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E.35 Every Business Comes Down to These 3 Things | High School Hustle · Elevate The Hustle

• 0:00
  SPEAKER_03: One of our guys didn't know that the bus was on and you know was installing our system and basically you know fried the whole battery on the bus and there was some small fire that fortunately didn't become a large fire.
• 0:14
  SPEAKER_01: Elevate the hustle.
• 0:15
  SPEAKER_01: Yeah.
• 0:21
  SPEAKER_02: Welcome to Elevate the Hustle, where we break down what it actually means to build teams, scale companies, and lead with intensity.
• 0:28
  SPEAKER_02: I'm your host, Dan Mayton.
• 0:29
  SPEAKER_01: And I'm Don Picharillo.
• 0:31
  SPEAKER_01: And today we're here with Scott and Peter from high school hustle, who help teenagers launch businesses.
• 0:38
  SPEAKER_01: Welcome, guys.
• 0:39
  SPEAKER_01: Yeah, welcome.
• 0:39
  SPEAKER_01: Great to be here.
• 0:41
  SPEAKER_02: Welcome to the show.
• 0:43
  SPEAKER_02: Excited to guys have you guys on.
• 0:46
  SPEAKER_02: Let's get started with my favorite question.
• 0:49
  SPEAKER_03: What does the word hustle mean to you guys?
• 0:52
  SPEAKER_03: Great, great question.
• 0:54
  SPEAKER_03: You know, I think hustle to me is uh a way to solve other people's problems.
• 0:59
  SPEAKER_03: It's a way to also find that extra effort in yourself where you break through that fear, worry, doubt, insecurity, and do something special.
• 1:08
  SPEAKER_00: Yeah, what comes to mind for me, our number one value at high school hustle is faith over fear.
• 1:13
  SPEAKER_00: And it's just uh getting out there and uh failing fast and learning from it.
• 1:18
  SPEAKER_02: Well, let's get right into it.
• 1:20
  SPEAKER_02: Let's talk about some of your failures, Scott and Peter.
• 1:23
  SPEAKER_02: How did you guys how did you guys even start this?
• 1:26
  SPEAKER_03: I want failures along the way.
• 1:28
  SPEAKER_03: I I'll hit mine, but I want to give a perfect example.
• 1:31
  SPEAKER_03: So we just had our first or second year wrap up, June 1, August 1.
• 1:36
  SPEAKER_03: And on Friday, I had one of these high school hustlers at my house.
• 1:41
  SPEAKER_03: I didn't know, you know, I have somebody help me manage um and an assistant help organize it.
• 1:47
  SPEAKER_03: He's there, it's pouring rain, and he has this truck and a power washer, and he's going to town on my house.
• 1:54
  SPEAKER_03: And I'm like, dude, it's getting pretty rough out here.
• 1:56
  SPEAKER_03: And his dad calls him and goes, There's a tornado watch, you need to get home.
• 2:01
  SPEAKER_03: And it's this 15-year-old who Scott knows is just grinding through it to win the competition.
• 2:08
  SPEAKER_03: And I think that's the breakthrough that I think is so powerful that when you feel it, you look back and you say, I'm a different human after going through that experience.
• 2:16
  SPEAKER_03: And that's what we hope to provide.
• 2:18
  SPEAKER_03: And that's what Scott and I had as kids.
• 2:20
  SPEAKER_03: So for me, uh, I threw did the lemonade stands, did all kinds of terrible hustles.
• 2:26
  SPEAKER_03: I always say I have about 44 hustles, three of which made real money.
• 2:30
  SPEAKER_03: The rest I learned.
• 2:31
  SPEAKER_02: Three, three is three is pretty good, by the way.
• 2:34
  SPEAKER_03: Exactly.
• 2:34
  SPEAKER_03: This is what I tell everyone, three is great, right?
• 2:36
  SPEAKER_03: So I three is great.
• 2:38
  SPEAKER_03: So so the three good ones, right?
• 2:39
  SPEAKER_03: Let's so you know, lemonade stands, all that stuff I don't count, I don't count because it never really broke out.
• 2:44
  SPEAKER_03: But then at like 17, I love dance parties.
• 2:48
  SPEAKER_03: And as a freshman, I helped organize a school dance party in the in the gym.
• 2:52
  SPEAKER_03: I watched, we made some pretty good cash for the the trip the freshman made.
• 2:57
  SPEAKER_03: And by junior year, my dad had a business in 2007, 2008 that uh was basically going bankrupt.
• 3:04
  SPEAKER_03: It was a magazine, and I got fired up.
• 3:07
  SPEAKER_03: Uh, I felt I felt like I needed to provide for the family.
• 3:10
  SPEAKER_03: He said, you know, they were gonna have trouble paying mortgage.
• 3:13
  SPEAKER_03: He was in transition with the business.
• 3:15
  SPEAKER_03: So I rented a gym with my first business partner.
• 3:18
  SPEAKER_03: We charged 10 bucks a pop and we had a thousand kids show up and we made 10 grand, paid the cop 500 bucks, the DJ 500 bucks, rented the facility for a thousand.
• 3:28
  SPEAKER_03: So we had eight grand profit.
• 3:30
  SPEAKER_03: And it's like, whoa, I had a blast.
• 3:33
  SPEAKER_03: It took five hours.
• 3:35
  SPEAKER_03: So we just kept compounding that and we'd make a good night, we'd make you know, seven, eight thousand dollars.
• 3:40
  SPEAKER_03: We'd split that in two, and we made about I made about thirty thousand dollars profit, uh, which I got to pay my parents' mortgage.
• 3:48
  SPEAKER_03: It was a real breakthrough moment for me where I started um chipping in and then I saved some of that money in college, started a business, started an idea.
• 3:57
  SPEAKER_03: I was student body president at Indian University.
• 4:00
  SPEAKER_03: We tracked the buses, uh, did investment banking for a year, quit to go do that idea full time, and then we bootstrapped the business with my partner and an amazing team, and we sold the Ford Motor Company in 2019.
• 4:12
  SPEAKER_03: And after that, I was kind of going some dark places of you know, you you passed the the inline, the finish line, you're always told you're gonna be set free and happy, had some money, uh, was not fulfilled, was not happy.
• 4:24
  SPEAKER_03: And really went into kind of the dark places of my soul and thought about, man, fresh high school, freshman, junior year, getting through that changed everything because you go from a victim from a child to a man, you go from a warrior, a doubter to I can solve problems and met Scott, uh, let him share his story, but got really fired up to try and create things something for students together.
• 4:45
  SPEAKER_03: We've failed on so many parts of high school hustle, so many.
• 4:49
  SPEAKER_03: But through that, we've iterated to understand how to help uh accelerate the next generation of entrepreneurs.
• 4:56
  SPEAKER_01: Did you get to meet girls at these parties?
• 4:58
  SPEAKER_01: Is that was that like part of it?
• 5:00
  SPEAKER_03: Dude, you know, I'm not I'm not, you know, I was I was a high school boy, right?
• 5:03
  SPEAKER_03: I'm like 17.
• 5:04
  SPEAKER_03: So these were not like high class, you know, you're like dancing, you know, two by two.
• 5:10
  SPEAKER_03: These were like uh tennis pros or golf pros, tennis hoes.
• 5:16
  SPEAKER_03: These were these were not classy dance parties, but they sold out, man.
• 5:20
  SPEAKER_03: And we it felt like a Vegas club, but obviously no alcohol.
• 5:24
  SPEAKER_03: There's a cop at the front.
• 5:26
  SPEAKER_03: If you were drunk, you know, they sat you down, called your parents, you got picked up.
• 5:30
  SPEAKER_03: And but we had fog machines, we had lights, we had lasers.
• 5:33
  SPEAKER_03: It was a ballet studio by day.
• 5:35
  SPEAKER_03: And then we just kind of found it.
• 5:37
  SPEAKER_03: We're like, this is what we need.
• 5:38
  SPEAKER_03: So she didn't have any venues on weekends, she had nothing going on unless it was competition during the day.
• 5:44
  SPEAKER_03: So we just give her like a thousand dollars cash and we'd have it from like six or seven until 10 or 11 at night.
• 5:52
  SPEAKER_03: Uh, and we got it down.
• 5:54
  SPEAKER_03: I mean, we were pumping these parties out.
• 5:56
  SPEAKER_03: So the the biggest highlight, dude, I'll never forget this.
• 5:59
  SPEAKER_03: I went to Europe.
• 6:00
  SPEAKER_03: So my my parents, I was 18 in high school still, and I I had some money.
• 6:03
  SPEAKER_03: So I was like, I'm gonna go to Europe.
• 6:05
  SPEAKER_03: I've never been, I want to travel.
• 6:06
  SPEAKER_03: My mom was like, You can't go.
• 6:08
  SPEAKER_03: I was like, I'm 18, I'm gonna go.
• 6:09
  SPEAKER_03: I'm paying for it.
• 6:11
  SPEAKER_03: I come back from Europe and my partner, Steven, hands me a wad of cash and a rubber band, and it was five grand.
