Latest / Black Fridays: Business Growth for Entrepreneurs, Creators & Professionals / Why Most Podcasters Never Make Money (And How to Change That) - Ep. 164 w/ Angel Livas (Alive Podcast Network)

Transcript

Why Most Podcasters Never Make Money (And How to Change That) - Ep. 164 w/ Angel Livas (Alive Podcast Network) · Black Fridays: Business Growth for Entrepreneurs, Creators & Professionals

• 0:00
  [SPEAKER_02]: A lot of times people, especially us, we just do things to say we're doing it.
• 0:04
  [SPEAKER_02]: Or we're just trying to get on the bandwagon because everybody has a podcast.
• 0:08
  [SPEAKER_02]: People tell me that I should start a podcast.
• 0:10
  [SPEAKER_02]: Sometimes people ain't told you that.
• 0:11
  [SPEAKER_02]: Sometimes you just be using that to make it a thing that you want to do.
• 0:15
  [SPEAKER_02]: Exactly.
• 0:16
  [SPEAKER_02]: People sometimes will ask an interview like, Oh, who's your competition?
• 0:19
  [SPEAKER_02]: Me.
• 0:19
  [SPEAKER_02]: I have my composition.
• 0:21
  [SPEAKER_02]: We collaborate with Revol.
• 0:22
  [SPEAKER_02]: We've been on I-Hart and they have said for black content like this is where you need to go.
• 0:28
  [SPEAKER_02]: Charlie Mane just got what $200 million on track.
• 0:30
  [SPEAKER_02]: Stop limiting yourself.
• 0:31
  [SPEAKER_02]: Stop just looking at what your podcast is as a lead generator for your business or just to connect with a larger audience.
• 0:39
  [SPEAKER_02]: think bigger.
• 0:39
  [SPEAKER_02]: This is the year of what you've been working on.
• 0:42
  [SPEAKER_02]: It's the year that all of those different things, if you're very strategic and you understand, this is what I am going to achieve this year, you will achieve it.
• 1:11
  [SPEAKER_00]: What up, Bill.
• 1:11
  [SPEAKER_00]: Black Friday's family.
• 1:12
  [SPEAKER_00]: Welcome back to another installment of the Black Friday's podcast.
• 1:15
  [SPEAKER_00]: Before we get into today's episode, I need to hit that like button, subscribe, drop a comment, share some videos with family friends and loved ones.
• 1:22
  [SPEAKER_00]: Alright, now that we got that business out of the way, I got someone in the building today who is groundbreaking and history-making.
• 1:28
  [SPEAKER_00]: The first black woman ever to have their own podcast network.
• 1:32
  [SPEAKER_00]: and that's just the beginning of the over 25 years of experience in the media industry, including being an award-winning producer.
• 1:41
  [SPEAKER_00]: Also, a entrepreneur, tech founder and author, speaker, you name it.
• 1:47
  [SPEAKER_00]: She's done it.
• 1:48
  [SPEAKER_00]: Miss Angel Davis.
• 1:49
  [SPEAKER_00]: How are you today?
• 1:50
  [SPEAKER_02]: I'm wonderful.
• 1:51
  [SPEAKER_02]: Thank you for having me.
• 1:52
  [SPEAKER_00]: of course thank you for pulling up to the Black Friday podcast and we got a super special addition to that episode because you are homegrown in Michigan you happen to be in town and so we was able to to sneak this in so definitely appreciate that yes of course thank you for inviting me like i was like oh my god this makes total sense let's do it absolutely
• 2:12
  [SPEAKER_00]: So with the excess of resume and history that you have in the media industry that I had mentioned during the intro would love to know it for you What do you feel like is that thing that lights your fire like what keeps you going despite being able to have so many different accomplishments and so many different things that you've been able to touch in this space and and or create on your own
• 2:34
  [SPEAKER_02]: I would say it's whenever I have conversations with storytellers, creators, and they're like, thank you for creating a space for us.
• 2:42
  [SPEAKER_02]: I think that is one of the huge driving factors around being able to keep going because adversity is going to come.
• 2:49
  [SPEAKER_02]: You're going to be told no.
• 2:51
  [SPEAKER_02]: You're going to have all of these robots that come in the way.
• 2:54
  [SPEAKER_02]: But when the reason why you're doing something is recognize and it doesn't have to be recognized by the millions and you know everybody mainstream.
• 3:03
  [SPEAKER_02]: But the people who feel like they don't always have a voice to be recognized or a space where people care about what they have to say or what they're feeling or what they want to express.
• 3:16
  [SPEAKER_02]: And there's this ecosystem that exists for them,
• 3:24
  [SPEAKER_00]: And I know that that's a big reason of why you created a lot of podcast network and so in terms of that mission and what point in your career did you feel like that became very apparent to you whether like early on like college high school or what did later on or throughout the progression of your career.
• 3:45
  [SPEAKER_02]: So I don't want to sound vain because I'm really not, okay, but I remember like my senior project and I went to Harrison and we had to do like something relevant that we would want to do in life, right?
• 3:59
  [SPEAKER_02]: And I was like, hey, I want to be a news reporter.
• 4:02
  [SPEAKER_02]: And I remember that we had an assembly where a local news anchor like came.
• 4:07
  [SPEAKER_02]: And we were all sitting there.
• 4:08
  [SPEAKER_02]: And we were having a conversation.
• 4:10
  [SPEAKER_02]: And this is after we had presented our high school graduation projects.
• 4:15
  [SPEAKER_02]: And my friends were like, OK, like, news anchor.
• 4:18
  [SPEAKER_02]: Kind of may be sort of.
• 4:19
  [SPEAKER_02]: And I was like, well, whatever it is, people will know my name.
• 4:22
  [SPEAKER_02]: And so that was always something that was really important to me.
• 4:26
  [SPEAKER_02]: Like, I don't want to leave this earth with nobody knowing I was here.
• 4:30
  [SPEAKER_02]: I don't want to leave this earth without having some type of impact beyond my immediate family.
• 4:35
  [SPEAKER_02]: I want it to be able to impact others and help them share their story and help them feel like, yo, like,
• 4:41
  [SPEAKER_02]: I did something too, and I'm not leaving this earth without my name being known as well.
• 4:45
  [SPEAKER_02]: So yeah, I like to say the answer.
• 4:51
  [SPEAKER_00]: It does, yeah.
• 4:53
  [SPEAKER_00]: In terms of the a lot of podcast network, because the podcast is relatively new and in terms of how it's structured and how things are ordered, I don't think everyone has the firm understand of what an actual network is.
• 5:05
  [SPEAKER_00]: So could you break down what is a podcast network
• 5:11
  [SPEAKER_02]: OK, so I'm going to even take a step back further of what a podcast is.
• 5:15
  [SPEAKER_00]: Yeah, there we go.
• 5:17
  [SPEAKER_02]: Because I feel like most people think that a podcast is the video side of things.
• 5:23
  [SPEAKER_02]: Like, or is just the conversation.
• 5:25
  [SPEAKER_02]: A podcast is originally like the audio form of interviews conversations.
• 5:30
  [SPEAKER_02]: And so when I first got into a podcasting, even when I was in college, I love
• 5:35
  [SPEAKER_02]: audio.
• 5:37
  [SPEAKER_02]: I loved audio because it required you to think a little bit more.
• 5:39
  [SPEAKER_02]: It required you to use your imagination, which I think.
• 5:42
  [SPEAKER_02]: we lack at drastically in today's world.
• 5:46
  [SPEAKER_02]: And so for me to be able to craft a story that touches you and it makes it relatable, it makes you laugh, it makes you think it makes you cry, just from audio, that's power.
• 5:58
  [SPEAKER_02]: Right?
• 5:58
  [SPEAKER_02]: I think when you have video elements, it makes it a little bit more interesting, right?
• 6:04
  [SPEAKER_02]: But you also have other factors that are able to play into that story telling.
• 6:07
  [SPEAKER_02]: you have motion that may be happening, you have things, you know, on the walls that you might read, that could be a distraction, but other times it's aiding and we don't realize it, it's helping and tell the story, right?
• 6:21
  [SPEAKER_02]: So from the podcasting perspective, for me, part of the reason why I wanted to get into podcasting was it was a new era of communication, a new medium, right, for storytelling.
• 6:35
  [SPEAKER_02]: And so I always felt like we were behind the eight ball, right?
• 6:39
  [SPEAKER_02]: So in tooth, no, 2020, yeah, 2020.
• 6:44
  [SPEAKER_02]: I create a Tamar Brexon's podcast under construction.
• 6:47
  [SPEAKER_02]: And one thing that would always kind of stand out, we would post little clips on Instagram.
• 6:53
  [SPEAKER_02]: And people would be like, oh my God, where can I listen to the full episode?
• 6:56
  [SPEAKER_02]: Now in the clip, it'll say, on all of your favorite podcasting platforms, right?
• 7:01
  [SPEAKER_02]: Apple is part of what we would name all of them.
• 7:04
  [SPEAKER_02]: And people would still ask like, but where?
• 7:06
  [SPEAKER_02]: And so it became very evident to me that we are always the last to join the party to understand like, okay, this is what a podcast is.
• 7:15
  [SPEAKER_02]: This is where you can listen to.
• 7:17
  [SPEAKER_02]: Now, again, this isn't today.
• 7:18
  [SPEAKER_02]: This is like five, six years ago.
• 7:20
  [SPEAKER_02]: And so, and I feel like it's the same thing with AI, but that's not what you asked me.
• 7:26
  [SPEAKER_02]: I was going to stick to this.
• 7:29
  [SPEAKER_02]: And so it became something where
• 7:32
  [SPEAKER_02]: I didn't want it, which is part of the network getting to that part of it.
• 7:37
  [SPEAKER_02]: I wanted to educate us on how do you do this?
