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452: How to Get Paid to Be YOU · Unshakeable with Human Design - A Human Design For Business Podcast

0:11
Nicole Laino: Come here to become an unshakable human and build an unshakable business according to your human design.
0:17
Nicole Laino: I'm your host, Nicole Laino.
0:21
Nicole Laino: Hello and welcome to Unshakeable with Human Design.
0:25
Nicole Laino: I'm your host, Nicole Laino.
0:26
Nicole Laino: And it's just you and me today.
0:28
Nicole Laino: We're going to talk about something that I hear a lot of people say a lot.
0:33
Nicole Laino: I don't hear it as much in this way as I used to, but I hear it underneath everything that people are saying still.
0:40
Nicole Laino: So the thing that they're saying is that they want to be get paid to be them.
0:44
Nicole Laino: I want to get paid to be me.
0:46
Nicole Laino: And doesn't that sound nice?
0:48
Nicole Laino: I want to get paid to be me.
0:49
Nicole Laino: I want to just be paid to be myself.
0:53
Nicole Laino: And if you've ever thought those words, think, said those words, or felt that, then this episode is exactly made just for you.
1:02
Nicole Laino: We're going to break down the two essential pieces of this and the phases that this goes through.
1:08
Nicole Laino: Some common misconceptions that come with this.
1:11
Nicole Laino: Usually see where people have that intention to get paid to be who they are.
1:17
Nicole Laino: And sometimes the getting paid in the who you are part collide and it doesn't work out how we want it to.
1:25
Nicole Laino: So I'm going to break down what this really looks like and how you can make this little formula work for yourself if this is something that you want to make happen in your own life, if you want to get paid to be you.
1:38
Nicole Laino: Okay, so first let's define what this means in the first place.
1:42
Nicole Laino: Okay, so what does it mean to get paid to be you?
1:45
Nicole Laino: I feel like I get paid to be me, essentially.
1:48
Nicole Laino: And here's how I define that or how I land on that.
1:51
Nicole Laino: I know maybe some people would say, no, no, no, you don't get paid to be you.
1:56
Nicole Laino: You know, you do a lot of work, you do all of this stuff.
1:58
Nicole Laino: I get that.
1:59
Nicole Laino: I feel like it's almost one of those arguments, kind of like when people say passive income.
2:04
Nicole Laino: And then some people, well, there's no such thing as passive income, which, yes, there is.
2:09
Nicole Laino: But normally what we're talking about when we say passive income is something like or, you know, some sort of ready made product that people buy and people be like, no, but you have to market that product.
2:20
Nicole Laino: It's not passive.
2:22
Nicole Laino: You know, you still have activity that you're doing with it.
2:25
Nicole Laino: I kind of see this as the same thing.
2:27
Nicole Laino: I see myself as getting paid to be me.
2:30
Nicole Laino: And the reason that I feel that way is because, well, one, I make my own rules, kind of do what I want.
2:39
Nicole Laino: I run this business completely, like, with total autonomy.
2:43
Nicole Laino: I don't do anything that I truly don't want to do.
2:47
Nicole Laino: I'm not going to say that every day.
2:49
Nicole Laino: There isn't, like, a task or something that I'm, like, not super jazzed about, But I don't take on things like, where I'm just like, I have to do this thing, except, like, you know, my taxes and stuff like that.
3:00
Nicole Laino: Of course there's that stuff.
3:01
Nicole Laino: Like, in this business, what I do, what I get paid for, if there's a masterclass or something that I teach or a program that I don't like, I don't do it.
3:11
Nicole Laino: It's a lot of freedom.
3:13
Nicole Laino: And the other factor that I kind of keyed in here, too, was I am who I am.
3:20
Nicole Laino: The more me I become, the more money I make.
3:23
Nicole Laino: And that feels really good because I love personal development, and I love learning about me, and I love digging into all of myself and my stuff, and I love seeing how I unlock these little doorways within myself.
3:36
Nicole Laino: That feels super fun for me, and that directly affects how much money I make, because the more true and authentic I am, the easier it is for me to make money.
3:49
Nicole Laino: Okay.
3:50
Nicole Laino: And then the last piece is, I see my business as an expression of my purpose, my dharma in life.
3:59
Nicole Laino: I see what I do as something that is part of my divine path.
4:05
Nicole Laino: So it's very easy for me to wake up in the morning and do my job.
4:10
Nicole Laino: To me, that's what qualifies this as, like, I get paid to be me.
4:15
Nicole Laino: That, to me, is what makes me qualified to say that I do that.
4:19
Nicole Laino: That is how I would define it.
4:21
Nicole Laino: You might define it differently.
