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Barbering to 50 Rents a Month: How Jay Majors Turned Two Barbershops Into a Million-Dollar Empire · Earn Your Leisure

• 0:01
  Speaker 1: This episode is brought to you by P and C Bank.
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• 0:43
  Speaker 2: All right, guys, welcome back, ey l, you got a
• 0:46
  Speaker 2: special episode. Yah my god Jay Majors in the building,
• 0:50
  Speaker 2: better known as the Godfather of Barbara.
• 0:53
  Speaker 1: That's a heavy title.
• 0:55
  Speaker 3: I know.
• 0:56
  Speaker 4: Take that title. You accept that. I mean, I feel
• 0:59
  Speaker 4: weird because there is a lot of my predecessors, but
• 1:03
  Speaker 4: I believe that a lot of the business moves I
• 1:06
  Speaker 4: made for the barbering industry was able to better the
• 1:09
  Speaker 4: barbering industry as a whole. Not like I'm calling shots
• 1:11
  Speaker 4: like Don Carter, but I believe like I embraced it because,
• 1:15
  Speaker 4: like with my story with barbering saving my life, I
• 1:19
  Speaker 4: felt like the opportunities that I was given, I want
• 1:22
  Speaker 4: to give to others, you know. So maybe that's why
• 1:25
  Speaker 4: they call me got file. A lot of the young bucks,
• 1:27
  Speaker 4: the young barbers getting in come to me for advice,
• 1:30
  Speaker 4: and I try to be there for him. A little
• 1:31
  Speaker 4: too accessible sometimes, but.
• 1:33
  Speaker 2: Now it's gonna be a dope conversation, and it's important
• 1:36
  Speaker 2: conversation because barbering is something that is huge and essential
• 1:40
  Speaker 2: in every community. It's essential. Yeah, during COVID, they deemed
• 1:44
  Speaker 2: as essential workers. So you have a story not just
• 1:47
  Speaker 2: of like being a barber, but building a real business
• 1:51
  Speaker 2: behind it.
• 1:51
  Speaker 4: Right, you have the largest barbering.
• 1:53
  Speaker 2: Event in the world, you have a business model of
• 1:58
  Speaker 2: suites that we're going to talk about. You're a consultant,
• 2:02
  Speaker 2: So I guess that's why the title comes into play,
• 2:04
  Speaker 2: not just from barbering skills, but like how you've been
• 2:08
  Speaker 2: able to grow and scale massively from the barbering industry
• 2:13
  Speaker 2: most most people kind of haven't got past the barbering phase.
• 2:18
  Speaker 2: But we're going to talk about first one. Well, thank
• 2:20
  Speaker 2: you for joinings. Appreciate it. I appreciate it. I honored
• 2:22
  Speaker 2: to be here.
• 2:22
  Speaker 4: I've been watching you guys, especially from COVID when we're
• 2:25
  Speaker 4: all glued to our phones, watching your growth and what
• 2:29
  Speaker 4: you've been. You know, I believe that people like us
• 2:32
  Speaker 4: are blessed by what we give. The opportunities we've given
• 2:34
  Speaker 4: and the platform that you've given so many people is
• 2:37
  Speaker 4: what made Eyl what it is today. So have you
• 2:39
  Speaker 4: watched her to be here?
• 2:40
  Speaker 1: Have you watched the development of my beard? Yeah, you
• 2:43
  Speaker 1: guys are always I'm going I appreciate that.
• 2:46
  Speaker 4: I appreciate that.
• 2:48
  Speaker 2: So all right, you have an interesting story how you
• 2:50
  Speaker 2: even got into barbering. You said, borrowing save your life.
• 2:52
  Speaker 2: You want to tell that story?
• 2:54
  Speaker 4: I mean in and out of institutions and troubles with
• 2:57
  Speaker 4: the loss since fourteen, my real like incarceration away from home,
• 3:02
  Speaker 4: a year sentence at the age of seventeen. So I
• 3:04
  Speaker 4: spent like my eighteenth birthday incarcerated. And I came from
• 3:09
  Speaker 4: the family, Like my family didn't have much, so they
• 3:10
  Speaker 4: couldn't send me money when I was locked up. So
• 3:13
  Speaker 4: like you do the crime, you do the time, So
• 3:15
  Speaker 4: I made the I made pretend I was a barber
• 3:18
  Speaker 4: because I was already like doing my own edge ups
• 3:20
  Speaker 4: and stuff. Because we didn't have money for haircuts like that,
• 3:23
  Speaker 4: I didn't go all the time, and I should have
• 3:25
  Speaker 4: went back to jail for the haircuts I was given.
• 3:29
  Speaker 4: Bro I was put this to me, the hairlines back,
• 3:32
  Speaker 4: I mean, that's dangerous. You ain't getting no trouble, yeah,
• 3:35
  Speaker 4: I mean I almost had to fight a couple of times.
• 3:39
  Speaker 4: It was never that that bad, but you know, definitely
• 3:42
  Speaker 4: like mediocre beginner haircuts. But I started getting better because
• 3:47
  Speaker 4: you have nothing but time in there. And I had
• 3:49
  Speaker 4: an epiphany on my last incarceration because I was like
• 3:53
  Speaker 4: a repeat offender and I remember seeing it as being like,
• 3:55
  Speaker 4: you know, in that bait, like you'll be back, And
• 3:58
  Speaker 4: I was like, why am I dedicating so much time
• 4:02
  Speaker 4: to being in the streets when I could take this
• 4:04
  Speaker 4: barbering thing really serious? Because I had a lot of
• 4:06
  Speaker 4: commissary in there. I was like, the man, you got good,
• 4:09
  Speaker 4: I got really good? How long take how long take
• 4:11
  Speaker 4: you get good? Tought yourself. I personally believe like I
• 4:15
  Speaker 4: still needed more practice with scissors because weren't allowed to
• 4:17
  Speaker 4: use them in there. But I would say like two
• 4:20
  Speaker 4: and a half years into my sentence, I was, I
• 4:22
  Speaker 4: was cutting here from the second I woke up to
• 4:24
  Speaker 4: the second I went to bed all day, and it
• 4:26
  Speaker 4: made my time go by faster. But it was really
• 4:29
  Speaker 4: an eye opener, like I could really do this when
• 4:32
  Speaker 4: I go home.
• 4:33
  Speaker 1: What type of equipment they allow you using this?
• 4:35
  Speaker 4: I was using a beard trimmer with a with a
• 4:37
  Speaker 4: mcguivered battery packs. We could plug it into the wall
• 4:41
  Speaker 4: because it was they were battery operated. And then you
• 4:43
  Speaker 4: know there's ways like you break a razor open for
• 4:45
  Speaker 4: the edge ups, and you know, use coffee for beerd dye.
• 4:49
  Speaker 4: I mean you have beerd dye coffee for temporary they're
• 4:52
  Speaker 4: going to a VI. We would use instant coffee for
• 4:55
  Speaker 4: beer dye. So you toaught yourself pretty much, Yeah, self taught.
• 4:59
  Speaker 4: There was no YouTube and stuff back then. It wasn't
• 5:01
  Speaker 4: like an og barber in the jail that kind of
• 5:03
  Speaker 4: there was. There was a couple, you know, but like
• 5:07
  Speaker 4: basically it was a hustler, right like I was. I've
• 5:09
  Speaker 4: always been a hustler in my whole life. I used
• 5:11
  Speaker 4: to sell mixtapes, not mixing these mixtapes like digable planets
• 5:14
  Speaker 4: do effects like that far back deep, Okay, we from
• 5:18
  Speaker 4: the same Yeah, exactly. So I felt like I was
• 5:20
  Speaker 4: always a hustler. But you know, when I chose to
• 5:24
  Speaker 4: sell drugs, I would always get incarcerated. Something always would happen,
• 5:28
  Speaker 4: and I was like, I'm going to treat this barbering
• 5:30
  Speaker 4: just like I treated the streets, and I'm going to
• 5:33
  Speaker 4: go full throttle with it. And I never looked back.
• 5:36
  Speaker 1: So after you you get released, how do you now
• 5:39
  Speaker 1: turn this? You've obviously learned a skill? Yeah, how do
• 5:42
  Speaker 1: you turn this into a business? Are you like renting
• 5:45
  Speaker 1: a chair? You go into somebody's shop.
• 5:47
  Speaker 4: So, ironically enough, I grew up in a Hartford area
• 5:50
  Speaker 4: of Connecticut, and I went about forty five minutes up
• 5:53
  Speaker 4: the highway to New Haven County, and I thought I
• 5:56
  Speaker 4: got a job, like in a really nice upscale shop.
• 5:59
  Speaker 4: But I was like right in the hood, just like
• 6:02
  Speaker 4: the hood that I left in Harford. So I was like, damn, Like,
• 6:05
  Speaker 4: no matter where you go, there you are. Though, Like
• 6:08
  Speaker 4: I felt as if a lot of my friends that
• 6:09
  Speaker 4: I grew up in number one they were all dying.
• 6:12
  Speaker 4: Like I lost four of my real close friends to murders.
• 6:15
  Speaker 4: One bonus ycle accident when I was incarcerated like my
• 6:18
  Speaker 4: true friends. And when I came home, my friend's mother
• 6:21
  Speaker 4: was like, you're next. I had a dream that You're
• 6:23
  Speaker 4: going to die next, and I was like it was.
• 6:26
  Speaker 4: It really hit me because I was really close to
• 6:28
  Speaker 4: him and his mother, and I was like, it even
• 6:31
  Speaker 4: pushed me a little bit more to take this barbering series.
• 6:34
  Speaker 4: So I relocated to New Haven County in a halfway
• 6:37
  Speaker 4: house and I started building a lot of clients, but clients.
• 6:41
  Speaker 4: I was fortunate to get clients that were like realtors
• 6:44
  Speaker 4: and loan officers at banks because I knew how to
• 6:47
  Speaker 4: use sheares at the time like scissors, and I was
• 6:49
  Speaker 4: building these clientele and rather than talking about the game
• 6:53
  Speaker 4: like the Lebron game, or like nowadays Diddy is a
• 6:56
  Speaker 4: big topic, right like the rather talking about bullshit in
• 7:00
  Speaker 4: the barbershop, excuse my language, I would talk about like
• 7:03
  Speaker 4: how do I get my credit score up? How can
• 7:05
  Speaker 4: I get a loan for my first property. I would
• 7:08
  Speaker 4: speak to these clients about that, and they built me
• 7:11
  Speaker 4: up so like I'm not self made? Is my clients
• 7:14
  Speaker 4: is sat in my chair? That opened so many doors
• 7:16
  Speaker 4: for me.
• 7:17
  Speaker 2: Yeah, we only say the barber is like a therapist
• 7:19
  Speaker 2: for people, and it's it's a relationship that people have
• 7:23
  Speaker 2: once a week an hour they sit down and yeah,
• 7:26
  Speaker 2: like you said, it's a great office, a great networking opportunity.
• 7:28
  Speaker 4: One hundred percent before the Internet, there was the barbershop.
• 7:32
  Speaker 4: So like people, yo, where do.
• 7:33
  Speaker 3: I get my windows tinted?
• 7:34
  Speaker 4: Where can I?
• 7:34
  Speaker 3: You know, where can I do this?
• 7:36
  Speaker 4: And we were networking for so many years without even
• 7:40
  Speaker 4: knowing it, you know, like every you know back in
• 7:42
  Speaker 4: the days, if you need to hear something, you would
• 7:44
  Speaker 4: hear in the barbershop, especially in the hood where I
• 7:47
  Speaker 4: was at.
• 7:48
  Speaker 1: You guys are a very unique people. It's like the
• 7:52
  Speaker 1: one person that you, at some point in your life
• 7:55
  Speaker 1: are going to trust more than yourself. Like some people
• 7:57
  Speaker 1: won't even touch their own here own beard because they
• 8:02
  Speaker 1: are a fear they are going to mess it up.
• 8:03
  Speaker 1: They only will allow their barber to do that. How
• 8:07
  Speaker 1: did obviously you get these clients? But the most important
• 8:09
  Speaker 1: thing is to trust, right, because like that's what keeps
• 8:12
  Speaker 1: us coming back. How did you build that up?
• 8:15
  Speaker 4: I don't even think it's like I think a lot
• 8:17
  Speaker 4: of barbers unfortunately in twenty twenty five are lacking customer service.