• 7:40
  [SPEAKER_02]: What's the right way to do it?
• 7:41
  [SPEAKER_02]: How do you leverage your community to monetize your content?
• 7:46
  [SPEAKER_02]: I wanted to create an opportunity where it wasn't just the storytelling, because we can tell the good story.
• 7:52
  [SPEAKER_02]: Like, Black people, like, that's part of our culture, right?
• 7:56
  [SPEAKER_02]: We can tell a good story, but what we lack is the education of like, well, how do we put it all together?
• 8:02
  [SPEAKER_02]: How do we monetize this and make it into a consistent revenue stream, right?
• 8:08
  [SPEAKER_02]: And so a network, there are all different types of networks, right?
• 8:13
  [SPEAKER_02]: There are some networks where it's just like a collective of creatives that are a part of one.
• 8:19
  [SPEAKER_02]: one space where it's all distributed through one company, right?
• 8:24
  [SPEAKER_02]: There's other networks where, you know, you have to have so many listeners to be a part of that network.
• 8:31
  [SPEAKER_02]: They're able to monetize off of you, right?
• 8:34
  [SPEAKER_02]: And then there's typically like a rev share in,
• 8:36
  [SPEAKER_02]: how ads are placed and things like that.
• 8:40
  [SPEAKER_02]: So every network is different.
• 8:43
  [SPEAKER_02]: Like there's no network that's really constructed the same.
• 8:46
  [SPEAKER_02]: A lot of the mainstream ones have a lot of the similar characteristics, but all the networks are very different.
• 8:53
  [SPEAKER_02]: When building the Alive Podcast Network for me, the thing that was really important were three things.
• 8:58
  [SPEAKER_02]: One, making sure that our Black Content Creators maintained ownership of their content to was helping them monetize their content where it wasn't the top...
• 9:09
  [SPEAKER_02]: 3% are always getting all of the money and everybody else is just creating content just to say that they're on a network, right?
• 9:17
  [SPEAKER_02]: So that was really key.
• 9:18
  [SPEAKER_02]: I wanted to level the playing field where everybody has an opportunity to generate revenue.
• 9:24
  [SPEAKER_02]: And then thirdly was amplification.
• 9:26
  [SPEAKER_02]: A lot of times when you're creating content, you're creating it for your specific network.
• 9:31
  [SPEAKER_02]: And so sometimes it can be hard for other people to find you.
• 9:34
  [SPEAKER_02]: And so we wanted to create a space where
• 9:37
  [SPEAKER_02]: It's an ecosystem.
• 9:39
  [SPEAKER_02]: You're a part of the network.
• 9:40
  [SPEAKER_02]: There's a show that's similar.
• 9:41
  [SPEAKER_02]: Let's cross-promote your show on that show, right?
• 9:44
  [SPEAKER_02]: Let's promote it through our network.
• 9:46
  [SPEAKER_02]: We also distribute through press releases.
• 9:48
  [SPEAKER_02]: We highlight our creators, give them opportunities to speak beyond the mic, and putting them on major stages, things like that.
• 9:56
  [SPEAKER_02]: So,
• 9:57
  [SPEAKER_02]: It's creating a space where it's not just for a live.
• 10:01
  [SPEAKER_02]: It's creating a space where you're no longer an independent creative, but now you're a part of a collective of like-minded individuals that you can work together and amplify what your messaging is through one another.
• 10:14
  [SPEAKER_00]: And as you were building up this platform, you had podcasts with Tamar and then you also had your own shows on the platform as well.
• 10:22
  [SPEAKER_00]: But in addition to that, how did you build out the roster of people that you felt like would be good for the platform and how did that come together?
• 10:32
  [SPEAKER_02]: So, very different than most other places.
• 10:35
  [SPEAKER_02]: I didn't want it to be, oh, I just want all of the heavy hitters.
• 10:40
  [SPEAKER_02]: I didn't want it to just be all of the celebrities, right?
• 10:43
  [SPEAKER_02]: I wanted to create a space where all black voices meant something because I believe that
• 10:49
  [SPEAKER_02]: If there's something that you're talking about unless you just have like this niche hobby that don't know about yours care about, which I have conversations with every host that's part of the network, right?
• 10:58
  [SPEAKER_02]: One for me to get a feel for really why are you doing this and is it something that you're genuinely passionate about or is it just like some self like just to make yourself feel good?
• 11:08
  [SPEAKER_02]: Like I don't want the latter.
• 11:10
  [SPEAKER_02]: I want the people who really have a message that they want to share.
• 11:13
  [SPEAKER_02]: They may not know how to construct it, right?
• 11:15
  [SPEAKER_02]: They may not know
• 11:16
  [SPEAKER_02]: all of the journalistic things to make this like a popular show, but that's where we come in, right?
• 11:21
  [SPEAKER_02]: And so for me, it was very much like just give people a chance, right?
• 11:28
  [SPEAKER_02]: Like everybody starts from some point.
• 11:31
  [SPEAKER_02]: And I think when you put parameters on people and say, oh, well, you have to be at 10 million followers or 10,000 listeners or subscribers before you can be a part of the network, that's limiting so many people.
• 11:45
  [SPEAKER_02]: Because they may have a dynamic message, but nobody's taught them going back to the education piece of how do you construct this where it can be great.
• 11:54
  [SPEAKER_02]: Nobody's told them like, hey,
• 11:55
  [SPEAKER_02]: Listen to like 10 different podcasts that are doing really well and figure out what are they doing?
• 12:03
  [SPEAKER_02]: What styles relate and resonate with you that maybe you can emulate and turn it into your own vibe?
• 12:11
  [SPEAKER_02]: If nobody's told you some different things to do to help you win, then nobody's really trying to make sure that you're in a position to be structured and set up for a success.
• 12:23
  [SPEAKER_02]: And so for me, that was one thing that was really important to like, no, I don't want to limit us because I think that's part of our problem.
• 12:30
  [SPEAKER_02]: Everybody thinks so small of us and it keeps us here.
• 12:35
  [SPEAKER_02]: But like, what if we just open the plan field, stop gatekeeping, and give the information to empower people to, like, expand what is possible for them?
• 12:45
  [SPEAKER_00]: For sure.
• 12:45
  [SPEAKER_00]: And with that model, what are some of the successes that you've been able to see like a fish show that comes to mind, where it's like giving those constricting parameters, network might have not looked at them, but when they joined the live, like they took off and it's all success.
• 12:59
  [SPEAKER_02]: Yeah, so there's one show that I can think of just because recently she posted her number like her metrics.
• 13:07
  [SPEAKER_02]: Um, it's, um, conversations, healing, conversation, healing through conversation, sorry.
• 13:13
  [SPEAKER_02]: Um, and that particular show got heated in late.
• 13:18
  [SPEAKER_02]: I don't know these questions ahead of time.
• 13:19
  [SPEAKER_02]: So we have over 100 shows on this network, okay?
• 13:22
  [SPEAKER_02]: Um, but healing through conversations, that particular show, she posted her metrics, and it was a smaller show when she got started.
• 13:29
  [SPEAKER_02]: She said that, I think it was like her growth has been late, 333%.
• 13:34
  [SPEAKER_02]: Um, the time that people have been listening has expanded, like literally everything and these are not through a live, giving her these matrices or her metrics from Spotify, right?
• 13:46
  [SPEAKER_02]: And so that's the other thing about us, like, we're not like, oh, you can only distribute your content through us.
• 13:51
  [SPEAKER_02]: If I say I want you to amplify and I want more people to hear you, you need to be everywhere, right?
• 13:56
  [SPEAKER_02]: Um, and then, you know, structuring how you're doing things on different platforms, that's a different conversation, but making sure you have that visibility.
• 14:04
  [SPEAKER_02]: And so like for her like she's just grown exponentially like we've opened up our television side.
• 14:10
  [SPEAKER_02]: She's also unlike the television side of the network as well.
• 14:12
  [SPEAKER_02]: So when you have the opportunity to expand your territory beyond
• 14:17
  [SPEAKER_02]: a YouTube or just like, you know, Spotify Apple, I heart all of those and you're able to be in an ecosystem where it's all black hosted shows, right?
• 14:28
  [SPEAKER_02]: Then people are like, oh, well let me tap in.
• 14:30
  [SPEAKER_02]: Let me see what else, like if I'm liking you, I'm sure there's something else here for me.
• 14:35
  [SPEAKER_00]: Yeah, and I forget the only time I can think of like cross foundation where you get the effect of I like this show, but oh, I also am interested in this and then that show is similar like okay, I want to switch it up a little bit.
• 14:46
  [SPEAKER_00]: I can go over here.
• 14:47
  [SPEAKER_02]: Yes, and so that's like so getting a little techie.
• 14:51
  [SPEAKER_02]: From our technology that we built, like we built our proprietary app that's an iOS and Android, like we use machine learning to be able to like, oh, if you like this show, here's a recommendation for a show that you may also enjoy.
• 15:05
  [SPEAKER_00]: Very dope.
• 15:06
  [SPEAKER_00]: So I have plenty of more questions for you, but before we get into the old, the one introduced in my favorite part of Black Friday, which is free-stop Friday, so.
• 15:18
  [SPEAKER_05]: Thank you back home.
• 15:20
  [SPEAKER_00]: You got to give us some bars.
• 15:22
  [SPEAKER_00]: I don't know if you want to sing rap for a treat So I mean
• 15:37
  [SPEAKER_00]: Okay, they say you had a freestyle already for us.
• 15:41
  [SPEAKER_00]: I'm a way A freestyle Or you could just do rapid fire, which is what freestyle Friday actually is.
• 15:49
  [SPEAKER_00]: It's just rapid fire questions So we can get to know you a little bit Let's do it I can see what I can never have
• 15:58
  [SPEAKER_00]: So you've had some pretty significant and big moments throughout your career in media and so I'm wondering I don't know if you're a type person that listens to music to hype you up or calm you down but if so what would you say would be a song that you would play before a big moment that you have?
