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MBS140 - 'Don't be Evil' with Bronwyn Williams, Chaos Theory Specialist
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Ethics. Ethics is knowing the difference between what you have a right to do and what is right to do. But the ethics of any company and individual can be tested, especially in the pursuit of profit and when under pressure. Google was famous for including the words ‘don’t be evil’ in their code of conduct, but in April last year they removed it in order to expand in China. Being 'evil' is very tempting. Brands and businesses are constantly tempted to exploit consumer data and values for profit. Take Google; the temptation to sell out their values, in the form of submitting to…
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