Building Employer Branding and Diversity Through Marketing, with Carrie Heath, Marketing Director, Europe at LexisNexis Risk Solutions

B2B Marketing: The Provocative Truth · Nov 16, 2022 · 26m

In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Carrie Heath to discuss the role that marketing can play in employer branding and how to build the most diverse teams possible.

Industries like financial and professional services have been lagging behind other sectors in building diversity. And, as the world becomes an increasingly diverse place, it is essential that companies’ employees reflect this change. The marketing teams of these organisations can help develop appropriate strategies and initiatives that can revitalise an employer’s brand and recruit a…