• 8:22
  Speaker 4: They're doing it for the money. I never did this
• 8:24
  Speaker 4: for the money. I did this for the passion. And
• 8:27
  Speaker 4: like I got to know these people that became my friends.
• 8:29
  Speaker 4: Like one guy was Joe the plumber, another guy was
• 8:32
  Speaker 4: Frank the electrician, and I and I will put them
• 8:35
  Speaker 4: on my phone unerneath that because I know one day
• 8:37
  Speaker 4: I'm gonna need a plumber. One day I'm need an
• 8:38
  Speaker 4: electrician if I want to open my own business. So
• 8:40
  Speaker 4: I built bonds and I will support their business just
• 8:43
  Speaker 4: like they support mine. My plumber has been my plumber
• 8:45
  Speaker 4: for twenty two years now. I just bought three airbnbs
• 8:48
  Speaker 4: and he's as we speak, he is doing a plumbing
• 8:52
  Speaker 4: cap off on all three of my properties to winterize them,
• 8:55
  Speaker 4: like right now while we're in this podcast. So these
• 8:58
  Speaker 4: are relations I support those that support me. I'm at
• 9:01
  Speaker 4: four generations, father, grandfather, great grandson, like grandfather, four generations
• 9:07
  Speaker 4: because I've been open twenty one years now and people
• 9:10
  Speaker 4: are having kids young. So you know, to me, it's
• 9:12
  Speaker 4: like it's all about the community.
• 9:14
  Speaker 2: So you start off, you're working in a barbershop. Correct,
• 9:17
  Speaker 2: when do you scale to own a barber shop?
• 9:20
  Speaker 3: So at this point I was working in a barbershop.
• 9:25
  Speaker 4: I had like a little clothing business, like white when
• 9:28
  Speaker 4: white teas are big, and I was wearing the five
• 9:30
  Speaker 4: x white tea's, you know. I was selling teas and stuff.
• 9:33
  Speaker 4: And there was an older gentleman who was a real
• 9:35
  Speaker 4: estate developer and he took a liking to me, and
• 9:38
  Speaker 4: he was like, I got to get you out of
• 9:40
  Speaker 4: this neighborhood because neighbor was getting really bad. It was
• 9:42
  Speaker 4: really bad at a lot of drugs, dangerous. And he's like,
• 9:46
  Speaker 4: I'm opening a strip mall in West Haven, Connecticut. I'll
• 9:50
  Speaker 4: help you with the fill up. It's a Manila envelope.
• 9:52
  Speaker 4: I'm like, what's a manilla envelope? What's a fit up?
• 9:55
  Speaker 4: Like I'm from the streets, Like I didn't know these things,
• 9:57
  Speaker 4: and he goes, just you pick which spot you want.
• 10:01
  Speaker 4: I'll give you like three four months rent free. And
• 10:03
  Speaker 4: I helped pay for your electric cool and stuff, which
• 10:05
  Speaker 4: was a big which was a big opportunity because electricians
• 10:08
  Speaker 4: are very expensive. And I opened my first shop, but
• 10:12
  Speaker 4: I chose a fourteen hundred square for a spot, and
• 10:13
  Speaker 4: that's a big barber shop.
• 10:16
  Speaker 3: So but if you build it, they will grow.
• 10:17
  Speaker 4: Like one of my mentors said, you'd rather grow into
• 10:19
  Speaker 4: your barbershop than out of your barbershop. So I went
• 10:23
  Speaker 4: from a twelve cheer shop, I only had three barbers.
• 10:26
  Speaker 4: My fourth barber had to buy his own chair in
• 10:29
  Speaker 4: order to work for me, and I took it out
• 10:30
  Speaker 4: of his rent because I ran out of money on
• 10:33
  Speaker 4: the build up from twelve.
• 10:35
  Speaker 3: Chairs with a thirteen and fourteen.
• 10:37
  Speaker 4: Then the business in thet store was a pet store,
• 10:39
  Speaker 4: went out of business, and then it was a twenty
• 10:41
  Speaker 4: two chair shop shop operating. But the beauty about my
• 10:45
  Speaker 4: shop that was like the United Nations. I had West
• 10:47
  Speaker 4: Indian barbers. I had Latinos, you know, all different types
• 10:51
  Speaker 4: of Latinos, White Asian, so like anyone could come to
• 10:55
  Speaker 4: my barbershop and get a haircut, and to me, the
• 10:59
  Speaker 4: diversity was was important. You know.
• 11:01
  Speaker 3: We had black barbers and.
• 11:03
  Speaker 4: Like some people at that time, like I only want
• 11:06
  Speaker 4: to go to them. He looks like me, okay, he
• 11:08
  Speaker 4: cuts my hair. Like women barbers weren't even get in
• 11:10
  Speaker 4: love twenty years ago. Now they're getting Now they're killing
• 11:12
  Speaker 4: it in the industry. So like for real, like I
• 11:15
  Speaker 4: had a woman barber and I felt so bad and
• 11:17
  Speaker 4: she was nice. She came straight from dr and people
• 11:20
  Speaker 4: really didn't want to sit with her and until they
• 11:23
  Speaker 4: seen her haircuts. So you know, I believe like diversity
• 11:26
  Speaker 4: is key. I think that the barbershop is like should
• 11:28
  Speaker 4: be common grounds for people just to feel comfortable.
• 11:31
  Speaker 1: Did you you saw that early on in the landscape.
• 11:34
  Speaker 1: I feel like, you know, you grow up, it's like,
• 11:36
  Speaker 1: oh there was super cuts, Nobody's going there, and it
• 11:38
  Speaker 1: was like, oh yeah, we got to go to the
• 11:40
  Speaker 1: local barbershop. But to unify it all, I mean, it's
• 11:43
  Speaker 1: a brilliant technique. I see it now more than ever.
• 11:45
  Speaker 1: Like the guy who does not like bid he's Colombian,
• 11:50
  Speaker 1: but I mean everybody goes into the shop, even like
• 11:53
  Speaker 1: you said, his barber was a woman. So like that diversity,
• 11:57
  Speaker 1: you saw that how the game was going before it
• 12:01
  Speaker 1: or you just like you know what, we've got to
• 12:03
  Speaker 1: adapt to you.
• 12:04
  Speaker 4: I mean, I feel like I'm just such a businessman
• 12:06
  Speaker 4: that I want everyone's money, you know what I mean.
• 12:08
  Speaker 4: Like there's always been a stereotp type where like a
• 12:11
  Speaker 4: black gentleman will come into the shop and be like,
• 12:13
  Speaker 4: y'all call it black hair, or a white person would
• 12:16
  Speaker 4: come in to the shop and be like you do
• 12:17
  Speaker 4: this type of hair like it was like it was,
• 12:21
  Speaker 4: it was a stereotype. And I feel as if, like
• 12:23
  Speaker 4: with the clippers nowadays, being cordless with our tools that
• 12:26
  Speaker 4: we have, you know, I think the kids in school
• 12:30
  Speaker 4: nowadays are learning all different types of hair textures, and
• 12:34
  Speaker 4: I believe the game has definitely has elevated a lot.
• 12:37
  Speaker 4: Barbers are getting I'm sure you're paying a lot more
• 12:39
  Speaker 4: for your beer than what you paid what ten years ago? Right?
• 12:42
  Speaker 1: Yeah?
• 12:42
  Speaker 4: Yeah, I mean but unfortunately, historically barbers were getting the
• 12:47
  Speaker 4: same for haircuts from the nineties all the way to
• 12:51
  Speaker 4: about two thousand and ten, twenty fifteen, twenty twenty. They
• 12:55
  Speaker 4: were scared to go up on their prices. So what
• 12:57
  Speaker 4: changed that?
• 12:58
  Speaker 2: Because now, I mean like one hundred that was a
• 13:01
  Speaker 2: big debate online one hundred dollars hairdcut. I think Kysonna
• 13:05
  Speaker 2: said he would never pay a hundred off for a haircut.
• 13:06
  Speaker 2: But I mean you got people that's paying tree hundred
• 13:10
  Speaker 2: dollars for a thousand who started that Atlanta?
• 13:13
  Speaker 4: I mean, I don't I really look at it like this, man,
• 13:17
  Speaker 4: how much is an hour worth of your time? How
• 13:21
  Speaker 4: much is an hour worth of your time? Like? Are
• 13:24
  Speaker 4: you paying for the haircut. Are you paying for the
• 13:26
  Speaker 4: professionalism the time management that that person has, Like, I
• 13:31
  Speaker 4: know when I call my barber, he's gonna be on
• 13:33
  Speaker 4: time to cut my hair.
• 13:35
  Speaker 3: I'm a very busy man.
• 13:36
  Speaker 4: I rather pay extra to get in and out of
• 13:38
  Speaker 4: his chair than to be sitting in the barbershop bsing
• 13:42
  Speaker 4: with a bunch of people, or you know, forty minutes
• 13:44
  Speaker 4: late for an appointment with possibly some dirty clippers. You know.
• 13:48
  Speaker 4: I feel there's different calibers, right, Like some people shop
• 13:51
  Speaker 4: at Louis and Sacks and some people are cool with Target.
• 13:54
  Speaker 3: So I really depend now.
• 13:57
  Speaker 4: Also on the flip side, there's lot of barbers a
• 13:58
  Speaker 4: charge hundred dollars for haircuts, don't have the credentials, that
• 14:01
  Speaker 4: don't have the professionalism and the punctuality. If that's what
• 14:05
  Speaker 4: they think they're worth. They might be doing less haircuts
• 14:08
  Speaker 4: and getting paid that, but I don't think they're fully booked.
• 14:12
  Speaker 1: Talk about I mean, you just brought up a pain point.
• 14:15
  Speaker 1: I felt like for the barbershop industry. We grew up
• 14:17
  Speaker 1: in the era where it was Saturday, you're going to
• 14:20
  Speaker 1: get a cut, You go in there, it's nine o'clock.
• 14:22
  Speaker 1: You might be in there till four before you get
• 14:24
  Speaker 1: your cut. Technology all day technology has definitely changed. That
• 14:29
  Speaker 1: has that obviously, I mean to me, that would help
• 14:32
  Speaker 1: increase profit margins. Right now you can have it scheduled
• 14:35
  Speaker 1: and put more people on that regiment and scheduled than
• 14:39
  Speaker 1: how they used to be. Talk about the royal technology
• 14:41
  Speaker 1: is played in the space.
• 14:42
  Speaker 4: I mean yeah, and especially you know, a big shoutouts
• 14:44
  Speaker 4: to Squire for only focusing on the barber you know aspect,
• 14:48
  Speaker 4: like they could do salons and many of the nail salons,
• 14:51
  Speaker 4: but they mainly focus on barbering. I feel like I
• 14:54
  Speaker 4: feel like everyone's in a rush nowadays, especially after COVID,
• 14:58
  Speaker 4: Like you know, everything's at the palm of our and
• 15:00
  Speaker 4: some gratifications at the palm of our hands. I miss
• 15:03
  Speaker 4: the days when my fun clients would be in the
• 15:06
  Speaker 4: barbershop for three four hours. You always know, you got
• 15:08
  Speaker 4: the barbershop clown, you got the dude that's coming in
• 15:10
  Speaker 4: with the bootleg CDs. Like I missed those days. Unfortunately,
• 15:14
  Speaker 4: they have changed and a lot of people are sensitive.
• 15:18
  Speaker 4: Like in the barbershop you had to have thick skin.
• 15:21
  Speaker 4: I remember, like want to go home crying because me
• 15:23
  Speaker 4: and one of my barbers would be ranked on each
• 15:25
  Speaker 4: other so bad or you did a bad haircut. But
• 15:28
  Speaker 4: I feel like society on you know, unfortunately, is getting
• 15:30
  Speaker 4: a little soft. You know, people can't take certain you know,
• 15:34
  Speaker 4: Oh you're bullying him. No, we're just catching wreck in
• 15:36
  Speaker 4: the barbershop. That's what we do. So I feel like,
• 15:39
  Speaker 4: unfortunately the environment changes.
• 15:40
  Speaker 3: That's kind of why. And I know we'll speak about
• 15:42
  Speaker 3: this a little bit later.
• 15:43
  Speaker 4: I shifted to the suits because I feel like with
• 15:46
  Speaker 4: that intimate relationship that we have with our clients getting
• 15:51
  Speaker 4: them in and out, that they just really want to
• 15:53
  Speaker 4: be focused on themselves.
