Latest / The Trauma Therapist / Episode 818: How To Get Out of The Matrix and Thrive with Yuri Elkaim

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Episode 818: How To Get Out of The Matrix and Thrive with Yuri Elkaim · The Trauma Therapist

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Trauma Therapist Podcast. Plus listeners can listen to episodes early and ad free right
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now. Become a Plus listener by going to Apple Podcasts searching for the Trauma
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Therapist Podcast and signing up today. All right, welcome back to the Trauma
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Thepist podcast. My name is Gamiferson. My mission is to help trauma therapist
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be their incredible selves, to be human, to be real, not just
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a clinician. I'm a big believer in who we are is more important than
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what we know, and this requires cultivating authenticity, genuineness, and vulnerability,
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and that requires intention. Can learn more about my courses and workshops by going
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to the Trauma Therapist project dot com. That's the Trauma Therapist Project dot com.
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Let's get started. So five four three two and one, our folks,
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welcome back to the podcast. Very excited to have as my guest.
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Yuri Welcome, Uri, Welcome. What's going on? Guy? Thanks to
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thanks for being here, Thanks for sorry, thank you for having me here.
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I've been on calls all morning. I'm just like trying to get my
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head around this again. No worries, Glad you're here. So. Uri
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is a New York Times bestselling author, former professional athlete and the founder and
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CEO of healthpreneur His journey into health and business was inevitable. After dealing with
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a host of health issues as a teenager, he eventually lost all of his
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hair at seventeen years old to an autoimmune condition. This, along with his
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passion for sports, which led him down the path of playing professional soccer in
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his early twenties, propelled him into the health and fitness field. URI's authentic
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and caring approach allowed him to build a successful online health empire that went to
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help more than five hundred thousand people to better help, providing him the platform
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to write three best selling books and sharing his message on media media outlets like
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doctor Oz and The Doctor with healthpreneur Urine's world class team of coaches help health
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professionals and coaches leverage the Internet to turn their expertise into high six and seven
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figure virtual practices that create transformative results. From where people without the grind,
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Uri welcome, Thank you for the trance, Yeah, intense, intense bio,
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amazing bio. Where we get going though, Share with the listeners where
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you're from originally and where you are currently. Born and raised in Toronto,
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Canada, and I lived just outside Toronto, Canada. Okay, awesome,
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Well let's let's dive in here. So how did all this start for you?
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Well, like you said, I lost my hair when I was seventeen
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to an auto immune condition and that was a really big wake up call because
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I was very fit and active as a teenager. But I didn't realize there
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was a difference between being fit and being healthy until I lost all my hair
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in the space of six weeks. And that was a really big like huh,
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why did that happen? So it led me down this path of wanting
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to pursue studies in just how the body works and then eventually nutrition, and
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you know, for several years going from practitioner to practitioner trying to find answers
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to why this might have happened and how to solve it, and unfortunately didn't
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really get answers that I was hoping for because a lot of the approaches were
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very allopathic. So the traditional medical system they wanted to inject cortizone. In
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my head, I'm like, it's gonna be a better solution of this.
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So all of that happened for me because it allowed me to get down this
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rabbit hole of health, and I ended up going to school for kinesiology and
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health sciences, and I went back to school for hellic nutrition. I wanted
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to put into practice the stuff I was learning because I had actually regrown my
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hair and just by kind of cleaning up my act, my body was polluted
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and I, you know, just learned how to clean everything up. But
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ten years later I lost it all again after getting a tennis shot. But
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let's storry for another day. But ultimately I had noticed the difference in myself
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and I wanted to help other people. And then I started working as a
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trainer and nutritionist. Did that for seven years, got burnt out working fourteen
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hours a day, and then in two thousand and five, I was like,
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huh, maybe maybe I could share this with more people. And at
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the time, the internet was just becoming a thing, so that's kind of
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that. That was the initial step forward onto the online side of things.
