The Death of the Keyword — And What Comes Next with Hadassah Pegado Dalisay of Outreach
Your SEO traffic is up. Your pipeline is flat. Something broke, and it's not your team — it's the entire model most B2B marketers were trained on. The buyers who used to find you on Google are now getting their shortlists from ChatGPT, and if you're not in that conversation, you're invisible at the exact moment it matters most.In this episode, Josh and Ross sit down with Hadassah Pegado Dalisay, Head of Content Strategy, SEO, and AEO at Outreach — the agentic AI platform for revenue teams — who has spent over a decade watching the search game change and finally break. Hadassah makes a case…
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