Latest / Morning Joe with Gibrón / How entrepreneurs can safeguard data from Hackers

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How entrepreneurs can safeguard data from Hackers · Morning Joe with Gibrón

• 0:00
  Speaker 1: Okay, we're still in an atmosphere of cybersecurity, spam, email, phishing,
• 0:09
  and whatnot. So here's another reason why you want to
• 0:15
  make sure you align yourself with a marketing person who
• 0:20
  or team who knows that ins and outs of the
• 0:27
  social media profiles we have, you know, Facebook, Twitter, TikTok, LinkedIn,
• 0:35
  you know, and the list goes on, Yelp, being you know,
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  don't want to leave too many people out. There's so
• 0:42
  many out there, Discord, Reddit, whatever you might be using
• 0:48
  to create content online, there will come a time where
• 0:53
  you have to give a password.
• 0:57
  Speaker 2: Depending on the platform.
• 0:58
  Speaker 1: If you use in Google, they might allow you to
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  align some log ins for people to work on your
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  you know, your YouTube channel or your Facebook or your
• 1:09
  Facebook does the same thing.
• 1:13
  Speaker 2: GoDaddy has.
• 1:16
  Speaker 1: What do they call it? GoDaddy's got what is it?
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  Delegate access? Excuse me? So anyway, so you know, all
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  these platforms have ways that you know that creative person
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  can log in. So you want to align yourself with
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  someone early on so that you know that you can
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  trust this person with the passwords, because there'll be times
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  when they need the password. Not all the services and
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  products that these platforms offer allow a log in to
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  access the most important some of the most important aspects
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  of your brand, you know, your imaging and that type
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  of stuff. They just don't allow it unless you're the
• 1:56
  owner of the company. So you want to align yourself
• 1:59
  with the company you can trusts Obviously, someone's covered by
• 2:02
  some liability, has some experience at this and you know,
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  with two decades of experience. That's what makes o evay
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  so such a practical choice for our customers because we've
• 2:15
  got the experience.
• 2:15
  Speaker 2: I know the ins and outs. People have been trained, and.
• 2:21
  Speaker 1: We safeguard all your passwords and you know, different things,
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  different steps that we take to make sure that you know,
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  image can't be downloaded, image can't be accessed. You know,
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  we encrypt things. Not only that, we're just trustworthy and
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  that's come over time and time of being you know.
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  Speaker 2: Referred by other people.
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  Speaker 1: But I digress, and like I said, align yourself with
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  someone earlier on that you can trust. You may not
• 2:56
  be able to afford a full marketing company right now,
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  just starting up. You know, you're getting some ideas, you're
• 3:01
  searching online, you're finding ways to do things yourself. Businesses
• 3:07
  picking up, but right now it's slow, so slow that
• 3:11
  you can do some of the things yourself. Maybe if
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  this is a part time you know, on the side
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  hustle that you're doing, and you're reading about some things,
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  not sure what steps to take. It's good to have
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  someone that's experienced that you can, you know, ask some
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  of those troublesome questions and maybe point you in the
• 3:30
  right direction. And obviously someone you can trust, you know,
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  not just to follow the leader, but you know, may
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  be able to see beyond the curve even though this
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  technology thing is changing.
• 3:43
  Speaker 2: As we speak, as I speak.
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  Speaker 1: So that's one nugget to take home is make sure
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  you align yourself with a trusted creative firm and that
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  you will trust with the password, the hop password, not
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  just the log ins or the granting access. What will
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  happen is if you don't, there'll.
• 4:11
  Speaker 2: Be two party or two step.
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  Speaker 1: Authentication you required for that person to log in. And
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  if you're busy doing your job and your creative person
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  is over doing their job, but they need to log
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  in to say Google, but they can't log in because
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  the authorization is going to your cell phone. You're in
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  the middle of doing your presentation, what have you, or
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  doing your work, you're making a cake, you're working on
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  someone's back, you're an audiologist, you're a real estate agent,
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  you're showing a house, whatever it is. You don't have
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  time to get to your phone. Give your creative person
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  the code that's time sensitive, and by the time you
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  do get to the email and send them the code,
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  the code is expired.
• 5:00
  Speaker 2: Your creative firm wasn't able to do the work.
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  Speaker 1: Because they don't have the top log in, because perhaps
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  you don't trust them. So make sure you have a
• 5:10
  firm that you can trust. Make sure you know that
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  that firm will safeguard your passwords, your identity, and maybe
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  a company will be able to use be available for
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  you to use in the future, you know, maybe full time.
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  So there are plenty virtual marketing assistants out there. It's
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  a come and go atmosphere. They can as soon as
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  something comes that offers them more money, they may be gone.
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  Same thing with the artists people being laid off. They're
• 5:47
  picking up hobbies of doing creative work because they know
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  how as soon as they get a better job, they're gone.
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  Speaker 2: And then there goes your passwords. You know, your work,
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  Where do you log in?
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  Speaker 1: We've got so many company the companies, yes, come and
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  they say, hey, well, i've got a log in over here.
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  I've got a log in over here. I've got three
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  logins over here. I had the password over here. I
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  think I've got that password. I don't know where that
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  was registered. This is all rookie mistakes, rookie mistakes, novice
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  entrepreneur mistakes. You know, passwords all over the place. This
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  person did that, cousin did this, someone else did that.
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  That's like eating an entree and parts of the meal
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  are all over the restaurant, so you have to go from.
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  Speaker 2: Table to table to eat a full meal. If you
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  can get all that in one spot, you're dreaming.
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  Speaker 1: If you can get all that in one spot and
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  you trust that person, that company that's handling.
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  Speaker 2: Your business, that's all Eve. We'll talk to you next time.
• 7:00
  Jacassa or is it marketing