Healthy.io: Selling to the Pain, Not the User
תיאור לפרק
This episode is part of the GTM Moves series on MATCH B2B Insights, where we break down real go to market decisions that drive measurable B2B growth.
In this episode, we analyze the Healthy.io case, a medtech company that did not just build a strong product but made a critical go to market decision that changed everything.
Instead of selling to hospitals or consumers, Healthy.io asked a different question. Who actually pays when kidney disease is missed. The answer led them to a payer first strategy, targeting organizations that absorb the financial impact of late diagnosis.
We…
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