Latest / Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast) / Norby Presents: How Ellen Yin quit the 9-5 and built Cubicle to CEO from $300 to $2M before she turned 28 years old (Part 1)

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Norby Presents: How Ellen Yin quit the 9-5 and built Cubicle to CEO from $300 to $2M before she turned 28 years old (Part 1) · Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast)

• 0:00
  This is Ellen Yin for Female Startup Club.
• 0:12
  Welcome back to the show. This is Dune, your host and hype girl. Today's episode is brought to you by our pals at Norby, who we just love so much. And we're talking to Ellen Yin, the founder of Cubicle to CEO, on all things being a content creator and working in the digital space.
• 0:33
  And what I love about this episode is Ellen's ability to see when things aren't serving her and take big leaps to move in new directions. As entrepreneurs, we're always evolving and it really is a process of iteration. So I personally really resonated with this episode and I think you're going to get a lot out of it.
• 0:55
  You're going to hear about her transition from the corporate grind to agency owner to course creator to media company. And it's packed with tips and insights that will give you inspiration wherever you are in the journey. If you love this episode, please do leave us a review or share a screenshot on your Instagram stories to help other ears find us. Let's get into this episode. This is Ellen for Female Startup Club.
• 1:26
  Ellen, hi, welcome to the show. Dune, I'm so excited to be here. This has been a long time coming and I'm so glad we finally get to do this.
• 1:35
  I know. I love when the IG Connect turns to face-to-face connect. I'm really excited to chat to you today also selfishly because I think I'm going to learn a lot and I think we're going to get so many good insights from you. I always love to start by getting our guests to give us a little bit of an introduction into who you are and what your business is for anyone who might not know yet.
• 2:01
  Absolutely. Well, I am the founder of Cubicle to CEO. We're a top 1% business podcast and a media platform empowering women entrepreneurs through our free content, our live events, both in person and virtual, as well as our collection of educational products and marketing programs. And really our whole mission is to help women pursue what's possible. For me growing up with
• 2:27
  without a lot of visibility into entrepreneurship or exposure to this world, I'm sure you can relate. It was difficult to imagine this path for myself. I really firmly believe that it's hard to be what you can't actually see in your real life. And so our goal is that through featuring diverse voices and stories on our platform that we're really
• 2:47
  introducing entrepreneurship and business to a whole new range of incredible minds that are here to change the world with the amazing gifts that they have. So that's our business in a nutshell. And I am coming to you from my coworking space here in Salem, Oregon. So if any of you are ever passing through the area, our women's coworking space, it's called the clubhouse for short, is our physical extension of our online community. So
• 3:12
  that's the business in a nutshell. There's a lot I could dive into on the personal side, but I'll let you lead the conversation there so I don't go too long.
• 3:21
  Oh my gosh, I love that. And I love that you say, you know, you're creating this space for people who might not have had that access or might not have that community around them in their family or their friends. I definitely relate to that. You know, when I was younger, it was a totally different story. My life looks really different now to what it did back in the day. And I'm wondering for you, like, you know, you're in this corporate nine to five, you were out there hustling, doing that day to day thing.
• 3:47
  What gave you that itch to switch? Like what got you thinking about entrepreneurship? And was it always something that you kind of started to eat away at? Or did you just have a wake up moment one day and be like, this is it? Yeah.
• 4:00
  In an odd way, the answer is actually neither. So I never anticipated being an entrepreneur. I wasn't someone who grew up wanting to own a business. In fact, I didn't really even truly understand the world of business in general. I was very much a creative growing up. Writing and reading were my first loves. And I thought I wanted to go to university to study journalism. I knew something in storytelling was where I wanted to be, something creative in media.
• 4:27
  So it's kind of funny how it came full circle now with our podcast and building a media company from scratch, but certainly not something I necessarily worked towards my entire life. But on the flip side, I also feel like even though I didn't see myself as an entrepreneur, I did always have an entrepreneurial spirit.
• 4:46
  from a very young age, I just didn't realize that's what it was until I actually made the leap into entrepreneurship, which happened because like many of you, it was sort of by accident. I worked at a corporate job and left without a backup plan. So I was only 23 at the time. It was the end of 2017. I quit a couple of days before Christmas. And the only thing I
• 5:10
  clocked out for the last time was a dentist appointment that afternoon. And then my life was just like one big blank empty page. And it was scary and freeing at the same time. And in my mind, I thought the next path forward was to...
