Latest / Sleeping Barber - A Marketing Podcast
SBP 005: Accounting metrics for marketers, with Dave Bunce.
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Often, marketers are more likely to align with an organization's sales team; however, should they not be spending more time with another critical business unit, finance? We welcome to the show Dave Bunce, CEO of Morphio, to discuss the language barrier between marketers and the accounting/finance departments. Dave's unique background in finance, operations and technology allows him to combine historically siloed functions to enable marketing teams to scale. Join us as we dive into how marketers and finance professionals can work closer together, bridge the gap between the two…
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