4:23
Nicole Laino: And I want to be clear about something.
4:24
Nicole Laino: I'm not an influencer, okay?
4:27
Nicole Laino: And I don't want to be one.
4:29
Nicole Laino: Most people I work with, they don't want to be an influencer either.
4:33
Nicole Laino: Sure.
4:33
Nicole Laino: The idea of getting paid to just, like, be on social media and, like, go places and stuff like that might sound appealing, maybe like a travel influencer, where you're going to different places and you're reviewing stuff, but still, you're not being paid to be you.
4:49
Nicole Laino: You're being paid to do something online.
4:52
Nicole Laino: And that, to me, would be like, oh, well, if you enjoy that and you feel like that feels aligned for you, then that might be a great way for you to do it.
5:00
Nicole Laino: I don't see that as a traditional influencer where it's just like, I'm just here living my life and people pay me for that or I somehow get paid for that.
5:10
Nicole Laino: Most people that I work with are not satisfied with something like that.
5:14
Nicole Laino: They really want to feel connected to what they do.
5:16
Nicole Laino: They're interested in finding their purpose, and they want to make a living doing that, not doing other things.
5:23
Nicole Laino: And I completely relate to that.
5:25
Nicole Laino: I have a lot of things I could do.
5:28
Nicole Laino: I could go back to corporate.
5:29
Nicole Laino: I could.
5:29
Nicole Laino: There's so many things that I could do.
5:31
Nicole Laino: But once I got a taste of finding out who I was and seeing that I could monetize my gifts in some way, I was like, oh, no, I'm going to figure that out.
5:42
Nicole Laino: I'm going to make that happen.
5:44
Nicole Laino: I'm going to figure it out kind of if it kills me.
5:47
Nicole Laino: And it wasn't so much that I thought it had to be hard, but it.
5:49
Nicole Laino: You know, there's a big learning curve in figuring out how to do all the things that go along with, you know, selling your gifts.
5:58
Nicole Laino: You gotta learn to market yourself right?
6:00
Nicole Laino: So not an influencer.
6:02
Nicole Laino: So I define it as, you know, really feeling like your business is an extension of your purpose, of your dharma in this life, which makes it very easy to go to work.
6:13
Nicole Laino: It makes it very easy to show up because it feels right.
6:17
Nicole Laino: And I think some people get a little bit confused about what that's gonna be, right?
6:21
Nicole Laino: About what that's really gonna feel like that it's gonna be all rainbows and unicorns all the time.
6:25
Nicole Laino: And that's not the truth.
6:26
Nicole Laino: It means that you feel called to it.
6:29
Nicole Laino: So even when it's hard, it's not as hard as something else would be.
6:34
Nicole Laino: It feels right even when it's hard.
6:36
Nicole Laino: Right?
6:37
Nicole Laino: So now I wanna go into.
6:38
Nicole Laino: So now we've defined what it is, but now I wanna kind of break down these two pieces of getting paid to be who you are.
6:45
Nicole Laino: Because this is where people get stuck.
6:48
Nicole Laino: This is where people can really go off on the wrong path with this kind of thing and end up not getting paid and not being who they are, right?
6:57
Nicole Laino: So the first piece of getting paid to be who you are, that first element is being the most authentic expression of you.
7:06
Nicole Laino: You have to be authentically you if you're going to get paid to be you.
7:11
Nicole Laino: Because keeping up a charade is going to really feel like an act and.
7:16
Nicole Laino: And feel difficult and feel heavy after a while.
7:20
Nicole Laino: And we see people burn out on That I know that I remember when I first got started, long time ago now.
7:25
Nicole Laino: When I first got started, there was a whole other crop of, like, influencers and coaches and people who were coming up.
7:31
Nicole Laino: And I remember them burning out on it.
7:34
Nicole Laino: And a lot of it was the image.
7:36
Nicole Laino: A lot of it was this, like, facade that they had put up that they couldn't bear to deal with anymore, and they couldn't bring themselves to do it anymore.
7:45
Nicole Laino: That's why you really do need to be an authentic expression of you.
7:48
Nicole Laino: You have to be you if you want to get paid to be you and have this actually work, right?
7:53
Nicole Laino: And this year, 2026, the year of the fire horse, this is really going to create a pull toward authenticity that the likes of which I don't think that we've seen before.
8:04
Nicole Laino: I think that, you know, the industry and the online space has evolved so much, and now this energetic force that.
8:12
Nicole Laino: That we have is going to be pulling us toward.
8:15
Nicole Laino: It's going to be pulling off all the mask.
8:18
Nicole Laino: All the veils are going to come down.