• 5:26
  apply for new marketing jobs. I thought I was going to move to a bigger city with more opportunities. And then what ended up happening was during that first month of job searching, so this is now January 2018, I reconnected with a colleague of mine at the company I had left. And him and his wife owned these local coffee stands as a family business in addition to his day job at the healthcare company that we both worked at.
• 5:50
  And he reached out and said, I know that you are skilled at social media marketing and we have no presence on Instagram. So would you be willing to help us launch our accounts as a side project while you're applying for jobs? And to me, I thought this is such a fun project. I have
• 6:09
  Leaping into that first $300 freelance project is what kicked everything off and helped me realize, oh, I have a skill set that I can monetize outside of a traditional job structure. And so that very week, I actually stopped applying for jobs. I stopped sending out my resume and I said, all right, let's see where this path can take me.
• 6:28
  Let's see how many clients I can get and take it to the moon. Yes, exactly. You and I have so many similarities when you say kind of, you know, you didn't have that vision as a child to be an entrepreneur and you didn't know what it was, but you had that spirit that really resonates with me because I think that a lot of people might not realize that they want to have their own business yet, but they have something in them. And I think what there also is, and this is just to like,
• 6:53
  you know, take a different pathway for a second, is you can be entrepreneurial even in your job. You can be intrapreneurial and create projects and kind of have a side hustle and do all these things without being like the full on entrepreneur. And I think it's something that we kind of like don't focus on too much on this show because like we talk about people who are building their businesses, but it's something that I think is really important. So I just wanted to say that.
• 7:16
  But all this to say, with this $300, I really want to dig into this because I read that you took this $300 and you bootstrapped your business to $2 million in revenue by something crazy, like by the time you were 28, which is probably around this time, I'm guessing. I want to focus on this today. Like I want to deep dive into this particular strategy that you've used. And I want to understand those kind of
• 7:42
  milestones of, you know, getting to your first hundred paying customers, getting to your first thousand paying customers and getting to your first, oh, well, after a thousand, I guess, scaling. So I want to start with getting to your first hundred customers. How did you do it? What was your strategy to get there?
• 8:00
  Absolutely. So for a lot of people, they start with volume and then shift into high ticket. I actually had the completely opposite experience. So my very first freelance client was a $300 project that I then...
• 8:16
  you know, upsold then the second month to $500. And the beautiful thing about working with one-on-one retainer clients is you don't have to go out and acquire a new customer every month. You can build on your existing client base and receive that, you know, recurring steady income from each client, and then continue to go out and secure larger client accounts. And, you know,
• 8:36
  That's exactly what I did. So that first client stayed with me for, I think, three to four months. And then my second client actually ended up being my largest client for over a year. They were a natural foods brand that really pioneered the cauliflower pizza craze. So all the products that you see in your marketplace, they really started that whole trend. Shout out to Cauliflower Foods. Yum. So cool.
• 9:00
  Yes, they're so good. Seriously, so good. If you can't eat gluten, definitely a good choice. But anyways, I started with them in a very limited capacity. I think they had hired me on initially to help with just managing the influx of social media comments they were getting on Facebook and really responding to those customer inquiries. So much more community management focused. And then very quickly, I was able to offer...
• 9:24
  content ideas, strategy ideas, and that basically within a few weeks evolved into me taking over their entire social media strategy and account. And so, yeah, I mean, it was truly an unbelievable opportunity and it jumped my client retainer with them from, I think, 1,000 to 4,000 in literally a matter of weeks. And so...
• 9:47
  That client account just continued to grow. And the momentum that I was getting from them and all the amazing relationships that I was going out, it really just grew our client portfolio. And within the first 12 months, we had made our first six figures in revenue from that business. And it didn't require us getting to 100 customers. I think we made our first six figures with just a small handful of quality clients.
• 10:13
  Amazing. And so how does this transition into, you know, what you do now with Cubicle to CEO? Why did you make the switch? And how are you kind of thinking about, okay, I'm going to take a bit of a different approach here and wind down the agency and go all in on digital? Yeah.