• 6:19
  SPEAKER_03: And I'll it's like maybe four grand, something in that range.
• 6:21
  SPEAKER_03: And I was like, this is awesome.
• 6:23
  SPEAKER_03: This is so cool.
• 6:25
  SPEAKER_03: And then he was out of town and I threw a party and handed him the cash.
• 6:30
  SPEAKER_03: And I think those are the moments where you're like, I'm having fun, I'm providing value, right?
• 6:36
  SPEAKER_03: Like I'm I'm proud of the value that kids weren't like in basements or doing drugs somewhere or, you know, doing something sketchy.
• 6:42
  SPEAKER_03: They're in a place that's a facility with a police officer, you know, that that they're safe and that it was a product they wanted.
• 6:49
  SPEAKER_03: Um, so yes, there were girls there.
• 6:51
  SPEAKER_03: There were, you know, sometimes they're showed up in, you know, Midwestern winters in a jacket, but then they have a bathing suit underneath, right?
• 6:59
  SPEAKER_03: We do spring break in February and January.
• 7:01
  SPEAKER_02: So I'm sure I'm sure you made a lot of parents very happy that their daughters were coming out in in in bikinis in the Midwest in the winters.
• 7:11
  SPEAKER_00: Yeah, hey, Michael.
• 7:14
  SPEAKER_02: Yeah, how did you get involved?
• 7:15
  SPEAKER_02: We got a transition to Scott after that.
• 7:17
  SPEAKER_00: Um, yeah, so I my high school hustle, I did uh newspaper routes and um knew kind of I had entrepreneurship in my genes.
• 7:27
  SPEAKER_00: My parents were entrepreneurial.
• 7:29
  SPEAKER_00: Uh, but for me, kind of the opposite of Peter, I actually didn't become an entrepreneur until age 45.
• 7:35
  SPEAKER_00: And um after a long career at United Healthcare, knew a lot about healthcare, built uh two software companies and sold them pretty quickly.
• 7:46
  SPEAKER_00: Um, and found myself like, I thought, okay, I'm just gonna play a lot of pickleball, golf, travel.
• 7:53
  SPEAKER_00: And this was like age uh 54, and uh literally got bored out of my mind.
• 8:00
  SPEAKER_00: And um there's only so much golf and pickleball you can play.
• 8:04
  SPEAKER_00: I feel like you know, I'm wired to have a purpose.
• 8:07
  SPEAKER_00: And so uh the thing that triggered high school hustle for me, um, my son was a junior in college, and he called home and he said, Hey dad, I need to do an internship.
• 8:19
  SPEAKER_00: Can I do it at your company?
• 8:21
  SPEAKER_00: And I said, Yeah, you could, but you're gonna be bored out of your mind.
• 8:24
  SPEAKER_00: You won't add much value to us.
• 8:26
  SPEAKER_00: We probably won't add any value to you.
• 8:28
  SPEAKER_00: I said, Why don't you um at the time I was a big fan of Nick Huber.
• 8:33
  SPEAKER_00: He's got a uh a site out there called Sweaty Startup, and he puts out these playbooks on how you can start like a business on a weekend for like a hundred bucks.
• 8:43
  SPEAKER_00: And I said, I said, Kyle, why don't you and your roommate uh go look at the 200 businesses he loves, find one, come home for the summer, and just do that and see how far you can take it.
• 8:54
  SPEAKER_00: See how much money you can make in a summer.
• 8:56
  SPEAKER_00: And uh him and his roommate came home for four months.
• 8:59
  SPEAKER_00: They built a pressure washing business.
• 9:02
  SPEAKER_00: They both made about 10 grand.
• 9:04
  SPEAKER_00: More importantly, they tried door knocking, uh, yard signs, door hangers, Facebook marketplace.
• 9:11
  SPEAKER_00: They had to learn QuickBooks.
• 9:13
  SPEAKER_00: They both said at the end of the summer, we learn more in four months than we learned in four years of college.
• 9:18
  SPEAKER_00: And then when they went to get jobs, they kind of highlighted that on their resume.
• 9:23
  SPEAKER_00: And they put, you know, co-founder, CEO of Knapptown Washing, pressure washing business, you know, they got like something like eight, five-star reviews on their on their website on Google.
• 9:35
  SPEAKER_00: And um, and they both got jobs before their peers because they proved, you know, there's so many stacks of like resumes with like 3.5, 4.0 students, but we have no idea if they can actually do anything.
• 9:47
  SPEAKER_00: And they proved that by applying what they know, they could go build something, and that's what employers want.
• 9:54
  SPEAKER_00: So it's not every kid's gonna go bu be an entrepreneur, but we feel like learning this skill and building this muscle is gonna help you no matter what.
• 10:03
  SPEAKER_00: And so that's what triggered like why I wanted to go build high school hustle, and uh Peter and I set out to do it.
• 10:10
  SPEAKER_02: I have so many questions, but I so how did you guys actually say we're gonna do this?
• 10:17
  SPEAKER_02: You guys gave us the reason of of why and the determination.
• 10:21
  SPEAKER_02: Was there like some sort of moment that that said we're gonna go ahead and do this?
• 10:26
  SPEAKER_00: Uh year one, um, I got a buddy of mine, Jay Height, that runs a nonprofit in Indy called Shepherd Community, and they kind of serve um, you know, lower income kids in the inner city, kind of IPS, Indianapolis public school system.
• 10:43
  SPEAKER_00: And year one, what it looked like, uh, he fed us 15 kids.
• 10:47
  SPEAKER_00: And the goal was over the summer, when they didn't have academic sports band, can we get these 1,500 kids or 15 kids to put up 500 bucks in revenue during the summer?
• 10:58
  SPEAKER_00: And they came from nothing.
• 10:59
  SPEAKER_00: And out of like 15, we got 12 to do it.
• 11:02
  SPEAKER_00: Our rock star student made 25 grand in one summer uh doing pressure washing.
• 11:08
  SPEAKER_00: And Peter came along that's that that year when we were like coaching up the kids and he visited as a mentor.
• 11:15
  SPEAKER_00: Peter and I had just met.
• 11:17
  SPEAKER_00: He's like, dude, what are you doing?
• 11:18
  SPEAKER_00: He's like, Have you ever done anything without a partner?
• 11:20
  SPEAKER_00: I'm like, I really have it.
• 11:22
  SPEAKER_00: He's like, Have you ever done anything small scale?
• 11:24
  SPEAKER_00: I'm like, no, I have it.
• 11:25
  SPEAKER_00: He's like, How about we join forces and we take this thing national?
• 11:29
  SPEAKER_00: And Peter, I'll let you take it from there.
• 11:31
  SPEAKER_03: Yeah, I have to give a little bit of credit.
• 11:33
  SPEAKER_03: We joined a uh group called Tiger 21, uh, a great organization, and big fan of YPO, EO, Tiger, all these groups that are trying to get you around peers.
• 11:46
  SPEAKER_03: And when we're in there, you know, there's a table of eight people who came from nothing or basically nothing.
• 11:52
  SPEAKER_03: Guess what all of them did?
• 11:54
  SPEAKER_03: Can you guys guess what they were doing in high school?
• 11:56
  SPEAKER_02: They were all selling cells.
• 11:58
  SPEAKER_03: There you go.
• 12:00
  SPEAKER_03: Every single one of them.
• 12:02
  SPEAKER_03: Okay, there was one who's a close friend that said he didn't have any.
• 12:05
  SPEAKER_03: And finally, after six years of knowing him well, he was like, Oh, yeah, I did do the newspaper route delivery.
• 12:12
  SPEAKER_03: And I was like, Yeah, there it is, man.
• 12:14
  SPEAKER_03: He did it through junior high and high school.
• 12:16
  SPEAKER_03: He was his own running the newspaper route.
• 12:18
  SPEAKER_03: So for me, it was this epiphany of I look at Scott and he had this skill from high school that he chose to not use until his 40s, which I actually love his story because it's like it's sitting in your pocket ready to go.
• 12:31
  SPEAKER_03: It's like this lethal professional weapon that anytime you want to choose the off-ramp from the corporate life or whatever you're doing, or maybe you get fired.
• 12:39
  SPEAKER_03: Boom, you pull out this weapon and you say, I'm gonna try and provide for myself and provide value to the world.
• 12:45
  SPEAKER_03: So, seeing that, Scott and I looked at each other and I had I had done this thing where I went into a lunchroom uh with another guy in this group, and we promoted him, and we got like 300, 400 students to sign up in one lunch uh to try and get mentored.
• 13:00
  SPEAKER_03: But I was going one direction, Scott was doing kind of the in-person ground to ground, and we were like, the answer is probably between what we're doing.
• 13:07
  SPEAKER_03: And frankly, you know, I think this is something important to recognize.
• 13:10
  SPEAKER_03: We both had made some money, we sold a couple businesses, but you still get scared of failure, right?
• 13:16
  SPEAKER_03: We've never done a nonprofit, we didn't know what the hell we're doing.
