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College Football Valuations Just Got Wild | Utah Utes Football News
College football’s financial game has totally flipped — five years ago, no one was investing in teams, but now, with Name, Image, and Likeness rules, every program has a price tag. A new report reveals 17 Power Four teams worth over a billion, up from 13 last year. Utah leads the Big 12 at $638M, beating Clemson and Ole Miss despite keeping its $500M private equity deal secret. BYU and Texas Tech are also pumping cash in to stay competitive. Meanwhile, the SEC dominates with 9 billion-dollar programs, led by Texas at $2.46B — enough to outvalue Utah even if split three ways. Even Houston, at…
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