8:20
Nicole Laino: You're not going to be able to keep them up the way that you used to if you were doing that before.
8:26
Nicole Laino: So this is part of the first part.
8:27
Nicole Laino: So you have to ask yourself, what is your dharma?
8:29
Nicole Laino: What is your purpose?
8:31
Nicole Laino: What is on your heart to share, to create, to deliver?
8:36
Nicole Laino: What do you want your world, your work world to.
8:39
Nicole Laino: To revolve around so that it doesn't feel like work, so that it feels like joy and discovery and creation when you show up?
8:50
Nicole Laino: So this is the you part.
8:52
Nicole Laino: That's the first piece.
8:54
Nicole Laino: Get paid to be you gotta be you, right?
8:56
Nicole Laino: Kind of goes without saying.
8:57
Nicole Laino: And this is where human design comes in.
8:59
Nicole Laino: And I think it's an indispensable part of this part of the journey is it brings you not just to your authenticity of, like, being able to tell somebody what your purpose is, but it's.
9:08
Nicole Laino: But it's actually getting you to step into who you are deeply and uniquely as your natural self, not the self that you think would be accepted by everybody else.
9:20
Nicole Laino: And when you start walking that path, when you start accepting yourself and when you start, you know, letting go of all of the masks and veils and labels that you felt like you needed to wear to be acceptable or to please people.
9:36
Nicole Laino: When you start letting go of that, I can't even explain to you how much easier life gets and how much deeper you ground in yourself.
9:45
Nicole Laino: And that's where expansion is, because you're not thinking anymore.
9:49
Nicole Laino: You're just living.
9:49
Nicole Laino: You're just being and everything starts to become natural.
9:53
Nicole Laino: So when your work is aligned with who you are and you're following your human design and you're doing what is true in your human design, you.
10:00
Nicole Laino: You're just bringing out the gifts that people want.
10:03
Nicole Laino: You're just bringing out the gifts more and more, making them more natural to you, more expressed, more in a high expression and a high frequency, that they're doing the work for you, and those are natural things for you.
10:17
Nicole Laino: So the more natural, the more you dig into, like your natural state and you're just being it.
10:23
Nicole Laino: If you're getting paid to be that thing, well, that's wonderful, right?
10:26
Nicole Laino: That's gonna make life a whole lot easier and feel a whole lot more fun, right?
10:29
Nicole Laino: Okay, so that's the first part.
10:31
Nicole Laino: That's the you part.
10:33
Nicole Laino: Second part is the paid part.
10:34
Nicole Laino: This is where people get really stuck.
10:37
Nicole Laino: So it's wonderful to have gifts.
10:39
Nicole Laino: It is wonderful to be a full expression of who you are.
10:44
Nicole Laino: But you do need to be able to tell people what you can do for them if you want them to pay you.
10:52
Nicole Laino: If the pay path for you is people paying you for your services, for your knowledge, for who you are, for what you do, you have to be able to tell them not just who you are, but how you can help them.
11:08
Nicole Laino: There are a lot of people out there being influencers, but they're really trying to get paid like coaches and service providers, and that's why they're not getting paid and it's why they are not making money.
11:20
Nicole Laino: It's awesome and fun, I'm sure, to be popular.
11:23
Nicole Laino: And there's a lot of people who are good at being popular online.
11:26
Nicole Laino: I have a friend who is very popular online.
11:30
Nicole Laino: They have a really, like, sizable audience.
11:33
Nicole Laino: It's not a massive 200,000 people audience, but it's a really good size audience.
11:38
Nicole Laino: If you had it, you'd probably be pretty pleased with it.
11:40
Nicole Laino: They get good engagement on their posts and stuff like that.
11:45
Nicole Laino: But when they drop an offer, they recently did, so they recently dropped an offer.
11:50
Nicole Laino: And crickets so got the audience, got the engagement, doing this whole warmup, getting people excited about something coming.
11:58
Nicole Laino: And then crickets, nothing happened.
12:01
Nicole Laino: And immediately they start going into like some sort of story about, you know, like, people aren't buying or maybe I need to lower the price.
12:08
Nicole Laino: And just going through kind of what we do with things, we try to rationalize, we try to figure it out in our mind why it's not working.
12:15
Nicole Laino: And we think because the assumption is we did everything right, like I Showed up and people were engaging.
12:19
Nicole Laino: But now it's not working.
12:20
Nicole Laino: Now, to me, being who I am, five one, and you know, this is my wheelhouse.
12:27
Nicole Laino: I know it's human design, and I am known for human design.
12:30
Nicole Laino: But really what I help people with when I'm trying to make them money is I'm helping them with their messaging.