• 10:31
  So we really had two major evolutions in the business. The first one was at the end of 2019. So up until 2019, those first two years really in my business, I was really focused on acquiring more one-on-one clients and growing that business.
• 10:49
  boutique social media marketing agency. We never got into a huge agency. We didn't hire a big staff or anything like that, but we were growing our client portfolio pretty steadily. However, at the end of 2019, I came to this point in my business where I had started my podcast at that point about six months prior. I had launched my first signature program, helping other freelancers, service providers, and coaches make their first 10K month.
• 11:15
  And I realized that I just really loved the education and the mentorship part of the work that I was doing. And so I decided to do something pretty drastic. I actually let go of all but one of my one-on-one clients and basically slashed my income overnight. And I know that's everyone's reaction. Love a risk taker.
• 11:37
  And I'm not advocating that as the right path for everyone because you need to be, of course, very cognizant of your burn rate and how much you have in reserves. But for us, because we were a really scrappy team and had low overheads as a service-based business, I had the ability to do that. And for me, the reason I did that was because I'm that person where if I know I have the
• 12:01
  that safety net of client work and retainers. My attention is always going to go to the people who are paying me, right? Deservedly so. I need to give them my best work. And so by doing that, I knew at the end of the day, when I'm done with all the client work, I just don't have the energy
• 12:17
  to really pour into scaling my education programs and enrolling more students in that side of the business. So I cut all of my clients out so that I would have no excuse to not focus on growing and scaling our digital products and programs. So
• 12:35
  That's what I did at the end of 2019. I got my Evergreen webinar funnel up for my signature program in about 30 days. And from there, I think it took another additional 60 days. So I think 90 days in total from the time I made that decision to cut my client work to get that...
• 12:53
  product, that signature 12-month mentorship, up to a six-figure revenue stream by itself as its own product. And that kind of launched the evolution of me as serving more in the role of a coach, a mentor, an educator, whatever you want to call it. And over the past three years now, we've served more than 10,000 students in our paid programs,
• 13:17
  And we added additional products and whatnot. And then more recently, this past summer actually, so this is very raw and recent, we went through our second big evolution where at this point I'm pretty established in the online business space as an educator with our products. But I really felt this calling deep inside me that my true vision in life is not to be known as...
• 13:42
  a personal brand or a coach necessarily, even though I love coaching and I love teaching, I really wanted to use the platform and the community that we were building to reach an even wider audience. And for me, I knew that better aligned with the business model of a media company where free content is your product and your revenue model comes more so from aligned brands who want to support that mission and, you know, place sponsored ads or content on
• 14:11
  on your platform channel. So we decided to do that full force. And once again, I did something pretty drastic and scary. And I decided to close enrollment and retire my signature program that has been my largest revenue generator since 2019.
• 14:27
  And that was, again, a very scary decision. But once again, taking that safety net from myself is allowing me to step fully into this vision of building a media brand and thinking about how can we scale this next phase of our journey. Wow. Whoa. Crazy. So many things here. Oh my gosh. What a journey. Congrats. Love this for you. Love the new vibe. Thank you.
• 14:53
  I want to kind of stick in this, you know, getting to that thousand customer kind of benchmark first when you're, when we're talking about the signature program and that section of the journey, how did you know what to do? How did you know to build this webinar? How did you know how to drive traffic to your programs? And how did you know, like all these, how did you even set it up? Like, what are the resources that you were going through and educating yourself with to get to that point?
• 15:21
  That's a great question. This really goes back to my belief that relationships are your greatest assets in business. And it also goes back to the whole driving force behind building this media brand, that visibility is key. Because you're right, if you are not exposed to other people doing similar things or achieving similar goals, you have no, how would you have any clue where to start, right? So I was very lucky that as I was building my client space business, I was being exposed to other educators in my network
• 15:50
  who were building these really successful course and program-based businesses. And through that, I understood what I liked about their strategies and what I didn't like about their strategies. And for me, at least in that phase of my business, obviously it's different building a media company now. But in that phase of my business, I knew I didn't want to be chained to my phone creating content every single day.