• 13:19
  SPEAKER_03: You also get scared of like, you know, we're not, we don't have big cash flow, we have we have assets, but you're burning your own cash.
• 13:27
  SPEAKER_03: So you and I say this to inspire if you're thinking of doing something big, grab a cool friend and chip in, right?
• 13:34
  SPEAKER_03: And so he and I, you know, I made fun of Scott because I was like, dude, you're giving yourself a job.
• 13:39
  SPEAKER_03: And he's like, Yeah.
• 13:40
  SPEAKER_03: I was like, you should not be employed as an employee in this organization.
• 13:45
  SPEAKER_03: It's gonna limit the scale.
• 13:46
  SPEAKER_03: We need to hire someone awesome.
• 13:48
  SPEAKER_03: And I wanted to hire a person that was wrong.
• 13:51
  SPEAKER_03: Scott wanted to hire the perfect person who's our executive director today, Hunter, who's a rock star.
• 13:55
  SPEAKER_03: He wanted to start a business.
• 13:57
  SPEAKER_03: Scott was gonna invest in his business, didn't invest in the business, convinced him to work at our lead our nonprofit.
• 14:03
  SPEAKER_03: And we just chipped in.
• 14:04
  SPEAKER_03: So I covered half his salary, Scott covered half his salary, which I didn't have the balls, honestly, to do that on my own.
• 14:11
  SPEAKER_03: With Scott, it was like suddenly we could we could chip in and pay a six-figure salary and get real confident about doing this in a real way.
• 14:19
  SPEAKER_03: And and frankly, that was the best decision we've made.
• 14:22
  SPEAKER_03: Scott said was hiring Hunter, was teaming teaming up, hiring Hunter and building out the organization.
• 14:27
  SPEAKER_03: And then, you know, failing a lot.
• 14:28
  SPEAKER_03: But that was the crystal moment was I've never done a business without a partner.
• 14:32
  SPEAKER_03: I never intend to.
• 14:33
  SPEAKER_03: Why would you do a nonprofit without one?
• 14:34
  SPEAKER_03: That's awesome.
• 14:35
  SPEAKER_01: So you guys talked a lot about failures, but I don't think we've heard any failures so far.
• 14:41
  SPEAKER_01: All we've heard are your success stories.
• 14:44
  SPEAKER_02: They're that good, though.
• 14:45
  SPEAKER_01: Do you want to give us some nuggets here about you know some of the screw-ups that you've had and the lessons that you've learned?
• 14:52
  SPEAKER_03: I I got a couple quick ones that are good.
• 14:54
  SPEAKER_03: So when I'm throwing the dance parties, you know, one is like you get a lot of hate.
• 14:58
  SPEAKER_03: So like I had all these buddies in my high school that were, I don't know, jealous, mad, didn't like me.
• 15:02
  SPEAKER_03: I don't know, who knows?
• 15:03
  SPEAKER_03: They would get on our Facebook page when we'd launched these parties and they would just destroy me.
• 15:07
  SPEAKER_03: Just destroy us.
• 15:09
  SPEAKER_03: We're ripping kids off.
• 15:11
  SPEAKER_03: This is sucked.
• 15:11
  SPEAKER_03: These parties suck, they never came, but they just hate all over them.
• 15:15
  SPEAKER_03: You know, so that that's that's one example.
• 15:17
  SPEAKER_03: And then in college, when we were starting my my business again, like the student newspapers, like basically communists, and they're like, What are you doing creating a way to track creating a business?
• 15:27
  SPEAKER_03: This is bad, blah, blah, blah.
• 15:29
  SPEAKER_03: So so I think that those are some pure examples.
• 15:31
  SPEAKER_03: Then as we started that business, this is even a successful one.
• 15:35
  SPEAKER_03: We're installing on buses.
• 15:36
  SPEAKER_03: We tracked buses with software.
• 15:38
  SPEAKER_03: We basically literally blew up a bus.
• 15:40
  SPEAKER_03: So it we we uh the we did one of our guys didn't know the the bus was on and you know was installing our system and basically, you know, fried the whole battery on the bus, and there was some small fire that fortunately didn't become a large fire.
• 15:58
  SPEAKER_03: You know, so those those are just a handful of of those are on what I'd call successes, right?
• 16:03
  SPEAKER_03: That had failures during them.
• 16:05
  SPEAKER_03: The other failures I think mostly are essentially examples of bad product market fit, you know, not a need.
• 16:12
  SPEAKER_03: It's something I think people want that they don't actually want, or price points way too high.
• 16:16
  SPEAKER_03: And I have dozens and dozens of examples of that, of where it just flopped completely.
• 16:21
  SPEAKER_03: So after I sold my business, I had this great idea.
• 16:24
  SPEAKER_03: I spent uh I spent a good amount of money building out a full application, completely flopped.
• 16:30
  SPEAKER_03: Tried it with two companies, like one week they used it, second week they stopped using it.
• 16:35
  SPEAKER_03: So I think you you get those, but you build a muscle to not worry about them and learn to cut them quick, move on.
• 16:42
  SPEAKER_03: Scott, what do you what do you have to say?
• 16:44
  SPEAKER_00: Yeah, I would say specific to high school hustle.
• 16:47
  SPEAKER_00: Um we first started, we were trying to like we had no idea, like we both know how to make money and for-profits, but like a nonprofit's way harder.
• 16:56
  SPEAKER_00: It's so a couple failures.
• 16:58
  SPEAKER_00: One, we were trying to recruit kids, and the way we were going about it, we were starting at like the top and trying to get in with like the superintendents, and then we were trying to work through like the principal level, and then they'd hand us off.
• 17:09
  SPEAKER_00: And literally, it would take like 12 meetings to try to open up one school.
• 17:14
  SPEAKER_00: And we're like, what the heck?
• 17:15
  SPEAKER_00: This sucks.
• 17:16
  SPEAKER_00: Like we were getting no traction.
• 17:17
  SPEAKER_00: And they were also like, What do you want to do?
• 17:19
  SPEAKER_00: Like, you want to you want to come in and give money away?
• 17:21
  SPEAKER_00: Like it was it sounded too good too good to be true.
• 17:24
  SPEAKER_00: Peter comes in with this brilliant idea, and Hunter and I are like, that will never work.
• 17:29
  SPEAKER_00: He said, Hey, let's try this.
• 17:31
  SPEAKER_00: He said, Let's go into the lunchroom.
• 17:33
  SPEAKER_00: And every administrator said, Whatever you do, don't go into the lunchroom.
• 17:36
  SPEAKER_00: Like, it's scary.
• 17:37
  SPEAKER_00: Like these kids, uh, the only time they have to be on their phone all day long is during lunch, and their heads are down and they're just scrolling like crazy.
• 17:46
  SPEAKER_00: And they said, you know, people have come in during lunch and it's just a disaster.
• 17:50
  SPEAKER_00: Like nobody pays attention.
• 17:52
  SPEAKER_00: And Peter's like, what the heck?
• 17:54
  SPEAKER_00: Peter's like introvert, like everything he uh flips, like, you know, how do we, you know, how are you guys trying it?
• 18:00
  SPEAKER_00: And he's like, that's a fail.
• 18:02
  SPEAKER_00: Let's let's flip it.
• 18:03
  SPEAKER_00: And so anyway, the flip was we go into a lunchroom, Hunter's like 6'4, big, strong dude, like all the energy in the world.
• 18:11
  SPEAKER_00: He'll get a mic and he brings in a briefcase full of a hundred grand.
• 18:15
  SPEAKER_00: And he says, This summer we're giving away a hundred grand.
• 18:19
  SPEAKER_00: And here's how we're gonna do it we're gonna have this summer competition.
• 18:21
  SPEAKER_00: But right now in this lunchroom, we've got a hundred dollar bill, and we want to hear the best pitch, you got 30 seconds, and come up and pitch us on your idea on how you're gonna win part of that 100 grand, and you'll get the 100 bucks.
• 18:34
  SPEAKER_00: And sure enough, this thing worked.
• 18:36
  SPEAKER_00: And we had to plan a couple bold kids, like we go in there and pre-work the crowd, say, hey, you look bold, come run it up first.
• 18:43
  SPEAKER_00: We had like have two or three kids run up, and then once that line formed, it went out the door, and that's how we like flipped it from going from school administrator to school administrator, total fail.
• 18:55
  SPEAKER_00: This idea that Peter had brilliant.
• 18:58
  SPEAKER_02: Tell us about the model, like what it, what it, what it actually is, and and you know, I know you guys are giving away money.
• 19:05
  SPEAKER_02: How does it actually work?
• 19:06
  SPEAKER_03: Kind of it was the the nooks and crannies of it.
• 19:09
  SPEAKER_03: So the the simple we failed a lot, right?
• 19:12
  SPEAKER_03: As Scott said.
• 19:13
  SPEAKER_03: The current model today we've we've realized is they're super busy.
• 19:18
  SPEAKER_03: So during the year, all we're trying to do is get their brain moving.
