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Steph Curry to Li-Ning, Coors Light's Infrared Summer Ad & Nike x McDonald's x Devin Booker
Presented by Rothmans — 100 years of taking New Yorkers as they are and dressing them better.Coors Light just dropped one of the more visually arresting summer campaigns in recent memory. The brand shot a new ad entirely through an infrared camera — showing the heat signatures of people baking in the summer sun, and the thermal contrast of cracking open an ice-cold Coors Light. No voiceover needed. The Blue Mountains turn cold and you can see it. It is product truth done through a completely different lens and it is very good.In the WORLD FAMOUS TWO MINUTE DRILL:Javier Campopiano left Omnicom…
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