Latest / Let's Ask the Mamas! / Cracker Barrel Response

Transcript

Cracker Barrel Response · Let's Ask the Mamas!

• 0:00
  Speaker 1: We got a question for American mama's what did you
• 0:02
  Speaker 1: think of the Cracker Barrel response.
• 0:03
  Speaker 2: Well, let's ask god American mama's Alma Mama.
• 0:19
  Speaker 1: And joining us now our American mama's Terry Needville and
• 0:21
  Speaker 1: Kimberly Burlison. So after they redid their logo, all the
• 0:27
  Speaker 1: Landa Lakes and the Washington Redskins and Uncle Ben and
• 0:31
  Speaker 1: Aunt Jemima, and then there's this backlash of people going,
• 0:35
  Speaker 1: your little band aid sticker there is stupid, we hate it.
• 0:40
  Speaker 1: So they put out Cracker Barrel put out a press
• 0:43
  Speaker 1: release and a notice to their fans, to their customers says,
• 0:46
  Speaker 1: if the last few days have shown us anything it's
• 0:49
  Speaker 1: how deeply people care about Cracker Barrel. We are truly
• 0:53
  Speaker 1: grateful for your heartfelt voices. You've also shown us that
• 0:56
  Speaker 1: we could have done a better job sharing who we
• 0:59
  Speaker 1: are and who will always be. What do you think
• 1:03
  Speaker 1: of the response?
• 1:04
  Speaker 3: I think that response was code for we hear you,
• 1:07
  Speaker 3: but we ain't changing. They don't that we don't give
• 1:10
  Speaker 3: all rips.
• 1:11
  Speaker 4: If you go further into that, they are saying that
• 1:13
  Speaker 4: they're they're doing the uh kamala stuff. I mean the kamal. Yeah,
• 1:17
  Speaker 4: they're doing the word salad where they're saying everything, but
• 1:20
  Speaker 4: they're never they're not saying, but we are going to
• 1:22
  Speaker 4: change the logo back y'all spoken, we hear you. We're
• 1:25
  Speaker 4: gonna go back to what y'all like, the old decorations,
• 1:29
  Speaker 4: the nostalgia on the walls, and what we're going to
• 1:32
  Speaker 4: really concentrate on are cleaner bathrooms, faster service, more pleasant atmosphere.
• 1:37
  Speaker 4: They didn't say that. They basically, we hear you, we
• 1:40
  Speaker 4: love you. We're gonna have We're still gonna have the pegbers,
• 1:42
  Speaker 4: We're still gonna have nostalgia, We're s gonna have the
• 1:43
  Speaker 4: rocking chairs. But we don't give a rip. So get
• 1:46
  Speaker 4: used to the Delvida cheese looking Cracker Barrel sign out
• 1:49
  Speaker 4: there that's we're not changing it.
• 1:50
  Speaker 3: What do you think is so? Cracker Barrel was losing money,
• 1:53
  Speaker 3: so they have been had they've had this kind of
• 1:55
  Speaker 3: woke agenda for a while now, and they're losing money.
• 1:59
  Speaker 3: They've been losing money and then suddenly this happens and
• 2:02
  Speaker 3: everybody is just like, no, I know. So to me,
• 2:06
  Speaker 3: I'm like, why why this why? I thought it was
• 2:09
  Speaker 3: like a coke classic moment. I thought It was kind
• 2:11
  Speaker 3: of like how when Coke said they're going to change
• 2:12
  Speaker 3: their formula, so everybody starts buying that coke and then
• 2:15
  Speaker 3: they're like, okay, okay, we're just gonna call it coke
• 2:17
  Speaker 3: class that we're going.
• 2:18
  Speaker 4: To do this other coke.
• 2:19
  Speaker 3: I'm wondering if this was all orchestra like on purpose.
• 2:23
  Speaker 3: Is this a woke agenda or oh yeah, yeah, yeah, okay.
• 2:27
  Speaker 3: I saw one pundit say that this is all about
• 2:29
  Speaker 3: getting rid of it. You know, this is about putting
• 2:32
  Speaker 3: something out there because it's prime real estate liquidating it
• 2:36
  Speaker 3: is that what?
• 2:36
  Speaker 4: But there's pictures everywhere of empty parking lots at Cracker Barrel.
• 2:41
  Speaker 4: This is their stock has plummeted. Oh this You have
• 2:46
  Speaker 4: this new CEO with the big you know, the big, big,
• 2:51
  Speaker 4: old round black framed glasses. She's she's trying to gas
• 2:56
  Speaker 4: like America on one of the you know, mainstream shows,
• 2:59
  Speaker 4: and she says, you know what we've heard back is
• 3:02
  Speaker 4: that everyone loves this. Everyone's so for it, and they're not.
• 3:06
  Speaker 1: Yeah.
• 3:06
  Speaker 3: I'm like, you're not in the office.
• 3:09
  Speaker 4: Yeah yeah, our group around the lunch table, everyone loves it.