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I had no clue what I was doing, but after many years of struggling
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on my own, I eventually got some coaching and feedback and support, and
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then that was my first business online that we built to you know the stuff
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you said. And then but seven years ago, a lot of people in
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our space, other practitioners and coaches were asking me for business advice because they
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had seen the growth that we had had, and I was like, huh,
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maybe maybe there's a gap in the marketplace here, like a lot of
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amazing health professionals that just don't know how to build a business. And I
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was like, I think that's true because I was one of them, right,
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And then I figured it out, and that's how health Perner was born.
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Was really out of the impetus of if we could help other health professionals
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and coaches build better businesses, then they can help more people, and then
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collectively we can all help more people. And so that's really why I moved
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into fully focused on health Perner. I sold the previous company years ago,
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and that's where we are now. So let's go back just a little bit.
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So seventeen, you lose your hair, which is a I mean,
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really unfortunate time. Obviously there's probably no fortunate time, but you're seventeen,
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you're super young. You said there was a difference. You were fit,
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but you weren't necessarily healthy, and there's a difference. What's talk to us
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about that? It's weird because when you're young, you think you can get
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away with everything. So I would eat McDonald's before soccer matches like that's I
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thought it was, like, it didn't it didn't impact my performance. If
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I did the same thing when I was in my mid thirties, I'd be
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falling asleep on the field. So I think, you know, like there's
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a saying that says like the youth is wasted on the young. It was
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kind of like that. It's like you can get away with murder as a
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teenager food wise, health wise, and still be somewhat performant. So I
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think that masked a lot of stuff that was happening in my body. But
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I was I was tired a lot, Like I slept fifty percent of my
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life up until twenty three, and I thought it was just because I was
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so active in playing soccer at a very high level. I'm like, oh,
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I must be just recovering. And then I realized, I'm like,
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hold on, hold on, like because I started to clean things up and
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then I was sleeping like six hours a night and jumping out of bed in
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the morning. I was like, hold on, like, there's a very
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big difference here, and I didn't realize how good you can feel until I
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felt how good you can feel. And then I was like, oh my
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God, like man, like all those years I was exhausted, it was
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I started piecing everything together. For me, being exhausted all the time was
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a warning sign that something far more dangerous was brewing beneath the surface. My
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body was so tired because it was spending so much energy on repairing junk and
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fighting off viruses and bacteria and dealing with all the nonsense inside my body.
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So I was like, it would be like if a lot of that stuff
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was not there to begin with, maybe I would have more energy for other
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things. And that's that's kind of the puzzle I started piecing together as I
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went down this rabbit hole of learning about how the body works, learning about
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nutrition, and then really experiencing it for myself and then being able to share
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that with others and seeing what it did for them. So talked about you
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having a good job getting burned out? What talked us about that time?
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And when you realize, you know what, maybe there's I need to go
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in it, or I can go in a different direction, a healthier direction.
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Yeah, I think when you're in a service based business. You're a
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therapist, coach, you know, accountant, lawyer. You get paid based
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on the amount of time you put in, like it's a treadmill, Like
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it's a hamster wheel of time for money, time for money. And I
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remember one morning I was actually driving to a client's condo because I was training
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them in their condo. And it's like middle of the winter, six am
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in the morning. I shoveled my car a snow drove across the city and
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I parked in their underground parking and I'm looking at the concrete wall in front
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of me. I'm like, what am I doing? Like what am I
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doing this? This is not the life I want to live. It was.
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It was not a life that was designed by choice. It was by
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necessity. It was I had to do this, not I want to do
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this. And so I remember vividly that moment. I'm sitting in the car
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for a couple of minutes, I'm like, this is this is nonsense,
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Like I can't keep doing this. Like I loved working on my clients,
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but it was like from six in the morning until seven o'clock at night,
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eight o'clock at night, and I'd have like an hour or two during the
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day for lunch or a bit of a break, and I was I was
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making little to nothing, and I'm like, I was just not like just
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I remember working with clients and I'm looking at my watch half the time.
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I'm like, this is this is not how I should be living my days.
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And so I knew that Number one, this is before I had kids.
