Lorenzo De Plano - Co-Founder and CEO - ALP Supply Co
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Lorenzo De Plano, Co-Founder and CEO of ALP Supply Co. and Chief of Strategy at Turning Point Brands, Inc. Lorenzo is a relentless brand operator who previously spearheaded the global modernization of Zig-Zag before co-founding ALP—the direct-to-consumer nicotine pouch brand disrupting the alternative CPG market. From leveraging high-profile cultural partnerships with figures like Tucker Carlson and Conor McGregor to navigating strict advertising regulations and building rapid…
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