• 16:11
  So I didn't want to follow the live launch model. So I knew Evergreen was going to be more aligned with me where my students could basically, if you're new to that term in the digital course world, Evergreen just means that you don't have an open and close enrollment period in your programs. People can join at any time, go at their own pace, and you're always open for enrollment essentially. And so...
• 16:33
  Because that evergreen model resonated with me, I had to think about, okay, I don't want to be selling people one-to-one. I don't want to get on the phone with every single potential student who might be interested in joining my program. So how can I create essentially a sales vehicle or generator that is automated so that all I have to focus on is sending eyeballs or traffic to that sales generator. And then I can create, basically duplicate myself as a salesperson and then I can
• 16:59
  and create something that when someone watches that or consumes it, this content that they are sold and that thing, that tool sells on behalf of me. And so that's how I landed on doing an evergreen webinar funnel. I essentially teach this value-packed,
• 17:14
  60-minute masterclass where I really walk someone through the framework of how I scaled my service-based business. And then, you know, I give them enough for them to understand and really believe in the framework and the method. And then I say, hey, if you want to actually implement this step-by-step and get my continual support and guidance on this, here's an invitation for you to dive deeper with me inside my mentorship.
• 17:36
  And that program or, yeah, that webinar scaled our program, like I said, to multiple six figures and really just changed the trajectory of our business. That's super cool. So interesting. Gosh, so many things for people to learn and for different business models and blueprints for people to follow.
• 17:56
  which I'd love to now focus on the model that you're kind of basing the media company on and the direction that you're moving in now. Like what's the plan? What's the model? And how are you shifting the needle? Yeah.
• 18:08
  Absolutely. So with a media business, like I said, the majority of your revenue now comes from brands that you partner with, your sponsors, your advertisers. And so it's interesting because you really are serving two end audiences, right? You're serving your community where you're creating this incredible free content for them that keeps them coming back and seeing you as a
• 18:32
  in your content niche or topic area, which for us is obviously business and helping women grow successful businesses. And then you also serve a different stakeholder, which is your advertisers or these brands that want to get in front of your audience and helping them utilize their ad dollars and stretch their ad budget further by helping them be successful marketing to your community more so than they would in another traditional channel. And
• 18:59
  essentially your dilemma that you have to come up against is how can I prove to these brands and partners that spending their ad dollars with me is going to be more effective than spending it paying Mark Zuckerberg money for Facebook ads or more effective than putting it towards a TV commercial or a radio ad or wherever they would normally spend their money. So
• 19:21
  you know, that's kind of the challenge is serving these dual audiences and making sure that at the end of the day, their two interests need to be aligned, right? And we're never going to be promoting a partner or a brand that doesn't actually serve our audience. And that's why we're so picky about who we work with. And to this point, most of our partners that we have worked with are software companies whose products and tools actually make the lives of the women entrepreneurs that we serve easier through their software programs. Yeah.
• 19:50
  Absolutely. That's so interesting. And so for you now, like with working with the sponsors and shifting and kind of going out and convincing these brands why they should spend their money with you instead of with face on something like Facebook. How are you doing that? What's your approach to kind of outreach and convincing them?
• 20:11
  So a lot of our partners started as us being customers with their product, right? Some of our longest time partners are people, or people that, I say people because now we know the faces behind the company, but really at the time a brand that we truly paid for and resonated with and it helped our business grow. So we thought to ourselves, okay, how can we get their product out in front of our community so that the same things that have helped us be successful, we can be really an educator and bridge that knowledge gap or that tech gap.
• 20:40
  for our, you know, our customers and our community. So it started out very organically for a lot of these things. You know, us just reaching out and saying, hey, like we've had this success with your platform.
• 20:51
  We would love to help you get in front of our community of 90,000 women in business. And what are some initiatives that you're working on this quarter that we can help amplify? How can we support you in your current campaigns? Just really starting that conversation in a way that's collaborative and curious rather than entering with an agenda and saying, hey, I'd love for you to be a sponsor. This is what we're looking at in terms of investment. This is what we can provide for you.
• 21:18
  I find that even though having packages that have been successful for other partners is, of course, helpful to a conversation, when you go in without asking questions, you truly cannot come up with the right solution for that partner because you don't understand what it is that they're working on and what their challenges are to begin with. So always leading with curiosity, I think, is the best way to approach any conversation, no matter who is on the other end, whether it is a brand partner or not.
