The tech behind IKEA: secrets to global loyalty success

Builders by Proxify · May 27, 2026 · 43m

Discover how IKEA's Head of Engineering Loyalty, Jip Koudjis, is transforming global loyalty systems to deliver personalized experiences at scale. Learn how IKEA consolidated 11 local programs into one unified platform, driving data-driven growth and customer engagement. Explore the challenges of aligning teams across 31 countries and the strategic role of AI in personalization. This episode is a masterclass in scaling engineering and loyalty tech, essential for leaders in global tech transformation and organizational change.

Chapters:

00:00 Introduction to Global Engineering Leadership

02:28…