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Episode 48 - Having the ROI Conversation - How do you show "Value?"
Have you ever had a prospect disappear once you began talking about price?
Have you ever been told you're expensive?
How can we make it clear in the prospect's mind the cost of the PROBLEM before we show a price for the solution?
In this episode, learn:
To ask the right questions to uncover hidden costs
To help your prospect build a business case
How important PAIN is in the price conversation
The skinny
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