• 16:13
  [SPEAKER_02]: Let have a couple.
• 16:16
  [SPEAKER_02]: So, I don't know how to say her name, but closer is a guapo leg.
• 16:22
  [SPEAKER_03]: Yep.
• 16:23
  [SPEAKER_02]: Okay.
• 16:24
  [SPEAKER_02]: That one, like, it always just gets me ready because I never feel like I'm there.
• 16:30
  [SPEAKER_02]: And that one's just like a constant reminder of like every step that you take, every stage you step onto is getting you closer to your dreams.
• 16:38
  [SPEAKER_02]: So, that's, that's why it's for me.
• 16:40
  [SPEAKER_00]: That's why I'm gonna make me wanna cry.
• 16:42
  [SPEAKER_00]: So, I got it for radically, listen to it.
• 16:44
  [SPEAKER_00]: And I get older, I get more sensitive, like, I don't know.
• 16:48
  [SPEAKER_00]: I don't know, you'd be reflecting on when you came for something like that.
• 16:54
  [SPEAKER_00]: You'd be getting the best of me, so I'll pick that up.
• 16:56
  [SPEAKER_02]: You'd be like, that's not my fault.
• 16:59
  [SPEAKER_00]: Yeah, I got listen to the Drake version, that one a little bit more mild.
• 17:02
  [SPEAKER_00]: Yeah.
• 17:05
  [SPEAKER_00]: So do you have a favorite piece of technology?
• 17:07
  [SPEAKER_02]: favorite piece of technology.
• 17:09
  [SPEAKER_02]: Okay, so I'm not sure if this is my favorite as of yet, but I'm excited to really dive in.
• 17:15
  [SPEAKER_02]: I got the new meta glasses with the rest of the year.
• 17:18
  [SPEAKER_00]: Oh, yeah, yeah.
• 17:18
  [SPEAKER_00]: Okay, don't.
• 17:20
  [SPEAKER_02]: And so, you know, I've tested them out a little bit with the the meta display.
• 17:24
  [SPEAKER_02]: I think it's what they're called.
• 17:25
  [SPEAKER_02]: Yep.
• 17:26
  [SPEAKER_02]: So I'm excited to like really like tap into those.
• 17:30
  [SPEAKER_02]: And, you know, not have to pull my phone out and just, you know, use my hand to do all the little things.
• 17:36
  [SPEAKER_02]: So yeah, that for right now, for what I know, I would say is probably one of my favorites.
• 17:42
  [SPEAKER_00]: Keep me posted on how that goes because I don't think I'm near yet as far as the, like, what does the Apple Vision Pro and then the meta glasses where you can do the stuff on the screen?
• 17:50
  [SPEAKER_00]: I don't know if I'm near yet, but I want to know your experience when you get down with them.
• 17:55
  [SPEAKER_02]: Yeah, like so far, like I said, like I've tested it a little bit.
• 17:57
  [SPEAKER_02]: I just got them for Christmas.
• 17:58
  [SPEAKER_02]: So it's still new.
• 18:00
  [SPEAKER_00]: Okay.
• 18:00
  [SPEAKER_02]: Um, so yeah, I would definitely keep you posted it.
• 18:03
  [SPEAKER_00]: For sure.
• 18:04
  [SPEAKER_00]: And then if your phone can only do one of these three functions and no other function, would you prefer that only call out video call or text message?
• 18:12
  [SPEAKER_02]: Ooh.
• 18:16
  [SPEAKER_02]: Texts.
• 18:17
  [SPEAKER_02]: I am definitely a textur.
• 18:19
  [SPEAKER_02]: Okay.
• 18:19
  [SPEAKER_02]: Yeah.
• 18:21
  [SPEAKER_02]: Like, cause sometimes I don't want to talk.
• 18:23
  [SPEAKER_02]: And I love to talk which is crazy.
• 18:25
  [SPEAKER_02]: Yeah.
• 18:26
  [SPEAKER_02]: But sometimes like, you know how, like you can be in a great mood in your focus.
• 18:30
  [SPEAKER_02]: And then like somebody just calls and stir up your piece, like, just text me.
• 18:35
  [SPEAKER_00]: Right.
• 18:36
  [SPEAKER_02]: And it's gotten to the point to my friends old text and be like, can you talk?
• 18:39
  [SPEAKER_00]: Yeah.
• 18:39
  [SPEAKER_02]: So I appreciate that.
• 18:40
  [SPEAKER_00]: Yeah, especially if you're in a zone because then you're like, I can't pick up the phone.
• 18:44
  [SPEAKER_00]: I'm not going to be all.
• 18:45
  [SPEAKER_00]: Yeah.
• 18:45
  [SPEAKER_00]: Don't ain't nothing getting done after that.
• 18:47
  [SPEAKER_02]: Exactly.
• 18:47
  [SPEAKER_02]: Exactly.
• 18:48
  [SPEAKER_02]: So text.
• 18:49
  [SPEAKER_00]: But sure.
• 18:49
  [SPEAKER_00]: Do you have a book that you're reading right now that you want to share with folks?
• 18:53
  [SPEAKER_00]: Or in recent memory?
• 18:55
  [SPEAKER_02]: Um, well, the Evan Carmichael, I didn't just read that one.
• 18:59
  [SPEAKER_02]: But, um,
• 19:01
  [SPEAKER_02]: I did just get a new book, but I did not remember the name of it, so don't give me the line.
• 19:05
  [SPEAKER_02]: But I am very excited to read Mel, Robin's book.
• 19:11
  [SPEAKER_02]: Let them.
• 19:12
  [SPEAKER_02]: So yeah.
• 19:13
  [SPEAKER_00]: Okay.
• 19:14
  [SPEAKER_00]: And then two more questions for you.
• 19:16
  [SPEAKER_00]: Who is the gold piecaster in European?
• 19:19
  [SPEAKER_02]: Nope, I can't do that.
• 19:20
  [SPEAKER_02]: You can't do it.
• 19:23
  [SPEAKER_02]: I'm going to have to plead the best.
• 19:29
  [SPEAKER_00]: Fair enough.
• 19:30
  [SPEAKER_00]: And well, as you as you a different version, what do you have a favorite?
• 19:38
  [SPEAKER_02]: No, I can't do favorite.
• 19:40
  [SPEAKER_00]: Why not?
• 19:43
  [SPEAKER_00]: Oh, this is my favorite right here.
• 19:46
  [SPEAKER_02]: I had a resume podcast and it's like, well, what am I?
• 19:49
  [SPEAKER_00]: No.
• 19:50
  [SPEAKER_00]: Fair enough, fair enough.
• 19:54
  [SPEAKER_00]: If you say so, I forgot my other one.
• 19:57
  [SPEAKER_00]: So we're gonna wrap up freestyle Friday.
• 19:59
  [SPEAKER_00]: Oh, no, forget that.
• 20:00
  [SPEAKER_00]: You back home, you were Michigan, Kony Allen, how familiar are you?
• 20:03
  [SPEAKER_02]: I love Kony anyway.
• 20:04
  [SPEAKER_00]: All right, so what's your Kony order?
• 20:06
  [SPEAKER_02]: Okay.
• 20:07
  [SPEAKER_02]: fat girl like, oh my god, like a whole fat girl.
• 20:12
  [SPEAKER_02]: Um, so like my favorite are the chili chili fries.
• 20:16
  [SPEAKER_02]: Yeah.
• 20:17
  [SPEAKER_02]: Oh, fat girl.
• 20:18
  [SPEAKER_02]: Chili cheese fries.
• 20:20
  [SPEAKER_02]: Oh my god.
• 20:21
  [SPEAKER_02]: Um, and I did not have them this time because I'm trying to stay somewhat on track.
• 20:27
  [SPEAKER_00]: Right.
• 20:27
  [SPEAKER_00]: Guys, they like me.
• 20:27
  [SPEAKER_02]: Yes.
• 20:29
  [SPEAKER_02]: Um, and the burger with the chili.
• 20:32
  [SPEAKER_00]: You get the chili burger.
• 20:34
  [SPEAKER_00]: I have one in them and I don't know how me there.
• 20:37
  [SPEAKER_00]: And so I did not go to Columbia.
• 20:38
  [SPEAKER_00]: I went in the shirt.
• 20:39
  [SPEAKER_00]: Yes, but that's my order with an I love water.
• 20:40
  [SPEAKER_02]: So I'm going to water.
• 20:40
  [SPEAKER_02]: Okay.
• 20:41
  [SPEAKER_02]: Good.
• 20:41
  [SPEAKER_02]: No, no too crazy because you know they be having a cool lady.
• 20:43
  [SPEAKER_02]: No.
• 20:43
  [SPEAKER_02]: All types of stuff.
• 20:43
  [SPEAKER_02]: Mm.
• 20:43
  [SPEAKER_02]: Mm.
• 20:43
  [SPEAKER_00]: Mm.
• 20:43
  [SPEAKER_00]: Mm.
• 20:44
  [SPEAKER_00]: Mm.
• 20:44
  [SPEAKER_00]: Mm.
• 20:44
  [SPEAKER_00]: Mm.
• 20:44
  [SPEAKER_02]: Mm.
• 20:44
  [SPEAKER_02]: Mm.
• 20:44
  [SPEAKER_00]: Mm.
• 20:44
  [SPEAKER_00]: Mm.
• 20:44
  [SPEAKER_00]: Mm.
• 20:44
  [SPEAKER_00]: Mm.
• 20:44
  [SPEAKER_00]: Mm.
• 20:44
  [SPEAKER_00]: Mm.
• 20:44
  [SPEAKER_00]: Mm.
• 20:44
  [SPEAKER_00]: Mm.