• 15:54
  Speaker 3: If they're paying top dollar for haircuts.
• 15:56
  Speaker 4: Well yeah, talk about that as far as the sweets.
• 15:58
  Speaker 2: Could you at one point transition from a regular traditional
• 16:02
  Speaker 2: barbershop model to the suite? So explain your model with
• 16:06
  Speaker 2: the suites and what made you transition intoday.
• 16:09
  Speaker 4: So I'm controversial, like some people don't agree with me.
• 16:12
  Speaker 4: I don't believe you own the barbershop unless you own
• 16:15
  Speaker 4: the building, You own the name, you on the sign,
• 16:18
  Speaker 4: You might own the chairs, but if you have a landlord,
• 16:21
  Speaker 4: and a lot of these landlords pocket watch and unfortunately
• 16:24
  Speaker 4: a lot of barbers don't have a real big education.
• 16:27
  Speaker 4: They don't even get an attorney to look at their lease.
• 16:29
  Speaker 4: They're so excited to open their business that they'll sign
• 16:32
  Speaker 4: like a three year lease. And what happens is it
• 16:35
  Speaker 4: takes about eighteen months to really grow your brand and
• 16:37
  Speaker 4: get your money back from your business, even just to
• 16:39
  Speaker 4: break even, right. And I've seen landlords pocket watch people
• 16:43
  Speaker 4: and be like, oh man, this car's going in and
• 16:45
  Speaker 4: out this lot. This barbershop's busy, So we're going to
• 16:48
  Speaker 4: go from three thousand dollars a month to forty five
• 16:50
  Speaker 4: hundred dollars a month. Now, this barber just started making money,
• 16:53
  Speaker 4: and now they have to go up on their haircuts.
• 16:57
  Speaker 4: They have to hire more people, or they might have
• 16:59
  Speaker 4: to move out and find a cheaper location once their
• 17:01
  Speaker 4: lease is up. So I've told this and people argue
• 17:05
  Speaker 4: with me, like, you might own the brand, you might
• 17:07
  Speaker 4: own the name, but unless you own the land, unless
• 17:10
  Speaker 4: you own the property and a lot of a barbershop. Nowadays,
• 17:13
  Speaker 4: a fit ups about eighty thousand dollars. Are you really
• 17:15
  Speaker 4: going to put eighty thousand dollars into someone else's business,
• 17:19
  Speaker 4: someone else's building, and then pay their mortgage on top
• 17:22
  Speaker 4: of it, and pay the common area charges, which sometimes
• 17:24
  Speaker 4: aren't even met to a good standards. Sometimes they don't
• 17:27
  Speaker 4: plow the snow in time. So I once I had
• 17:30
  Speaker 4: that twenty two cheer shop and I saved up enough money,
• 17:33
  Speaker 4: I was like, my rent is a mortgage. I need
• 17:36
  Speaker 4: to find the building. So that was why I transitioned
• 17:39
  Speaker 4: into the two suite. And what was that first step
• 17:42
  Speaker 4: to find a building and do that? So you know, obviously,
• 17:46
  Speaker 4: like you talk about here building your credit, right building
• 17:48
  Speaker 4: your LLC's credit. Also, my first step was getting with
• 17:52
  Speaker 4: one of my real litor clients saying, hey, can you
• 17:54
  Speaker 4: find me something off market? And coincidentally, right before COVID nineteen,
• 17:59
  Speaker 4: at the end of the two tho I was nineteen,
• 18:01
  Speaker 4: I found a building which had eight apartments upstairs and
• 18:04
  Speaker 4: it had a dental office downstairs. So when I did
• 18:07
  Speaker 4: a walk through with my contractor, was like, all right,
• 18:09
  Speaker 4: we gotta rip all these walls down.
• 18:10
  Speaker 3: We're gonna put twenty chairs here.
• 18:12
  Speaker 4: I'm like, wait a second, they're talking about social distancing
• 18:15
  Speaker 4: right now. There's shampoo sink, there's hand sinks and dental
• 18:19
  Speaker 4: sinks in every room. I could turn one sink into
• 18:21
  Speaker 4: a hand sink, one sink into a shampoo sink, and
• 18:24
  Speaker 4: the barbers could all have private rooms to cut here,
• 18:27
  Speaker 4: which the salon suites have been around for a while,
• 18:31
  Speaker 4: but not in art industry one hundred percent for barbering.
• 18:34
  Speaker 4: So what I did was I came up with this location,
• 18:36
  Speaker 4: and it's like micro real estate. If you're getting three
• 18:39
  Speaker 4: hundred and twenty five dollars a week, you're getting about
• 18:40
  Speaker 4: thirteen hundred dollars a month for a ten by ten room.
• 18:44
  Speaker 4: You put twenty ten by ten rooms in a four
• 18:46
  Speaker 4: thousand square foot space. You do the math, and then
• 18:49
  Speaker 4: you could do like a two man suite where two
• 18:51
  Speaker 4: barbers that are friends. Let's say you guys want to
• 18:53
  Speaker 4: go on an endeavor together. You get a little break
• 18:55
  Speaker 4: on a rent, but you guys could work together because
• 18:57
  Speaker 4: you've been so used to working together. I'm on my
• 19:00
  Speaker 4: second location now and it's been an amazing journey for that.
• 19:05
  Speaker 1: That's an interesting model. We've heard about that in a
• 19:07
  Speaker 1: salon space where they get sweets, it's like they're going
• 19:10
  Speaker 1: to do here here, there's nails there, there's an aesthetician there,
• 19:13
  Speaker 1: and it makes a lot of sense. You said something important.
• 19:15
  Speaker 1: You said, it takes about eighteen months to build your
• 19:17
  Speaker 1: brand in this space, I mean, because it can be tough.
• 19:20
  Speaker 1: How do you market yourself? Because I feel like you're
• 19:23
  Speaker 1: coming from an era where it was here said it
• 19:25
  Speaker 1: was like yo, yo, he's nice with the lineups. You
• 19:27
  Speaker 1: know he can you know, you can tape it your
• 19:29
  Speaker 1: fade crazy. You should go check him out. Now. It's
• 19:31
  Speaker 1: like once you get your barber, it's going to be
• 19:33
  Speaker 1: tough to move from that barber, right, So how do
• 19:36
  Speaker 1: you market your brand in this era?
• 19:39
  Speaker 4: Well, due to me doing the Connecticut Barber Expo, being
• 19:41
  Speaker 4: an educator, being a consultant, having a decent following on Instagram,
• 19:46
  Speaker 4: people tend to gravitate towards you that want to do
• 19:49
  Speaker 4: what you're doing. And to me, that's always like keeping
• 19:54
  Speaker 4: my word has always been a big thing for me,
• 19:56
  Speaker 4: Like my word is my bond. And I stand by
• 19:59
  Speaker 4: that belive that when you do that in business, people
• 20:02
  Speaker 4: have no choice but to respect it. We always gonna
• 20:04
  Speaker 4: have our haters, right Like unfortunately people we grew up
• 20:06
  Speaker 4: with can't handle our success.
• 20:09
  Speaker 3: I'm sure you guys might be going through it. That's
• 20:11
  Speaker 3: a whole another.
• 20:12
  Speaker 4: Podcast, right, But I feel as if you know the
• 20:17
  Speaker 4: way the way I've always held it down is like
• 20:20
  Speaker 4: I've been giving so many people the opportunity.
• 20:22
  Speaker 3: I can't even tell you this.
• 20:23
  Speaker 4: Coming up on my twenty year anniversary in January, and
• 20:26
  Speaker 4: we're going to do a reunion of everyone that's opened
• 20:28
  Speaker 4: their own barbershop, because I have thousands of men and
• 20:32
  Speaker 4: women that are able to open their own brand just
• 20:34
  Speaker 4: because they worked underneath my umbrella at one point. To me,
• 20:38
  Speaker 4: that's extremely gratifying and I think that's where the blessings come.
• 20:42
  Speaker 2: So let's go back to the salon suite to really
• 20:44
  Speaker 2: break it down. So you have you brought the building.
• 20:48
  Speaker 4: You have eight apartments, these eight apartments upstairs? Correct, Okay,
• 20:51
  Speaker 4: three barbers currently live upstairs, so they just come right
• 20:54
  Speaker 4: downstairs to work.
• 20:55
  Speaker 2: Okay, so it's a eight apartment real estate play that
• 20:58
  Speaker 2: you're written out apartments bottom level it is how many
• 21:01
  Speaker 2: chairs twenty four twenty four chairs, but they corner it
• 21:04
  Speaker 2: off to each like it's like a you have your
• 21:08
  Speaker 2: own space.
• 21:09
  Speaker 4: Yeah, maybe when we edit this, I can give you
• 21:12
  Speaker 4: some b roll it. But so basically, both of my
• 21:15
  Speaker 4: locations have a four chaer barber shop in the front
• 21:18
  Speaker 4: because I don't want to really lose the barbershop culture.
• 21:21
  Speaker 4: I'm trying to hold on to it the most I can, right,
• 21:24
  Speaker 4: So I have a four cheer barbershop. I own a
• 21:26
  Speaker 4: barber school. Once a student graduates, the school is in
• 21:30
  Speaker 4: the buildings, No, it's another location. So once the school,
• 21:34
  Speaker 4: once they graduate and I feel that they're good enough
• 21:36
  Speaker 4: to work for me, I will put them in a
• 21:38
  Speaker 4: four chair barbershop at a cheaper rate than a suite.
• 21:43
  Speaker 4: Once they build up enough clientele and they're like, Jay,
• 21:45
  Speaker 4: I'm ready. Someone just moved out into a suite and
• 21:48
  Speaker 4: open their own business. Because that's usually what happens. They
• 21:51
  Speaker 4: start off in a shop, go to a suite, and
• 21:54
  Speaker 4: then open their own barbershop. I'll move that student into
• 21:57
  Speaker 4: a suite and I'll just keep recycling it. So it's
• 22:00
  Speaker 4: like a three sixty rotation deal that I have train them, job,
• 22:04
  Speaker 4: place them, get them in a suite, then set them
• 22:07
  Speaker 4: on to open their own business. And we provide accountants
• 22:10
  Speaker 4: and everything for them to do that.
• 22:12
  Speaker 2: And so the suite is like you get to call
• 22:16
  Speaker 2: it whatever you want to call it. Yeah, but you
• 22:18
  Speaker 2: technically you have your own barbershop in that suite.
• 22:21
  Speaker 4: Correct, So they could put their own stickers as long
• 22:23
  Speaker 4: as they match the aesthetic. And yeah, anything they do
• 22:26
  Speaker 4: in the room, they pretty much could do on their own,
• 22:28
  Speaker 4: as long as they give me their room back. So
• 22:29
  Speaker 4: I have two options. You could get them anilla envelope,
• 22:32
  Speaker 4: which is just an empty room. You could paint it.
• 22:34
  Speaker 4: We have TV plugs, you know, we have wires ran
• 22:37
  Speaker 4: so you could design it yourself or my design team
• 22:41
  Speaker 4: could design it. And they could also lease the furniture
• 22:44
  Speaker 4: from me. So I buy containers of barber cheers from Turkey,
• 22:47
  Speaker 4: and I buy certain you know, toolboxes. So if you
• 22:51
  Speaker 4: let's just say you came and you work for me
• 22:52
  Speaker 4: and you're like Jay, I don't know how to do
• 22:54
  Speaker 4: any this construction stuff, I'll get you quotes like my
• 22:56
  Speaker 4: guy's gonna charge you this to paint it, and then
• 22:58
  Speaker 4: you could finance the chair from me. I'm buying the
• 23:00
  Speaker 4: chairs wholesale, so I also get to make money off
• 23:03
  Speaker 4: the furniture as well.
• 23:05
  Speaker 1: Wow, equipment as well. They bring their own equipment.
• 23:08
  Speaker 4: Now, Like if you wanted to, if you're like Jay,
• 23:10
  Speaker 4: I like that black and gold chair and I like
• 23:12
  Speaker 4: that station, I'd be like, all right, well, you know,
• 23:14
  Speaker 4: we'll add it to your lease and you could pay
• 23:16
  Speaker 4: me like one hundred dollars a week towards the chair
• 23:19
  Speaker 4: until it's paid off. So they can also finance furniture
• 23:21
  Speaker 4: from me.
