The next wave of “functional” drinks
This week on the pod, we’re thrilled to be joined by Adam Terry, CEO and co-founder of Cantrip and On the Brightside—and absolute WEALTH of knowledge on all things THC regulation and functional beverages.
Adam walks us through his journey in the cannabis beverage industry and pivot into a new kind of functional drink. He explains why the low-dose THC hypothesis didn’t pan out, the science behind the new functional ingredient he’s betting on, and the tricky retail landscape of functional beverages.
This is a great follow-up episode to our interview with Jake Bullock, CEO and co-founder of…
The skinny
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