• 20:45
  [SPEAKER_00]: Mm.
• 20:45
  [SPEAKER_00]: Mm.
• 20:45
  [SPEAKER_00]: Mm.
• 20:45
  [SPEAKER_00]: Mm.
• 20:45
  [SPEAKER_00]: Mm.
• 20:45
  [SPEAKER_00]: Mm.
• 20:45
  [SPEAKER_00]: Mm.
• 20:45
  [SPEAKER_00]: Mm.
• 20:45
  [SPEAKER_00]: Mm.
• 20:45
  [SPEAKER_00]: Mm.
• 20:45
  [SPEAKER_00]: Mm.
• 20:45
  [SPEAKER_00]: Mm.
• 20:46
  [SPEAKER_00]: Mm.
• 20:46
  [SPEAKER_00]: Mm.
• 20:46
  [SPEAKER_00]: Mm.
• 20:46
  [SPEAKER_00]: Mm.
• 20:46
  [SPEAKER_00]: Mm.
• 20:46
  [SPEAKER_00]: Mm.
• 20:46
  [SPEAKER_00]: Mm.
• 20:46
  [SPEAKER_00]: Mm.
• 20:46
  [SPEAKER_00]: Mm.
• 20:46
  [SPEAKER_00]: Mm.
• 20:46
  [SPEAKER_00]: Mm.
• 20:46
  [SPEAKER_00]: Mm.
• 20:46
  [SPEAKER_00]: Mm.
• 20:47
  [SPEAKER_00]: Mm.
• 20:47
  [SPEAKER_00]: Mm.
• 20:47
  [SPEAKER_00]: Mm.
• 20:47
  [SPEAKER_00]: Mm.
• 20:47
  [SPEAKER_00]: Mm.
• 20:47
  [SPEAKER_00]: Mm.
• 20:47
  [SPEAKER_00]: Mm.
• 20:47
  [SPEAKER_00]: Mm.
• 20:47
  [SPEAKER_00]: Mm.
• 20:47
  [SPEAKER_00]: Mm.
• 20:47
  [SPEAKER_00]: Mm.
• 20:47
  [SPEAKER_00]: Mm.
• 20:48
  [SPEAKER_00]: Mm.
• 20:48
  [SPEAKER_00]: Mm.
• 20:48
  [SPEAKER_00]: Mm.
• 20:48
  [SPEAKER_00]: Mm.
• 20:48
  [SPEAKER_00]: Mm.
• 20:48
  [SPEAKER_00]: Mm.
• 20:48
  [SPEAKER_00]: Mm.
• 20:48
  [SPEAKER_02]: Mm.
• 20:48
  [UNKNOWN]: Mm.
• 20:48
  [UNKNOWN]: Mm.
• 20:48
  [UNKNOWN]: Mm.
• 20:49
  [UNKNOWN]: Mm.
• 20:49
  [UNKNOWN]: Mm.
• 20:49
  [UNKNOWN]: Mm.
• 20:49
  [SPEAKER_02]: That's fat and I'm enough for them to cheese fries.
• 20:54
  [SPEAKER_00]: Oh my god every time I get you every time I'm out of to get some on before it's on point.
• 20:59
  [SPEAKER_00]: You got to keep it the fork right right Yeah, for sure Well, thank you for partaking every style Friday's and engaging in the randomness
• 21:08
  [SPEAKER_00]: and so we love to what one thing I would love to get out of this conversation and for the folks listening and watching it, watching it is being able to help them level up their podcast game in 2026.
• 21:19
  [SPEAKER_00]: So one thing that I've been adamant about is being able to help podcasters who are newer in their journey or possibly being looking to
• 21:27
  [SPEAKER_00]: differentiate, scale, whatever the case may be, take their platforms to a different level.
• 21:32
  [SPEAKER_00]: And so I get a chance to teach people how to start their shows and how to do so with minimal equipment, things like that.
• 21:38
  [SPEAKER_00]: But one thing that you mentioned, part of the reason why you started a lot is that us as creators, especially in the Black community, we don't necessarily have the business admin at what you, what's the word I'm doing?
• 21:51
  [SPEAKER_00]: Yeah, I can, in order to be able to structure the platform so that we can be able to scale up in.
• 21:56
  [SPEAKER_00]: get to the bag essentially, which is, you know, why a lot of people do it.
• 22:00
  [SPEAKER_00]: But before I get into that more detail conversation, I first want to start with, I've had this conversation with other podcasts that's on here before and and private, but do you think everyone shall have a podcast and or have a microphone to be able to voice the.
• 22:18
  [SPEAKER_00]: Sorry, I wish you finished.
• 22:22
  [SPEAKER_00]: No, it's okay.
• 22:24
  [SPEAKER_01]: Sorry.
• 22:25
  [SPEAKER_02]: Um, I think that, again, part of the reason why I hold conversations with every potential host that is interested in joining a live is so I can understand the why, right?
• 22:36
  [SPEAKER_02]: If you just try to follow the trend, no.
• 22:42
  [SPEAKER_02]: Like, if you genuinely feel like you have something to talk and that you can add to community, yes, if you feel like you have knowledge that is not readily available to community, should you start one?
• 22:56
  [SPEAKER_02]: Yes.
• 22:57
  [SPEAKER_02]: If you think that you have really great,
• 23:00
  [SPEAKER_02]: and interesting conversations with your friends, and it's things that you guys are sharing that there's some people who don't have people that they can have real conversations with.
• 23:10
  [SPEAKER_02]: And it's unfortunate, but it's the reality.
• 23:12
  [SPEAKER_02]: And so again, it's the same thing with starting a business.
• 23:16
  [SPEAKER_02]: And no, everybody should not start a business, because everybody is not equipped to handle that responsibility.
• 23:22
  [SPEAKER_02]: And it's the same thing with a podcast.
• 23:24
  [SPEAKER_02]: Like,
• 23:24
  [SPEAKER_02]: You, you have to be consistent.
• 23:27
  [SPEAKER_03]: Yeah.
• 23:27
  [SPEAKER_02]: You have to know why you're doing what it is that you're doing if it's a shoot the breeze with your homies Like that's cool because you're bringing whether it's like you'll have great dynamics Whether it's somebody that is gonna relate and remind somebody of something on their home girls or their homeboys And that's why they're listening like it just has to be a why and I think a lot of times people
• 23:50
  [SPEAKER_02]: Especially us, we just do things to say we were doing it, or we're just trying to get on the balance because everybody has the podcast.
• 23:57
  [SPEAKER_02]: Oh, people tell me that I should start a podcast.
• 24:00
  [SPEAKER_02]: Sometimes people ain't told you that.
• 24:01
  [SPEAKER_02]: Sometimes you just be using that to make you think you want to do it.
• 24:05
  [SPEAKER_02]: Exactly, right?
• 24:07
  [SPEAKER_02]: But like, have a reason why your podcast exists.
• 24:11
  [SPEAKER_02]: Have an understanding of how that podcast can really influence and help people.
• 24:16
  [SPEAKER_02]: If you're a,
• 24:18
  [SPEAKER_02]: Just doing it just to say, no, so yeah, that's my final answer.
• 24:22
  [SPEAKER_00]: And do you think that what do you feel like hinders people who are passionate about podcasts, the end of the thing that they may be experiencing, what hinders them from either starting or continuing going because I think the statistics are, if you essentially make it between three and six episodes, I forget which one it is.
• 24:41
  [SPEAKER_00]: then or pass that then you basically in the majority of podcasts because that people stop in like episode three because they realized how much we're going to it and I'm really filling this this is stupid or I ain't got time they keep a pushing but for those who actually are interested passionate about whatever it is that they have what's hindering us from getting started it's a couple things one the fear that you're gonna be found out that you
• 25:08
  [SPEAKER_02]: But the reality is, unless you study journalism or you were in mass calm or something, you really don't know what you're doing.
• 25:15
  [SPEAKER_05]: Right.
• 25:15
  [SPEAKER_02]: That's the reality, right?
• 25:17
  [SPEAKER_02]: Like, I actually study journalism, so, like, I understand, like, this is what I've been doing, right?
• 25:26
  [SPEAKER_02]: So, um, but what I've seen is that a lot of people are that probably should have a podcast.
• 25:34
  [SPEAKER_02]: They're afraid because they say it's an over-saturated market without really understanding.
• 25:39
  [SPEAKER_02]: Just because people have a podcast doesn't mean that they should, which was till your earlier question.
• 25:44
  [SPEAKER_02]: Yeah.
• 25:46
  [SPEAKER_02]: But then, they also are potentially perfectionists.
• 25:51
  [SPEAKER_02]: And so when they go in, they want everything to be perfect.
• 25:55
  [SPEAKER_02]: They want to know that they're doing it right and going back to what I said earlier in our conversation, the ecosystem has an existing where they feel as though they can be educated with how do I start a podcast?
• 26:07
  [SPEAKER_02]: What is the right equipment?
• 26:08
  [SPEAKER_02]: And so they're constantly asking AI or Googling,
• 26:11
  [SPEAKER_02]: You know, what do I need?
• 26:12
  [SPEAKER_02]: What do I do?
• 26:14
  [SPEAKER_02]: But then they have no validation of, yeah, like this is all you need.
• 26:19
  [SPEAKER_02]: This is what you need to do.
• 26:20
  [SPEAKER_02]: Keep going.
• 26:21
  [SPEAKER_02]: And for the people who start and stop,
• 26:24
  [SPEAKER_02]: They probably ain't had no listeners.
• 26:26
  [SPEAKER_02]: And so they're like, well, why am I doing this?
• 26:28
  [SPEAKER_02]: As long as it took me to record, as long as it took me to edit, I really didn't have any idea what I was doing in the first place.
• 26:34
  [SPEAKER_02]: I ain't got no business doing this.