12:36
Nicole Laino: And that's the thing that was missing because I said to them, I was like, let me see the sales page.
12:40
Nicole Laino: Can I see it?
12:41
Nicole Laino: And I looked at it, and I'm like, this is cool, but I have no idea what I would get out of this if I were to participate, if I were to buy, I don't know what this would do for me.
12:53
Nicole Laino: And you're not asking for $30.
12:55
Nicole Laino: You're asking for thousands of dollars.
12:58
Nicole Laino: And if I'm going to part with that kind of cash, especially now, people are far more discerning now than they ever have been.
13:05
Nicole Laino: And that's a good thing.
13:07
Nicole Laino: That's not a bad thing.
13:08
Nicole Laino: There's a lot of room for people with integrity and skill to show up and really get ahead in the race.
13:15
Nicole Laino: And not that this is a race, but really get ahead and really start to see momentum.
13:20
Nicole Laino: Because a lot of people, the amateurs are going to fall away.
13:23
Nicole Laino: The sketchy people are going to be found out.
13:25
Nicole Laino: It's not going to stick anymore.
13:28
Nicole Laino: So if you are somebody with integrity and with something that is truly valuable to people, then fear not.
13:36
Nicole Laino: You just have to learn how to message it that way.
13:38
Nicole Laino: That is the step most people are not going through.
13:41
Nicole Laino: And you might say, I'm creating content.
13:43
Nicole Laino: I'm putting things out there.
13:44
Nicole Laino: That is tactics.
13:45
Nicole Laino: This friend did the exact same thing.
13:48
Nicole Laino: They put out content.
13:49
Nicole Laino: They had all of this stuff going.
13:50
Nicole Laino: They were getting engagement.
13:52
Nicole Laino: Everything looked great.
13:53
Nicole Laino: But they opened the doors to that offer, and nothing happened, because it's enough when you have something in there and there's words like expand and strategize and stuff like that.
14:02
Nicole Laino: And I'm like, they have no idea what that means.
14:05
Nicole Laino: I don't know who else is going to be a part of this.
14:09
Nicole Laino: I don't know.
14:10
Nicole Laino: Like, it doesn't talk at all about if I'm in a place like, who this is correct for, who is this offer for?
14:17
Nicole Laino: I had another client this week where they were putting up content, and they're like, I'm not getting signups for my masterclass.
14:24
Nicole Laino: And I looked at the content, and I'm like, I don't know who this is for.
14:26
Nicole Laino: I don't think it's clear.
14:28
Nicole Laino: I Think you have to dial this in more.
14:30
Nicole Laino: And then I looked at her Instagram today and she has, you know, lots of engagement on the follow up posts she did after we adjusted some things and she was very clear and it was so much better.
14:42
Nicole Laino: And I'm so happy for her and proud of her that I looked at them.
14:46
Nicole Laino: I'm like, this is good enough to be cool.
14:47
Nicole Laino: Like I look at this and I go, cool.
14:49
Nicole Laino: Yeah, that sounds cool.
14:51
Nicole Laino: I am not at all going to invest in this cuz I have no idea what I'm investing in.
14:56
Nicole Laino: And gone are the days where people invest because something just, you know, they think it'll be awesome.
15:02
Nicole Laino: They did that already and they found out that it did not deliver on the promises that were made.
15:06
Nicole Laino: So they're not doing that anymore.
15:08
Nicole Laino: And again, good thing people learned lessons like how to be discerning about what they buy.
15:14
Nicole Laino: And that's a really good thing for our abundance as a human species.
15:19
Nicole Laino: For people to learn things like that, it's elevating us as a people, right?
15:25
Nicole Laino: So you need to understand that there's messaging underneath everything.
15:29
Nicole Laino: Messaging is how I write every podcast episode.
15:32
Nicole Laino: Messaging is how I have a $30,000 a month business.
15:37
Nicole Laino: Messaging is how when I put up a post, whether it's about Bad Bunny or it's about content that sells, everything has an underlying message to it.
15:48
Nicole Laino: If you go back, I posted an Instagram post about Bad Bunny and the super bowl halftime show and I did his human design chart.
15:55
Nicole Laino: But what I did was I tied it to my core messaging pieces and my core messaging pieces are what my offers are built off of.
16:05
Nicole Laino: So when I was promoting that and when that got thousands of views like it didn't go viral, but it got, it did really well.
16:12
Nicole Laino: And you know, a thousand, over a thousand people are liking it and we had hundreds of people sharing it.
16:17
Nicole Laino: So it's getting all of this reach and they are opting in to my opt in, which is amazing.