• 19:21
  SPEAKER_03: So the kids would get, we come into lunchrooms at schools, or other people can go in it to try and gain interest.
• 19:28
  SPEAKER_03: That's just to get kids to sign up.
• 19:30
  SPEAKER_03: And the hundred bucks was whoever had the most actionable idea to do that weekend.
• 19:34
  SPEAKER_03: But really, all of high school hustle is the flip.
• 19:37
  SPEAKER_03: It's the opposite of all entrepreneurship stuff in high school.
• 19:41
  SPEAKER_03: All of those are building to a case competition where you present, usually in the month of April or May.
• 19:46
  SPEAKER_03: So that's how all of the ones we've seen around the country are.
• 19:48
  SPEAKER_03: And you're presenting to a group of teachers or whoever, and they say, everyone's a thumbs down, but you, Billy or Sarah, you won.
• 19:56
  SPEAKER_03: Good job.
• 19:57
  SPEAKER_03: Which is the opposite of business.
• 19:58
  SPEAKER_03: Business everyone can win.
• 20:00
  SPEAKER_03: So what we do is when all of those are done around May, school's getting out, that's when we start, which is summer.
• 20:07
  SPEAKER_03: June 1 to August 1 is the competition.
• 20:11
  SPEAKER_03: The goal is to just beat the summer.
• 20:12
  SPEAKER_03: Everyone could beat the summer by making more than$2,500, which is the average high school job.
• 20:17
  SPEAKER_03: If you can make$2,500 on your own, you've won the competition.
• 20:21
  SPEAKER_03: And so we set aside uh about 100, 150 kids.
• 20:24
  SPEAKER_03: We'll win a financial reward, the first 150 to get there from nationwide.
• 20:30
  SPEAKER_03: First year we first year of kind of coming together, Scott and I had the state of Indiana, had two, 3,000 kids sign up.
• 20:37
  SPEAKER_03: The second year we expanded nationwide.
• 20:39
  SPEAKER_03: We have kids in 32 states that competed this summer, actually generating money.
• 20:44
  SPEAKER_03: Now, so the big thing is just to win, make more than$2,500.
• 20:48
  SPEAKER_03: And it's really, we're we modeled it all after Scott's great idea with his son.
• 20:53
  SPEAKER_03: I mean, we want to see them take it from zero to 100 CEO.
• 20:56
  SPEAKER_03: I made a couple, you know, over$2,500.
• 20:58
  SPEAKER_03: I learned all facets.
• 21:01
  SPEAKER_03: But as all, you know, we're we're capitalists.
• 21:04
  SPEAKER_03: So you want to go to the next level.
• 21:05
  SPEAKER_03: What's the next level?
• 21:06
  SPEAKER_03: The top 20 students we reward first year we did$10,000 to each of the top 10.
• 21:11
  SPEAKER_03: This year we're doing$5,000 to each of the top 20.
• 21:14
  SPEAKER_03: And that's pure capitalism.
• 21:16
  SPEAKER_03: See what the top revenue is you can generate.
• 21:18
  SPEAKER_03: So here's a guess.
• 21:20
  SPEAKER_03: Stand um, who what do you think the top revenue is this summer?
• 21:24
  SPEAKER_03: We just finished from June 1 to August 1.
• 21:27
  SPEAKER_03: What will our top revenue be?
• 21:29
  SPEAKER_03: 70,$71,000.
• 21:31
  SPEAKER_03: You got you guys are pros.
• 21:33
  SPEAKER_03: You're like right on it.
• 21:34
  SPEAKER_03: Scott is the exact number, I think it was around 70, 75.
• 21:38
  SPEAKER_03: Yeah, did we give you that already?
• 21:40
  SPEAKER_02: No, you didn't give us that.
• 21:41
  SPEAKER_02: Wow, we're just we're we're pros, like you said.
• 21:45
  SPEAKER_03: Yeah, so that you know, landscaping super popular.
• 21:47
  SPEAKER_03: That was our our winner.
• 21:50
  SPEAKER_03: He is a crew of about six to eight guys that are uh mostly high school students as well, and they're doing all kinds of landscaping jobs.
• 21:57
  SPEAKER_03: And our top ten Our top 10 kids last summer generated something like$350,000.
• 22:04
  SPEAKER_03: Uh just those top 10.
• 22:06
  SPEAKER_03: So it's really the the two tiers.
• 22:09
  SPEAKER_03: You have everybody can win at beating the summer or winning the summer.
• 22:12
  SPEAKER_03: And then you have, hey, let's blow the roof off this thing and see what you can do at the highest level.
• 22:17
  SPEAKER_00: The dream is can we get this in all 50 states and maybe even go international and give away.
• 22:24
  SPEAKER_00: We want to get it to the point where we can give away a million a year.
• 22:27
  SPEAKER_00: We've created a giant software.
• 22:29
  SPEAKER_00: Peter and I are both software guys.
• 22:30
  SPEAKER_00: We sold software businesses.
• 22:32
  SPEAKER_00: We got a giant software leaderboard that tracks every kid to the penny.
• 22:36
  SPEAKER_00: So at any given time, they can go in and see kind of how they rank.
• 22:40
  SPEAKER_00: But what what why we did it, like we looked around and we saw like all the entrepreneurship programs in the world are pretty much for kids, are pretty much pitch competitions, which are kind of theory, hypothetical.
• 22:53
  SPEAKER_00: And we're like, we need something that exists in the world that's learning by doing.
• 22:57
  SPEAKER_00: That's how you make real money.
• 22:59
  SPEAKER_00: You go out and you do it.
• 23:00
  SPEAKER_00: And you get punched in the face and you get back up and you get back up.
• 23:04
  SPEAKER_00: And that's why we created this.
• 23:05
  SPEAKER_00: Get kids to overcome their fear.
• 23:07
  SPEAKER_00: That's the number one thing.
• 23:09
  SPEAKER_00: And once they overcome their fear, it doesn't matter how smart they are, how talented they are, they're gonna go forever.
• 23:15
  SPEAKER_02: So I I have I have a very important question because because first of all, absolutely love everything you guys are doing.
• 23:22
  SPEAKER_02: I mean, I I could delaze you guys all day, but I have a question.
• 23:26
  SPEAKER_02: What happens to the kids that don't succeed?
• 23:29
  SPEAKER_03: Yeah.
• 23:29
  SPEAKER_02: Is great is is there like you know a program for them?
• 23:33
  SPEAKER_02: Is there like some sort of schooling?
• 23:34
  SPEAKER_02: Like what what are those numbers?
• 23:36
  SPEAKER_03: Like great question.
• 23:37
  SPEAKER_03: So and I skipped one part.
• 23:38
  SPEAKER_03: So there's there's three levels that you can win.
• 23:41
  SPEAKER_03: The first level is make a hundred dollars.
• 23:43
  SPEAKER_03: That's it.
• 23:44
  SPEAKER_03: When you make a hundred dollars, we'll go buy you a hundred bucks of stuff on Amazon and ship it to your house.
• 23:49
  SPEAKER_03: That helps the business.
• 23:50
  SPEAKER_03: So that's you know, I would argue those are the kids that like tried something and then we're like, ah, it's too hard and failed.
• 23:56
  SPEAKER_03: We're just planting the seed.
• 23:57
  SPEAKER_03: So that's step one.
• 23:58
  SPEAKER_03: Step two would then be beat the summer,$2,500.
• 24:02
  SPEAKER_03: Scott and I worked really hard on all these kids, and our first mission was around awakening everyone to entrepreneurship.
• 24:09
  SPEAKER_03: What we realize is most people don't want to be awakened to entrepreneurship.
• 24:13
  SPEAKER_03: Like, like, guess what?
• 24:15
  SPEAKER_03: We were wrong.
• 24:16
  SPEAKER_03: Flip it.
• 24:17
  SPEAKER_03: You know, so we did the opposite.
• 24:18
  SPEAKER_03: We really this year, you know, kind of three years in, learned what happens with those kids is they disappear.
• 24:24
  SPEAKER_03: They don't want to, they're not interested in emails, they don't show up to the events, they avoid you when you're in the lunchroom in the high school.
• 24:30
  SPEAKER_03: And and I think that's kind of the fear, and that's just where they are in their life or what they want, which we got to accept them.
• 24:36
  SPEAKER_03: We got to believe that they're on their own path.
• 24:38
  SPEAKER_03: So we've really dedicated our new mission around accelerating.
• 24:42
  SPEAKER_03: And what does accelerating mean?
• 24:44
  SPEAKER_03: It means find the ones who have the spark.
• 24:46
  SPEAKER_03: That's all they need is a little spark and help be kerosene to really create the fire there.
• 24:52
  SPEAKER_03: And what we've noticed is that compounds because then they awaken all their peers.
• 24:58
  SPEAKER_03: They actually become an example, they actually hire their peers and they create it.
• 25:03
  SPEAKER_03: And a great example of that is do you know what?
• 25:06
  SPEAKER_03: I'll mention three business people, right?
• 25:08
  SPEAKER_03: So you have Warren Buffett, you have Sam Walton, the founder of Walmart, and Tim Cop, the CEO of Apple.