• 23:22
  Speaker 2: They and they pay you acceet price anything over and
• 23:26
  Speaker 2: above that they keep.
• 23:27
  Speaker 4: Correct, you don't get a percentage of the hair. I
• 23:29
  Speaker 4: have some barbers that make no nothing, I mean, you know,
• 23:32
  Speaker 4: and to me, some people are like, oh go percentage,
• 23:35
  Speaker 4: you make more money.
• 23:36
  Speaker 3: It's also babysitting, you know.
• 23:38
  Speaker 4: Like by them having their own online booking they have
• 23:40
  Speaker 4: it's called the squire Flex app. By them having their
• 23:43
  Speaker 4: own online booking, they manage everything. And what happens is
• 23:45
  Speaker 4: they come and they paint it, they hang a TV,
• 23:47
  Speaker 4: they give it their own personality, and you have a
• 23:50
  Speaker 4: longer lasting renter or slash, barber employee, whatever you want
• 23:54
  Speaker 4: to call it. They last, they're with you forever because
• 23:56
  Speaker 4: it's it's their own personal space.
• 23:57
  Speaker 2: So you got twenty four rents coming in, yeah, twenty
• 24:00
  Speaker 2: four rents yeah, and eight apartment rints correct every month.
• 24:04
  Speaker 4: Every month, and at one location. Then I have another
• 24:06
  Speaker 4: one with two apartments upstairs and twenty four same twenty
• 24:10
  Speaker 4: four as well. And the beauty is so you got
• 24:15
  Speaker 4: like fifty rents coming in.
• 24:17
  Speaker 1: Correct, every for two buildings, for two buildings, and the
• 24:20
  Speaker 1: chairs you said for well, the suits you said is
• 24:23
  Speaker 1: three twenty five.
• 24:25
  Speaker 4: Two man suites are five hundred or five twenty five,
• 24:27
  Speaker 4: depending if they have a shampoo bowl in the suite.
• 24:30
  Speaker 4: And then it's three hundred to three twenty five a week,
• 24:32
  Speaker 4: depending on what's a week? Okay, week, gotcha weekly? And
• 24:35
  Speaker 4: then the we even like have it to a science,
• 24:38
  Speaker 4: Like every suite has to use different color towels because
• 24:42
  Speaker 4: there's a washer and dryer in house. And when I
• 24:45
  Speaker 4: first open, everyone's fighting, like those.
• 24:46
  Speaker 3: Are my towels. These are my towels.
• 24:48
  Speaker 4: So there's a little sticker on the window for what
• 24:51
  Speaker 4: color towel they use, and then I give them a
• 24:53
  Speaker 4: link to or order the towels.
• 24:54
  Speaker 3: Like I kind of have everything to a science.
• 24:56
  Speaker 4: How much of the building? Call this my first building.
• 24:59
  Speaker 4: I two buildings, the one with the apartments upstairs. I
• 25:03
  Speaker 4: had to knock down the house next door for parking.
• 25:05
  Speaker 4: The house was pretty beat down, but I kept it
• 25:08
  Speaker 4: as a lot. I kept it subdivided so if I
• 25:10
  Speaker 4: ever wanted to build on it, I can that one.
• 25:12
  Speaker 4: I paid seven to ninety for.
• 25:14
  Speaker 3: Two buildings, for two buildings. Two buildings.
• 25:16
  Speaker 1: Yeah, you turned a lot into parking.
• 25:19
  Speaker 4: A parking lot. Yeah, and I even have Evy charging
• 25:22
  Speaker 4: for the spaces for the spaces as well to make
• 25:25
  Speaker 4: money off of that. And then the second location I
• 25:27
  Speaker 4: got for five to ninety It has got two two
• 25:30
  Speaker 4: bedroom apartments upstairs and then the suite. It was actually
• 25:33
  Speaker 4: a Chinese restaurant.
• 25:34
  Speaker 2: So you all together you paid like one point two million. Yeah,
• 25:38
  Speaker 2: and you're getting fifty rents every single month because those
• 25:42
  Speaker 2: rents are like an apartment rate more.
• 25:44
  Speaker 4: I mean, there's no way, yeah, I mean, there's no
• 25:47
  Speaker 4: way you're gonna rent out of four thousand square foot
• 25:49
  Speaker 4: business in the state of Connecticut for I mean, I
• 25:52
  Speaker 4: would think maybe on the high side, I get thirty
• 25:55
  Speaker 4: five hundred a month on just one of mine. I mean,
• 25:59
  Speaker 4: if I'm.
• 26:00
  Speaker 1: Yeah, and you gotta get twelve hundred this week. Yeah,
• 26:04
  Speaker 1: and then the chairs that get rented charging for parking.
• 26:09
  Speaker 4: That's a good model, man, And that's a nice hit
• 26:12
  Speaker 4: right there.
• 26:13
  Speaker 2: I mean it makes sense though, because you know, it's
• 26:16
  Speaker 2: that level of exclusivity right where you feel like I
• 26:19
  Speaker 2: don't necessarily want to be in the waiting room with
• 26:22
  Speaker 2: thirty seven people that I don't know and have to
• 26:24
  Speaker 2: deal with the people lying like that. So it's like
• 26:26
  Speaker 2: the barber has their own little and then that real
• 26:29
  Speaker 2: estate play is perfect too.
• 26:31
  Speaker 4: I mean a guy like you goes in the barbershop
• 26:33
  Speaker 4: in Queens on a Saturday.
• 26:36
  Speaker 3: You know, I need some advice.
• 26:37
  Speaker 4: Should I do LC or escort? Like we can't go
• 26:40
  Speaker 4: anywhere without so like the doors closed, the shades down,
• 26:45
  Speaker 4: whatever music you choose. I mean to me, it's a
• 26:49
  Speaker 4: beautiful thing. Some people I don't recommend. It's not for
• 26:52
  Speaker 4: the week if you don't have a lot of clients.
• 26:53
  Speaker 2: Because you gotta have. It's gotta be a point how
• 26:55
  Speaker 2: to have clients. It's a disappointment based yeah.
• 26:57
  Speaker 4: I mean it is a believe it or not, Thank God,
• 26:59
  Speaker 4: my sweets.
• 27:00
  Speaker 3: We can't do walkings like.
• 27:01
  Speaker 4: You have a waiting room. Are you have a waiting
• 27:03
  Speaker 4: room area with a TV and have a directory of
• 27:05
  Speaker 4: who's in what suite?
• 27:06
  Speaker 1: It's like the dentist.
• 27:08
  Speaker 4: Yeah, I mean I kept it, you know, with the
• 27:11
  Speaker 4: kind of the idea to do this. I mean I've
• 27:14
  Speaker 4: heard of it, like JC Sweet's been doing it for years,
• 27:16
  Speaker 4: solo suites. I just honestly, COVID was like the gift
• 27:21
  Speaker 4: and the curse, right, because to me, I feel like COVID.
• 27:24
  Speaker 4: COVID gave a lot of separation to people, you know, Democrat,
• 27:29
  Speaker 4: Republican or what people's beliefs are. But you know, it
• 27:33
  Speaker 4: gave us time to sit down and think. You know,
• 27:35
  Speaker 4: I was like I was, you know, in the house
• 27:37
  Speaker 4: of the family, and I feel that no one really
• 27:41
  Speaker 4: gave me the idea, but I kind of So my
• 27:44
  Speaker 4: my suites are called major Luxury Suites, right, My abbreviation
• 27:48
  Speaker 4: is MLS.
• 27:50
  Speaker 3: What does MLS stand for?
• 27:54
  Speaker 1: Like no Major League Soccer?
• 27:57
  Speaker 4: No, That is the real estate listening. So when if
• 28:00
  Speaker 4: you're on your so my I'm on to McDonald's a
• 28:04
  Speaker 4: less number less numbers. So basically for the real estate listenings,
• 28:09
  Speaker 4: my MLS model is to own the building. So if
• 28:12
  Speaker 4: I ever franchise it out, that would be my thing.
• 28:15
  Speaker 4: Like I don't want to own the building. You could
• 28:16
  Speaker 4: do what you want to do. That's what McDonald's does, right.
• 28:18
  Speaker 4: They don't sell burgers, they sell real ESTs and you
• 28:20
  Speaker 4: always have apartments and that's your model. Is that tries
• 28:23
  Speaker 4: to be my motto because like to me, the apartment's
• 28:26
  Speaker 4: paid the mortgage.
• 28:27
  Speaker 3: Everything else is profit.
• 28:29
  Speaker 4: You know, there's a shorting houses everywhere, especially in Connecticut.
• 28:34
  Speaker 1: How long did it take to you to get that
• 28:35
  Speaker 1: level of structure, because that's not so. I mean, when
• 28:40
  Speaker 1: you grow up, you'd ever think of the barber as
• 28:42
  Speaker 1: the entrepreneur. But this is the first entrepreneur most people
• 28:46
  Speaker 1: probably ever meet, is the person that is cutting their hair.
• 28:49
  Speaker 1: How long did it take to you to get to
• 28:50
  Speaker 1: that point of structure to have what you're running now?
• 28:54
  Speaker 4: I mean, like I started that on the street, Like
• 28:57
  Speaker 4: you know what I mean, Like those are the first
• 29:00
  Speaker 4: entreneur entrepreneurs. Like even when I was selling mixtapes, I
• 29:03
  Speaker 4: would go to Canal Street right where we are and
• 29:05
  Speaker 4: buy the mixtapes from I'm gonna do. I want to
• 29:10
  Speaker 4: I'm gonna do men here forever, legend dollar mixtapes.
• 29:13
  Speaker 1: We all know I'm gonna do.
• 29:14
  Speaker 4: Man, I'm gonna do buy dollar mixtapes and sell them
• 29:17
  Speaker 4: for five in Connecticut, you know. So you know what, man,
• 29:22
  Speaker 4: Like I always say this, I'm here for a reason.
• 29:26
  Speaker 4: I've been through so much. I'm incarcerated and people tried
• 29:28
  Speaker 4: taking my life. When I was younger, I lived a
• 29:30
  Speaker 4: really rough life. I chose it. I didn't have to
• 29:32
  Speaker 4: do that, you know, like I didn't come from a
• 29:34
  Speaker 4: very we didn't have money, like I was like it
• 29:38
  Speaker 4: was like there was food in the house, but I
• 29:40
  Speaker 4: chose the streets for whatever reason that was, you know
• 29:43
  Speaker 4: that that's what attracted me. So you know, I kind
• 29:47
  Speaker 4: of feel as if like I've always been a hustler.
• 29:50
  Speaker 4: Adding the structure came as time, by my mentors, by
• 29:53
  Speaker 4: the people that sat in my chair, Like I said,
• 29:54
  Speaker 4: for thirty five minutes, I'm going to pick your brain
• 29:57
  Speaker 4: on how to better myself as a businessman rather than to.
• 30:00
  Speaker 3: Talk about sports or who's better at bigg A j
• 30:03
  Speaker 3: Z or not.
• 30:03
  Speaker 4: Like it's really sad the conversations that go, Like a
• 30:07
  Speaker 4: lot of barber stays stagnant because they're in the shop
• 30:10
  Speaker 4: sixty hours a week and there's not a lot of
• 30:12
  Speaker 4: good information coming in there. It's all controversy, it's all
• 30:16
  Speaker 4: and you know, I wanted to change the narrative. Like
• 30:19
  Speaker 4: I didn't let a lot of that stuff go on
• 30:21
  Speaker 4: in my shop. A lot of people didn't want to
• 30:23
  Speaker 4: work for me because of that. Like we're not playing
• 30:25
  Speaker 4: music with swears in it. We're not you know, like
• 30:28
  Speaker 4: I don't want to talk about that street stuff who
• 30:29
  Speaker 4: got shot, we got indicted, Like you could talk about
• 30:32
  Speaker 4: that on your break, But I didn't want my place
• 30:34
  Speaker 4: to be an atmosphere for breeding that type of negativity.
• 30:37
  Speaker 4: Shouts all the barbers that's playing analsia. Yeah. I've made
• 30:40
  Speaker 4: into several lots, fact a lot. That's why the first
• 30:43
  Speaker 4: Barbara that's been out here. Now we had a few
• 30:46
  Speaker 4: we have you know, wait, wait.