• 3:12
  Speaker 1: So I think of this. God, I'm such a nerd Okay.
• 3:16
  Speaker 1: So I think of this as sun Su Soun Sue,
• 3:19
  Speaker 1: who wrote the Art of War, one of the oldest books.
• 3:21
  Speaker 1: He was a general, ancient Chinese general right, who wrote
• 3:23
  Speaker 1: the Art of War. One of the things he said
• 3:25
  Speaker 1: in there that applies to just about anything, he says,
• 3:29
  Speaker 1: if in a thousand battles, you know yourself and you
• 3:32
  Speaker 1: know your enemy, you will never be in peril. If
• 3:35
  Speaker 1: in a thousand battles you know yourself but you don't
• 3:37
  Speaker 1: know your enemy, you'll be in peril in about half
• 3:39
  Speaker 1: of them. And if in a thousand battles you don't
• 3:41
  Speaker 1: know yourself and you don't know your enemy, you will
• 3:43
  Speaker 1: be in trouble every single time. I don't think this
• 3:47
  Speaker 1: new CEO or the management team of Cracker Barrel knows
• 3:50
  Speaker 1: one who they are and two who their customers are.
• 3:53
  Speaker 1: And if you don't respect and love your customers, how
• 3:56
  Speaker 1: can you serve them well?
• 3:57
  Speaker 4: And on top of that, you mentioned at the top
• 4:00
  Speaker 4: of the segment, you mentioned Angemima, Uncle Ben Land of Lakes.
• 4:05
  Speaker 4: All of those that we saw lose their hairdentity, Yeah,
• 4:08
  Speaker 4: their identity by.
• 4:09
  Speaker 1: Removing the person, they were removing the personality.
• 4:12
  Speaker 4: Exactly and what they don't realize is if y'all remember,
• 4:15
  Speaker 4: and I'll take Auntie Mama's family for one. They fought
• 4:19
  Speaker 4: this the Land of Lakes. There was an Indian nation
• 4:22
  Speaker 4: that thought this, like, what are you doing? This is
• 4:24
  Speaker 4: heralding us, this is lifting us, this is lifting our people.
• 4:27
  Speaker 4: This is the face of who we are, and so
• 4:30
  Speaker 4: they don't listen. They think they know better. It's kind
• 4:32
  Speaker 4: of like a hairdresser. There's two types. There's the hairdresser
• 4:37
  Speaker 4: that you say, hey, I want to do this with
• 4:39
  Speaker 4: my hair, and the hair dress goes, well, I don't
• 4:40
  Speaker 4: think that's going to look good on you, but that's
• 4:42
  Speaker 4: what you want. I'm going to do it. Then you
• 4:44
  Speaker 4: got the hair dresser and you say I want to
• 4:45
  Speaker 4: do that. No, I got you girl, trust me. I'm
• 4:48
  Speaker 4: gonna do you the ways, and you get it done.
• 4:51
  Speaker 4: You're like, this is not what I want at all,
• 4:53
  Speaker 4: and so you have to go. You're like, okay, I
• 4:54
  Speaker 4: gotta fire her because I want to go. I want
• 4:56
  Speaker 4: to listen to what I'm saying to you, listen to
• 4:58
  Speaker 4: what I like, so you agree with it or not.
• 5:01
  Speaker 4: The reason that people had such a time with this one, Kimberly,
• 5:04
  Speaker 4: was because Cracker barrel represented nostalgia. They didn't have the
• 5:09
  Speaker 4: best food. I mean, they have great Southern cooking home food,
• 5:13
  Speaker 4: but when you go in they have that unique little
• 5:15
  Speaker 4: gift store that has all those little unique old Americana.
• 5:20
  Speaker 4: You go in and it's this big fireplace with all
• 5:24
  Speaker 4: of the fixings of your like maybe that your grandmother made.
• 5:27
  Speaker 4: It's nostalgia, So leave the man and the barrel alone.
• 5:31
  Speaker 3: I think it was also the straw that broke the
• 5:32
  Speaker 3: camel's back. I think we're so seeing things that we
• 5:35
  Speaker 3: love being destroyed. Yeah, and this was one more and
• 5:38
  Speaker 3: we're like, enough is enough?
• 5:39
  Speaker 4: You just bud lighted cracker barrel.
• 5:41
  Speaker 1: Yeah, instead of going to the left with it, they
• 5:43
  Speaker 1: should have doubled down and they should have gone We're
• 5:45
  Speaker 1: going to be even more country store than ever before.
• 5:48
  Speaker 1: If you like to ask our American Mama is a question,
• 5:50
  Speaker 1: go to our website American Ground Radio dot com slash
• 5:52
  Speaker 1: mamas and click on the ass the Mama's button. Terry Neutville,
• 5:54
  Speaker 1: kimberly Burg listen, thank you so much.
• 5:56
  Speaker 3: Thank you,