• 25:17
  SPEAKER_03: What did all three of them do when they were younger?
• 25:20
  SPEAKER_03: I'll give you hints, same thing.
• 25:22
  SPEAKER_02: Was it pressure washing, was it?
• 25:25
  SPEAKER_03: Close.
• 25:26
  SPEAKER_03: Close.
• 25:27
  SPEAKER_03: Dom, you got to guess?
• 25:28
  SPEAKER_03: Landscaping.
• 25:30
  SPEAKER_03: They all had newspaper routes.
• 25:32
  SPEAKER_03: And I'll include Scott Lingle as an amazing business person as well in that group.
• 25:35
  SPEAKER_03: And what is amazing about newspaper routes?
• 25:37
  SPEAKER_03: You're running your own business.
• 25:39
  SPEAKER_03: I didn't, I didn't understand how it really worked.
• 25:41
  SPEAKER_03: You're a distributor that you go sell, you distribute, and you collect cash.
• 25:47
  SPEAKER_03: And you you get discounts because you're buying in bulk from the newspaper company.
• 25:51
  SPEAKER_03: And all of these people learned how to do those three things in business, which every single business has selling, delivering, and collecting cash.
• 25:59
  SPEAKER_03: So for us, it's really about getting that wheel turning for these students to create more Sam Waltons, Tim Cooks, uh Scott Lingles.
• 26:08
  SPEAKER_02: So I I mean, you kind of answered my question, but do you think do you think it's nature versus nurture?
• 26:18
  SPEAKER_02: Do you think these people, you know, like I I'm furious myself, right?
• 26:22
  SPEAKER_02: Like everybody that I know that's an entrepreneur has some sort, some sort of story, some sort of chip on their shoulder, right?
• 26:29
  SPEAKER_02: You talk about your dad, like something that that drives them.
• 26:33
  SPEAKER_02: But do you think that that could be, you know.
• 26:38
  SPEAKER_02: What is it?
• 26:38
  SPEAKER_02: What why why why are how are entrepreneurs created?
• 26:43
  SPEAKER_00: I'll I'll share one one thing that I think we do.
• 26:46
  SPEAKER_00: I think I think Peter's right.
• 26:48
  SPEAKER_00: We figured out we accelerate better than we awaken, but I would say about 5% of the time, it's not a lot, we can find a like a freshman in high school that kind of knows they have this in them.
• 26:59
  SPEAKER_00: But here's what happens with every kid that comes to our program and finds a mentor.
• 27:03
  SPEAKER_00: They get all fired up because we got this big pot of money and they like competition.
• 27:08
  SPEAKER_00: And they go out and they're like, Oh, I'm gonna do pressure washing.
• 27:11
  SPEAKER_00: And they go sell mom and dad, they go sell grandma and grandpa, they go sell the next door neighbor, and then they come back in, they're like, I'm out of gas.
• 27:19
  SPEAKER_00: Like, what do I do?
• 27:20
  SPEAKER_00: And I think we in these rooms with mentors and with the fun competition, one, we say, hey, go do this with a partner because it's gonna suck.
• 27:29
  SPEAKER_00: We say, find a partner and start knocking on doors.
• 27:33
  SPEAKER_00: And I think there's a lot of times kids that are freshmen would never ever have dreamed of going and knocking on doors.
• 27:39
  SPEAKER_00: And we put that idea in their head and we tell them to go do it with a buddy, and we give them all kinds of competition and fun things to do.
• 27:47
  SPEAKER_00: And I think that's a huge breakthrough.
• 27:49
  SPEAKER_00: Now, maybe they would have done it when they're in college, but we're we're we're bringing that to life earlier than it normally would have.
• 27:56
  SPEAKER_00: And I would argue we help those kids go 10x faster by bringing that alive early.
• 28:01
  SPEAKER_00: Does that make sense?
• 28:02
  SPEAKER_00: Yeah, and I think also like this isn't for everyone, right?
• 28:05
  SPEAKER_01: So, like you're gonna have kids that fail out just like you have adults that fail out and like this shit's hard.
• 28:11
  SPEAKER_01: Like, not not everyone can take those punches and keep getting up, and like, you know, at the end of the day, we also need employees, and it it's kind of the way the cookie crumbles.
• 28:22
  SPEAKER_01: So I think it's fascinating that you guys are kind of focusing on the ones that have that spark that really are interested in this, and you know, giving them the ability to learn these lessons at a much earlier age than they probably would have otherwise, which is gonna allow them to succeed exponentially faster than they would have, right?
• 28:43
  SPEAKER_01: Like even starting a second business, it's so much easier because you fucked up so many things on the first one spot off.
• 28:49
  SPEAKER_02: Or the 30th one.
• 28:51
  SPEAKER_03: Right.
• 28:51
  SPEAKER_03: I have I have Scott's controls.
• 28:55
  SPEAKER_03: I was gonna say Scott's really, really, I think, a more uh positive or nicer on these topics.
• 29:01
  SPEAKER_03: I'm way more blunt, which is do you guys know Vilfredo Pareto, the Italian economist, uh Pareto's principal?
• 29:08
  SPEAKER_03: Or okay, he says you'll you're I'm sure you've heard it at some point.
• 29:12
  SPEAKER_03: 20% of inputs create 80% of outputs.
• 29:15
  SPEAKER_03: Yes.
• 29:16
  SPEAKER_03: So he came up with that because in Italy, 20% of farms were owned by 80% of families, 20% of the pea pods created 80% of the peas.
• 29:26
  SPEAKER_03: I think there's a natural law there.
• 29:28
  SPEAKER_03: If you believe in God, God has has given this law to sort, and I think it's actually in in a responsibility of those people that have those skills to go deliver upon them.
• 29:38
  SPEAKER_03: And and as you said, Dom, it's not everyone.
• 29:41
  SPEAKER_03: And the last piece I think of that hits me so hard is what what amount of revenue does the does US spend on special needs versus high achievement students today?
• 29:53
  SPEAKER_03: What's the split?
• 29:54
  SPEAKER_03: Get guess numbers.
• 29:55
  SPEAKER_03: Um 80-20 is gonna be my guess.
• 29:59
  SPEAKER_03: Dom, it's I'm gonna guess the same based on the previous I wish, I wish, right?
• 30:05
  SPEAKER_03: If I if I knew that, I'd be super student.
• 30:09
  SPEAKER_03: 90 billion special needs, one billion on high performers in school.
• 30:15
  SPEAKER_03: And I think we've we've really shifted away from our core competence, which is like, why is America so great?
• 30:21
  SPEAKER_03: America's so great because no one's putting a cap on our highest performers in business, right?
• 30:26
  SPEAKER_03: You get the Elon Musk that double and triple down, right?
• 30:29
  SPEAKER_03: Or Jensen that's doubling and tripling down, Steve Jobs, these guys double and triple down and allow and actually help everyone with their great products.
• 30:38
  SPEAKER_03: School is the opposite of that, right?
• 30:40
  SPEAKER_03: It's all constantly caps.
• 30:42
  SPEAKER_03: Well, I and we want to be the opposite.
• 30:44
  SPEAKER_02: I agree with.
• 30:45
  SPEAKER_02: I mean, like, my you know, my whole conversation about school, like, you know, I have friends that are like, oh, you know, the school district, and then like, you know, they're not gonna get into this college.
• 30:55
  SPEAKER_02: And I'm like, I'm like, just out of curiosity, like, what it, you know, what does your daughter want to be?
• 31:00
  SPEAKER_02: And she's like, a school teacher.
• 31:02
  SPEAKER_02: And I'm like, so you're gonna pay half a million dollars a year in school, so she could be a school teacher making 40 grand a year.
• 31:08
  SPEAKER_02: I was like, the math ain't mapping, like it just doesn't, it doesn't make sense.
• 31:13
  SPEAKER_01: Well, I went to Arizona State, so I don't know if that says anything, but I've done all right for myself.
• 31:19
  SPEAKER_01: Yeah.
• 31:20
  SPEAKER_03: Yeah, it's it's a super deep conversation.
• 31:22
  SPEAKER_03: I think to get the one-liner is we aren't trying to fight with our one full-time employee, we just got a couple more full-time employees to fight natural loss.
• 31:33
  SPEAKER_03: We're trying to help provide outlets for everybody with a spark.
• 31:36
  SPEAKER_03: I do agree with Scott, though.
• 31:38
  SPEAKER_03: If we can find the right newspaper model, right, because that doesn't exist anymore.
• 31:42
  SPEAKER_03: There's no way for a 13, 14, 15, 16-year-old to say, I want to go do amazing stuff like Scott did.
• 31:47
  SPEAKER_03: And Scott hired his brother, and then his brother and him were doing it, and you know, Scott would sell, but his brother could deliver.
• 31:54
  SPEAKER_03: That model is something we want to find, and we're we're on the search for the nonprofit to have an actual functional business that kids can take and run with.
• 32:03
  SPEAKER_02: But but is there, I mean, like the other side of that argument, right?