• 30:48
  Speaker 1: My guy, yeah with the pieces.
• 30:49
  Speaker 4: Yeah yeah.
• 30:51
  Speaker 2: But so all right, so you you got this rocking
• 30:55
  Speaker 2: and rolling as far as the salon suits, then you
• 30:59
  Speaker 2: have the biggest event in the world.
• 31:02
  Speaker 4: Yeah, So when do.
• 31:03
  Speaker 2: You have the idea to actually have an in person
• 31:06
  Speaker 2: event and how do you how do you scale that
• 31:08
  Speaker 2: to where it is now?
• 31:09
  Speaker 4: Kind of people come to that event? That ten eight
• 31:12
  Speaker 4: hundred last year was my biggest attendance that we counted,
• 31:17
  Speaker 4: like you know sometimes people that's including vendors. So I
• 31:22
  Speaker 4: was cutting a lot of celebrities, a lot of Latin
• 31:24
  Speaker 4: artists as well. I was doing and I partnered in
• 31:27
  Speaker 4: a nightclub, which was worse mistake I ever. Connecticut, Yeah,
• 31:30
  Speaker 4: he Connecticut. I partnered in the nightclub. I invested in
• 31:33
  Speaker 4: the nightclub that lasts about a year and a half.
• 31:35
  Speaker 4: For some reason, Connecticut men rather fight than spend time
• 31:39
  Speaker 4: with women in a nightclub. No I mean no, I
• 31:42
  Speaker 4: mean I'm from Connecticut, but just it's just they fight
• 31:45
  Speaker 4: like every night, and my attorney goes, you got so
• 31:49
  Speaker 4: Major League barbershop was sponsoring these nightclub events because the
• 31:53
  Speaker 4: promoters were getting haircuts in my shop. And the club
• 31:55
  Speaker 4: owner came to me and said, bro, you're bringing more
• 31:58
  Speaker 4: people to my club than the promoters. Why don't you
• 32:00
  Speaker 4: just keep the door and I'll keep and I'll keep
• 32:03
  Speaker 4: the bar. So I started doing that, and then eventually
• 32:05
  Speaker 4: I bought a club and I was cutting a lot
• 32:08
  Speaker 4: of artists and I would book them. Because I was
• 32:11
  Speaker 4: cutting them, they would give me better prices. I was
• 32:13
  Speaker 4: cutting their management, and they'd be like, hey, we're going
• 32:15
  Speaker 4: to be in Boston tonight. You have a venue and
• 32:17
  Speaker 4: I will book like a lot of Latin artists. Actually,
• 32:20
  Speaker 4: I work with fifty cent for like a year and
• 32:22
  Speaker 4: a half when he lived in Connecticut. I did two
• 32:24
  Speaker 4: boxing events with him, and I started learning the organization
• 32:27
  Speaker 4: of events. So by accident, I was like, let's do
• 32:32
  Speaker 4: There's a lot of controversy about who could cut here better,
• 32:34
  Speaker 4: so I did a barber battle called Your Barber's Favorite
• 32:37
  Speaker 4: Barber in a nightclub. It was twenty dollars to get
• 32:40
  Speaker 4: in and you can compete for free, and my first
• 32:42
  Speaker 4: sponsor was fifty dollars. Everyone said, who's going to come
• 32:46
  Speaker 4: to Connecticut. No one's going to fly to Connecticut. It's
• 32:49
  Speaker 4: hard to get in and out of And I'm like, watch,
• 32:51
  Speaker 4: I'm gonna make it happen.
• 32:53
  Speaker 1: Ernest, what's up? You have a walk into a small
• 32:55
  Speaker 1: business and everything just works like. The checkout is fast,
• 32:58
  Speaker 1: there are seats of digital tipping is a breeze, and
• 33:02
  Speaker 1: you're out the door before the line even builds. Odds
• 33:05
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• 33:09
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• 33:11
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• 33:14
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• 33:17
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• 33:21
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• 34:31
  Speaker 4: I had a lot of Connecticut support in the beginning.
• 34:34
  Speaker 4: As the show started building, I was losing that support
• 34:37
  Speaker 4: because you know, they start saying they want to see
• 34:39
  Speaker 4: people you don't want to see you do good but not
• 34:41
  Speaker 4: better than them. I feel like people don't want to
• 34:42
  Speaker 4: see you do good nowadays. And I have more people
• 34:45
  Speaker 4: in Dallas, Texas in twenty twenty two of my show
• 34:48
  Speaker 4: than Connecticut statistic like ticket wise. And so I started
• 34:54
  Speaker 4: in the nightclub. I did it two years in the nightclub.
• 34:58
  Speaker 4: The health of the fire depart and shut us down
• 35:00
  Speaker 4: to capacity. Then I moved to Toyota Oakdale Theater. Did
• 35:04
  Speaker 4: three years there. Then I brought it to my hometown
• 35:07
  Speaker 4: at Hartford. I did it for about four years there.
• 35:10
  Speaker 4: I got the key to the city, I got the
• 35:11
  Speaker 4: proclamation for the mayor for bringing so much tourism to
• 35:14
  Speaker 4: the state of Connecticut. And I was fortunate enough to
• 35:17
  Speaker 4: get into Mohican Sun night Club. That was actually a
• 35:20
  Speaker 4: fifty play because someone that fifty does bookings with put
• 35:24
  Speaker 4: me on with the casino and I've been there ever since.
• 35:26
  Speaker 4: It's a beautiful. That's a beautiful. Was that your first time?
• 35:29
  Speaker 3: That's a beautiful?
• 35:30
  Speaker 2: I appreciate it, man, I was happy to be there. So,
• 35:33
  Speaker 2: but how did you scale it though? Like, how did
• 35:35
  Speaker 2: you get to the point where this is the premier event?
• 35:38
  Speaker 4: So I will I had to put a lot of
• 35:41
  Speaker 4: money into it. Like so I felt as if Barber's
• 35:44
  Speaker 4: when we go to an international hair show because we
• 35:48
  Speaker 4: were urban quote unquote where they were tattooed up. They
• 35:51
  Speaker 4: would kind of put us like by the bathroom. They'd
• 35:53
  Speaker 4: be like, are you guys get a little stage over here.
• 35:56
  Speaker 4: We'll keep you away from the big brands. And I
• 35:58
  Speaker 4: felt defended by that. So what I did was I
• 36:02
  Speaker 4: took a lot of the smaller brands. I just scaled
• 36:05
  Speaker 4: it by building. I would go shop to this day,
• 36:08
  Speaker 4: I would go shop to shop, school to school, and
• 36:11
  Speaker 4: like I go to speak to students around the nation.
• 36:14
  Speaker 4: I start in Maine and I drive all the way
• 36:16
  Speaker 4: to Connecticut, and I started Philadelphia, and I drive and
• 36:19
  Speaker 4: I'll do three schools a day, and I kind of
• 36:20
  Speaker 4: tell my story how I went from you know, absolutely
• 36:23
  Speaker 4: nothing to homelessness to the entrepreneur I am today. So
• 36:27
  Speaker 4: I think it's a lot of groundwork. Because at that time,
• 36:31
  Speaker 4: barbers didn't even have credit cards. Like they would have
• 36:34
  Speaker 4: to buy tickets cash. I would have barbers drive from
• 36:36
  Speaker 4: Queen's and meet me off the highway because they couldn't
• 36:40
  Speaker 4: buy a ticket online.
• 36:42
  Speaker 3: They have a credit card.
• 36:43
  Speaker 4: That's how primitive our industry was. In two thousand and eight,
• 36:46
  Speaker 4: they accept credit card. I just accepted and like cash
• 36:51
  Speaker 4: is not even king anymore. You know, it really isn't.
• 36:54
  Speaker 4: So it just you know what, man like it was organic.
• 36:58
  Speaker 4: It just kept growing. I'm not a very religious person,
• 37:01
  Speaker 4: but I'm spiritual, like God has like this is God, Like,
• 37:05
  Speaker 4: this is not me. I'm not this powerful to bring
• 37:07
  Speaker 4: ten thousand people to the middle of my state. But
• 37:10
  Speaker 4: I think that what happened was the energy in that
• 37:12
  Speaker 4: room and the doors that were opening from everyone that
• 37:15
  Speaker 4: was attending. They would go back and say, Bro, you
• 37:17
  Speaker 4: need to go to the show. I just got a
• 37:18
  Speaker 4: sponsorship with a clipper company. Bro, you need to go
• 37:20
  Speaker 4: to this show. I just found a place to furnish
• 37:22
  Speaker 4: the barbershop. You need to go to this show. I
• 37:24
  Speaker 4: meant so and so, so and so on, and I'm
• 37:26
  Speaker 4: possibly going to do a collaboration on social media. So
• 37:29
  Speaker 4: I think it was more of what was happening in
• 37:31
  Speaker 4: the rooms that made it big.
• 37:34
  Speaker 1: I think as the average person who's listening, it's probably
• 37:36
  Speaker 1: like what happens at the show. I remember hearing about
• 37:38
  Speaker 1: trade shows, but you hear about them it was always
• 37:40
  Speaker 1: like for salons and hear stylists. When you hear about barbershop,
• 37:43
  Speaker 1: all those are the type of things. We're looking for
• 37:45
  Speaker 1: new equipment, we're looking for potential partnerships. Is there new techniques?
• 37:49
  Speaker 1: Like what are we bringing each year in? And it's
• 37:53
  Speaker 1: tough because when we do an event, it's like, how
• 37:55
  Speaker 1: do you top last year? What can you do that's
• 37:56
  Speaker 1: innovative this year? Like what's that process for you?
• 37:59
  Speaker 4: It's it's the same thing, you know. I want to
• 38:01
  Speaker 4: go over here, Yes, you can learn about haircuts. To me,
• 38:04
  Speaker 4: like a lot of these barbers go there already know
• 38:06
  Speaker 4: how to cut hair good. There's some beginners that might
• 38:08
  Speaker 4: want to learn here. The reason why I want to
• 38:10
  Speaker 4: earn your leisure at my show is I feel like
• 38:14
  Speaker 4: barbers as a whole make a lot of cash, but
• 38:17
  Speaker 4: retire broke. I've seen barbers that have rolexes that have
• 38:22
  Speaker 4: a GoFundMe because they got into a car accident. I've
• 38:25
  Speaker 4: seen barbers that can't afford to pay for their own burial.
• 38:28
  Speaker 4: They can't even pay for their own funeral, an eight
• 38:31
  Speaker 4: thousand dollars funeral, but they're popping bottles every weekend. It
• 38:36
  Speaker 4: was money coming in, but it was going out just
• 38:38
  Speaker 4: as fast as it was coming as it was coming in.
• 38:41
  Speaker 4: So at my education seminars. I've been focusing more on
• 38:44
  Speaker 4: building wealth four one k roth Iras sep Brus, putting
• 38:49
  Speaker 4: your children on payroll. I mean so many different things
• 38:52
  Speaker 4: that I feel like the barbers, they don't teach you
• 38:56
  Speaker 4: that in barber school. Number one, they don't teach you
• 38:58
  Speaker 4: that in barber school. And if you're not speaking to
• 39:01
  Speaker 4: the right people sitting in your chair, or if you're
• 39:03
  Speaker 4: not attracting the right people to your chair, how are
• 39:06
  Speaker 4: you going to learn this stuff? Majority of barbers get
• 39:09
  Speaker 4: their barber license and never go back to school a
• 39:11
  Speaker 4: day of their life. So you know you can come
• 39:13
  Speaker 4: to my show. There's a huge competition. I always have
• 39:16
  Speaker 4: entertainment after party pre parties. We also do a big
• 39:18
  Speaker 4: award set of ceremony, giving back to people that cut
• 39:21
  Speaker 4: the homeless, giving back to people that do things for
• 39:23
  Speaker 4: the community. So it is definitely a community based event.
• 39:26
  Speaker 4: But to me, my most important thing is the reason
• 39:29
  Speaker 4: why I invited you guys and other speakers in the past,
• 39:33
  Speaker 4: whether it's men's mental health or it's about investing your money.
• 39:39
  Speaker 4: I believe if we don't have a good retirement plan
• 39:41
  Speaker 4: as a barber, then real estate should be the way
• 39:44
  Speaker 4: to go. They're not building more land, you know.
