How to use Stories and Influence People with Jason Sinclair

Undercurrent Stories Podcast: History, Music, Science & much more. · May 3, 2023 · 28m

Would you like your audience to really absorb and remember the next presentation or speech you make?

How often have you watched a presentation, been overwhelmed with facts and figures and come away barely recalling anything about it?

My guest argues that by incorporating a story into a corporate presentation for example, the audience is much more likely to stay motivated and the presentation will leave a lasting impact. He describes how he used 'The 12 Days of Christmas' in his end of year Finance presentation!

My guest today is Jason Sinclair. Jason is Group Finance Director for the ADS…