• 26:36
  [SPEAKER_02]: So they stop.
• 26:38
  [SPEAKER_02]: Sometimes it's just having that guidance.
• 26:41
  [SPEAKER_02]: you got it.
• 26:42
  [SPEAKER_02]: Like, yes, that's all you need.
• 26:43
  [SPEAKER_02]: And yeah, it's going to take a minute to build up your numbers.
• 26:46
  [SPEAKER_02]: If this isn't what you've been doing.
• 26:47
  [SPEAKER_02]: But then it's also, do you have somebody that you can brainstorm ideas with how do you market it to the right clientele, which goes back to the what?
• 26:57
  [SPEAKER_02]: Why are you creating it and who are you creating it for?
• 27:00
  [SPEAKER_02]: If you can identify those things, then you can say, okay, like, I know how to market it.
• 27:05
  [SPEAKER_02]: But if you're just doing it to shoot the
• 27:10
  [SPEAKER_00]: And I hate when and I understand because you don't know what you don't know, but when I talk to certain people and I like, well, I want to talk to everybody, that's, that's not how this work.
• 27:18
  [SPEAKER_00]: And you're not going to be able to talk to everybody.
• 27:20
  [SPEAKER_00]: I don't care what you do if you promote yourself, whether it's personal brand, a business, anything that you are trying to sell, quote unquote to someone or market to someone.
• 27:28
  [SPEAKER_00]: you're not talking to everybody.
• 27:30
  [SPEAKER_00]: It's a specific group of people that you need.
• 27:32
  [SPEAKER_00]: Or a specific group of people that needs to that resonate with your message.
• 27:36
  [SPEAKER_00]: Especially if it's essential to you are coming from you and I think that that's something that a lot of folks get misconstrued.
• 27:44
  [SPEAKER_02]: Yeah, I mean, even in whether you're starting a business, whether you're writing a book like, I mean, I'm a little bit of a nerd.
• 27:51
  [SPEAKER_02]: So I like education, right?
• 27:54
  [SPEAKER_02]: So before I do things, even if I know, I can probably do it by myself sometimes.
• 27:58
  [SPEAKER_02]: Like, I'll just take a class, like just to be like, okay, I like it.
• 28:01
  [SPEAKER_02]: Let me just make sure, but even in business and I've done accelerators of done tech stars, I've done babes and, like, I've done all types of things.
• 28:10
  [SPEAKER_02]: Everybody says, like, even in podcasting, have an avatar create that ideal person that you're talking to.
• 28:17
  [SPEAKER_02]: It doesn't even have to be a group of people.
• 28:20
  [SPEAKER_02]: Give that person a name that you're speaking to, give them a career path, give them like, oh, like they're a single mother.
• 28:27
  [SPEAKER_02]: Like whatever that person is, you feel like when you sit down to the mic, that's who you're speaking to, create that.
• 28:33
  [SPEAKER_02]: So in your head, you have an ideal listener, right?
• 28:38
  [SPEAKER_02]: And so when you have that one ideal listener, there are many that it's gonna fall into that bucket.
• 28:45
  [SPEAKER_02]: And so just being that specific, being that targeted, it makes a difference.
• 28:50
  [SPEAKER_02]: It tells you exactly who this is for in the name.
• 28:54
  [SPEAKER_02]: Like that is specific.
• 28:56
  [SPEAKER_02]: That is having a niche market.
• 28:58
  [SPEAKER_02]: So it's very clear who you are targeting with your content.
• 29:02
  [SPEAKER_02]: And so that's one thing that is definitely missing with a lot of podcasts.
• 29:06
  [SPEAKER_00]: And do you feel like you have to be in love with the game, at least to a certain extent, to truly stick out having a podcast?
• 29:12
  [SPEAKER_00]: Could you mention consistency?
• 29:13
  [SPEAKER_00]: And so I do this show.
• 29:15
  [SPEAKER_00]: It comes out weekly.
• 29:16
  [SPEAKER_00]: This is my first year.
• 29:17
  [SPEAKER_00]: So this will air in the new year.
• 29:19
  [SPEAKER_00]: But in 2025, my first year doing it.
• 29:22
  [SPEAKER_00]: 52 episodes like having an episode come out every week like taking no breaks or or no weeks off But I've been podcasting for five years.
• 29:29
  [SPEAKER_00]: So do you feel like that there has to be a love of the game if you're going to actually Be if you're if you're gonna be able to scale this and and make it what you want it to be or get Out of it what you want could I remember not having doing all the editing bunch of interviews and get like five downloads and like that's not the case
• 29:52
  [SPEAKER_00]: But that was, that's what, but because I enjoyed it, I like, editing into a certain extent.
• 29:58
  [SPEAKER_00]: It can be daunting, but I like having interviews, having conversations like this.
• 30:02
  [SPEAKER_00]: So I'm talking too much, but do you feel like people need to have a love of the game if they're going to be successful in this way?
• 30:08
  [SPEAKER_02]: That's with anything.
• 30:09
  [SPEAKER_02]: When you're doing things, and it feels like work, nine times out of ten, you ain't gonna make it.
• 30:16
  [SPEAKER_02]: That's the truth of the matter, right?
• 30:20
  [SPEAKER_02]: However, do the parts of it that you do love.
• 30:24
  [SPEAKER_02]: If the only thing that you like doing is the recording,
• 30:27
  [SPEAKER_02]: see if you can barter or hire somebody to do the part that you don't enjoy.
• 30:32
  [SPEAKER_02]: One thing that I felt like you asked me earlier, but I don't think we got to answer it, was something that helps podcasters, like when they feel like that they may not know, especially for like new podcasters.
• 30:45
  [SPEAKER_02]: And this kind of goes to that because if you don't know what tools are out there that can help you or you don't know what tricks are out there.
• 30:55
  [SPEAKER_02]: So I had started Larry King's radio show a long time ago when he left CNN and one of the things that I did like for his show like if we were having gas or whatever and I like carried this with everything that I did.
• 31:07
  [SPEAKER_02]: I would create a calendar system so you know how like calendar leaves really big I've never really used it but there are other tools out there and.
• 31:18
  [SPEAKER_02]: what you do is like, instead of me trying to call people and be like, hey, what day is going to work for you?
• 31:23
  [SPEAKER_02]: Like, I don't have time for that.
• 31:25
  [SPEAKER_02]: Like, I have all these other things to do.
• 31:27
  [SPEAKER_02]: Yeah.
• 31:28
  [SPEAKER_02]: So I would send them a letter.
• 31:30
  [SPEAKER_02]: Like, this is what our show is about.
• 31:32
  [SPEAKER_02]: With love to have you as a guest.
• 31:34
  [SPEAKER_02]: If you're interested, click the link and schedule your time.
• 31:37
  [SPEAKER_02]: You can put in the calendar.
• 31:39
  [SPEAKER_02]: These days, these
• 31:43
  [SPEAKER_02]: that way it's structured like everybody is like trying to do on the whim like oh we can do this this how yeah that's not sustainable right so with my system and this is like my free me for for everybody like you can do forms
• 32:00
  [SPEAKER_02]: In your form, you get all of their information.
• 32:03
  [SPEAKER_02]: What's a question that you would want like your freestyle?
• 32:05
  [SPEAKER_02]: Like, hey, that it may be this.
• 32:08
  [SPEAKER_02]: It may be that, like, so everybody is clear on what you're walking into.
• 32:12
  [SPEAKER_02]: You can get their bio.
• 32:13
  [SPEAKER_02]: You can get their headshot, create promotional fires, like whatever you need.
• 32:18
  [SPEAKER_02]: So you're not going back and forth.
• 32:19
  [SPEAKER_02]: You look polished when you are going after guests, especially if you're looking at trying to get celebrities as guests.
• 32:27
  [SPEAKER_02]: Nobody's trying to go back and forth with you.
• 32:30
  [SPEAKER_00]: Yeah, for exactly.
• 32:31
  [SPEAKER_02]: They don't.
• 32:32
  [SPEAKER_00]: Exactly.
• 32:33
  [SPEAKER_02]: People's time is important.
• 32:35
  [SPEAKER_02]: So being able to come to the table like, boom, I'm ready to go.
• 32:40
  [SPEAKER_02]: I'm polished.
• 32:40
  [SPEAKER_02]: Like, here's my email, structured.
• 32:43
  [SPEAKER_02]: That way you don't have to change it every time.
• 32:45
  [SPEAKER_02]: Like, you're just changing, give your template.
• 32:47
  [SPEAKER_02]: You're changing the name.
• 32:49
  [SPEAKER_02]: You're changing what the topic is that you're potentially interested in speaking to them about.
• 32:54
  [SPEAKER_02]: and your link is there and your calendars preset if you're only recording on Tuesdays and Thursdays from 3 to 6 like okay boom pick your time and that's a lot and i'm a buster right so i like to do multiple interviews at a time okay so um like if you know that every week is very different
• 33:16
  [SPEAKER_02]: batch just batch record yourself that way you know you're never at a deficit where you're like oh man I got a hurry up and get something recorded mm-hmm would you name yourself a creative
• 33:29
  [SPEAKER_02]: Absolutely.
• 33:30
  [SPEAKER_00]: Okay.
• 33:31
  [SPEAKER_00]: I mean, I don't know.
• 33:31
  [SPEAKER_00]: I mean, you have the business acumen.
• 33:33
  [SPEAKER_00]: You got the accolades to go with like being a professional and like doing traditional media, radio, television, those things and then also, you know, podcasts and just more of a creative space but becoming more professionalized.
• 33:45
  [SPEAKER_00]: But, you know, I was curious because, you know, everybody, some people are like, no, like, I'm business, but not necessarily as creative.
• 33:52
  [SPEAKER_02]: I'm creative to my core and honestly,
• 33:54
  [SPEAKER_02]: not to get like all like spiritual, but I think we're all creatives.