• 39:47
  Speaker 2: And then even yeah, the bar but the financial planning
• 39:50
  Speaker 2: aspect of it. The last event that I spoke about
• 39:53
  Speaker 2: the own occupation, disability and shurance alsome that just came
• 39:56
  Speaker 2: to me because I used to be a financial advisor,
• 39:59
  Speaker 2: Like you know, they can get insurance on their hands
• 40:05
  Speaker 2: because like if they get carpal tunnel syndrome, then they're
• 40:08
  Speaker 2: no longer able to perform dentistry, but they can still teach,
• 40:12
  Speaker 2: they can still make money.
• 40:13
  Speaker 4: So you can get insurance.
• 40:17
  Speaker 2: Policy disability insurance policy for just one particular thing, and
• 40:21
  Speaker 2: for a barber, that's the same thing that's their hands, right,
• 40:23
  Speaker 2: like that that's vitally important. So even for them to
• 40:26
  Speaker 2: know that, like you said, for them to set up
• 40:27
  Speaker 2: the IRA, because there is nobody that's doing it for them,
• 40:31
  Speaker 2: right it's like the even health insurance. And that's another
• 40:35
  Speaker 2: thing too, is that what's your thoughts on this? Because
• 40:38
  Speaker 2: most people get paid in cash or some form off cash.
• 40:41
  Speaker 2: So like when your taxes come right, like you might
• 40:45
  Speaker 2: not have that full amount of money. Then you try
• 40:48
  Speaker 2: to buy real estate and then they see, oh, you
• 40:50
  Speaker 2: made ten thousand dollars for the year, like say, how
• 40:53
  Speaker 2: we're going to qualify you for a million dollar mortgage.
• 40:55
  Speaker 2: So what's your thoughts on that? How is you able
• 40:58
  Speaker 2: to like navigate that as far it's like making sure
• 41:01
  Speaker 2: you're keeping a record, make sure you're paying enough taxes
• 41:03
  Speaker 2: so you can get a mortgage.
• 41:05
  Speaker 4: So I strongly recommend, like if you're a barber renting
• 41:08
  Speaker 4: a chair and rashads of barber, so I would get
• 41:11
  Speaker 4: like Rashod barber LLC and I would set up a
• 41:14
  Speaker 4: business account with a local bank and anything you buy
• 41:17
  Speaker 4: with that. See, the big problem is barber's buy a
• 41:20
  Speaker 4: lot of supplies, next trips, talk powder brushes, they don't
• 41:24
  Speaker 4: even write them off. So those are business expenses. So
• 41:26
  Speaker 4: I recommend getting an LLC, and I want to be
• 41:29
  Speaker 4: that LLC guy on the podcast. We hear that all
• 41:32
  Speaker 4: the time, but it's important for barbers to understand this.
• 41:35
  Speaker 4: You get that LLC, you get that business credit card,
• 41:38
  Speaker 4: and honestly, unless you're paying sixty thousand dollars a year
• 41:42
  Speaker 4: nowadays at least claiming like sixty thousand a year, banks
• 41:46
  Speaker 4: don't even look at you to buy a property. But
• 41:48
  Speaker 4: what the key is, and it was an old Italian
• 41:51
  Speaker 4: guy who owned a lot of real estate, and I
• 41:53
  Speaker 4: would cut his hair and he barely had here to cut.
• 41:55
  Speaker 4: And he goes, your first home should always be a
• 41:58
  Speaker 4: multi family matter what, because he says, your home.
• 42:02
  Speaker 3: Is your worst liability.
• 42:03
  Speaker 4: You think it's an asset one hundred percent. So he goes,
• 42:06
  Speaker 4: So I bought my first home. I wanted to go
• 42:09
  Speaker 4: buy a single family. They didn't approve me. For one
• 42:11
  Speaker 4: hundred and forty nine thousand dollars. I did not get approved.
• 42:14
  Speaker 4: So he's like, you got to pay more tax s
• 42:17
  Speaker 4: five fifty like mustling backwards here, you know what I mean.
• 42:21
  Speaker 4: So I bought a two family house. I built an
• 42:25
  Speaker 4: addition on it. I got a tool three k loan
• 42:27
  Speaker 4: where I could put fifty thousand dollars of that construction,
• 42:30
  Speaker 4: paid some of my contractors cash or whatever it was.
• 42:34
  Speaker 3: But you know that house I still own to this day.
• 42:36
  Speaker 4: I'm it. I owe like sixty thousand dollars on that house.
• 42:39
  Speaker 4: And that house right there's bringing in like forty two
• 42:42
  Speaker 4: hundred dollars a month, and my mortgage is eleven eleven
• 42:45
  Speaker 4: hundred dollars with tax and insurance.
• 42:47
  Speaker 3: So I moved out of that house.
• 42:49
  Speaker 4: I bought another house, rented that house then I bought like,
• 42:52
  Speaker 4: not my dream house, but a very comfortable house for
• 42:55
  Speaker 4: my family with a really good school system. And then
• 42:58
  Speaker 4: I just see, I don't know, I'm a little different.
• 43:00
  Speaker 4: I'm not the refinance guy. I don't like being in debt,
• 43:03
  Speaker 4: so I'll hold the equity and with the money that
• 43:06
  Speaker 4: I earned from everything every show, I try buying a
• 43:09
  Speaker 4: new property. So for my profits of every expo, I
• 43:12
  Speaker 4: buy another piece of real estate because I don't think
• 43:14
  Speaker 4: the expos are going to go forever. That's just my person.
• 43:17
  Speaker 4: I feel like the younger generation of Barbers don't believe
• 43:20
  Speaker 4: in the power of shaking hands and networking. They're like, oh,
• 43:23
  Speaker 4: you're streaming it or can I see it on YouTube?
• 43:25
  Speaker 4: So I don't know how much long longer of a run.
• 43:28
  Speaker 4: I don't want to put that out there, like, you know,
• 43:30
  Speaker 4: I hope and pray that I could keep going because
• 43:32
  Speaker 4: I know it's helping so many people. But if that
• 43:36
  Speaker 4: doesn't go, I'm gonna find another way. And I think
• 43:38
  Speaker 4: that's the key to being a true entrepreneur, like you're
• 43:40
  Speaker 4: always going to find a way to earn.
• 43:42
  Speaker 1: It's crazy. As you said that, it made me think
• 43:45
  Speaker 1: this new generation. It ties into the same as you
• 43:49
  Speaker 1: made earlier about attracting the right clients. Is there a
• 43:52
  Speaker 1: formula to it? Because when you think about it, if
• 43:56
  Speaker 1: you have the same people coming in the conversation, isn't
• 43:58
  Speaker 1: elevating those same people are going to come in because
• 44:00
  Speaker 1: of your clients. How do you get a new base?
• 44:03
  Speaker 1: Is it social media?
• 44:04
  Speaker 4: Like?
• 44:04
  Speaker 1: How how does one get that if they're like in
• 44:06
  Speaker 1: this space right now?
• 44:07
  Speaker 4: I mean Google reviews are great, you know, integrating Google
• 44:11
  Speaker 4: reviews word of mouth is to me, like we go
• 44:14
  Speaker 4: back to a biblical I mean there's been there's been
• 44:17
  Speaker 4: drawings in Egyptian chambers of people getting haircuts. So like,
• 44:21
  Speaker 4: we are one of the oldest professions in the world,
• 44:23
  Speaker 4: and I think people try complicating it. I think just
• 44:26
  Speaker 4: giving out a business card or you know, or you know,
• 44:29
  Speaker 4: trying to during the holidays is the best time to
• 44:32
  Speaker 4: build clients because it's like when people go to their
• 44:34
  Speaker 4: regular barber. Regular barber is so overbooked if you don't
• 44:37
  Speaker 4: get there in time. So during the holidays, I tell
• 44:40
  Speaker 4: my barbers, like, when these people are walking in, they're
• 44:42
  Speaker 4: coming from all foreign barbershops. Like, if you win them over,
• 44:46
  Speaker 4: you probably could have a new client. Because people get
• 44:48
  Speaker 4: offended when they can't get a holiday haircut. So you know,
• 44:53
  Speaker 4: when it comes to like getting a more high end clientele,
• 44:55
  Speaker 4: where are you looking for your clientele? Are you looking
• 44:58
  Speaker 4: for the guys that are popping bottles? You know? Are
• 45:00
  Speaker 4: you looking for? I mean you might have to go
• 45:03
  Speaker 4: to a Chamber of Commerce meeting and bring your business
• 45:05
  Speaker 4: cards and meet with a realtor, or meet with a firm,
• 45:09
  Speaker 4: or meet with loan officers, like show me who you
• 45:11
  Speaker 4: walk with. I tell you who you are, right, And
• 45:14
  Speaker 4: there's been a time where like my circle has changed
• 45:16
  Speaker 4: so much, and unfortunately there's someone like my real good
• 45:20
  Speaker 4: friends that they're still up to the same. You know, bs,
• 45:23
  Speaker 4: I was up two years ago and I kind of
• 45:25
  Speaker 4: to separate myself from them. You know, it's a growing pain,
• 45:29
  Speaker 4: right because I love them, but I can't be around
• 45:31
  Speaker 4: that in the position that I am in the community today.
• 45:35
  Speaker 4: So you just got to go out there and just,
• 45:37
  Speaker 4: I guess, put yourself in different places. You know, instead
• 45:40
  Speaker 4: of being in a hood hookah spot, you might need
• 45:42
  Speaker 4: to be in an upscale you know, steakhouse and rubbing
• 45:46
  Speaker 4: shoulders with them people, you know, to.
• 45:48
  Speaker 2: Talk about your consulting business. When death started, How's that call?
• 45:53
  Speaker 4: Yeah?
• 45:53
  Speaker 3: That started.
• 45:55
  Speaker 4: Man, it's been going on about twelve years now. People
• 45:58
  Speaker 4: were amazed that I could get people to fly to
• 46:00
  Speaker 4: the middle of Connecticut, and it started off consulting other
• 46:04
  Speaker 4: smaller barber shows. I was one of the first shows
• 46:07
  Speaker 4: that were getting big paychecks from corporate sponsors because of
• 46:10
  Speaker 4: the numbers that I was doing and the activations. I
• 46:13
  Speaker 4: was getting very creative with activations, as you saw, like
• 46:17
  Speaker 4: at the show how we have cool Little Activations? And
• 46:20
  Speaker 4: being a barber for so many years and being successful
• 46:23
  Speaker 4: and having worked with some of the biggest like artists
• 46:26
  Speaker 4: in the industry, I was able to sell myself. I
• 46:29
  Speaker 4: have my own pitch deck and I just would send
• 46:31
  Speaker 4: it to people and I've gotten publications Yahoo Finance and
• 46:36
  Speaker 4: say hey, like, I am a barber originally, but I'm
• 46:39
  Speaker 4: a barber entrepreneur. So by me having business savvy and
• 46:43
  Speaker 4: the savvy of an actual creative barber, I was able
• 46:46
  Speaker 4: to say, well, if you have a product line, I
• 46:48
  Speaker 4: could help you pump it because I know what barbers
• 46:50
  Speaker 4: are looking for, but you're gonna have to pay for it,
• 46:53
  Speaker 4: so you know, I do that. Like one of my
• 46:55
  Speaker 4: biggest clients in the World is a kan Air corporation.
• 46:58
  Speaker 4: There are fifty dollar annual industry in the in the
• 47:02
  Speaker 4: hair world. You know the Kanye blow dron and they
• 47:05
  Speaker 4: have the baby lists and they have different derivatives, own
• 47:08
  Speaker 4: Babyless as well. They own Queason Art, kitchen equipment. I mean,
• 47:12
  Speaker 4: they own a lot of everything that They're one of
• 47:14
  Speaker 4: my biggest clients. They've actually helped elevate me so much
• 47:17
  Speaker 4: because when you work with companies like this, you get
• 47:20
  Speaker 4: on big platforms in the hair industry. And the more
• 47:23
  Speaker 4: magazines I made it to or the more podcasts I
• 47:26
  Speaker 4: made it too, was able to grow my brand and
• 47:29
  Speaker 4: you know, the consulting things. It's it's good if you
• 47:34
  Speaker 4: have the right people, because there's nothing worse than giving
• 47:36
  Speaker 4: someone advice and they don't take it. You got to
• 47:39
  Speaker 4: deal with that. Like sometimes you feel like you're dropping
• 47:42
  Speaker 4: some gems and they just do the opposite or do nothing, yeah,
• 47:45
  Speaker 4: or do nothing. Yeah, I'd rather them try it and
• 47:47
  Speaker 4: do nothing.
