• 16:56
  you
• 16:56
  for,
• 16:56
  thank
• 16:57
  you
• 16:57
  for
• 16:57
  taking
• 16:57
  the
• 16:57
  time
• 16:57
  to
• 16:58
  come
• 16:58
  here
• 16:58
  and
• 16:58
  thank
• 16:59
  you
• 16:59
  for
• 16:59
  not
• 16:59
  being
• 16:59
  boring
• 17:00
  for
• 17:00
  John's
• 17:00
  sake.
• 17:00
  So
• 17:01
  I
• 17:01
  appreciate
• 17:01
  it.
• 17:01
  It's
• 17:01
  our
• 17:02
  pleasure.
• 17:02
  Yeah,
• 17:02
  no
• 17:02
  problem.
• 17:03
  It's
• 17:03
  his
• 17:04
  pleasure.
• 17:04
  So.
• 17:05
  All
• 17:06
  right,
• 17:06
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• 17:06
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• 17:07
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• 17:07
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• 17:07
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• 17:07
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• 17:07
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• 17:08
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• 17:08
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• 17:08
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• 17:08
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• 17:09
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• 17:09
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• 17:09
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• 17:09
  is
• 17:09
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• 17:09
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• 17:10
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• 17:10
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• 17:10
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• 17:10
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• 17:10
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• 17:11
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• 17:12
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• 17:12
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• 17:12
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• 17:12
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• 17:12
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• 17:13
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• 17:13
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• 17:13
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• 17:13
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• 17:13
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• 17:14
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• 17:15
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