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Latest / VET S.O.S. Presents Operation Startup

How Purpose Fuels a Successful Veteran Business — Rob & Mel, MELT Beauty

Your military mission may end—but your purpose doesn't. Here's how one veteran built a business that changes lives.

EPISODE PREMISE

Leaving the military teaches you discipline, leadership, and resilience—but it doesn't teach you how to build a company from scratch. In this conversation, Army and Navy veteran Rob and entrepreneur Mel share how personal adversity led them to create MELT Beauty Company, where restoring confidence became a mission greater than making money.

Their story proves that entrepreneurship isn't about chasing profits—it's about solving meaningful problems for people who…

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