• 47:48
  Speaker 1: But yeah, no, it was I was thinking to myself,
• 47:53
  Speaker 1: how do you choose the brands that you actually say
• 47:56
  Speaker 1: all ideas align with me? Like kind of obviously that
• 47:59
  Speaker 1: makes sense, and it's makes sense. There's a lot of
• 48:00
  Speaker 1: brands in this space, how do you decide?
• 48:03
  Speaker 4: All?
• 48:03
  Speaker 1: Right, they are aligned with what I'm trying to do
• 48:05
  Speaker 1: with my vision, so.
• 48:06
  Speaker 4: A lot of them choose you, right. And I've interviewed brands.
• 48:09
  Speaker 4: If they don't meet like my morals, like in what
• 48:14
  Speaker 4: I stay, I've turned down a lot of money. Not
• 48:15
  Speaker 4: all money is good money, right. If they have a
• 48:19
  Speaker 4: good mission statement and they're good to people, I'll work
• 48:22
  Speaker 4: with anybody. And that's why I started working with Squire
• 48:24
  Speaker 4: in twenty nineteen. I got hired twenty nineteen and then
• 48:29
  Speaker 4: shortly after the world shut down for COVID, and I said,
• 48:33
  Speaker 4: I will get with you guys, but there's a couple
• 48:35
  Speaker 4: of things that want you to do, and I think
• 48:37
  Speaker 4: it would be great for our industry. And they like
• 48:40
  Speaker 4: they said, we were already going to do that. We
• 48:42
  Speaker 4: waived all of our monthly fees for membership like instead
• 48:46
  Speaker 4: of just keeping it like gym memberships didn't do that.
• 48:50
  Speaker 4: We also sent tallets of Rubert Glove's hand sanitizer barber
• 48:55
  Speaker 4: side bleach cleaning equipment so people could reopen their barbershops.
• 49:00
  Speaker 4: Once I saw that David's song did that for the industry,
• 49:04
  Speaker 4: I knew and at this point, there were some glitches
• 49:07
  Speaker 4: with our software, like with our app that I didn't
• 49:10
  Speaker 4: believe in because people were complaining about it. And now
• 49:13
  Speaker 4: obviously it's amazing. It's to you know, and I'm not
• 49:15
  Speaker 4: saying because I worked for them, but we thought of everything.
• 49:18
  Speaker 4: Now we have the Squire AI that you saw at
• 49:21
  Speaker 4: the show. I realized that when David's song were willing
• 49:25
  Speaker 4: to give back to our community, Like there was one
• 49:28
  Speaker 4: company they just got with Squire two months before, and
• 49:31
  Speaker 4: we send them like fourteen hundred dollars worth of stuff.
• 49:34
  Speaker 3: We never even made money with them.
• 49:35
  Speaker 4: Yet so like to me, they aligned on my principles,
• 49:39
  Speaker 4: and you know, I feel like the barbering industry was
• 49:42
  Speaker 4: so underserved in so many different areas as far as
• 49:46
  Speaker 4: the resources we were given in school and then the
• 49:49
  Speaker 4: resources we were looked at, Like I remember people telling me, damn,
• 49:53
  Speaker 4: you're just going to be a barber, Like is this
• 49:55
  Speaker 4: going to be like a little thing you're going to
• 49:56
  Speaker 4: do for now? We weren't really respected, you know, I
• 49:59
  Speaker 4: mean due to some of the practices that were going
• 50:01
  Speaker 4: on in barbershops.
• 50:02
  Speaker 2: But you also, you know, did the seven stream thing right,
• 50:05
  Speaker 2: Like you had the multiple I talked about that at
• 50:08
  Speaker 2: the XPO too, Like you got it. You can't just
• 50:10
  Speaker 2: cut here. I think that's gonna be a pathway to success,
• 50:12
  Speaker 2: Like you gotta. You've found a lot of different avenues
• 50:16
  Speaker 2: to make money off of your expertise of being a bar.
• 50:19
  Speaker 4: One hundred percent. And I think, and I'm not no
• 50:21
  Speaker 4: different than anybody, you know what I mean, Like, I
• 50:23
  Speaker 4: think we all could do it, but you got to
• 50:26
  Speaker 4: You got to stop that barbershop mentality. I'm no longer
• 50:29
  Speaker 4: behind the chair because what would happen is at this
• 50:32
  Speaker 4: point in two thousand and eleven, I was getting fifty
• 50:35
  Speaker 4: or sixty dollars a haircut, which was good money back then,
• 50:39
  Speaker 4: but I would also neglect a thirty thousand dollars sponsorship
• 50:42
  Speaker 4: phone call while I'm doing a fifty dollars haircut. So
• 50:45
  Speaker 4: I'm like, damn, I just missed a call from Gillette
• 50:48
  Speaker 4: because I'm shaving this dude. And I didn't believe in
• 50:52
  Speaker 4: answering the phone because that's not professional while you're servicing
• 50:55
  Speaker 4: a client. But did you ever hear that saying you
• 50:58
  Speaker 4: can't trip over quarters pennies? And what happened was I
• 51:02
  Speaker 4: was cutting so much hair and I wasn't making enough
• 51:05
  Speaker 4: as I was getting from consulting and from sponsorship deals
• 51:08
  Speaker 4: that I had to slowly but surely get rid of
• 51:10
  Speaker 4: all my clientele. And that that's when I converted over
• 51:14
  Speaker 4: to being a full time consultant and entrepreneur, like real
• 51:19
  Speaker 4: like the business side of barbering. So you're not cutting, No,
• 51:22
  Speaker 4: I haven't managed every now and I got two sons.
• 51:24
  Speaker 4: I cut there here if it's an emergency, if my
• 51:27
  Speaker 4: plumber needs a haircut, like because I always got plumbing
• 51:30
  Speaker 4: issues for some reason. When you own a lot of
• 51:32
  Speaker 4: real estate, there's always something with frozen pipe, someone flushed
• 51:36
  Speaker 4: the Barbie doll down a toilet. I mean, so what's
• 51:40
  Speaker 4: your how many how many properties do you own? Right now?
• 51:43
  Speaker 4: I own one, two, three, four, eleven, eleven properties all
• 51:50
  Speaker 4: in Connecticut. Yes, all in Connecticut. So yeah, for now,
• 51:55
  Speaker 4: you want to scale that to more, you know, so
• 51:58
  Speaker 4: my like, so here's the thing, like, the more roofs,
• 52:02
  Speaker 4: the more leaks, right, I always want to scale it,
• 52:05
  Speaker 4: right because obviously I use real estate as a depreciation
• 52:09
  Speaker 4: tax from and now with the new law that's been
• 52:12
  Speaker 4: passed with the short term rental, I believe, you know,
• 52:15
  Speaker 4: being able to write off one hundred.
• 52:16
  Speaker 3: It's not as easy. It's not a loophole, but it
• 52:19
  Speaker 3: is a tax advantage break.
• 52:22
  Speaker 4: I do want to scale it, but like at my
• 52:24
  Speaker 4: own pace, I feel as if like I bought you know,
• 52:29
  Speaker 4: you talk about earn your leisure. I've earned my leisure,
• 52:32
  Speaker 4: you know, like I could, like I could leave here
• 52:34
  Speaker 4: right now and go to Dubai and go shopping when
• 52:37
  Speaker 4: I get I could do what I want when I want.
• 52:39
  Speaker 4: There's no obligations, and to me, that's priceless. The more roofs,
• 52:43
  Speaker 4: the more leaks, uh these everything I got going on
• 52:46
  Speaker 4: is cool. It looks good on paper, but there's always
• 52:48
  Speaker 4: something like the biggest problem I have with that sweets
• 52:51
  Speaker 4: is the air conditioning. One Sweet's too cold, one Sweet's
• 52:54
  Speaker 4: too hot, the one that's facing the windows how at
• 52:56
  Speaker 4: all the time. So it's like there's nothing perfect right,
• 52:59
  Speaker 4: and when you're made and money, nothing's just I haven't
• 53:01
  Speaker 4: met too many types of businesses that everything's smooth saling.
• 53:05
  Speaker 4: So yeah, I want to scale, but I want to
• 53:07
  Speaker 4: scale up my own pace. You know. Right now it's
• 53:10
  Speaker 4: about my children. Like I got an eighteen year old
• 53:12
  Speaker 4: and a fourteen year old, and you know when my
• 53:15
  Speaker 4: father died, he left me with a funeral and a
• 53:17
  Speaker 4: car payment, you know. So it's like I don't want
• 53:22
  Speaker 4: I believe I'm the first millionaire in my family, and
• 53:25
  Speaker 4: I just want to break that, like that generational not
• 53:28
  Speaker 4: generational curse, but I just want to break.
• 53:31
  Speaker 3: I want to break that. I want my kids' kids
• 53:32
  Speaker 3: to be good.
• 53:34
  Speaker 1: So you mentioned Dubai. I wonder it does the teaching
• 53:38
  Speaker 1: expand internationally and they didn't work in Ireland, Russia, Portugal, Chile,
• 53:42
  Speaker 1: Like is that part of the plan or is that
• 53:45
  Speaker 1: already in place?
• 53:46
  Speaker 4: Yeah, So the issue is with the other countries like
• 53:50
  Speaker 4: to be very transparent. There's not a big bag there
• 53:54
  Speaker 4: for sponsorship dollars because they don't do a lot of
• 53:57
  Speaker 4: revenue like in the Third world countries or like a
• 54:01
  Speaker 4: less developed country. They'll buy one hundred dollars clipper and
• 54:05
  Speaker 4: they will fix, repair solder that one clipper for sixteen years,
• 54:10
  Speaker 4: whereas a barber here would just throw it out and
• 54:12
  Speaker 4: buy another clipper when a supply guy comes.
• 54:15
  Speaker 3: Also, there's certain laws.
• 54:18
  Speaker 4: When you know, like people have distribution rules in certain
• 54:21
  Speaker 4: cities and there's certain states. Also there's there's the wattage
• 54:25
  Speaker 4: the plugs. Certain clippers are going to blow up, so
• 54:29
  Speaker 4: I'll go to where the money is. Like I was
• 54:32
  Speaker 4: speaking to a shot earlier, like I'm finally my first
• 54:35
  Speaker 4: time going to Africa being I'm going to Lagos, Nigeria,
• 54:38
  Speaker 4: and I was asking them a little bit about it.
• 54:40
  Speaker 4: I'm going to go there December, December eleventh to get
• 54:43
  Speaker 4: some footage and I'll be doing hosting my first event there.
• 54:46
  Speaker 4: That's pretty dope. I have family and Angola, but that's
• 54:48
  Speaker 4: on the other side of Africa, so I'm just pretty
• 54:52
  Speaker 4: happy to go there as well. So yeah, I mean
• 54:55
  Speaker 4: I want to see the world and tell my story.
• 54:59
  Speaker 4: And like I said, the money's always like if you're
• 55:02
  Speaker 4: doing the right thing and you're helping others, the money
• 55:04
  Speaker 4: is always going to follow, you know. So I mean,
• 55:07
  Speaker 4: I think we all we have no choice, but the scale,
• 55:09
  Speaker 4: I can't look back now. But like when it comes
• 55:12
  Speaker 4: to real estate, man, I have to feel it. I
• 55:14
  Speaker 4: have to feel it in the heart. Do you ever
• 55:16
  Speaker 4: get some real estate like stuff thrown at you like
• 55:18
  Speaker 4: it's either too good to be true or something's not
• 55:21
  Speaker 4: right with the property. And I usually get that, like
• 55:24
  Speaker 4: my third eye sees that. So like I just bought
• 55:27
  Speaker 4: these three, three airbnbs in a beach town that's extremely on,
• 55:32
  Speaker 4: like new money's moving into the town. I'm literally ten
• 55:35
  Speaker 4: steps away from the ocean in Connecticut, right on the shoreline,
• 55:38
  Speaker 4: next to a carousel, next to an ice cream stand.
