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Farrah Bostic: The Transcript Is Not the Story — AI, Human Judgment & Deep Meaning

Strategist and qualitative researcher Farrah Bostic joins 100 Stories for a conversation about listening, human judgment, data, artificial intelligence, persuasion, and everything that can disappear when we reduce human experience to a transcript.

Farrah listens to people for a living.

For more than two decades, she has worked inside qualitative research, sitting with people in their homes and communities and helping organizations understand not simply what people say, but what those experiences might actually mean.

One of the clearest examples comes from a research project where the…

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