Wanna Be CMO of a B2B Travel Company Right Now? Here’s How One is Pivoting and Winning
This week's show is called "Wanna Be CMO of a B2B Travel Company Right Now? Here’s How One is Pivoting and Winning" and her name is Wendy White, VP of Global Marketing at Egencia.
As a marketing leader, not only in travel, but in B2B travel, this has been an interesting year. I ask Wendy to share a little bit about what it was like mid-March as the you-know-what started hitting the fan and what that was like internally for her.
As business leaders, we're going to have to figure out how to lead through this. I ask Wendy how she helped the team learn how to lead the customer, lead prospects…
The skinny
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