Ryan Roth: LaBuBu Grandma & TikTok’s Fav Nepo Baby
In this episode of GlowJob, we sit down with Ryan Roth, Director of Media at Peter Thomas Roth, to unpack the inside scoop of a family-run legacy beauty brand and how his 102-year-old grandmother accidentally became one of TikTok’s biggest icons.
Ryan shares how Peter Thomas Roth landed in the very first Sephora, his real-talk thoughts on being a “nepo baby”, and that time Gossip Girl filmed an episode in his family home.
And yes—we get the full origin story of LaBuBu Grandma: how a $1,000 shopping trip in Japan ultimately turned Ryan’s 102-year-old grandmother into an internet sensation with…
The skinny
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