Change Requires Repetition

CEO Daily Brief with Dr. Jessica Kriegel · Nov 13, 2025 · 4m

In today's episode:

Jessica and Culture Partners CEO Joe Terry discuss ⁠⁠⁠⁠Surrender to Lead⁠⁠⁠⁠, the book they co-authored that's coming out next year.

If you want something to scale, you need to operationalize it.

That requires constant repetition. When you've "run the play" enough times, it becomes second nature and then naturally flows.

Repeat yourself to the point that it feels silly. The instinct to avoid looking silly comes from a place of fear.

CEO Daily Brief is a daily, five-minute podcast for CEOs where we dissect the week's biggest news, unpack hot-button workplace trends, and…