• 32:09
  SPEAKER_02: Like I, in my brain, I was always an entrepreneur, right?
• 32:12
  SPEAKER_02: Like I was always hustling, but I didn't have, you know, I always talk about it, like I didn't have the right mentor that's like, hey, here's how you should do it, here's what you should do.
• 32:22
  SPEAKER_02: And then later on in life, I was like, oh, this is easy.
• 32:25
  SPEAKER_02: I've been doing it my whole life.
• 32:26
  SPEAKER_02: And it just, you know, I wish I had the boundaries somebody told me about.
• 32:30
  SPEAKER_02: But I feel like like you guys talked about EOS, right?
• 32:34
  SPEAKER_02: EO, I know you guys run EOS.
• 32:36
  SPEAKER_02: I have an entire scoop on you guys.
• 32:38
  SPEAKER_02: Uh like to me, if somebody could train, you know, people how to run EOS or some sort of formation of it early on in their lives, like I don't know.
• 32:51
  SPEAKER_02: I the amount of money I would have saved or the amount more money I would have made knowing how to, you know, how to run a meeting, right?
• 32:57
  SPEAKER_02: And and like what's a goal and and like what's the right way to set a goal, like these are things that I feel like people should be teaching, you know, definitely in high school, but even in middle school, right?
• 33:09
  SPEAKER_02: For for for advanced kids.
• 33:11
  unknown: Yeah.
• 33:11
  SPEAKER_00: Hey, Stan, I think you're spot on.
• 33:13
  SPEAKER_00: I think the cheat code to life is mentors and copy and proving proven playbooks.
• 33:19
  SPEAKER_00: And I don't think you naturally know that when you're in high school.
• 33:22
  SPEAKER_00: And so that's that's kind of the core value we offer these kids is Peter and I bring in all of our stud friends that have killed it in business, that are running EOS, and we teach these kids really early like, here's the formula, follow this playbook.
• 33:37
  SPEAKER_00: And I think it's also like the whole thing we've always heard all of our life, you become like the five people you hang out with the most.
• 33:44
  SPEAKER_00: We're actually forming these rooms where our top 20 from last year come to everything we put on.
• 33:51
  SPEAKER_00: We put on monthly meetups, and the monthly meetups, all they are are, you know, Peter and I's friends that have killed it, and they they come and they tell their how I built this story.
• 34:01
  SPEAKER_00: And we invite all the kids and all the mentors, and we've got these cohorts, these rooms full of these next level entrepreneurs at every stage, at, you know, at high school level, uh, the mentors are often like right out of college, and then we got the old dudes like me, but they're all learning from each other.
• 34:19
  SPEAKER_00: And I would say the byproduct that I didn't see coming at all, we're gonna change our community, literally, in the next like 20 years.
• 34:27
  SPEAKER_00: Like these rooms full of these people are just saying gonna explode more entrepreneurs.
• 34:31
  SPEAKER_00: That's gonna be incredible for our town.
• 34:34
  SPEAKER_00: The thing that changes the town is not the government, it's entrepreneurs, always, every time.
• 34:39
  SPEAKER_00: Like Eli Lilly is the biggest employer in town.
• 34:43
  SPEAKER_00: You know, Eli Lilly was a stud entrepreneur that now has the biggest um endowment in the world, and they have literally changed Indianapolis more than any other thing, way more than the government.
• 34:57
  SPEAKER_00: And that's what you know, this is what's gonna happen in our town over time, which is crazy.
• 35:02
  SPEAKER_03: Yeah, Stan, two quick examples.
• 35:06
  SPEAKER_03: Sorry, no, no, no.
• 35:07
  SPEAKER_03: Two quick examples.
• 35:08
  SPEAKER_03: So one is our some of our top students, we invite them to our high school hustle EOS meeting.
• 35:16
  SPEAKER_03: So they're contributing, they're challenging, they're learning, and they're seeing the structure, and then they're doing it in their own business.
• 35:21
  SPEAKER_03: So we totally agree with uh the the point you said, right?
• 35:25
  SPEAKER_03: Is like, how do we get these playbooks in their system?
• 35:28
  SPEAKER_03: The biggest flip or surprise that we've noticed is even a lot of our top performers never hire an employee.
• 35:36
  SPEAKER_03: And that's the thing we're trying to get them out of.
• 35:39
  SPEAKER_03: So they they just so I'm I might get 20, 30 yards, I'm cutting them all myself.
• 35:44
  SPEAKER_03: I might be a girl that does nails.
• 35:46
  SPEAKER_03: I do every nail myself.
• 35:48
  SPEAKER_03: And that's what we're trying to figure out is that's that big leap that if you can do as a high school student, just figure out the machine of, hey, I did this scary thing and I sold my whole neighborhood.
• 35:59
  SPEAKER_03: Well, now why don't I have find somebody that's too scared to sell, but really excited to go deliver for 15 bucks an hour, 20 bucks an hour, and I'm charging 30.
• 36:08
  SPEAKER_03: And it really allows you to start seeing that machine.
• 36:11
  SPEAKER_03: That's the part where we're seeing them hit a bit of a wall.
• 36:14
  SPEAKER_03: And I think about for you and me as high school students, what you talked about, like those are that's the best lesson you can learn at 1617 because it's ingrained and and and tattooed in your brain forever.
• 36:25
  SPEAKER_01: And you get you get to experience making bad hires along the way.
• 36:30
  SPEAKER_01: Yeah, you can learn there.
• 36:33
  SPEAKER_03: 100%.
• 36:34
  SPEAKER_02: Hey, I've got a share.
• 36:35
  SPEAKER_02: Oh, go ahead.
• 36:37
  SPEAKER_02: No, I was just gonna say, I I think the the fact that you guys are doing this is absolutely phenomenal.
• 36:45
  SPEAKER_02: But also like you guys have all the attention, right?
• 36:48
  SPEAKER_02: Like businesses should be coming to you guys to get insights on like what's working, what's not working, right?
• 36:55
  SPEAKER_02: Because the attention is with the kids, right?
• 36:57
  SPEAKER_02: Like, go look at TikTok, Snapchat, right?
• 37:00
  SPEAKER_02: Everything they're on it first, and then it it catches like popularity, and then everybody starts doing it.
• 37:06
  SPEAKER_02: So if you're able to kind of figure out where that attention lies in those communities, you're you're gonna be able to, like, I'm sure there's a lot of businesses that would love that data.
• 37:15
  unknown: Yeah.
• 37:16
  SPEAKER_00: Hey, I've got to I've got to share one uh real life story that I think epitomizes like everything we're doing here.
• 37:23
  SPEAKER_00: So last year, uh kid named Jackson Nunnery, he was a freshman in high school.
• 37:28
  SPEAKER_00: This kid's 15, he doesn't have a he doesn't have a car, can't drive.
• 37:32
  SPEAKER_00: He ends up being a top, I think he placed like number eight, made 25 grand for the summer.
• 37:37
  SPEAKER_00: Uh he did pressure washing, of course.
• 37:39
  SPEAKER_00: We've joked about that all day.
• 37:41
  SPEAKER_00: But um, so here's what his day looked like.
• 37:44
  SPEAKER_00: Uh his dad had to drop him off in a neighborhood with a with like a wheelbarrow full of his crap.
• 37:50
  SPEAKER_00: And uh he would walk literally door to door.
• 37:53
  SPEAKER_00: The kid knocked on, he kept, he's like meticulous, and he kept a spreadsheet.
• 37:57
  SPEAKER_00: He knocked on a thousand thirty-one doors and kept track of all his yeses and no's.
• 38:03
  SPEAKER_00: And the kid makes 25 freaking grand walking and knocking on doors.
• 38:08
  SPEAKER_00: He he was smart enough that halfway through the summer, he's like, I, you know, even though I can't drive, I can't drive a golf cart.
• 38:15
  SPEAKER_00: He made enough money that he bought himself a golf cart and hitched the wagon to the golf cart.
• 38:19
  SPEAKER_00: He at least he could drive himself around.
• 38:21
  SPEAKER_00: Then he figured out, like he started looking at the leaderboard and he's like, There's no way I'm gonna win if it's just me knocking on doors and me doing the work.
• 38:31
  SPEAKER_00: He hires a buddy, he pays him 30 bucks an hour, which is like way more than marketing.
• 38:35
  SPEAKER_00: Crazy, yeah.
• 38:36
  SPEAKER_00: That's a great number.
• 38:37
  SPEAKER_00: It teaches the kid how to do the pressure washing so that he can double down and knock on more doors.
• 38:42
  SPEAKER_00: And then he gets to the final week.
• 38:44
  SPEAKER_00: And the final week, he's like five grand behind.
• 38:47
  SPEAKER_00: He's like, How in the world am I gonna make this up?
• 38:49
  SPEAKER_00: He goes to the nicest, richest neighborhood in Indianapolis, giant houses.
• 38:54
  SPEAKER_00: This one house, uh, it's massive.
• 38:57
  SPEAKER_00: He said he knocks on the door, owner comes, old dude that's super wealthy, and they walk the property.