• 33:58
  [SPEAKER_02]: God was a creative.
• 33:59
  [SPEAKER_02]: Yeah.
• 33:59
  [SPEAKER_02]: And inside of each and every one of us, that is what exists.
• 34:04
  [SPEAKER_02]: We just have to happen to like, what are we supposed to be creating?
• 34:07
  [SPEAKER_02]: What is it that we're supposed to bring to life?
• 34:10
  [SPEAKER_02]: And so at the root of everything that I do, is that creative element.
• 34:15
  [SPEAKER_00]: for sure.
• 34:17
  [SPEAKER_00]: So talking to me about what it's like being the, I was like, you know, owner of a podcast network, like how does that, what does your day to day look like, how does it feel like it, tell us all the things?
• 34:27
  [SPEAKER_02]: Never the same.
• 34:29
  [SPEAKER_02]: You know, it's very much as a blessing.
• 34:33
  [SPEAKER_02]: Like, you know, I, certain days, I'd take, um,
• 34:39
  [SPEAKER_02]: different like meetings with perspective guests or in perspective hosts.
• 34:46
  [SPEAKER_02]: Certain days are just like all finance days where, you know, you're going over number, you're having conversations with like your team, all that.
• 34:55
  [SPEAKER_02]: Every day's different, you know, and I think one of the beauties of being a creative is that nothing is ever like the same.
• 35:08
  [SPEAKER_02]: This is how we're gonna do December.
• 35:12
  [SPEAKER_02]: Halfway through December, I feel like I wanna add this.
• 35:16
  [SPEAKER_02]: I wanna do this and my poor team, I mean, they're great, they just rock with it.
• 35:21
  [SPEAKER_02]: Like, okay, lower shifting the direction.
• 35:23
  [SPEAKER_02]: We're still gonna do some of those elements, but we gotta change, but I think being flexible is key.
• 35:31
  [SPEAKER_02]: You can't just go into anything and say, okay, this is the way it's gonna be
• 35:37
  [SPEAKER_02]: hard on this is what it is that you have no flexibility, right?
• 35:43
  [SPEAKER_02]: Give the look at your analytics.
• 35:45
  [SPEAKER_02]: You have to review like, okay, well, what did really well and why?
• 35:49
  [SPEAKER_02]: Is this a topic that people are really into?
• 35:52
  [SPEAKER_02]: If it is, let's revisit it.
• 35:55
  [SPEAKER_02]: People don't take enough time to not just be creative, but to take assessment.
• 36:04
  [SPEAKER_02]: And because when you take assessment of what's working and what's not, that gives you your path forward.
• 36:11
  [SPEAKER_02]: And so with me, it's a lot of like, okay, I can go in this direction, but I've had to learn that I can't just go in this direction like this.
• 36:23
  [SPEAKER_02]: Because I was, that was me.
• 36:24
  [SPEAKER_02]: Like, I was very much like, I'd have a idea, the website would be up by the end of the week.
• 36:29
  [SPEAKER_02]: Like, I was
• 36:31
  [SPEAKER_02]: Like, oh, it's gonna get done, right?
• 36:34
  [SPEAKER_02]: But now it's taking us as meant taking time to say, okay, what's the best path to rule this out?
• 36:42
  [SPEAKER_02]: What's the best way to execute to make sure that it has the best amplification?
• 36:47
  [SPEAKER_02]: And it has the best story to really drive home the messaging.
• 36:51
  [SPEAKER_02]: So, yeah.
• 36:53
  [SPEAKER_00]: And it's not always easy finding people to rock with you in this journey, especially when you have a vision like yours and being able to actually bring that into fruition.
• 37:01
  [SPEAKER_00]: So how would it for you being able to build out a team and find people to help you in this journey?
• 37:08
  [SPEAKER_02]: I think it depends on what side of the journey, right?
• 37:12
  [SPEAKER_02]: So you got the tech side of it, you got the business side of it, you have the investor side of it, you have the creator side of it, and then you have like the management side of it.
• 37:23
  [SPEAKER_02]: So each side was very different, and each side looks very different, right?
• 37:28
  [SPEAKER_02]: Because you have some people who are like, yeah, that doesn't exist, why would you do it that way?
• 37:33
  [SPEAKER_02]: Because that's the way it came to me, and that's the way we're going to do it.
• 37:36
  [SPEAKER_02]: And then like there are some people who are just yes people, which I don't like yes people like I want you to challenge me But I also want you to come with evidence of why you're challenging what the initial thing is, right?
• 37:48
  [SPEAKER_02]: And so of course there's a lot of people who just wants to be a part of a bandwagon And they don't really want to like carry their weight and that's unfortunate and learning how to let people go quickly um Is really important
• 38:06
  [SPEAKER_02]: I am definitely the type of person like if I am besting you through teaching you, I'm really rooting for you.
• 38:13
  [SPEAKER_02]: Like sometimes I'll drag it out longer than necessary, but that's something like you got to, like they say, higher, slow, firefast, who are the folks that have poured in you along the way?
• 38:29
  [SPEAKER_00]: That's been helpful, or might you meant to your journey?
• 38:37
  [SPEAKER_02]: Like, my first investor was my parents.
• 38:42
  [SPEAKER_02]: I have teachers that were with me from high school.
• 38:48
  [SPEAKER_02]: That still rocked with me.
• 38:49
  [SPEAKER_02]: Like, I was at lunch the other day, or I'm recording from here with wine.
• 38:54
  [SPEAKER_02]: that see the vision and they support it like however they can and I have one that's like I'll volunteer three hours a week starting in January you know like we have a apparel line they'll go on the site and they'll purchase a live thing so like whatever they can do to support the work that we're doing.
• 39:13
  [SPEAKER_02]: I think it's key.
• 39:14
  [SPEAKER_02]: I think
• 39:15
  [SPEAKER_02]: for angel the support, like mentors, like I have people who look like me, don't look like me, like that mentor me.
• 39:26
  [SPEAKER_02]: And I think it's key that you don't just look for people who understand you, but can also bring in insights from other cultures, other things that you may have no idea what that experience.
• 39:38
  [SPEAKER_02]: And their life experience is because it can aid and guide you into like new opportunities.
• 39:46
  [SPEAKER_00]: For sure.
• 39:48
  [SPEAKER_00]: And back on the creative side of things, I'm curious because you have so much experience with media and then also obviously in the podcast in space, what makes a good podcast?
• 39:58
  [SPEAKER_00]: Like what would you say is the recipe that you've seen that makes a compelling show that people want to engage with and listen to.
• 40:06
  [SPEAKER_02]: Okay, I have a few different things like, I don't think it's one formula.
• 40:12
  [SPEAKER_02]: I think different shows based on what the show is about and the personality of the host.
• 40:18
  [SPEAKER_05]: Okay, because the person I want to be of the host, that's okay.
• 40:26
  [SPEAKER_02]: So, I love sound design.
• 40:28
  [SPEAKER_02]: I think that sound design and music adds to the flavor of moving a story along, moving a conversational along.
• 40:39
  [SPEAKER_02]: Is it necessary?
• 40:40
  [SPEAKER_02]: No.
• 40:41
  [SPEAKER_02]: But it adds, like, it adds flavor.
• 40:44
  [SPEAKER_02]: I also enjoy, like, just a clean podcast, like, clean audio, you, I mean, you probably know this.
• 40:56
  [SPEAKER_02]: I'm shocked by how many people are out here recording and their audio sounds like trash.
• 41:01
  [SPEAKER_00]: Sound like down there water.
• 41:03
  [SPEAKER_00]: I've unfortunately had a few episodes like that, but they still had to get put out, but yes, I understand.
• 41:07
  [SPEAKER_02]: Okay, but if that happens and it's because of a tech malfunction, tell your audience.
• 41:13
  [SPEAKER_03]: Yeah.
• 41:14
  [SPEAKER_02]: And so for me, again, like, I'm very big on transparency.
• 41:18
  [SPEAKER_02]: Like, if I've been listening to your podcast and I know it doesn't typically sound that way, like, tell me, like, I know, look, look y'all.
• 41:26
  [SPEAKER_02]: This goes out a little different, but it still has to come out, okay?
• 41:29
  [SPEAKER_02]: But tell me, like, let me in on the joke, let me in on what happened.
• 41:34
  [SPEAKER_02]: Because clearly, I'm listening to it still, right?
• 41:37
  [SPEAKER_02]: But you don't want to leave people wondering, right?
• 41:42
  [SPEAKER_02]: It's a consistent like they just don't know any better.
• 41:46
  [SPEAKER_02]: They don't they no one told them This isn't what it's supposed to sound like and I've had conversations with some holes like you I really like your content, but um
• 41:56
  [SPEAKER_03]: We don't have to have some conversations about your audio, right?
• 41:59
  [SPEAKER_02]: Sometimes we got to have some conversations about your editing.
• 42:03
  [SPEAKER_02]: Like, cause a lot of people, if you haven't been trying down, and you're just using a tool that's doing the editing for you, and it's clipping pieces of your words, and you don't know what it is.
• 42:13
  [SPEAKER_02]: You're just like, oh, I'd send it through and you post in it.
• 42:16
  [SPEAKER_03]: Right.
• 42:17
  [SPEAKER_02]: that's educating you know so yeah what makes a good show a compelling show yeah like clean audio good editing really good conversation like
• 42:36
  [SPEAKER_02]: asking the question, especially if it's an interview show because, like, again, it depends on the style of it.
• 42:41
  [SPEAKER_02]: If it's an interview show, ask the hard questions.
• 42:44
  [SPEAKER_02]: Like, ask the questions that if somebody was listening, they will want to know and don't make it about you.
• 42:50
  [SPEAKER_02]: So, I recently was...
• 42:53
  [SPEAKER_02]: How can I say this?
