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Will POSSIBLE outshine Cannes and is retail media in trouble?
POSSIBLE Miami is the pretty new thing in the world of advertising events, but is it already becoming a mini-Cannes?
On this episode of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford and Senior News Reporter Bethany Lee join host Joe to discuss whether there is scope for POSSIBLE to carve out a necessary niche in an already oversaturated roster of annual advertising events.
Also, retail media's growth is quietly beginning to sputter and the top brass among some key UK players have been let go as a result – what does this mean for the channel's future?
This podcast was…
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