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Now I have four kids. I knew looking forward, I'm like,
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I don't I don't want to do this when I've got a family. I
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can't do this when I have a family. And so I started making decisions
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that would set me up for a better future. And part of that was
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I have to do something different. And at the time, I was working
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with a mindset coach who suggested just creating a website. And this is just
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when the internet was becoming a thing. I had no idea what a website
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was. I had no clue what that would look like. And you know,
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we put something together. It was kind of shitty, but it was
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there. Obviously, you know, when finds it on the internet. I
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didn't know how to market and get the word out. But I just started
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putting one foot in front of the other and I didn't know what it was
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going to look like. I had no clarity, but I got clarity by
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moving forward and by just kind of like it's like driving in fog. You
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get clarity the further you drive in fog. And that's kind of the steps
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I took was even though I was twelve fourteen hours a day with clients,
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I would take one hour during the day. This is back in two thousand
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and five, now two thousand and six, and I would just put that
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one hour for myself. I'd lock myself into a room and I would just
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start creating stuff for this eventual online business. And when I say creating,
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I mean writing an article for a blog or starting to piece the other products.
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And I didn't know what all this is going to look like, but
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I knew that I just had to start doing something and that eventually, you
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know, got me going. But the first three years online, I was
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making poverty line income because I had no direction. I had no idea what
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I was doing, and I thought I could figure it out by myself,
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and I didn't. So eventually I hired a coach and got some guidance,
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got a better system, and you know that I started to really allow things
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to unfold, and I started to build the skills that are necessary to run
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a business. And so it was I'm a very slow learner, I've realized.
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So it took me a long time to get out of my own way.
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But you know, that's how it all started. Because I had a
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vision for what I wanted to create. I didn't know exactly what it was
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like how I was going to get there. I just knew I had something
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bigger that I wanted to create, and I just I said I'm going to
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I gotta do stuff, and I got to move in that direction. Now
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this was the business before entrepreneur. Yes, okay, but it sounded like
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you made a lot of good decisions. I mean, you got frustrated and
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you took some action, and you got some coaching. You did a lot
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of good things. You know. It's interesting you're hearing you talk obviously a
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lot of the listeners here in the mental health space therapists of all kinds.
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I mean by virtue of the profession, and it's trading dollars for time.
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Yeah, you know, so healthpreneur is born. What did you want to
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do? What was the goal for health preneur or is for Health Prenore.
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Yeah, my goal has always been to help a billion people transform their lives.
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I don't know why it's a billion. It could be a nine hundred
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and fifty million, but a billion sounds cool. So in my previous business,
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that was me, or let's just say, the business to the consumer,
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and it was although I had leverage because of the Internet and all that
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stuff, it was still limited. I'm like, cool, we helped half
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a million people through our products and services and it was cool. But with
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Health Preneur, I figured I could have even more leverage because if I can
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help other practitioners become better at what they do from a business perspective, then
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they can reach more people and then collectively we can reach even more people than
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I could in my previous business. So that was That's always been the goal
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with Health Perneur has been I mean, my whole mission in life really is
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to just be someone who transforms lives at scale. And that's always been important
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to me because I feel like a lot of people go through life, whether
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it's health, business, finances, relationships in a very mediocre way, and
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I've never really understood that, and maybe that's part of my problem is like
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it is what it is in some you know, some cases. But if
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I can do my part to inspire others and show them a way to become
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the best version of themselves, whether that's health, their business, you know,
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themselves fully expressed, that's that's really important to me. So with Health
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Preneur, there's so many amazing therapists, practitioners, coaches who are just burning
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like they're just burning out because because of the system, the model that we've
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all been taught. And there are better ways to help people, right And
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I'm not saying like therapy is not useful, obviously it is, but there
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are other ways. Is that therapists or practitioners or coaches can support their clients
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that doesn't necessarily require them to be trading time for money. And in some
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cases that means we've had many therapys. Some of our best clients are therapists
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who have single handedly made the decision to put on the coach hat as opposed
14:18
to the therapist hat. They find it's more empowering for their clients and the
14:20
work that they do as opposed to working exclusively as a therapist. And that's
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it's not us to tell them to do that. Because we can support them
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in other fashion. It's just they have found that it's a much more empowering
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process for them and their clients in a coaching relationship as opposed to like a
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therapy relationship. So it's just about, you know, being open minded to
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different ways of supporting others in different ways of building a business. And I
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think being open minded is really important because you know, times are changing.
