The complex nature of the brand experience with AnyRoad's Jonathan Yaffe

Evolving Your Workplace · Feb 3, 2022 · 45m

F2000 brands are investing hundreds of millions (or billions) of dollars a year on experiences in order to build brand love, and Jonathan Yaffe, Co-founder & CEO of AnyRoad, is on a mission to solve this problem. Having gotten his first job out of college 22 years ago with Red Bull's marketing department, he was awed by the fact that Red Bull was investing over a billion dollars a year on experiences. The problem was that there was no data to determine if, or how well, this was changing brand perception and consumption habits of their customers.

Jonathan Co-founded AnyRoad with his brother…