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More Political Ads Are Coming to Radio
The U.S. Supreme Court has issued a ruling that could send even more political advertising dollars to broadcast radio and television.
For broadcasters, that could mean a welcome boost in revenue during election years. For listeners, it likely means more campaign commercials, longer political ad seasons, and even more attack ads filling commercial breaks.
In this episode, Rob Archer examines what the ruling means for the radio business, why stations are likely to benefit, how FCC advertising rules fit into the picture, and why the implications extend well beyond broadcasting.
The discussion…
The skinny
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