• 42:55
  [SPEAKER_02]: Okay, I recently was listening to an episode of a podcast and I was so excited about what the topic was.
• 43:04
  [SPEAKER_02]: I had no idea the the the guests Yeah, but I love the topic right and so I was like waiting for certain things to be talked about
• 43:15
  [SPEAKER_02]: I personally felt like the host was so interested and how that person was going to speak into them, or to speak about who they are, or to speak about how what that topic was was relevant to them, that I left the conversation disappointment because I'm like, you didn't think about your audience, you thought about you.
• 43:38
  [UNKNOWN]: Right.
• 43:39
  [SPEAKER_02]: And when that happens, that makes your listener, whether they were a fan of yours or not, it makes them feel like you're selfish and that you're not doing this for everyone else, but it's all about you.
• 43:52
  [SPEAKER_02]: And when you do that, it turns people off.
• 43:55
  [SPEAKER_02]: And they may never listen to your show again.
• 43:57
  [SPEAKER_00]: Yeah.
• 43:57
  [SPEAKER_00]: That's why I stopped listening to TI podcast that he had because he had episode Master P. Master P is the OG of OG.
• 44:04
  [SPEAKER_00]: He would not let this man talk like he would just kept interjecting, had a story for a story and it's like, bro, who doing the interview?
• 44:11
  [SPEAKER_02]: What you got them here for?
• 44:13
  [SPEAKER_00]: Exactly.
• 44:14
  [SPEAKER_02]: You know, um, and yeah, I was very disappointed in that interview.
• 44:20
  [SPEAKER_02]: But it's being mindful that none of what you're doing is about you.
• 44:27
  [SPEAKER_02]: and allow your guests to really show what they know because that's why you got them there.
• 44:35
  [SPEAKER_02]: It's not to compete with them.
• 44:37
  [SPEAKER_02]: It's not to be like, oh, I've done this.
• 44:39
  [SPEAKER_02]: And, you know, well, when I did that, this is what my, like, yes, you can add to the conversation, but as a host, your job is to let the other person shine.
• 44:48
  [SPEAKER_02]: And there are a lot of people who don't have that ability to take that seat back and not be the focal point
• 44:55
  [SPEAKER_02]: what their podcast is.
• 44:57
  [SPEAKER_00]: Right.
• 44:57
  [SPEAKER_02]: Those are the people who don't need a podcast.
• 45:00
  [SPEAKER_00]: We were voting all podcast.
• 45:02
  [SPEAKER_00]: We're not all, but we were voting some podcast.
• 45:03
  [SPEAKER_00]: We need a podcast like overseeing a committee.
• 45:07
  [SPEAKER_00]: Yeah, a podcast overseeing a committee to take away some some microphone.
• 45:11
  [SPEAKER_02]: Yes.
• 45:12
  [SPEAKER_02]: Yes.
• 45:12
  [SPEAKER_02]: Absolutely.
• 45:13
  [SPEAKER_00]: So you mentioned asking a hard hit and questions in one almost forgot to ask, but maybe asking a more direct way was
• 45:20
  [SPEAKER_00]: For 2026, how can podcasts just get to the bag?
• 45:22
  [SPEAKER_00]: And I know that that's part of what a live is.
• 45:24
  [SPEAKER_00]: Based on providing some opportunities to monetize, but overall, how can we get to the bag in 2026?
• 45:32
  [SPEAKER_02]: Be consistent.
• 45:35
  [SPEAKER_02]: think outside the box.
• 45:37
  [SPEAKER_02]: When I got some podcasting, I think every reason I'm saying things.
• 45:40
  [SPEAKER_02]: That's just my opinion.
• 45:42
  [SPEAKER_02]: I think we've done a really good job of thinking outside of the box, even with our creators that are part of the network.
• 45:49
  [SPEAKER_02]: And we help creators who are not part of our network as well.
• 45:51
  [SPEAKER_02]: They can sign up for consultations and things like that.
• 45:54
  [SPEAKER_02]: But I'll give y'all this one.
• 45:57
  [SPEAKER_02]: When you think about your show, and you think about who your show is for, right?
• 46:05
  [SPEAKER_02]: Actually, I'm gonna use you as an example, right?
• 46:10
  [SPEAKER_02]: So with your show, your show highlights business owners, minorities, their journey, right?
• 46:19
  [SPEAKER_02]: going to organizations that support that demographic and being able to say have you guys considered starting a podcast.
• 46:28
  [SPEAKER_02]: I would love to highlight the different business owners that you're supporting and I'll bring this back to something that I did.
• 46:38
  [SPEAKER_02]: Um, because we were a tech stars portfolio company back by JP Morgan, I created my own proposal that I submitted to investment groups that make investments in minority businesses.
• 46:52
  [SPEAKER_02]: And said, hey,
• 46:53
  [SPEAKER_02]: Instead, like, I would love to create a podcast highlighting your different portfolio companies, whatever, right?
• 47:01
  [SPEAKER_02]: And what came back was we love this idea, but can you do our annual report for our investor groups?
• 47:08
  [SPEAKER_02]: And so I said, sure.
• 47:10
  [SPEAKER_02]: So what they did was for their LPs, instead of them given a written report about all of the businesses that they were supporting, I could get a podcast for all of their LPs.
• 47:23
  [SPEAKER_02]: Come on now, that is thinking outside of the box.
• 47:26
  [SPEAKER_02]: That is taking what your skill set is thinking about, and like I said, in my earlier thing, when I said, these are all of my different buckets, I went through those buckets and said, okay, well, how can I tap into other groups?
• 47:40
  [SPEAKER_02]: Because sometimes we limit our thinking to, for investors, like, how can I get money from you to invest in my company?
• 47:48
  [SPEAKER_02]: I don't want any more investors than that regard.
• 47:50
  [SPEAKER_02]: But how can I get money from you to support what your goals are?
• 47:53
  [SPEAKER_02]: And what you have to complete?
• 47:55
  [SPEAKER_02]: And that was one of the ways that we were successful in doing that.
• 47:59
  [SPEAKER_02]: So it's taking what you do, flipping it and looking at it from all different angles.
• 48:04
  [SPEAKER_02]: Like this week, this is the week that I literally look at like everything like from afar and say, these are all of the different pillars that we are tapped into.
• 48:18
  [SPEAKER_02]: What are all of the ways that we can make money this year?
• 48:22
  [SPEAKER_02]: Stop limiting yourself.
• 48:23
  [SPEAKER_02]: Stop just looking at what your podcast is as a lead generator for your business or just to connect with a larger audience.
• 48:33
  [SPEAKER_02]: Think bigger.
• 48:34
  [SPEAKER_02]: Like going into this year, this is the year of like, what you plan, what you've been working on.
• 48:43
  [SPEAKER_02]: It's the gear that all of those different things, if you're very strategic and you understand, like, this is what I am going to achieve this year, you will achieve it.
• 48:53
  [SPEAKER_02]: Like, I'm standing on that for anybody, which is why, and I'm the most like, I will tell you, like, do this, do that.
• 48:59
  [SPEAKER_02]: Like, I will tell you, I am not that person of like, oh, this is what I did and I'm not telling nobody.
• 49:04
  [SPEAKER_02]: No, I will tell you, you know what I mean?
• 49:06
  [SPEAKER_02]: And I think we need more people like that who are willing to say,
• 49:12
  [SPEAKER_02]: You can't do what I do, but in your lane, I want you to think about like, this is how I've garnered success.
• 49:19
  [SPEAKER_02]: This is what I've done.
• 49:20
  [SPEAKER_02]: How can you apply that to what it is that you're trying to do?
• 49:23
  [SPEAKER_02]: We all can win.
• 49:24
  [SPEAKER_02]: It's just we have to stop looking at everybody as like competition.
• 49:30
  [SPEAKER_02]: A lot of the people who people sometimes will ask in an interview like a who's your competition.
• 49:36
  [SPEAKER_02]: me.
• 49:38
  [SPEAKER_02]: I'm my composition.
• 49:39
  [SPEAKER_05]: Right.
• 49:39
  [SPEAKER_02]: We collaborate with revolt.
• 49:41
  [SPEAKER_02]: We've been on I heart and they have said for black content like this is where you need to go.
• 49:46
  [SPEAKER_02]: Even though Charlemagne just got what $200 million contract.
• 49:51
  [SPEAKER_02]: I don't look at these people as my competitors.
• 49:54
  [SPEAKER_02]: I look at them and say, okay, this is their line that they've garnered success in.
• 49:59
  [SPEAKER_02]: I can collaborate with you on different things that make sense, but my audience ain't your audience, and that's okay.
• 50:07
  [SPEAKER_02]: Right.
• 50:07
  [SPEAKER_02]: But there's no reason to put anybody down.
• 50:10
  [SPEAKER_02]: There's no reason to say, oh well, they're better than me.
• 50:13
  [SPEAKER_02]: No, because what I do, I'm really good at it.
• 50:16
  [SPEAKER_02]: And that's okay.
• 50:18
  [SPEAKER_02]: So yeah.
• 50:19
  [SPEAKER_00]: No, that was very powerful and I resonate with that so much because you mentioned you see the deals that a Charlemagne was signed a Joe Bud and a Joe Rogan And I know I can't compete with them at my current stage and also I don't have name to know already that they have and also they've been doing this so much longer to me So I know that that's not areas why I can compete so that creativity does come
• 50:40
  [SPEAKER_00]: into play because I look around the landscape of being in, okay, I'm primarily focused on Detroit Metro Detroit business.
• 50:47
  [SPEAKER_00]: What can I do?
• 50:48
  [SPEAKER_00]: What stories can I tell here?
