Latest / No Days Off with Brian Gubernick
778. Who's Going to Put You Out of Business?
Who is most likely to put you out of business? It's probably not who you think. The real threat isn't your direct competitor. It's the one playing a different game entirely.
In this episode, Brian Gubernick breaks down a four-step framework to identify where you're exposed, what others are doing better, and where you still have the advantage.
Because the gap between you and your competition is usually the work you've been avoiding. If you don't evolve, someone else will.
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The skinny
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