• 39:04
  SPEAKER_00: And the guy's like, What do you think?
• 39:06
  SPEAKER_00: And he knows he he's got to leave room for negotiations and he needs five grand.
• 39:10
  SPEAKER_00: He's like, How about six grand?
• 39:12
  SPEAKER_00: The guy yells into his wife, he's like, Honey, what do you think?
• 39:14
  SPEAKER_00: Six grand?
• 39:15
  SPEAKER_00: And she's like, Sounds great.
• 39:17
  SPEAKER_00: And he makes six grand in one deal and puts him over the top to get in the top in the top 10.
• 39:22
  SPEAKER_00: I mean, that is awesome.
• 39:25
  SPEAKER_00: And that guy's like our poster child now.
• 39:27
  SPEAKER_00: He does like all these video shoots, and he's like helping us like promote the crap out of this.
• 39:32
  SPEAKER_00: And he's only a sophomore now, and he's been our greatest mentor.
• 39:36
  SPEAKER_00: So I love the flywheel we're creating here to just create like in in the next 10 years, we got a we got 200 of those kids that are out there promoting this for us.
• 39:46
  SPEAKER_02: What's next?
• 39:47
  SPEAKER_02: What what what's what's the big area day's goal for for for you guys in hustle high school high school?
• 39:53
  SPEAKER_00: I'm trying to figure out how Peter and I don't have to fund the majority of this uh because that ain't gonna last forever.
• 40:00
  SPEAKER_02: But that but that's a that's an easy solve, right?
• 40:03
  SPEAKER_02: You come onto a few podcasts, you you ask guys like Stan and Dom to give a few bucks.
• 40:09
  SPEAKER_02: I'm sure there's a few richer guys than Stan and Dom that could probably contribute a few bucks.
• 40:13
  SPEAKER_01: Yeah, Peter's got some brilliant ideas that got his house power washed in indie that didn't balk at the six grand.
• 40:20
  SPEAKER_02: Yeah, yeah, call that guy up and be like, let me tell you the story.
• 40:23
  SPEAKER_03: That guy would be like, I'll be more.
• 40:25
  SPEAKER_03: And I think these stories are so powerful.
• 40:27
  SPEAKER_03: So Jackson's the same one that did mine to make sure he won that I was talking about last Friday and like a tornado, basically.
• 40:34
  SPEAKER_03: I mean, absolute killer kid.
• 40:35
  SPEAKER_03: But another example that fires me up that this is all Scott.
• 40:39
  SPEAKER_03: There was a guy from uh I inner school uh uh student, didn't have anything, I think single mother, and Scott helped him, you know, line up this whole fixing bikes.
• 40:52
  SPEAKER_03: And then he got a truck, he started fixing bikes, and the guy had no interest in college, right?
• 40:57
  SPEAKER_03: Just wasn't bound for college.
• 40:59
  SPEAKER_03: His dream was to work for Tesla at an actual Tesla, you know, facility.
• 41:04
  SPEAKER_03: And so that summer he made like five grand fixing bikes and then graduated college, got a job at a mechanic shop, and within one year, he applied at Tesla, the local mechanic shop for Tesla.
• 41:16
  SPEAKER_03: And they have thousands, like 10,000 applicants or something something crazy because it's everybody wanted to work there and learn.
• 41:22
  SPEAKER_03: And they picked him.
• 41:24
  SPEAKER_03: And and they said in the interview the reason was because of his mobile uh cycle repair business.
• 41:30
  SPEAKER_03: And the kid then was the first uh person from that high school to buy a house that the principal saw under 25 years old.
• 41:38
  SPEAKER_03: Principal goes, I don't know anyone that's you know under than 25 or 30 from my high school that's ever bought a house.
• 41:43
  SPEAKER_03: And this kid got the job at Tesla, you know, chose non-college route, made enough money, bought up, bought a house in the community.
• 41:50
  SPEAKER_03: And I think that's what fires me up, not to say that everyone can be or will be an entrepreneur, but everybody can find their own amazing path with the tools you learn through hustling and entrepreneurship that you two know very well.
• 42:02
  SPEAKER_02: I'm ready.
• 42:03
  SPEAKER_02: I'm ready.
• 42:03
  SPEAKER_02: What do you need from us?
• 42:04
  SPEAKER_02: You want you want you want to?
• 42:05
  SPEAKER_02: Where's the where's the ad?
• 42:07
  SPEAKER_02: Where I'm sold.
• 42:08
  SPEAKER_03: Where do you what do you guys need?
• 42:11
  SPEAKER_03: My big audacious goal to answer that that great question is I think we need a business.
• 42:16
  SPEAKER_03: Like, and I'm thinking about what that is.
• 42:19
  SPEAKER_03: We're we're narrowing, we're looking at a few that that is a business that it exists to fund the nonprofit, and it exists in a way that it supports the kids.
• 42:30
  SPEAKER_03: So examples we're rolling around are you know, dog walking, dog pet sitting, uh, you could poop scoop, right?
• 42:37
  SPEAKER_03: All kinds of the dog industry.
• 42:38
  SPEAKER_03: Uh, you know, we have a faith base, so it could be selling Bibles door to door.
• 42:42
  SPEAKER_03: We found about one that did this.
• 42:44
  SPEAKER_03: Uh, you know, we're we're looking at these areas to find what's the new 2026 version of newspaper model.
• 42:51
  SPEAKER_03: You know, so you guys have great minds thinking about that.
• 42:54
  SPEAKER_03: Of course, we love local entrepreneurs that want to do this in their community.
• 42:57
  SPEAKER_03: We've got all the software, the playbooks, the systems, so it's just plug and play.
• 43:01
  SPEAKER_03: We love donors, we love students.
• 43:03
  SPEAKER_03: Any students you know, they just can sign up anywhere in the United States online and start competing.
• 43:09
  SPEAKER_03: So those are all ask, all ideas.
• 43:11
  SPEAKER_03: Uh, everybody has their own exciting thing they get jacked up about.
• 43:16
  SPEAKER_02: I I mean, you know, I would go compete directly with Cutco, man.
• 43:21
  SPEAKER_02: That's what I would do.
• 43:23
  SPEAKER_02: You guys, you guys have you have the business model, right?
• 43:26
  SPEAKER_02: Like it's you gotta come up with a better knife or or or a better, you know, household accessory that somebody's gonna go buy because we just Domini, like, you know, a guy from EO that that that I'm friendly with said, Oh, my son is doing cut co, right?
• 43:42
  SPEAKER_02: And I was like, Cool, you know, sure, Tom to come on in.
• 43:47
  SPEAKER_02: Spent whatever it was a thousand bucks, but then we got we got to do gifting for our entire company.
• 43:54
  SPEAKER_02: So I think we spent like probably close to ten grand with him, right?
• 44:02
  SPEAKER_02: I didn't even know.
• 44:04
  SPEAKER_03: You're right.
• 44:05
  SPEAKER_03: You're right, man.
• 44:06
  SPEAKER_03: You're spot on.
• 44:08
  SPEAKER_02: It's something along those lines.
• 44:10
  SPEAKER_02: Something where, like, there we look, I live in a in a gated community in in South Florida, and and I gotta give my community credit.
• 44:17
  SPEAKER_02: There's literally a kid by the front entrance that's selling either lemonade or something almost every day.
• 44:26
  SPEAKER_02: Like there's kids that make their own like little toys and stuff like that.
• 44:29
  SPEAKER_02: And every time I stop by, I'm like, here, here you go, here's five bucks, here's seven bucks.
• 44:34
  SPEAKER_02: But like I love, love, love seeing that, right?
• 44:37
  SPEAKER_02: And I love that my community doesn't actually, you know, pick these kids out.
• 44:41
  SPEAKER_02: But like that's what it's about, like you said, right?
• 44:43
  SPEAKER_02: Like learning those skills, right?
• 44:45
  SPEAKER_02: Learning like I mean, I went to, and I'm embarrassed to say this, right?
• 44:50
  SPEAKER_02: But I went to uh my son's football game this weekend, and there was a person in front of me who had a hundred dollar bill and they spent nine dollars, okay?
• 45:04
  SPEAKER_02: And I think they were buying, you know, sodas or whatever it was.
• 45:07
  SPEAKER_02: And the kid had to take out a calculator to to to to do the math to figure out how much he owes change math.
• 45:15
  SPEAKER_02: And the kid was in high school, okay.
• 45:17
  SPEAKER_02: And I was like, I was like, holy shit, like how we're failing here as a society.
• 45:26
  SPEAKER_02: He can't do it amazing.
• 45:28
  SPEAKER_02: And the the kid that won the hundred dollar bill was like it's like it's nine dollars, uh$91, right?
• 45:34
  SPEAKER_02: And his friends like, shut up, shut up, because you didn't want to embarrass the other kid.
• 45:38
  SPEAKER_02: But these these are the skills, I mean, kudos to you guys for for working on this.
• 45:43
  SPEAKER_03: Stan, I I love what you just said, and I just want to double down on it.