16:24
Nicole Laino: And the reason for that is that I didn't just make it about his human design chart.
16:29
Nicole Laino: I made it about the elements of his human design chart that supported the core elements of my message, which then fed to my lead magnet that I CTA'd at the end of that post.
16:41
Nicole Laino: So it doesn't mean that you have to write salesy posts.
16:44
Nicole Laino: It doesn't mean that you can write things that are true to the first part, which is your authenticity of who you are, of what you do, but you tie it in with your core messaging elements.
16:55
Nicole Laino: And if this is something, if you Want to get paid to be you, then these are necessary steps that you have to take and you're in luck because those are the things that I provide.
17:05
Nicole Laino: See what I did there?
17:06
Nicole Laino: I'm actually teaching an intensive on the second piece.
17:10
Nicole Laino: Mostly we're still going to be, you know, working with authenticity, but I'm really going to dial in how and we're going to create the workshop.
17:17
Nicole Laino: Tell you what it's called first.
17:18
Nicole Laino: The workshop is called Words that Sell.
17:21
Nicole Laino: Words that Sell.
17:22
Nicole Laino: This is the content that gets you seen and that converts.
17:25
Nicole Laino: That is what we are focusing on.
17:26
Nicole Laino: This is a hands on workshop.
17:28
Nicole Laino: We are not doing.
17:29
Nicole Laino: This isn't something where you're just going to listen to me talk.
17:32
Nicole Laino: You are going to come and we are going to build your Words that Sell playbook.
17:37
Nicole Laino: We are going to build your messaging document that you can then give to AI to help you make banging content that actually will drive sales and build demand for your offers.
17:48
Nicole Laino: Or you can use it yourself so that you can use it as a guideline.
17:52
Nicole Laino: So you are creating content that has purpose, not just gets likes and gets comments.
17:59
Nicole Laino: That's wonderful.
18:01
Nicole Laino: Engagement is great.
18:02
Nicole Laino: But we also need, if you want to move people from you're so cool to here's my money, then you need to develop this skill.
18:10
Nicole Laino: And that's exactly what we're doing in this workshop.
18:13
Nicole Laino: It is an in depth workshop where you're going to be working together.
18:16
Nicole Laino: You will walk away with done work.
18:18
Nicole Laino: This is not a masterclass of like me teaching you something.
18:23
Nicole Laino: I'm going to be teaching and implementing with you all at the same time.
18:26
Nicole Laino: So this is highly valuable if you would like to come.
18:29
Nicole Laino: First of all, if you are in aligned brand builder or business by design.
18:33
Nicole Laino: I need to say this.
18:34
Nicole Laino: You already get this with your membership, with your clients of mine and you get this if you are in the human design lab.
18:41
Nicole Laino: This is more for our higher level business clients.
18:44
Nicole Laino: But you can come to this.
18:45
Nicole Laino: You can pay into it.
18:47
Nicole Laino: If you want to come, you can still come.
18:49
Nicole Laino: You just, you don't get it with your membership.
18:51
Nicole Laino: And if you are not part of any of my client ecosystem then you can still come to this as well.
18:56
Nicole Laino: This is open to the public.
18:58
Nicole Laino: There's just a payment to get into it.
19:00
Nicole Laino: But like I said, it is an implementation based workshop.
19:03
Nicole Laino: So you will not just be learning, you will be doing so all you have to do to get into it is DM me the word.
19:08
Nicole Laino: Words.
19:09
Nicole Laino: That is the word you're typing in to Instagram.
19:12
Nicole Laino: DM me that word on Instagram.
19:14
Nicole Laino: I'm icoleno official.
19:15
Nicole Laino: Or go to nicolelaino.com words and you can register right there on the website.
19:22
Nicole Laino: Thank you so much for being here.
19:23
Nicole Laino: I hope to see you in the intensive.
19:25
Nicole Laino: It's going to be amazing.
19:26
Nicole Laino: And remember, in order to have an unshakable business, you must first become an unshakable human.
19:32
Nicole Laino: So thanks for letting us help you become unshakable with human Design.
19:35
Nicole Laino: We'll see you next time.
19:36
Nicole Laino: If you love this episode and you're a fan of the show, please show us the love on itunes, Spotify, or wherever you're listening to the show and leave us a review.
19:43
Nicole Laino: And if you'd like to connect with other entrepreneurs on their human design journey, join our free Facebook community, Human Design for entrepreneurs.
19:50
Nicole Laino: Go to NicoleLaino Me PodcastLinks to join the group.
19:55
Nicole Laino: Book a human design reading with me or access our free human design resources.
19:59
Nicole Laino: We'll see you there.