• 50:49
  [SPEAKER_00]: Or what organizations can I work with that are base here that are looking to either tap into my audience or reach a certain audience themselves and then how can I take my skills to be able to
• 50:59
  [SPEAKER_00]: work with them and find creative ways to do that and I've been blessed to be able to do that this past year and probably maybe like the last year and a half with the brand and the platform, but you do have to be creative because there I mean there's no room for it.
• 51:13
  [SPEAKER_00]: It's like in IEL like you know, this game is wide open.
• 51:17
  [SPEAKER_02]: Yeah.
• 51:17
  [SPEAKER_02]: And the only limitation that you had is the limitations that you're putting yourself.
• 51:24
  [SPEAKER_02]: And I think that if we open our minds and you know how they say like think big we hear all the time but we don't really do it.
• 51:33
  [SPEAKER_02]: Like we hear it and we're like well what's big?
• 51:36
  [SPEAKER_02]: What's too big?
• 51:37
  [SPEAKER_02]: And then don't dare tell somebody else what your big idea is and I'm like oh you're crazy.
• 51:43
  [SPEAKER_02]: that then like deters us, right?
• 51:47
  [SPEAKER_02]: I'm really big on.
• 51:49
  [SPEAKER_02]: If it's your vision, if God gave it to you, it's for you.
• 51:52
  [SPEAKER_02]: Everybody else isn't equipped to hold on to what that vision is.
• 51:56
  [SPEAKER_02]: Everybody else doesn't have the foresight of how to do it.
• 52:00
  [SPEAKER_02]: What to do to make it possible?
• 52:02
  [SPEAKER_02]: They don't know and so sometimes they really have your best interest at heart And they don't want you to get hurt.
• 52:08
  [SPEAKER_02]: They don't want you to be disappointed But they are limited by their own experiences, right?
• 52:13
  [SPEAKER_02]: And so sometimes you just have to write stuff Tell them a little notebook and say, okay, I'm gonna keep coming back to this This is what my goal is or you find your tribe that have just as big dreams and goals as you do Like over this week of me being with my family
• 52:29
  [SPEAKER_02]: I'm always in one day like make airmites it out.
• 52:33
  [SPEAKER_02]: And be like, okay, I want you all to think about.
• 52:36
  [SPEAKER_02]: We're not waiting until New Year's.
• 52:38
  [SPEAKER_02]: We're not waiting to start these resolutions.
• 52:40
  [SPEAKER_02]: Like we're gonna sit down and I want you to write down 12 things, right?
• 52:44
  [SPEAKER_02]: I think we did 13.
• 52:45
  [SPEAKER_02]: And of those 12 things, like every month, like these are all things that are achievable.
• 52:51
  [SPEAKER_02]: We got 12 months next year to make magic happen, but you can't create magic if you don't know what your time and create.
• 52:59
  [SPEAKER_02]: And so you have to be intentional with what are the things that I want to see come to pass.
• 53:05
  [SPEAKER_02]: This isn't like just the manifestation.
• 53:08
  [SPEAKER_02]: This isn't just a new year resolution.
• 53:11
  [SPEAKER_02]: This is being intentional with how you are gonna activate your skills, spend your time, and the people that you're surrounded by.
• 53:19
  [SPEAKER_02]: Those are the key things that really impact what you're able to garner as it relates to success.
• 53:25
  [SPEAKER_00]: effects and speaking of which what do you see on the horizon for podcasting in 2026 and beyond what are some things that you have been able to identify as this is this is up next or this is what we can expect in this industry.
• 53:44
  [SPEAKER_02]: TV.
• 53:45
  [SPEAKER_02]: You know, even though earlier when I describe what the podcast is, you have to be able to evolve with what people want.
• 53:52
  [SPEAKER_02]: Regardless of what something started as, if that's not thriving, it's going to continue to evolve until it hits a threshold where it brings in the money that mainstream wants to see from it.
• 54:05
  [SPEAKER_02]: podcasting has not traditionally been that big hitter in regards to revenue that mainstream wants to see.
• 54:14
  [SPEAKER_02]: So it's going to keep evolving.
• 54:15
  [SPEAKER_02]: It's going to keep shifting.
• 54:17
  [SPEAKER_02]: And my opinion that next shift is going to be to CTV.
• 54:22
  [SPEAKER_02]: So think Apple, TV, fire, TV, like all of those different things, which is why this year alive moved into those spaces.
• 54:31
  [SPEAKER_02]: So outside of our proprietary
• 54:34
  [SPEAKER_02]: We are also already on Apple TV, Fire TV, Roku, and now Samsung TV.
• 54:40
  [SPEAKER_02]: We just closed that deal about a week ago.
• 54:43
  [SPEAKER_02]: So, I think we're going to see more large shows starting out.
• 54:48
  [SPEAKER_02]: Like, I think I saw something like Conan O'Brien.
• 54:51
  [SPEAKER_02]: He's going to have a show on one of them or something.
• 54:54
  [SPEAKER_02]: But we're going to see the larger mainstream platforms playing with that.
• 55:00
  [SPEAKER_02]: on those platforms, from the podcasting perspective, and then of course everything else will follow, which goes back to what I was saying earlier.
• 55:09
  [SPEAKER_02]: I think we're always last to the party, which is why I want it alive to be the first to the party.
• 55:16
  [SPEAKER_02]: And so right now, I think it's a wide open opportunity for us to start thinking about content creation on a bigger screen.
• 55:24
  [SPEAKER_02]: And what does that look like be the first to be able to say, okay, advertisers, here's another opportunity we're here and we're here.
• 55:34
  [SPEAKER_02]: And these are all different ways to really tap into larger audiences to get your messaging out.
• 55:41
  [SPEAKER_00]: For sure.
• 55:42
  [SPEAKER_00]: And so what's next for Angel?
• 55:43
  [SPEAKER_00]: What do you have on the horizon for you for a live?
• 55:46
  [SPEAKER_00]: What are you seeing in your crystal ball that you can share with us?
• 55:49
  [SPEAKER_02]: Um, so I'm excited because next year is my, um, the precursor to our five year anniversary.
• 55:57
  [SPEAKER_02]: So next year we'll be our four year anniversary in February and we'll be launching something called a live and well, where we'll be tapping into like wellness, um, highlighting different companies that really help, um, help you with your, your wellness journey, um,
• 56:18
  [SPEAKER_02]: One person, like one of our investors, said, I was kind of like like Oprah's favorite things, but like on a very streamlined trajectory, I guess, you could say.
• 56:30
  [SPEAKER_02]: So that we're really excited about having like a whole portal of like wellness content, one of our recent organizations that we partner with HCHC, creating healthier communities, which is like one of the oldest like wellness organizations.
• 56:47
  [SPEAKER_02]: And so, a lot of people don't know about them, but now they're going to have their content streaming on our television side of the network.
• 56:55
  [SPEAKER_02]: So we're excited about that.
• 56:56
  [SPEAKER_02]: And again, I think just expanding out our CTV side on the platforms that we now have our network as part of.
• 57:07
  [SPEAKER_00]: Very dope.
• 57:08
  [SPEAKER_00]: And I'm looking forward to being able to stream and tap in and do you have to have a membership in order to see a live on the streaming channels or
• 57:15
  [SPEAKER_02]: Nope, so right now we have it open where anybody, you can just download a live podcast on either of those devices, so Apple TV, Fire TV, Roku, or Samsung TV.
• 57:28
  [SPEAKER_02]: Um, and then same thing with our app like you can download it on iOS or Android and you can listen, um, we have like a guest membership, where it's free, but of course like our goal is, I don't think I talked about that.
• 57:40
  [SPEAKER_02]: So, one of the ways that we help our our content creators monetize is any time you download the app and you become a paid member, 50% of your monthly subscription fee goes to whatever show is a reason that you're joining the network.
• 57:54
  [SPEAKER_02]: So it's not just like, oh, you're joining just for Ed free listening.
• 57:59
  [SPEAKER_02]: That's one of the perks.
• 58:00
  [SPEAKER_02]: But you're also able to pour into creatives that are making content that makes a difference.
• 58:07
  [SPEAKER_00]: Fire, fire.
• 58:08
  [SPEAKER_00]: And so it's great to see all the work that you've been doing and that we got connected via LinkedIn and great to be able to, like I said, it's neat this interview and earlier, and it having a person and pick your mind because like, you know, I do love.
• 58:20
  [SPEAKER_00]: the media space and podcasting and I studied it in undergrad as well.
• 58:24
  [SPEAKER_00]: So definitely I got love it again.
• 58:26
  [SPEAKER_00]: So to use my terminology so it's great to talk to one who has a similar mindset and it also has done it at such a high level and continuing to provide opportunities for creators like myself and other people out there.
• 58:39
  [SPEAKER_02]: Yeah, it's no, thank you and I love one of the questions that you had asked me when we were speaking on an earlier call and you were like, so do you have another show that's going to be coming soon?
• 58:51
  [SPEAKER_00]: Yeah, when you come back to the game, when you're getting back on the court.
• 58:54
  [SPEAKER_02]: It's coming, like definitely.
• 58:57
  [SPEAKER_02]: So one of the things that I have those glasses for, I want to create a show from that lens.
• 59:02
  [SPEAKER_06]: Okay.
• 59:02
  [SPEAKER_02]: like where it'll be kind of like just kind of focused on the creative or whoever I'm interviewing.
• 59:09
  [SPEAKER_02]: And I just I want to try something new like so yeah so it's coming.
• 59:15
  [SPEAKER_00]: All right I got the meta glasses so if you back home anytime soon let me know and then we can we can do a try to do a the first meta interview podcast interview interview.
• 59:27
  [SPEAKER_02]: So we don't yes I love it and thank you so much for having me this is
• 59:30
  [SPEAKER_00]: Absolutely.
• 59:31
  [SPEAKER_00]: Thank you for pulling up again and everybody listen and watch it.
• 59:33
  [SPEAKER_00]: We're gonna tap in with y'all soon peace