• 45:47
  SPEAKER_03: A bunch of these colleges took away the SAT and they've added it back because they were like, these kids can't do high school level math.
• 45:54
  SPEAKER_03: And and to your point, is what better way to get a kid to learn addition, subtraction, division, multiplication than seeing that cash in your pocket?
• 46:02
  unknown: Right?
• 46:03
  SPEAKER_03: Like, what a powerful way to integrate the different parts of life and learning.
• 46:07
  SPEAKER_02: I I mean, experience share, I am not great at math, but as far as like basic like financial math, like you know, 60 bucks, 260 minus six, like that, like it is so quick for me.
• 46:20
  SPEAKER_02: Why?
• 46:20
  SPEAKER_02: Because I hustled my entire you know, teenage years.
• 46:24
  SPEAKER_02: There's a I knew how to do quick math and quick catch money.
• 46:27
  SPEAKER_02: You have to know how to do it in order to make money.
• 46:29
  SPEAKER_02: And and that's like I'm not gonna go do a calculus, but you know, when it comes to cash money math, I can do that all day.
• 46:37
  SPEAKER_01: Nine bucks is a good price point, though, because you gotta pull that last dollar out like real slow.
• 46:41
  SPEAKER_01: So you're working that tip with the last product.
• 46:46
  SPEAKER_02: The valetes usually do the fives, you know.
• 46:47
  SPEAKER_02: They give you the fives change now instead of the dollars.
• 46:52
  SPEAKER_02: So, okay, three years in.
• 46:55
  SPEAKER_02: How many how many students do you guys currently have total?
• 46:58
  SPEAKER_02: Or how many students went through your yeah?
• 47:02
  SPEAKER_03: Good good question.
• 47:04
  SPEAKER_03: We're we're in the thousands, so haven't crossed 10,000.
• 47:07
  SPEAKER_03: You know, the first Scott had kind of that 1520 that he was working with, then coming together the first year we had a couple thousand, now you know, touched, interacted with somewhere under 5,000 total.
• 47:19
  SPEAKER_03: Uh, we're really excited about expanding nationwide, and and we were scared to do it.
• 47:25
  SPEAKER_03: We expanded it, we opened it up to anyone, we've got 32 states to sign up.
• 47:29
  SPEAKER_03: Our goal is to be in all 50 this next year.
• 47:31
  SPEAKER_03: Um, the number is less the priority for us.
• 47:34
  SPEAKER_03: Our our North Star right now is the number of kids making over 200, 2,500.
• 47:38
  SPEAKER_03: And I think we're around a couple hundred kids that have beat the summer.
• 47:42
  SPEAKER_03: So we got a lot of room to grow, but that was kind of our goal was actually focus on them finishing the whole summer the same way Scott's did when he was in college.
• 47:50
  SPEAKER_03: I love it.
• 47:52
  SPEAKER_02: So where can where can people find you?
• 47:56
  SPEAKER_02: How can people find you?
• 47:57
  SPEAKER_02: Tell us, give us, give us what are you looking for?
• 47:59
  SPEAKER_02: We're looking for mentors, we're looking for donations, I'm assuming, right?
• 48:02
  SPEAKER_02: We're looking for students that want to be a part of the program.
• 48:06
  SPEAKER_00: You're you're spot on.
• 48:07
  SPEAKER_00: Highschoolhustle.org.
• 48:09
  SPEAKER_00: And uh yeah, we would we want mainly more kids.
• 48:13
  SPEAKER_00: So anybody that knows any kids that are out there uh trying any kind of hustle, then then and they're in high school, like that's number one.
• 48:21
  SPEAKER_00: Number two, always looking for mentors.
• 48:23
  SPEAKER_00: Number three, you know, ways that we can connect with people that care, that care enough to like write a check.
• 48:28
  SPEAKER_00: So that'd be awesome.
• 48:31
  SPEAKER_03: And we try and be capitalist, even the nonprofit space.
• 48:34
  SPEAKER_03: So, you know, if South Florida, you're like, man, my son's at this high school.
• 48:37
  SPEAKER_03: I want to I want to write a check for 10 grand to this high school.
• 48:40
  SPEAKER_03: Let's do it.
• 48:41
  SPEAKER_03: You know, and we and we know how to be the conduit because we're a nonprofit to allow you to donate that and get that through.
• 48:48
  SPEAKER_03: Uh, but it's all about, you know, building your community, right?
• 48:51
  SPEAKER_03: It starts with your house, then it's your community, then it's your state, then it's your country.
• 48:54
  SPEAKER_03: We want to go bottoms up.
• 48:56
  SPEAKER_03: So we want to enable the amazing entrepreneurs listening to your show to go dive in of building up that high school in their community because those are going to become your employees, your business partners, your investors.
• 49:06
  SPEAKER_03: We had one of our students we helped raise$950,000 as a 17-year-old, dropped out of high school as working on a software business.
• 49:13
  SPEAKER_03: And we just, Scott and I made introductions.
• 49:15
  SPEAKER_03: We both invested, uh, you know, it's low probability, it's a tech business, but he's he's an incredible student and uh or incredible hustler, not really student.
• 49:25
  SPEAKER_03: He hates school.
• 49:26
  SPEAKER_03: Um but we we have these interesting examples of and his his dad's a doctor and mom and a dentist.
• 49:33
  SPEAKER_03: And before he even joined us, they said, we think you should do homeschool because you're just a different person.
• 49:38
  SPEAKER_03: You should find your own path.
• 49:39
  SPEAKER_03: Then he found high school hustle and it was like a rocket ship because he found the same people, he found mentors, and he's been off and running.
• 49:46
  SPEAKER_03: So I think it's really unlocking and unleashing that kind of power from these students that are gonna change the world.
• 49:52
  SPEAKER_02: Absolutely amazing.
• 49:54
  SPEAKER_02: I mean, kudos to you guys for for doing this.
• 49:56
  SPEAKER_02: Like every part of this, I'm like, I want in.
• 50:01
  SPEAKER_02: How can I help?
• 50:02
  SPEAKER_02: What can I do?
• 50:03
  SPEAKER_02: So uh, I mean, we're gonna we're gonna we're gonna connect with you guys offline and and figure out how Domini could contribute, whether it's our time or you know, financially or whatever we need to do, or get it into the local schools where our kids are at school.
• 50:17
  SPEAKER_03: Really pushing, I and this is the challenge to anyone listening, focus on how it's gonna benefit you, right?
• 50:23
  SPEAKER_03: We don't want to be the nonprofit where it's it's like, hey, I want to meet the coolest people in my community, both older and younger.
• 50:29
  SPEAKER_03: So even these students, once they've been impressive, we tell them go find your mentor.
• 50:33
  SPEAKER_03: So they go interview all of these mentors and ask what was your high school hustle.
• 50:37
  SPEAKER_03: And they get to meet their future mentors.
• 50:39
  SPEAKER_03: For you all, you get to meet awesome business people in your community, you get to meet the young guys and girls that are up and commerce, right?
• 50:46
  SPEAKER_03: And then you get to make sure your your kids or your community is headed in the right direction.
• 50:50
  SPEAKER_03: So it's like we want to unleash that power, but we don't want some cry story where we're, you know, begging with a teaching how to beg.
• 50:57
  SPEAKER_03: We we want to provide value to everybody that's involved.
• 51:00
  SPEAKER_02: Yeah, and I mean it's a recruiting tool, right?
• 51:02
  SPEAKER_02: You're able to get talent through through that, which we all know how hard to find.
• 51:07
  SPEAKER_02: Good talent's hard to find.
• 51:09
  SPEAKER_02: Question is can you keep them keep them focused or they're gonna want to go and start their own businesses down the line?
• 51:15
  SPEAKER_00: Yeah.
• 51:17
  SPEAKER_02: Uh Scott, Peter, love having you guys on the show.
• 51:20
  SPEAKER_02: For all of you guys watching, listen at home.
• 51:22
  SPEAKER_02: I hope you guys got a lot of value.
• 51:24
  SPEAKER_02: And if your kids want to be entrepreneurs, right, are in high school, reach out to them.
• 51:30
  SPEAKER_02: Uh, if you're a business owner and you want to help be a part of this, reach out to them.
• 51:35
  SPEAKER_02: Truly, truly amazing.
• 51:36
  SPEAKER_02: And we would we'd love to see stuff like this and can't wait to see what you guys continue to build over the years because I'm sure the stories are just gonna get absolutely greater.
• 51:48
  SPEAKER_02: And uh maybe that maybe that that 950, the kid yeah, the 950 they can't raise might turn into unicorn.
• 51:55
  SPEAKER_02: Uh if it seems like it's possible.
• 51:58
  SPEAKER_02: Uh we appreciate you guys.
• 52:00
  SPEAKER_02: Hope everybody enjoyed the show.
• 52:01
  SPEAKER_02: We'll see you guys again next week.
• 52:03
  SPEAKER_02: Thanks.
• 52:04
  SPEAKER_00: Thanks, guys.