Why Local Marketing Beats National Scale: Conversations with Coca-Cola, Ammunition Ventures, Atlanta Journal-Constitution, and More
In this episode of Adspeak by ADWEEK, host Will Lee leads a Brandweek roundtable on how national brands win through local relevance. Featuring Kim Yates, (Chief Commercial Officer at Atlanta Journal-Constitution), Jeremy Heilpern, (Founder and CEO of Ammunition Ventures), Tom Gargiulo, (Chief Marketing Officer, BodyArmor Sports Nutrition at Coca-Cola), Matt Wikstrom, (Chief of Partnership Sales at LA28 Olympic and Paralympic Games), Rebecca Hogan, (VP Communication at The Weather Company), and Jackie Choice, (Senior Manager Marketing at Cox Enterprises).
The discussion explores how brands…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.