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Like for us, we've always been waving the flag of virtual practice, the
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power of coaching, and and obviously COVID spent a lot of that up.
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But if you look at online dating, it was no way, there's no
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way people can do that twenty years ago, and now it's like the single
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number one way that everyone meets their spouse. So, you know, I
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just I encourage everyone to just be open minded to the fact that the only
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constant in life has changed and we have to be open minded to evolve,
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otherwise we get stuck in old ways that may not support us. Yeah,
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this is this topic is really interesting to me because I think, I don't
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think I know a lot of therapists just don't have a business background and they
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don't know what the hell to do. The whole topic of discussion of you
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know, becoming a therapist versus becoming a coach is a good one too.
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But people listening to this are thinking, Okay, I'm a therapist. What
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am okay? What are you gonna? What are the what am I gonna
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do? You know? What do you have for me? Jury? What
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are these other things that I possibly could do? I'm seeing clients from you
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know, early in the morning till late at night. What am I going
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to do? What else can I do? Well? It depends on what
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it is you want to do. So are we talking about like growing revenue,
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growing impacts? Like what would the outcome? Okay, so let's say
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a therapist listening sees what six, seven, eight clients? Yeah, they
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want to generate more revenue, but how are they going to do that without
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seeing as many clients? For example? So the number one bottleneck and a
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service based business is the delivery because if you can only work one on one,
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then you can only work so many hours in a day before you're like,
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I physically can't do it anymore. So the first thing you have to
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be open to considering is one of two things. Either the delivery model has
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to change because you can't change your income unless you change the model, or
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you said, fickly increase your prices, like those are the only two things
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you can do to make more money. So let's look at price aside.
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How do we change the model? Well, one thing to consider is again,
17:10
and this would obviously invoke a bit of a shift from therapy to coaching,
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is instead of working one to one, maybe it's one to many,
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and now you can work with one to ten or one to twenty clients at
17:22
the same time. And in order to do that, you have to really
17:26
narrowly define the target market because it's hard to work with twenty clients if at
17:30
the same time, on the same path, if they all have different issues.
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Right, So, the first thing we help our clients do is really
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identify who do they want to be a hero to, what specific problem do
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they enjoy solving the most, Right, We've got to As an example,
17:48
one of our clients is has done very very well in sex addiction por an
17:52
addiction, and he's obviously in the past worked with many different types of clients
17:59
outside of that. He decided, because he had a bit of a background
18:02
with that himself, that he could serve that audience and he had, so
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he's like, I will be this type of coach. And so the decision
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he made was to move away from being a therapist to actually coaching people through
18:14
that process. And now he works with thirty forty clients at a given time,
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and instead of seeing thirty to forty patients on a one hour basis every
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week, he's built a curriculum that they all go through on their own because
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it addresses a lot of the stuff they go through. Anyways, he gets
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them together for group coaching calls once or twice a week to support them,
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answer questions and so forth. And if you still want to incorporate any degree
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of one on one you can certainly do that. I would recommend in the
18:44
form of office hours, which would be, for instance, you determine a
18:48
block of time, let's say once a week or once every two weeks,
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call it two hours, and you have twenty minute time slots, and your
18:55
clients can book in a twenty minute slot one on one. And what we
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find, what we've found is like there's in my seven years of doing this
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and helping thousands of practitioners and therapists, there's not been a single case where
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their clients have not gotten better results in a group setting compared to one on
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one. Now, obviously there's clients that deal with more maybe PTSD or emotional
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stuff where they still have one on one as a very big component. But
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ultimately it comes down to you, as the therapist or the business owner,
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to say, I get to choose what type of business I want to run.