• 55:42
  Speaker 4: I bought it off market, but I felt it. I'm like,
• 55:44
  Speaker 4: I looked at the building. It's two two families and
• 55:47
  Speaker 4: one one family, and I'm like, this is going to
• 55:49
  Speaker 4: be a gold mine. So I don't know, I'm not
• 55:52
  Speaker 4: as risky as some of these investors, Like I know
• 55:55
  Speaker 4: some really risky investors. So I just I don't know,
• 55:59
  Speaker 4: a little more calculated that I would think. But I
• 56:02
  Speaker 4: might need some advice on that man, because you guys
• 56:04
  Speaker 4: are the masters of scaling.
• 56:06
  Speaker 1: No thing or two. Yeah, you know, I can't let
• 56:09
  Speaker 1: you get out of here without asking this question because
• 56:11
  Speaker 1: you are the godfather. What are the essential pieces of
• 56:16
  Speaker 1: equipment that a barber should have or that you have?
• 56:21
  Speaker 4: Right?
• 56:21
  Speaker 1: Like, what's the trimmer, what's the like? What should we
• 56:24
  Speaker 1: be using or what would you use?
• 56:26
  Speaker 4: Yeah? I mean, I see, I'm putting I have to
• 56:29
  Speaker 4: use baby Less because I'm in contract with them.
• 56:31
  Speaker 3: I use that.
• 56:31
  Speaker 4: Yeah, that's dope. So I'm gonna I got a dope
• 56:34
  Speaker 4: care packages for you guys, too perfect I need to
• 56:36
  Speaker 4: get I'm gonna get it to you guys. You know, honestly,
• 56:41
  Speaker 4: if you're a good barber, you could cut here with
• 56:42
  Speaker 4: Walmart clippers. Like I'm gonna be completely transparent with you.
• 56:45
  Speaker 4: If you have the technique, you have the technique. My
• 56:48
  Speaker 4: personal stuff is this new Compact series because I believe
• 56:51
  Speaker 4: in traveling, so everything I have is like like for
• 56:53
  Speaker 4: little traveling kits or whatever. So there's a new compact
• 56:57
  Speaker 4: series on babyless clipper, trimmer shaver, And I always like,
• 57:01
  Speaker 4: my biggest piece of advice to barber's is like you
• 57:03
  Speaker 4: should always have overstock and equipment always. A good friend
• 57:08
  Speaker 4: of mine like went to cut Puff a long time
• 57:12
  Speaker 4: ago and he didn't have any This is when clippers
• 57:15
  Speaker 4: were wired. He didn't have an extension cord. So he
• 57:18
  Speaker 4: was in France and Puff wanted the haircut on a
• 57:21
  Speaker 4: balcony and the clipper wires in the reach and he goes, yo,
• 57:24
  Speaker 4: I can't cut your hair here on a balcony.
• 57:27
  Speaker 3: We got to cut in the bathroom.
• 57:28
  Speaker 4: He's like, play boy, I'm paying you this much money
• 57:31
  Speaker 4: to cut my hair, and I flew you to France.
• 57:33
  Speaker 4: You better find an extension cord. You got twenty minutes,
• 57:36
  Speaker 4: so like it. He ended up finding it. Yeah, but
• 57:41
  Speaker 4: he was like, but am I right or wrong? Right?
• 57:43
  Speaker 4: Like you should be completely prepared you're going to any
• 57:48
  Speaker 4: because you'll never know, like you'll never know what you're
• 57:51
  Speaker 4: gonna need. So you know, with that being said, just
• 57:55
  Speaker 4: regardless of what equipment you have, make sure you have it.
• 57:58
  Speaker 4: Make sure you like you'll never know who's going to
• 58:00
  Speaker 4: show up on that set. You might go to cut
• 58:03
  Speaker 4: rashats here, but as managers a Mexican cat from Texas
• 58:06
  Speaker 4: that has straight here out to here. And you didn't
• 58:08
  Speaker 4: bring scissors because rashot than any scissors, or you know,
• 58:10
  Speaker 4: you don't you might get here beard color. You didn't
• 58:13
  Speaker 4: bring beard color to enhance your beard or an enhancement
• 58:15
  Speaker 4: of some sort. So I've learned be prepared because you'll
• 58:19
  Speaker 4: never know if you're on a movie set or video set,
• 58:22
  Speaker 4: what's going to come your way? Where did the best
• 58:24
  Speaker 4: barber's co phone? I don't know? Man all over man,
• 58:28
  Speaker 4: I don't OK.
• 58:29
  Speaker 1: It's okay to say New York.
• 58:31
  Speaker 4: Because you know dr got they came in and they
• 58:34
  Speaker 4: just say about dr Because I have a Dominican Sloan
• 58:37
  Speaker 4: that rents in my in my basement on my of
• 58:40
  Speaker 4: my suits. The thing about Dr is like, at the
• 58:43
  Speaker 4: end of the day, you got Haiti and Dr. Right,
• 58:47
  Speaker 4: they're African people. They're African, but one that speaks French
• 58:51
  Speaker 4: and one to speaks Spanish. So but with the colonization
• 58:55
  Speaker 4: and everything that happened, you got light skinned, blue eyed Dominicans.
• 58:59
  Speaker 4: You got black Michael Blacks and dark skinned Dominicans light skin.
• 59:03
  Speaker 4: So I feel as if the Dominicans were able to
• 59:05
  Speaker 4: master all hair types and a lot like so for
• 59:10
  Speaker 4: all my women, like predominantly the clientele at my sweets
• 59:13
  Speaker 4: are black women that a lot of them work at
• 59:16
  Speaker 4: Yellow Haven Hospital and they come to the Dominican ladies
• 59:19
  Speaker 4: because they know they're here. They're affordable, they get their
• 59:22
  Speaker 4: roller sets, they get their blowouts from the Dominican women.
• 59:25
  Speaker 4: So yeah, big up the Dominican barbers because they do
• 59:27
  Speaker 4: all hair types. Men. To me, you're not a master
• 59:31
  Speaker 4: barber unless you could cut any hair type, Like you
• 59:34
  Speaker 4: have to be able to cut every single hair type
• 59:36
  Speaker 4: to be a master barber.
• 59:38
  Speaker 2: You know that's something shouting my barber Bob's I think
• 59:41
  Speaker 2: he went to your event a few times because I
• 59:43
  Speaker 2: was telling them I was going. He said that he
• 59:44
  Speaker 2: didn't go this year, but he had been. He's very
• 59:46
  Speaker 2: familiar with the event and had good things to say
• 59:49
  Speaker 2: about it. So, yeah, man, Barbara's are vitally important to
• 59:52
  Speaker 2: the ecosystem.
• 59:53
  Speaker 4: You know, they keep the world spinning. That's a fact.
• 59:57
  Speaker 1: He's looking good.
• 59:58
  Speaker 4: Yeah, I mean you had a real like Barber's will
• 1:00:01
  Speaker 4: cut you here for the most important days of your life,
• 1:00:04
  Speaker 4: you know for sure. And I think if we have
• 1:00:07
  Speaker 4: the ability to like to use our relationships because like
• 1:00:11
  Speaker 4: I said, there's nothing worse when I see self made
• 1:00:13
  Speaker 4: in the barber's Instagram by bio, because like, without our clients,
• 1:00:17
  Speaker 4: we ain't nothing. And like the real celebrity client is
• 1:00:21
  Speaker 4: that father that brings his son in every single week.
• 1:00:24
  Speaker 4: Because I remember when I was younger man being waiting
• 1:00:26
  Speaker 4: in hotel lobbies doing half a haircut. A celebrity gets
• 1:00:30
  Speaker 4: gets on the zoom phone, call comes back and like,
• 1:00:33
  Speaker 4: I'm not chasing no, bron.
• 1:00:37
  Speaker 2: Well, I appreciate you, my brother, anything else you want
• 1:00:40
  Speaker 2: to say, or you know, socials and all that.
• 1:00:42
  Speaker 4: Yeah, I'm j a y Underscore Majors at Connecticut Barbara
• 1:00:46
  Speaker 4: Expo June fifth, fifth through the eighth. This year, there's
• 1:00:50
  Speaker 4: going to be a Mohican son. It's my fifteen year
• 1:00:52
  Speaker 4: anniversary of the show. So thank you. So we're probably
• 1:00:55
  Speaker 4: gonna do like a big I'm thinking of possibly doing
• 1:00:58
  Speaker 4: a comedy show. I'm talking to some big commute and
• 1:01:01
  Speaker 4: you know, just just come on out. It's a dope resort.
• 1:01:04
  Speaker 4: And you know, I just want to thank you guys
• 1:01:05
  Speaker 4: for honestly you having me here. Man. I'm I'm a
• 1:01:08
  Speaker 4: big fan of what you guys are doing because it
• 1:01:10
  Speaker 4: is needed. It's like, this is essential right now, man,
• 1:01:14
  Speaker 4: because money is scarce, and you know what is gold
• 1:01:19
  Speaker 4: at today? Man? That sways like up one hundred thousand
• 1:01:22
  Speaker 4: the other day right that we.
• 1:01:24
  Speaker 1: Will check in two seconds it was a forty three
• 1:01:26
  Speaker 1: hundredunce shut down to forty one.
• 1:01:30
  Speaker 4: But why have you guys here real quick? Man? What
• 1:01:32
  Speaker 4: is eyl Like? What are y'all doing now? Because I'm like,
• 1:01:35
  Speaker 4: I love the investment. I'm definitely making it. You gotta come.
• 1:01:38
  Speaker 2: We got to do some level of collaboration, That's what
• 1:01:40
  Speaker 2: I was thinking, barbar especially we got the ve in
• 1:01:42
  Speaker 2: the marketplace.
• 1:01:43
  Speaker 4: Yeah, it's sad to be dope to kind of have
• 1:01:45
  Speaker 4: some level of part city. Are you doing Atlanta again?
• 1:01:48
  Speaker 4: You know we haven't announced it yet. Okay, okay, alert
• 1:01:51
  Speaker 4: issue coming to alert coming soon. Yeah. I want to
• 1:01:55
  Speaker 4: be able to hopefully give you guys some sponsorship or
• 1:01:59
  Speaker 4: some way to help out. I appreciate just for what
• 1:02:02
  Speaker 4: you're doing. I feel like so many people need to
• 1:02:04
  Speaker 4: hear this man, and you guys are genuine you know
• 1:02:07
  Speaker 4: what I mean, Like you really care. So I appreciate that.
• 1:02:10
  Speaker 1: Thanks you man, appreciate my brother.
• 1:02:11
  Speaker 4: Yeah.
• 1:02:12
  Speaker 2: Yeah, let's definitely. Let's definitely connect anything we possibly can't.
• 1:02:15
  Speaker 1: If you got any students that uh interested in coming
• 1:02:17
  Speaker 1: down and we can work something out. Get some here
• 1:02:19
  Speaker 1: cuts away, Yeah.
• 1:02:20
  Speaker 4: Let's do it. Whatever had a barber for y'all today,
• 1:02:23
  Speaker 4: he's not. I guess someone messaged him and the authentic
• 1:02:26
  Speaker 4: someone from your team messaged him. He cuts Jalen and
• 1:02:29
  Speaker 4: Ray Kwan and a.
• 1:02:30
  Speaker 1: Couple of other Oh yeah, yeah, that's the he might
• 1:02:36
  Speaker 1: be ahead of Jalen.
• 1:02:37
  Speaker 4: Got the well now, Jayleen Rose Yeah, Jaylen Roses is here,
• 1:02:41
  Speaker 4: is like he's the king, He's the king from our
• 1:02:43
  Speaker 4: team message him someone Yeah, he's like, I'm so mad.
• 1:02:46
  Speaker 4: Son happened. He thought someone from Earned your Leisure message
• 1:02:49
  Speaker 4: him a while ago. I think he was. He was
• 1:02:52
  Speaker 4: on ESPN a lot with Jalen.
• 1:02:53
  Speaker 1: So Jalens is ridiculous, Yeah, crazy, Ray kwans fable.
• 1:03:00
  Speaker 3: Jalen gets a haircut four times a week. Oh that's
• 1:03:03
  Speaker 3: a lot. Four times a week. That's a lot. That's
• 1:03:05
  Speaker 3: a lot.
• 1:03:06
  Speaker 1: Yeah yeah, not as lone as crazy.
• 1:03:09
  Speaker 2: Hi, my brother. I appreciate you man. Thank you guys.
• 1:03:12
  Speaker 2: Rock on to you next week.
• 1:03:13
  Speaker 4: Pace