• 21:47
  whether it is a customer or whether it's a peer in your industry like you and I do, and like us coming to the table and saying, okay, let's, you know, be on each other's shows. What does that look like and how does that better serve our collective audiences?
• 22:00
  I love that. We should do some like promo swaps for our intros. Thinking out loud. I love it. Yes, I love intro swaps. Yes, I love that for us. How do you see the landscape for content creators changing today? Like what's coming up in 2022 that you think people are kind of moving towards? Yeah.
• 22:24
  So it's interesting because creator and the creator economy is this very buzzy term right now that everybody is really centered on. In fact, I was just at the headquarters for Kajabi, which is our favorite all-in-one marketing platform and course platform we've used for years. And everything they're doing right now is focused on the creator economy. I think it's interesting because...
• 22:48
  at least in my opinion, Dune, you can correct me if you feel differently, but I think in my opinion, there seems to be a divide in the online space between people who identify primarily as creators versus people who identify as, oh, I'm a business owner, I'm not a creator, even though they do create content to support and grow their business, right? And so I think that's interesting that identity split, I guess, but I think
• 23:13
  As we continue to evolve and as social and the metaverse, all these things, I think more and more people are going to start to see how they are producing content in some form and whether or not that is the primary way they monetize, it is something that will impact their business and is almost essential to business. It's very hard these days to find a business where content marketing is not at least some
• 23:38
  of strategy that they're using to get the word about their services and products out there. So that's something I see coming down the pipeline. I think also the future of media is really interesting because even though historic institutions like the New York Times or, you know, NBC News or all these mainstays are not necessarily going to disappear, of course, but I do think the way that consumers engage with the media will change because I think
• 24:06
  people these days would rather receive news and updates from a trusted voice or personality than they would, you know, tuning into the nightly news like their grandparents may have done. And so I think for us, it's understanding how are creators influencing the media space and how are creators the future of the media space.
• 24:28
  Absolutely. I feel like these days I get my news and my updates from TikTok. Like I'm not going to read this headline, you know, in the New York Times. I'm going to find it from the creators that I follow. And it's definitely a big shift in how we consume and how we kind of, yeah, like take in the news. It's definitely changing.
• 24:50
  I also want to bring up the sponsors of this episode today, our beautiful pals at Norby. I feel like this is a good intersection to talk about them because I know they're huge in the creator space. That's why we're connected. That's why we're here today. So I want to talk about your partnership with them.
• 25:08
  and how they've helped your business. Absolutely. Well, we love our people at Norby. I mean, oh my gosh, talk about a people-driven brand, right? I think the Norby team embodies what it means to build with relationships first, and they have since day one. What I love about Norby is they're so obsessed with their user. They really want to understand what are the pain points and hiccups that make it difficult for creators to connect with their communities.
• 25:37
  And they want to make that whole experience on both sides as seamless as possible. So the whole team at Norby, I mean, my first introduction to Norby, I think, was through Sam. Me too. Yeah, she's wonderful. She's amazing. Truly just such a gem of a human being. And then, of course, over time, we've gotten to know so many of their amazing team members,
• 25:58
  Claudia, Tori, Nick, all of them have just been truly incredible. And again, they lead with curiosity. They're always asking questions. What could we be doing better? What kind of features are you looking for? What are you paying for that is redundant that we could build into our platform? Yeah.
• 26:15
  And for us, what we love and use Norby the most for is that SMS text. I mean, that was just such a new channel for our business, and we never had explored it prior to Norby. But they made it so easy and so affordable for us to be able to connect with our podcast listeners, with our community in this new and much more intimate way. I think traditionally people view texting as a channel that's reserved for communication
• 26:41
  you know, people you know in real life, like your friends, your family, typically not interacting with brands in that medium. It's very different than email. And I think just being able to have a two-way conversation with their two-way inbox that Norby provides through their platform, it really allows us to...
• 26:58
  interact individually with our customers, but in a much more scalable way because our team can all log on to our Norby account on the back end and be able to continue and carry on these conversations with our customers. So that's what I love about Norby personally, but I'll let you chime in too.