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I get to choose what type of clients I want to serve, Like
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there's no gun to my head saying you must work with everyone under the sun
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and only charge this and only do it this way. If you're open to
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an alternative, that's the first place is you change the model how you deliver,
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because now delivery no longer becomes the sole bottleneck. You have more time.
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Typically, our clients will buy back twenty five to thirty three percent of
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their time. So if you're working forty hours a week now, it looks
19:59
like twenty five to thirty hours a week. And that's including and that's not
20:03
just a client care like, that's actually marketing, admin all the other stuff.
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So in a typical practice, most of the time is dealt with patients
20:14
or clients, referrals, people, functure, lap and there's not really much
20:19
proactive business building. It's more of just a practice when you especially when you
20:25
come online and you actually want to grow something that's going to be more impactful,
20:30
you have to look at it as a business like, no one's going
20:32
to fount your lap unless you still have a consistent stream of referrals. That's
20:34
fine, but you have to proactively market yourself, which means you have to
20:40
narrow down to a single target market so people know what you stand for.
20:45
You specialize in a certain area, and that allows your messaging to be on
20:48
point, it allows your delivery to be a lot more streamlined, and that's
20:52
how you start to allow yourself and your business to help more people. And
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your income is just the byproduct of the people you help. So actually,
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by being able to help more people without one on one, necessarily you impact
21:03
more lives. Therefore you make more money. And that's really really where it
21:07
all starts is making the decision to say I am okay and not trading time
21:11
for money and I can still serve clients in a really effective way if I
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don't trade time for money forever. Yeah, again, this is really exciting
21:21
to me because I think a lot of therapists are uh, you know quote
21:26
unquote caught in this treadmill. This is the way business has been done,
21:30
and therefore they're they're kind of putting themselves in this framework and unfortunately getting caught
21:37
in it. What do you feel you know, you said you were a
21:42
slow learner, But what do you feel you is your unique gift in this
21:48
area, because obviously you have it? Something about it? What is it?
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I mean? I think my unique gift is simplifying complexity. I mean
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I I think masters simplify complexity, Amateurs complicate simplicity. And I think when
22:07
you're doing something for as long as you know most of us have, you
22:12
become very good at making complicated things relatively simple. I just happen to have
22:18
done that now with business because I've been in business for twenty plus years,
22:22
and before that, I was very very good at that with health, like
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I was very very good at making health and body transformation very simple for people
22:33
to understand and implement because I was very good at that having done that for
22:38
so long. So that's really what I do is I help again, Like
22:44
most people coming into our world are experts of what they do. They are
22:47
masters at simplifying mental health or a specific aspect of human health. But when
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it comes to business, it's like alphabet soup. And what I do is
22:57
I help them turn alphabet soup into legible words in a way that's fairly simple
23:03
for them to do. And that just comes from experience and having been in
23:07
the trenches for so long and having made an inordinate amount of mistakes and having
23:12
wins along the way and learning. And I think that wisdom comes from experience
23:18
times learning. So I would say I have a certain degree of wisdom from
23:23
having been in this space for so long and then having learned from those experiences,
23:29
and now I can share that with others so they don't have to make
23:32
the same mistakes. So once again we're speaking with you. Weelcome, We're
23:37
talking about healthpreneur. So people listening are like, I mean, if I
23:41
was listening, I'd be like, Okay, I'm going to go to your
23:44
site. What am I going to find? How can I engage? And
23:48
what different ways could they possibly engage with your work? Yeah, so there's
23:53
a couple ways. Our main website healthpriner group dot com. If you go
23:56
there, the first thing you'll see is a biden to watch our training and
