TOPLINE HOTLINE: What percentage of demand should be driven by the sales team?
In this episode of Topline Hotline, the hosts discuss the balance between inbound and outbound strategies for demand generation in a traditional SaaS business. They explore the effectiveness of different channels and the impact of factors such as interest rates and artificial intelligence, emphasizing the importance of deep empathy for the customer and finding unique approaches that work for each business.
The skinny
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