• 27:14
  I mean, I also love their SMS feature. We kind of took a note out of your playbook. We launched our Hype Girl hotline earlier this year and we just saw such a cool uptake. People post about it on social media. We don't have the two-way. We're just kind of like sending a...
• 27:31
  a kind of Monday motivation text that's like super cute, super uplifting and a nice way to start the week off. But I'd love to hear from you, like for your two way text conversations, like what are the kind of things that you're saying and what do people say back? Like what, what does that conversation look like?
• 27:49
  Yeah. I mean, it can be about all sorts of different things, but the way that we position that two-way conversation is similar to your Hype Girl hotline, which I am obsessed with alliteration. So when I saw that, I was like, yes, that is such a good name. It's so, so well done. So congratulations to you and your team for thinking of that. But for our two-way conversations, the way that we position it is we say, hey, we have a podcast concierge service.
• 28:13
  The reason we say that is because we want our listeners to feel like they get access to a white glove experience where they're really taken care of and supported. And the way we do that is we say, all you have to do is text us a word. It could be marketing, could be sales, could be speaking.
• 28:29
  could be podcasting, whatever you are wanting to learn more about or a problem in your business that you're wanting to solve. And we are going to curate a personalized playlist for you. And we'll send you the direct links, like usually three to five, nothing overwhelming, so that they don't have to go dig through our entire back library of episodes because we have close to 200 episodes now. It's a lot to go through when you're just discovering our show for the first time.
• 28:52
  And they're able to get targeted information at exactly the moment they need it when they need it. And then if they have questions after listening, they have a real human behind the screen that they can text and reach back out to and say like, oh, hey, I listened to the conversation with Sam at Norby and I really love that she said this. I was curious, do you have the, I don't know, the trial link or the resource that she mentioned? It's so easy to just open that conversation and make people feel really supported. Yeah.
• 29:18
  Oh my gosh. I love that. Maybe we should make our hotline two ways if people could chat with us. That is so fun. It is really fun. You should definitely do it. I think it would be a great way for you to further interact with your, you know, with your female startup club listeners. Super fun. Gosh. Anyway, love that for us. Shout out to Norby. Love them. Super cool.
• 29:41
  Before we get to our six quick questions, I always love to kind of wrap up the episode to understand what your key piece of advice is for founders who are just getting started in this kind of journey of content creation and all things digital.
• 29:58
  I think the key here is to be obsessed with iteration because if you're obsessed with planning, which is what usually people are doing, you fall into this trap where what I call planning yourself into a prison, which means you're not putting anything out there because you're so...
• 30:16
  anxious to share anything until it's perfect. And the truth is you don't know what your audience wants until you put it out there and you collect data. And the only way to collect data is to have a live piece of content to actually track analytics and engagement from. So my advice to you is if you're just getting started in the content creation space, please, please let go of that need for your first
• 30:38
  attempt at anything to be the final version. It won't be, I promise you that. So fall in love with iteration. And I always tell my community, if you're not embarrassed by your first attempt at something, you waited too long to start. And actually just recently, I listened to my very first episode on cubicle to CEO, like the trailer or whatever, and I was cringing at how bad I'm
• 30:58
  My audio was, which is so, I mean, it's everyone I'm sure has that moment. But again, had I waited and had I been like, oh, I need to have everything, you know, have this perfect setup and all these things in place before I can start my show, I wouldn't probably be talking to you right now and having this very conversation. So fall in love with iteration. I love that so much. I think done is better than perfect. Just get out there, start trying and iterate as you go. I'm all on board for that.
• 31:26
  Absolutely. Yes. I'm so glad you resonate.
• 31:34
  Hey, it's June here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
• 31:59
  And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash Hype Club. We have guests from the show joining us for intimate Ask Me Anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
• 32:21
  As always, please do subscribe, rate and review the show and post your favorite episodes to Instagram stories. I am beyond grateful when you do that.
• 32:37
  Hey, it's June here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
• 33:02
  And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash Hype Club. We have guests from the show joining us for intimate Ask Me Anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
• 33:24
  As always, please do subscribe, rate and review the show and post your favorite episodes to Instagram stories. I am beyond grateful when you do that.