24:00
if you want to understand how we help our clients build their business. I
24:03
would just start there because it'll give you an understanding of how we help on
24:07
the getting client side, and then obviously how to help those clients on the
24:11
delivery side. And if obviously it makes sense and you want to take the
24:15
next step, you can certainly book a call for our team and talk about
24:18
you know what that would look like. But even before that, you have
24:22
to be open minded to the fact that there's got to be a better way
24:25
of doing things, because I don't entertain conversations with people where they're like,
24:30
sell me on why I should do this. I'm like, I'm not going
24:32
to sell you in anything you have to sell. You want to do this
24:34
right, We'll have chiropractors reach out and like, you tell me how I
24:38
can do this online? I'm like, no, No, we have lots
24:41
of videos on YouTube. If you go to YouTube Health Partner, We've got
24:47
hundreds of videos where I give everything away for free. So if you want
24:51
like everything, just go to YouTube. I've got hundreds of videos that will
24:55
tell you everything you need to know. And then it's just a matter of
24:57
like going through your own journey to say, am I willing to step out
25:02
of the matrix right I called the medical matrix because we have, unfortunately all
25:06
been bought or taught into a system that, like burnout is the number one
25:11
problem in our space, Like it's there is no practitioner or therapists that I
25:18
have met who is successful and isn't burnt out unless they have a practice where
25:22
other people work in the practice, and they don't. But it's one of
25:26
those things where the only way you can grow is to work more, and
25:30
it's impossible to do both. Right, So, if you are open minded
25:34
to shifting how you're doing things and open to the idea that there are thousands,
25:41
literally thousands of other people in your very situation who are thriving in business
25:47
without killing themselves time for money, and their clients are achieven amazing results,
25:51
just understand that that reality is currently happening, and it's your choice to say,
25:55
do I want to be part of that or do I want to be
25:56
stuck in an old model and if the old model serving you rates But I'm
26:00
not here to sell you on the fact that you have to change like you
26:03
have to want that. So I think a good place to start as our
26:04
YouTube channel there's a lot of good stuff there. And then obviously I'm on
26:10
Instagram. If you want to hit me up in the DMS and say hey,
26:12
I heard you on Guys' Show and I thought it was awesome. I'm
26:15
at health Perneur on Instagram and I happy to have a conversation if it makes
26:18
sense over there. Okay, So let's say people are interested, they do
26:23
want to make this change. Are you offering group coaching for them? Are
26:29
you offering individual coaching or all the above? What? Yeah, So if
26:33
you become a client of ours, we offer more support than you can handle.
26:37
So we offer up to five group coaching calls to day. So I
26:40
just had a call before our interview here where I had ten clients on the
26:45
call. I have calls where there are twenty five, thirty forty clients in
26:48
the call, but most of our calls have a handful of clients on these
26:52
calls. So we offer a very very large volume of group calls around very
26:59
specific areas in the business. So if you have a specific issue around X,
27:03
we have a call for X and several times a week, so you're
27:06
alway getting support. And we also have a good amount of one on one
27:10
support as well, because you know, as much as the group stuff is
27:12
great, there's still an opportunity for one on one to give clients a bit
27:17
more personalized support, and we offer that as well. And our goal is
27:19
really just like you know, we do as much as we possibly can to
27:22
help our clients win. So we kind of consider it like adaptive coaching.
27:26
It's not one on one, it's not just group it's what are our clients
27:30
or what do specific clients need to help move forward? And some people they
27:36
don't need as much one on one, some people need a little bit more.
27:38
But nonetheless we offer more support than people can handle, so that would
27:42
be one of the things that they get in addition to a curriculum and step
27:47
by step stuff. So yeah, awesome, all right, all right,
27:51
I know you said it. Say it again. What's the best way for
27:52
people to reach out get in touch with you? I'd say it so again.
27:56
If you want to just consume a bunch of contents, YouTube at health
28:00
Prener is the best place to start. We have a lot of really cool
28:04
resources as well to support you. So if you want something more specific,
28:08
hit us up on Instagram. I'm at health Preneur. Just say, I
28:12
saw you on Guys Guys Show, and I'm happy to see how we can
28:17
best support you there and you know, hook you up some resources that might
28:19
be valuable. Awesome, all right, you're super inspiring. Much needed.
28:25
Love to having you here, love to have you back. Thank you,
28:27
We'll be in touch. Thanks so much, guy our man. Take care